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An Educational Seminar Aimed at Home-based, Small, Minority-, Veteran- and Women-owned Businesses
Created By: Jacqueline D. Knight Knight OwI Communications 2803 West Shelton Avenue Tampa, Florida 33611 Phone: (813) 805-7337 Fax: (484) 805-7330 Email: email@example.com
Banking on Small Business™ Education Series
What is the Banking on Small Business
It is a monthly outreach program aimed at small, home-based, womenowned, veteran-owned and minority businesses. It is education-specific to and for businesses operating from the state of Florida to national and international clients and those who operate within their own local markets in the state of Florida. The Banking on Small Business
Education Series will increase the level
of participation of the sponsor with home-based entrepreneurs, small, minority and women business owners. This program will enable sponsor participant(s) to reach out to the small business community and help to influence them by creating a vehicle for positive business development. For home-based entrepreneurs, small, minority and women business owners, it will provide a forum for educational and business development. The seminar series will allow participants an opportunity to become aware of successful methods and best practices for starting, operating, promoting, buying and selling small businesses. It will also provide a forum in which they can nurture one-on-one relationships with the ''experts'', business leaders and educators, and ask questions to gain valuable insight into what they can do to enhance the status of their current businesses. It will give participants a chance to expand their horizons by meeting with sponsor(s) representatives, other small business owners and entrepreneurs within their own markets to establish business-to-business networking relationships. It will also give this audience to increase their knowledge of and establish relationships with representatives of corporations that provide goods and services. For the seminar facilitators, it will provide added impetus to study, research and create innovative scenarios that encourage entrepreneurs, small and minority business owners to reach out into the business world and explore new techniques regarding areas pertinent to business development. The seminar series also provides the educator with an additional vehicle for fostering a willing attitude for
business-to-business networking for entrepreneurs, small, minority and women business owners. For the sponsor, it will provide increasing opportunities for participation and involvement with entrepreneurs, small, minority and women business owners. It will create goodwill between the sponsor, the small and minority and women-owned business community and the local communities involved. From a sponsorship point of view this vehicle can create a permanent way to make a lasting impression on young entrepreneurs, small, minority and women business owners as well as the business community at large. The formation of the Banking on Small Business
Education Series as
an teaching vehicle is important, not only for the further educational development of small and minority business owners and entrepreneurs, but also as an impetus for increasing corporate participation within this community. From a public relations perspective, the formation of the Banking on Small Business
Education Series is ''news'' and is eminently subsidizable. As an on-
going success, it will create a continuing source of information for a variety of audiences, with specific emphasis on the specific media that report to those audiences.
Objectives To increase local awareness and interest for sponsor’s goods and services. To provide a forum that promotes excellence in business. To provide a forum for the education and development of entrepreneurs, small, minority, veteran and women business owners. To offer pertinent and relevant assistance to existing small businesses and well as to encourage future entrepreneurs in their endeavors. To increase interaction between young entrepreneurs, existing small, minority, veteran, minority and women owned businesses and the sponsoring company within the specified market community for information sharing purposes. To increase local awareness of educational, help and self-help resources and avenues available in the target markets.
Methodology Once per month in the identified markets, the Bank of Florida will host 15-20 personally invited small business owners, to either an after hours educational networking session or a “lunch and learn” session under the banner “Banking on Small Business.” The Sponsor will choose from a list of nationally-known, and Florida-based, economic development and small business ''experts'' and will have the opportunity to supplement seminar content by choosing speakers from their organization who will work in conjunction with speakers chosen from our national roster. Guest speakers will make presentations on a variety of topics aimed at educating business owners with an interactive question and answer session at the end. Each session would end with a Bank of Florida representative addressing the group. Knight Owl Communications would work with the local Chambers of Commerce, business networking organizations, and media to ensure promotional
activity and announcements. This would build the “mystique” and exclusivity of the series among potential invitees, entrepreneurs, small, minority, veteran and women business owners. The sponsor’s will choose from a list of nationally known, and Florida-based, economic development and small business ''experts''. The sponsor’s and will have the opportunity to supplement seminar content by choosing speakers from their organization who will work in conjunction with speakers chosen from our national roster. III. Suggested Topics Representatives of Coming Your Way Productions and Knight Owl Communications spent several months meeting with and interviewing a variety of entrepreneurs, consultants, small, minority and women business owners. Our research revealed that several common and recurrent problems that our target audience expressed an interest in. Some common questions were:
Where do you go for help to learn how to: Start a new business? Run a new business? Find alternatives sources of financing? Price goods and services? Develop good relationships with financial institutions? Write a winning business plan? Decide to start or buy a business? Decide to hire or lease employees? Manage effectively? Plan tax strategies?
We also found that this audience was interested in: The scope of financial goods and services available in the marketplace The types of insurances best for their particular type of business or service. Budgeting and financial planning for their business When and how to terminate an employee How to hire the right person and Employee Retention How to market and promote your business effectively. Whether to venture into the import export arena. Expanding into the national and international arenas. Motivating Employees And a variety of other business related questions.
Speaker topics include but are not limited to: Leveraging Your Finances: The Buying and Selling of a Small Business Import/Export'. The African/European/Latin Connections The Role of Small Business in Rebuilding Our Inner Cities Tax Laws Affecting the Small Business Owner Planning Effective Tax Strategies Building Your Small Business Image Within the Community Effective Management Techniques for Entrepreneurs and Small Businesses Managing Growth in the 2008 and Beyond Office Technology and Communications: AII Systems Go Customer Relations and Customer Service: Partners in Success Pricing Your Goods and Services Good Business and Marketing Plans: Road Maps to Success Women in the Small Business Arena Minority Business Programs: Breathing Life into Small Businesses Home-based Businesses and Telecommuting: The Wave of the Future Staffing: Hiring or Leasing the Right Person Help? Were to Find It: Outlets for the Small Businessperson IV. PROGRAM CONTENT Seminar Topic Selection The series will encompass a broad range of subjects in the fields of business, economic development, education, careers, taxes, business opportunities, technology, personal development, political education, government and urban development. Knight Owl Communications and it's related staff will work with sponsor representatives to ensure the topics address the target market and meet established objectives. Seminar Speakers Knight Owl Communications will consult with the sponsor to determine and select appropriate speakers. We will negotiate fees and contracts (when necessary) with selected speakers as well as ensuring all travel arrangements. Program Agenda
Coming Your Way Productions will supply a program agenda to the sponsor prior to the event for coordination, distribution and internal promotion by the sponsor. This itinerary will be reproduced and distributed at the event and will include a listing of speaker and topic as well as background information on each speaker in the series.
Production Responsibilities Promotion We will work with media sponsors to ensure announcement ads promoting the seminar series including major sponsor participation. These ads will run prior to the event in each market, with follow-up photo spreads and editorials following the event. We will also run an advance editorial previewing the event and its topics each month. Knight Owl Communications is responsible for and has final approval of, all copy and final layout and ad placement. Upon request, the sponsor has the option to review all materials prior to publication. Invitations/Registration Forms - Up to 200 invitation letters and registration forms will be direct-mailed or emailed to sponsor selected invitees by Knight Owl Communications who will compose letters and the registration form, print the items and perform the mailing. The sponsor has the option to review all materials prior to final production. Radio Promotions: Copy, Production and Scheduling - The event will be supported through radio spots on local stations prior to the event date. These spots will continually recognize your firm as sponsor. The sponsor has the option to review all scheduling, station selection and commercial copy prior to final release. Internet Promotions: Online Newsletter, Mass emails and Promotion. Knight Owl Communications would handle all aspects of promoting the series on the Internet including creating a web page for signups, emailing potential attendees in each market and linking the site with other ancillary sites for increased promotional opportunities.
Public Relations As part of our ongoing services, Knight Owl Communications would handle all public relations and marketing issues with regards to the promotion of the program including Press Releases which will be sent to print and broadcast media announcing the events each month and recognizing the sponsor. The sponsor has the option to review all materials prior to final release. Bank of Florida would identify a bank representative who would act as spokesperson for the program for media interviews and promotional purposes. We would schedule interviews and speaking engagements for the spokesperson to promote the program. Event Coordination Venue Selection - The venue will be a Bank of Tampa site in each identified market. Menu Selection - It is suggested that during the Networking Receptions a selection of buffet finger foods be served to attendees. Knight Owl Communications can work closely with the sponsor to select appropriate menus and to garner caterers as sponsors. If we choose to go without a food sponsor, the major sponsor (Bank of Florida) is responsible for costs of food and refreshments. Room Setup & Breakdown, Registration and Audio Visual Equipment Knight Owl Communications and it's related staff will assume all responsibility for room setup including audio/visual equipment, seating, tables for display of sponsor’s literature, registration and general program outline.
Sponsor Advantages Sponsors can: Use the seminar series to invite the top executives of your best client companies to participate as speakers. The sponsors can take a consensus building approach (relaying a common message) and invite local Chambers of Commerce or Economic Development groups to participate. Use as much time as possible for dialog, interaction and questions and answers with the audience.
Identified Markets Hillsborough/Pinellas Counties Broward County Miami-Dade Lee County Collier County
Estimated Costs and Time Line – Multi-market Launch/Single Market Months 1(or2): Program Setup During this time, we would be soliciting other sponsors and solidifying partnerships with media, restaurants, printers, etc. Setup: $2,500 per month Months 3-8 (or 2-7): Program Coordination Market 1: $2,500 per month Market 1,2: $3500 per month Markets 1,2,3: $4,000 per month Markets 1,2,3,4,5: $5,000 per month The fee does not include travel expenses or any hard expenses such as printing, postage, costs to set up website, etc.
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