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Network Analytics for LTE profitability
Copyright © 2013 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
4 Copyright © 2013 Accenture All rights reserved. Network service assurance Use deeper insight and responsiveness to service outages.Accenture Network Analytics With data spread across different networks it’s hard to see the whole picture. This blur of information can be brought into focus with new generation of network analytics Network capacity. Network control and optimization Analyze customer behavior to potentially improve ROI by up to 15%. . increasing service uptime by up to 10%. planning and deployment Use accurate and granular traffic forecasts to help improve asset utilization by up to 5%.
Network Planning and Optimization Closed Loop Network Design addresses strategic and operational needs thereby improving service quality and revenues Strategy Marketing Budgeting Planning Deployment Network Provisioning Workforce Management • Technology Selection • Infrastructure Requirements • Deployment Strategies Network Inventory Network Configuration Operation Network Usage Customer Service Inventory Special Projects ERP Copyright © 2013 Accenture All rights reserved. 5 .
Holder Age Acct. Act. Holder Sex Lifestage Segment HH Ownership # of HH Residents Max. 6 . Genre … Radio config Core User plane Signaling Transport Link usage Backup routes Devices Capabilities Screen size … … VAS Contract Bundles Under Contract Remaining Months Devices STB Ownership STB Capabilities BHR Ownership Entertainment NRC VoD Pay-Per-View Widgets OCC Ethnicity Widget Usage by Category.251 B2 Copyright © 2013 Accenture All rights reserved.TeleCom Processes: Holistic view Decision support model integrates commercial and technical information Customer Analytical Record (CAR *) Data Dimensions Customer Classification Type Status Dwelling Type Tenure Credit Credit Limit Open to Buy Credit Limit Hit Late Payments Location Zip Code State Region Demographics Acct. Day. Bill $ Entertainment MRC Network 2-3-4G Access NW topology Backhauling Service Level Traffic XDR Voice Data QoS NW counters QoE calculation Availability … Congestion Linear Plan Widgets PPV Viewership by Genre. Last Wk Complaints YTD Value Last Bill Amount 3 Month Avg. Time VoD Viewership by Category. Contacts YTD Complaints Last Wk Spec.047. Features Devices Customer Support Days Since Contact Contacts Last Wk. Education Income Level Residency Tenure Network Analytics Extensions Usage Behavior Linear Viewership By Channel Group … Product Ownership Voice Data Video Widgets Interaction Acquisition / Churn Account Voice Data Video Widgets VAS Ent. Genre … Application Probes Facebook Youtube Whatsapp … (*) CAR is Accenture’s patented methodology filed under US Patent # US 7.
) • QoE Centric: service.Manual effort Network Analytics Approach • Analyze Current Network usage from Business Perspective • Per cell forecasting statistical model • Per cell dimensioning • Continuous dimensioning • Managing QoE targets for each IP multimedia service • Integrated analysis (voice. • Multiapproach: Inducted Revenues. etc.Network Analytics Presents a Better Approach Legacy Approach Traffic Forecasting Network Dimensioning • Singular Forecasting based on MoU / Data volume (Erlang theory) • Threshold-based planning • Independent service • Voice: Erlang/Peak based • Data resources dimensioned on best effort assumption • Broad based expenditure estimates .Per minute . value and budget estimation per cell Operational and Capital Expense Management Network Utilization Value Return on Investment Optimization • Macro Two Dimensional Revenues . Connection Service Quality .Per byte • Detailed and Multi-Dimensional: Per minute/ Event/ Byte/ Service / Per location/ Customer Segment/ etc. cost. OTT Quality Of Experience • Clustering and prioritizing capacity and quality upgrades to improve ROI 7 • Budget allocation based on available capacity for congested cells Copyright © 2013 Accenture All rights reserved.Average load per cell . . data.Average MOU .
models.) • Device Vendors Market Share • Speed of moving • … Geographical ARPU analysis Device presence in the network Copyright © 2013 Accenture All rights reserved. 8 .Traffic Forecasting: Network Usage – Business PoV Business Perspective • Market segment geographic distribution and drill down • Service used by customer type • Device presence in the network (type. etc.
• Evaluate data traffic and signaling needs per cell. seasonality and event impacts. Network usage per service Video Browsing Network Performance Status Copyright © 2013 Accenture All rights reserved. • Identify busy hours • Monitor network performance status per service • Identify trends. 9 .Traffic Forecasting: Network Usage – Technical PoV Technical impacts • Assess bandwidth user demand per service. • Etc.
Sample cell congestion forecast Mbps + 3 month forecast +6 month forecast +9 month forecast Congestion probability Copyright © 2013 Accenture All rights reserved.Traffic Forecasting – Congestion Prediction Advanced forecasting approach anticipates cell congestion and focuses on clients’ quality of experience. 10 .
forecasting cells can be dimensioned closer to cell traffic peak. . 100000 90000 80000 70000 60000 50000 40000 30000 20000 10000 0 0 5 10 Cell Capacity 15 20 Inefficiency Area 11 Over Peak Dimensioning Copyright © 2013 Accenture All rights reserved. thereby increasing network investments efficiency.Continuous Dimensioning Based on an accurate congestion.
356.54 € OpEx and Capex investment estimation is based on real pricelists applied at the cell level.g. Cell CA02 Sample Upgrade Component Quantity Baseband Unit Radio Frequency Unit Power Unit 1 4 2 Cost 12. cell). This feeds into the bill of materials required to manage anticipated forecasted traffic for each cell. Cell AZK1 Sample Upgrade Component Baseband Unit Radio Frequency Unit Power Unit Quantity 0 1 1 Cost 2. 12 ..Operational and Capital Expense Management Network expansion requirements determined at the lowest grain (e.729.76 € Copyright © 2013 Accenture All rights reserved.
13 .Network Usage Service Based Value The value of traffic for cell upgrades can now be determined according the TelCo strategy balancing tree dimensions Upgrade of a cell attracts additional traffic 100000 90000 Inducted traffic value dimension Inducted Revenues 80000 70000 60000 50000 40000 30000 20000 10000 0 0 5 10 15 20 OTT Quality of Experience Connection Service Quality Inducted Traffic Copyright © 2013 Accenture All rights reserved.
Areas where popular website register longest page download time … 14 • • ToP Spenders location Premium Services (ex video. music. . etc.Network Usage Service Based Value Specific location capacity expansion value should be based on Inducted Revenues Increment customer ARPU and network usage • • Connection Service Quality Contain costs of customer operations • • OTT Quality Of Experience Increase appeal in the market and loyalty Location with low bandwidth for popular services: video streaming. bandwidth boost) location Regions where is located under used equipment … • • • • Lower Troughtput locations Dropped Session locations In house network coverage location Locations where claims came from … • • Copyright © 2013 Accenture All rights reserved. social networking.
15 . while staying in line with budget constraints 200 Cell E 35K€ 0 0% 20% 40% 60% 80% 100% Congestion Copyright © 2013 Accenture All rights reserved.Return on Investment Optimization Potential cell revenue per year 1200 1000 Cell I 10K€ Cell B 30K€ Upgrade Cost 800 Cell C 100K€ 600 Cell F 10K€ 400 Cell G 100K€ Cell A Cell D 50K€ Cell L 25K€ 25K€ Cell H 10K€ Network Analytics can identify which cell upgrades generate the best ROI.
• Accenture has technical and domain knowledge to help operationalize network analytics insights: – the comprehensive understanding of data and network architectures – KPIs to tell you where to extract meaningful data – and tools and methodologies to analyze large quantities of data – all backed by 20. • Granularity of analysis and speed of intelligence across network optimization are critical to enhance end-customer experience and value. velocity and variety.000 analytics skilled professionals worldwide Copyright © 2013 Accenture All rights reserved. • Telecos need a flexible and scalable network analytics framework to handle data of everincreasing volume.Summary • There is a critical need to adopt an analyticsbased approach to optimize network Capex and OPEX. 16 .
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