Automotive Market Opportunities

The auto accessories market is a $32 billion dollar market with data showing 92% percent of consumers are willing to buy auto accessories. With consumers holding their cars longer and disposable income increasing, auto accessories are beginning to look like a prudent investment for car owners. The high – end car rental market in Southern California, which puts 1.6 million cars on the road, is currently seeing a bounce back from the damage the financial crisis created. Companies such as Hertz and Enterprise had to drastically cut costs and keep older vehicles in order to deal with the decreased demand in rental cars. As the economy improves, these companies are hiring more and switching their old cars for newer, fewer mileage cars. The green movement has hit the automotive industry as all car manufacturers are focusing their attention on producing more environmentally friendly and fuel efficient vehicles. As this infant market matures, there will be a demand for services from businesses that understands how to cater to these specific types of vehicles. High-end cars will account for 16% of retail vehicles sold in December, an increase from 15.3% in November 2013 and 14.8% in December 2012, according to J.D. Power. (Those figures don't include fleet sales to rental car companies, commercial customers and government agencies.) Sales of luxury cars have traditionally been strong in the last few months of the year, when top earners such as lawyers and investment bankers spend their year-end bonuses, said Jessica Caldwell, an analyst with auto information company Edmunds.com. Brisk sales this year also come from a rebound in the luxury auto market as well-heeled buyers who were nervous about the economy pull the trigger on car purchases delayed for several years. The core market of Newport Beach has a population of 83,120 people and a median household income that exceeds $84,000.

U.S. SALES January 2013 Mercedes Benz BMW Porsche Cars Porsche SUVs Land Rover Ferrari Maserati Bentley Rolls Royce Lamborghini Aston Martin 14,980 8,879 1,858 1,500 4,200 178 172 188 25 105 … January 2012 12,493 11,826 1,557 993 3,205 125 154 118 30 96 … % Chg 19.9 -24.9 19.3 51.1 31.0 42.4 11.7 59.3 -16.7 … …

YTD SALES 2013 14,980 8,879 1,858 1,500 4,200 178 172 188 25 ... ... 2012 12,493 11,826 1,557 993 3,205 125 154 118 30 … … % Chg 19.9 -24.9 19.3 51.1 31.0 42.4 11.7 59.3 -16.7 … …

% MARKET SHARE January 2013 1.4 0.9 0.2 0.1 0.4 ... ... ... ... ... ... January 2012 1.4 1.3 0.2 0.1 0.4 ... ... ... ... ... ... YTD 2013 1.4 0.9 0.2 0.1 0.4 ... ... ... ... ... ... YTD 2012 1.4 1.3 0.2 0.1 0.4 ... ... ... ... ... ...

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