BEING-DIGITAL

DIGITAL INSIGHT AND IMPLEMENTATION

from

9th JUNE 2009 LONDON CBI CENTRE CENTRE POINT

Being-Digital '09 is the annual headline event for the digital industry from the people at mashup*. The full day will bring together innovative and influential senior executives, entrepreneurs, and investors from a diverse range of businesses affected by digital technology. The purpose of the event is to help attendees develop their knowledge base required to be successful with international business in the digital age.

KEY CONTRIBUTERS

Charles Cohen
CEO Probability

Justine Roberts
Co-Founder Mumsnet

Rory Sutherland
Vice President Ogilvy One

Nicholas Wheeler
Managing Director ITN On

Shane Richmond
Communities Editor Telegraph

ZEE M Kane
Editor The Next Web

Lord Errol

House of Lords Science and Technology Committee

Gary Gale
Head of UK Engineering Yahoo! Geo Technologies

Ed Parsons
Geospatial Technologist Google

James Parton
Head of Litmus O2

Andrew Scott
CEO Rummble

Simone Brummelhuis
Founder thenextwomen.com

Doug Richard
Entrepreneur & Founder School for Startups

Julie Meyer
CEO Ariadne Capital

Damian Ryan
Partner & Head of Digital Results International Group

SPONSORS SUPPORTERS PARTNERS
follow us on Twitter: mashupevent web: www.being-digital.com

S

BEING-DIGITAL from

DEMO COMPANIES

Being-Digital ‘09 will offer you a full day with opportunities to:

Demo Companies will have unique opportunities to:

DELEGATES

Learn about what it takes to be successful in digital from some of the most influential people in the global industry Debate interactively during the sessions with live questions from the audience including input from SMS and Twitter

Learn even more with two full tickets to the conference included in the price for each Demo Company Present to the entire conference audience during our one minute fast pitch sessions at the end of each segment to drive delegates to see your demonstration area Demonstrate your unique products and services in our demo room where all delegates will be during breaks and networking throughout the event Develop the skills required to pitch for investment with our ‘What Angels Want’ workshops with experts from Angels Den Pitch to real investors during the Angels Den speed pitching sessions (normally a cost of £150 per person which means a £300 value)

• Understand the major digital trends that are

shaping international businesses today with insights from people shaping the industry, big corporate company strategies, and the most innovative new early stage companies

Evaluate how to use trends in the digital world to increase the chances of success with your business strategy, both at home and abroad

Network with key players that are shaping digital businesses around the world

Meet potential customers, partners, investors, and advisors from the delegates on the day that will be coming through the demo room to see your company throughout the day Win a presence at the UKTI TechnologyWorld 09 http://www.technologyworld09.com - event for best pitch with international potential

All Delegates will also receive a £40 voucher for virtual office, hot desking and meeting room services from eOffice. All food and drink for the day is also included in the price of admission.

All Demo Companies will also receive an £80 voucher for virtual office, hot desking and meeting room services from eOffice. All food and drink for the day is also included in the price of admission.

Here is what some of the Demo Companies that were at last year’s event have to say:

“I met two key connections that directly led to my business growth. I would highly recommend taking a Demo Company package at Being–Digital.” Nick Halstead
Founder & CEO – Fav.or.it & Tweetmeme

“Demonstrating at Being-Digital was an opportunity to be exposed to the broadest collection of respected investors, journalists, and potential partners. The contacts that I made from that event made a huge difference to my business.” Alicia Navarro
Founder and CEO – Skimlinks

BEING-DIGITAL from

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Last year over 250 delegates attended and 40 Demo Companies demonstrated innovative digital products and services. Our delegate attendance profile for mashup* provides a diverse range of business decision makers and allows excellent opportunities to network.

WHO WILL BE THERE? PRICING & REGISTRATION

15% Entrepreneur / Startups 7% Investors / VCs

25% Senior Executives / Analyst / Strategy Consultants 33% CxO / President / Board Directors 12% Media / PR / Marketing 8% Head of Product / Digital

Standard Delegate £245 ex VAT Partner price £195 ex VAT Click to book now Entrepreneur Delegate £125 ex VAT Partner price £95 ex VAT Click to book now Demo Company
£395 ex VAT

INCLUDES:
• • • •

Access to all seminars and workshops during the Being-Digital event Viewing of all demonstration companies in our Demo room £40 voucher for eOffice virtual office services Lunch and refreshments throughout the day and during networking

INCLUDES:
Includes all of the benefits of a Standard Delegate at a special price just for entrepreneurs. Limited numbers of tickets are available for Entrepreneurs at this special price. Book and pay now to avoid missing out on this special offer.

INCLUDES:

Partner price • £295 ex VAT • To book email: team@mashupevent.com • Please quote the Discount • code provided by your Being-Digital Partner.

Admission for two of your company members with access to all seminars and workshops £80 voucher for eOffice virtual office services A one minute pitch to the entire audience after one of the sessions in the main auditorium Presence in our demo room where refreshments are served and networking takes place The opportunity to pitch to real investors from Angels Den during our speed pitching sessions A chance to win £3,000 of virtual office services, hot desking and meeting room services from eOffice by completing the UK Trade and Investment feedback form.

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Learning will be structured in two tracks to help you to review and build a concise and effective digital strategy.
Track 1 in the Main Auditorium will provide knowledge and insight on innovation and industry trends through presentation and debate with people who have hardened experience in the digital arena.

Track 2 will have Angel’s Den holding an interactive workshop on ‘What Angels want” and how to pitch to them. This will be complemented by two speed pitching sessions to active angel investors. Demo Companies will also be able to win a presence at the UKTI TechnologyWorld 09 - http:// www.technologyworld09.com - event for best pitch with international potential.

STRUCTURE OF THE EVENT

Time
8:45am – 9:15am 9:15am – 9:30am

Track 1 – Main Auditorium
Registration & Coffee Opening Address: Charles Cohen, CEO Probability plc Social and Realtime Media Will McInnes, Managing Director, Nixon McInnes (moderator)

Track 2 – Workshop

9:30am – 10:30am

Justine Roberts, Co-founder, Mumsnet Hughie Philips, Co-founder, Mindseye Media • Rory Southerland, Vice President, Ogilvy One • Nicholas Wheeler, Managing Director, ITN On
• •

Digital Content 10:30am – 11am
• •

Nick Halstead, CEO, Fav.or.it (interviewing) Shane Richmond, Communities Editor, Daily Telegraph

11am – 11:45am

Break Personas and Digital Footprints Tony Fish, mashup* (moderator) Helen Keegan, Managing Director, Beepmarketing Zee M Kane, Editor, The Next Web • Robin Wilton, Founder, Future Identity • Lord Errol, House of Lords Science and Technology Committee • Adriana Lukas, Founder, The Big Blog Company
• •

What Angels Want? Pitching to Angel investors workshop

11:45am – 12:45pm

12:45pm – 2pm

Lunch Break

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STRUCTURE OF THE EVENT

Time
12:45pm – 2pm

Track 1 – Main Auditorium
Lunch Break

Track 2 – Workshop

Angels Den Speed Pitching Location and Local Services Stephen Feldman, Director, KnowWhere (moderator) 2pm – 3pm Gary Gale, Head of UK Engineering, Yahoo! Geo Technologies Ed Parsons, Geospatial Technologist, Google • James Parton, Head of Litmus, O2 • Andrew Scott, CEO, Rummble
• •

Companies pitch to active Angel investors Round 1

Why women are your customers Helen Keegan, Managing Director, Beepmarketing (moderator) 3pm – 3:30pm Mark Curtis, CEO, Flirtomatic Alan Patrick, Principal, Broadsight • Shamsa Rana, Managing Director, Imdad • Simone Brummelhuis, Founder, thennextwomen.com • Simon Grice, Founder, BeLocal
• •

Angels Den Speed Pitching Companies pitch to active Angel investors Round 2

3:30pm – 4pm

Break Growing a Profitable Digital Business Tony Fish and Simon Grice (moderators) Doug Richard, Entrepreneur & Founder, School for Startups Julie Meyer, CEO, Ariadne Capital • Leif Fagelstadt, COO, Blyk • Damian Ryan, Head of Digital, Results International Group • Charles Cohen, CEO, Probability plc
• •

4pm – 4:45pm

4:45pm – 5:30pm

Evolving Web Service Platforms

Speakers, panel and discussion

5:30pm – 5:45pm

Closing Comments Simon Grice and Tony Fish, mashup* Networking & Drinks

5:45pm – 7.30pm

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THE VENUE
CBI Centre First Floor Centre Point Tower 103 New Oxford Street WC1A 1DU
Underground Stations
Tottenham Court Road – Central and Northern Lines (1min) Leicester Square – Northern and Piccadilly Lines (10 mins) Goodge Street – Northern Line (7 mins) Warren Street – Northern and Victoria Lines (12 mins) Euston Square – Circle/Metropolitan Lines (15 mins)

Car Parks
There are NCP car parks nearby in Adeline Place, Museum Street and Bloomsbury Square.

Taxis
Taxis are normally freely available in New Oxford Street.

Buses
Bus Routes – 1, 7, 8, 10, 14, 22b, 25, 29, 3b, 55, 73, 9b, 134 and 17b.

BEING-DIGITAL from

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