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Nobody does chicken like KFC" and "So good".

The company is a subsidiary of Yum! Brands, a restaurant company which also owns Pizza Hut and Taco Bell. KFC popularized chicken in the fast food industry Dine-in and take-out, many KFCs offer a drive-through option. KFC offers a limited delivery service in a small number of markets, mostly in densely populated areas KFC believes it has been successful in China because it has adapted its menu to suit local tastes In Japan, 70 percent of sales are takeout, with customers tending to buy fried chicken for parties and other special occasions and eating it alongside other foods.[ The first Indian KFC opened in Bangalore in June 1995. Protests ensued from left wing, anti-globalisation and environmental campaigners, as well as local farmers, who objected to the chain bypassing local producers. Many Indians were concerned about the onslaught of consumerism, the loss of national self-sufficiency, and the disruption of indigenous traditions. The protests came to a head in August 1995, when the Bangalore outlet was repeatedly ransacked.[ KFC Bangalore demanded, and received, a police van permanently parked outside for a year. Former environment minister Maneka Gandhi joined the anti-KFC movement. KFC was also accused of using illegally high amounts of monosodium glutamate (MSG) and frying its food in pork fat. A second store opened in Delhi, but was closed by the authorities soon afterwards, purportedly for health reasons, but more likely to avoid a repetition of the Bangalore incident. The two stores only managed to attract a limited, affluent clientele, and KFC decided to abandon the Indian market. KFC returned to India in 1999, with a new Bangalore outlet. This was the sole KFC in India until 2004, when the chain began to expand, albeit with a makeover and a range of new vegetarian dishes. As of December 2012, there were 280 KFCs in the Indian market. As well as the standard KFC offerings, the chain sells a chickpea burger and hot wings with chilli lemon sprinkles.[

KFC's primary product is pressure-fried pieces of chicken made with the "Original Recipe" seasoning mix. It is breaded with flour mixed with the secret recipe mix before being fried. This is usually available in two or three piece individual servings, or in a family size cardboard bucket typically holding from 6 to 16 pieces of chicken. Chicken pieces include drumstick, thigh and keel, and a backbone based breast cut.[ The chicken is not cooked to order, and is instead kept warm in ovens until sold. Under KFC's "hot & fresh" policy, if it has not been sold within 90 minutes it is discarded. The company also sells chicken burgers (including the Zinger and the Tower burgers); wraps ("Twisters" and "Boxmasters"); and a variety of finger foods, including crispy chicken strips and hot wings. "Popcorn Chicken" is one of the most widely available KFC products, and consists of small pieces of fried chicken. A number of locations sell grilled chicken, often under the "Brazer" line. In some locations, chicken nuggets are sold, sometimes using the "Kentucky Nuggets" trademark. Some locations sell chicken livers and gizzards. Value dishes are sold under the "Streetwise" name. Some U.S outlets offer an "All You Can Eat" buffet option with a limited menu. KFC adapts its menu internationally to suit regional tastes, and there are over three hundred KFC menu items worldwide. In Asia there is a preference for spicy foods, such as the Zinger chicken burger. A number of territories, such as Ecuador and Singapore, sell fried seafood products. Side dishes often include French fries, coleslaw, barbecue baked beans, corn on the cob, mashed potato, bread rolls and American biscuits. Salads include the bean salad, the Caesar salad and the garden salad. In a number of territories, KFC sell onion rings. In Asia, rice based side dishes are sold. In Malaysia, chicken meatball soup is sold. In the U.S., potato wedges are sold instead of French fries. Because of the company's previous relationship with PepsiCo, Yum! Brands had a contract to supply Pepsi soft drinks until the end of 2012. Most territories still supply PepsiCo products, but exceptional territories include South Africa, the Philippines, Malaysia, Turkey, Romania, Greece, Israel and Sri Lanka, which stock drinks supplied by The Coca-Cola Company, and Aruba, which stocks RC Cola from the Cott Corporation. In Peru, the locally popular Inca Kola is sold.In a

number of Eastern European locations, beer is offered, in addition to soft drinks. An own brand dessert is the soft serve ice cream product known as "Avalanche", which contains chocolate bits. Launched in 2009, the Krusher/Krushem range of frozen beverages containing "real bits" such as Kit Kat, Oreo and strawberryshortcake, is available in over 2,000 outlets.[237] Apple pie is a popular dessert worldwide, but other items include sundaes, tres leches cake in Peru, and Ben & Jerry's ice cream in Germany and the Netherlands.[238] In 2012 the "KFC am" breakfast menu began to be rolled out internationally, including such items as pancakes, waffles and porridge, as well as fried chicken.[239] Secret recipe Sanders' Original Recipe of 11 herbs and spices is one of the most famous trade secrets in the catering industry.[ It is important for KFC as a benchmark by which it differentiates its main product from those of its competitors. Franchisee Dave Thomas argued that the secret recipe concept was successful because "everybody wants in on a secret" and John Y. Brown called it "a brilliant marketing ploy". The recipe is not patented, because patents eventually expire, whereas trade secrets can remain the intellectual property of their holders in perpetuity. The New York Times described the recipe as one of the company's most valuable assets. Early franchisee Pete Harman credited the chain's popularity to the recipe and the product, and John Y. Brown cites the "incredibly tasty, almost addictive" product as the basis of KFC's staying power. On the other hand, Allen Adamson, managing director of brand consultancy Landor, remains unconvinced about the contribution of the secret formula aspect. He argues: "The story may still be part of these companies' folklore, but I'd be surprised if more than two per cent buy the brand because of it". Sanders created the recipe by combining seasoning for sausage with seasoning for stuffing. A copy of the recipe, signed by Sanders, is kept in a safe inside a vault in KFC's Louisville headquarters, along with 11 vials containing the recipe's herbs and spices. According to Yum! Brands, portions of the secret recipe are known by some of its executives, but only two people in the entire organization

know it in its entirety, while a third executive knows the combination to the safe. A limited number of KFC employees know the identities of the three executives, that latter of whom are not allowed to travel together on the same plane or in the same car for security reasons. One of the two executives said that no one had come close to guessing the contents of the secret recipe, and added that the actual recipe would include some surprises. To maintain the secrecy of the recipe, half of it is produced by one KFC supplier before it is given to McCormick, who add the second half. A computerized process is then used to blend the mixture. 4Ps Product Anything that can be offered to a market to satisfy a want or need. KFC's specialty is fried chicken served in various forms. KFC's primary product is pressure-fried pieces of chicken made with the original recipe. The other chicken offering, extra crispy, is made using a garlic marinade and double dipping the chicken in flour before deep frying in a standard industrial kitchen type machine. The main product of KFC is the fried chicken in its various varieties like flavors & snacks, plated meals, sandwiches and sides. Along with this they provide variety of salads and desserts. KFC specialize in Original Recipe, Extra Crispy, Kentucky Grilled Chicken and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. The product of KFC is unique and is widely famous among the consumers for its Original Recipe fried chicken that was prepared with its exclusive and secret blend of 11 herbs and spices in the same way as prepared by Colonel Harland Sanders who founded KFC. The products of KFC are customized to suit the tastes of the people in the nation in which it is operating. There are over 300 products of KFC all over the world ranging from the salmon sandwich in Japan made from the commonly available salmon fish to the Kentucky Grilled Chicken in the United States.

Price KFC follows both optional pricing and mixed bundling pricing. A consumer can buy dishes from the basic menu and go for add-ons (Optional pricing) and there are combo offers which comprise a mix of items. The pricing of products ranges approximately from 25 Rs. to 675 Rs. KFC has variety of options in each category, For e.g.: In Bucket, there are menus with 8pcs, 12pcs and also 12pcs variety bucket(Hot & Crispy Original Recipe and Chicken Strips). Place KFC initially opened its outlets in metros and Tier I cities, now it has gradually moved to Tier II cities where the buying power is on the rise due to rapid urbanization. KFC has its outlets in all major cities and has overtaken Pizza Hut in Quick service restaurants. By the year 2015, KFC is expected to have 500 outlets in India. Promotion KFC does promotional activities by offering add-ons to the existing menu, gift coupons, T-shirts, Kids meal etc. KFC promotes its products through LCD displays kept inside its outlets which promotes their products and kindles desires among consumer. India being the country with largest youth population has favoured the growth of KFC and it has become the fastest growing fast food chain in India pushing aside McDonalds and Pizza Hut.