This action might not be possible to undo. Are you sure you want to continue?
Praise is to Allah Almighty, the one testing us all at all times and making decisions about what we don’t know and can’t know. Writing this report appeared to be a great experience to us. It added a lot to our knowledge while we were working on this report. If we say that this report is one of our memorable experiences in student life, then it would not be wrong. We owe profound gratitude to SIR ALY RAZA SYED for stimulating our creative abilities by assigning this report to us. We are immensely obliged to all our fellow students who guided us in making this report, without whose considerate attention and interest, it would be difficult for us to complete this report on time. Whatever we have learnt from them and this project report has put indelible impression on our mind. It is our conviction that this learning experience will always be a source of help in our practical life and professional career.
Marketing Plan For Nestle Pure Life Water Pakistan University Of Management and Technology
Page 1 of 30
We analyzing the
marketing plan of Nestle which is an FMCG company. Our analysis of the Nestle current will include market situation and strategic analysis the company. We will see the various strategies of
that can be used them their product. Their and and It its excellence in improving by for . beverages. infant dietetic and confectionar y. quality value. We have taken NESTLE WATER for our aim project is to report. provides many products which include dairy products. Nestle has been serving worldwide with product safety. water.
Further the IMC we will explain SWOT. plan SMART. Nestle Life on pure provide the through out they adopted the societal and marketing concept. competitive analysis and all other .provide customer with drinking water suitable prices make the product as convenient as possible. According to their that best the For Pure claim they food world.
by Marketing Plan For Nestle Pure Life Water Pakistan University Of Management and Technology Page 2 of 30 .strategies used them.
Nestle serving worldwide with more its than is Henri 500 factories in countries comprising almost all 86 continents.Introductio n Of Nestle Nestle is the leading FMCG company of Switzerland established by Nestle. Nestlé’s .
the nest with a bird protecting her young. family the coat of arms.product portfolio more is than 500 products all over the world serving best to their customers. Henri Nestlé endowed his company with symbol derived from his His name. mother became the Company's logo and a symbol the Company's care attitude life-long and to of .
who not his . security and sense family are essential life. His first success was a premature infant could tolerate mother's milk or any of the usual substitutes. The nest represents the nourishment. food a for by first of that so to Nestlé babies who were unable to breastfeed.nutrition. The product made Henri Nestlé.
Nestlé Pakistani consumers since 1988. the Switzerlandbased Nestlé SA. acquired share Milkpak first a in the has been serving was of being sold in the life. soon.People quickly recognized the value of the product. new . after Nestlé's new formula saved child's and Farine Lactée Henri Nestlé much Europe. when parent company.
Nestlé’s Vision: Marketing Plan For Nestle Pure Life Water Pakistan University Of Management and Technology Page 3 of 30 .Ltd.
or and to Nestle consumer services team stands ready listen your concerns and provide answers about our to to . Whether you live in the remotest village the metropolis of Karachi.The consumer's voice is the key Nestlé Pakistan's vision working.
wellness. Nestlé’s global vision is to be the leading health. and Nutrition Company of the world.products and guidance on matters health wellness. addition In to of and that. Nestle’ Pakistan subscribes fully to this global vision. Nestle Pakistan also envisions to: · Lead a dyna mic moti vated .
and profe ssion al work force that is prou d of its herit age and bullis h about the futur e · Meet the nutrit ional need s all age grou ps of .
throu gh a diver sified prod uct range that conta ins an inno vativ e portf olio of bran ded food and bever ages of the highe st quali ty · Main tain long- .
term grow th and deliv er share holde r value · Estab lishin g respo nsibl e com muni catio n with the cons umer whic h in turn can provi de us a bette r look .
into what chan ges need to be made to our prod ucts · Stren gthen the positi on as the best caree r desti natio n for talent ed and moti vated indiv idual .
our .s · Emp ower ing a syste m of selfmana geme nt Mission Statement: “Nestle is dedicated to providing the foods people throughout their day. throughout the With unique experience of anticipating consumers' needs creating and world. best to throughout their lives.
Marketing Plan For Nestle Pure Life Water Pakistan University Of Management and Technology Page 4 of 30 .
solutions. Nestle contributes to your well-being and enhances your quality of life.” .
Marketing Plan For Nestle Pure Life Water Pakistan Universit y Of Manage ment and Technolo gy Page 5 of 30 .
the time Pakistan became the first country At same .Nestle Pure Life Water & Current Market Situation: The of launch Nestle Pure Life in December 1998 was a truly significant episode the of in history Nestle Pakistan. Nestle Pure Life was going to get the entry of Pakistan’s growing water market.
It is with essential minerals like vitamins.where Nestle launched the new Life brand. is a Nestle Pure premium drinking water. According to nestle. calcium and many other useful items. produced to the highest and standards of safety purity as per the website suggests. pure water product nestle having useful ingredients is the stasr of ideally balanced .
in drop every of water which are essential for the being time. Nestle Pure Life made strong inroads into the market Pakistan. Mexico. hydrated all Capitalizing on its strong brand recognition. Nestlé PURE LIFE is available around in the globe today Canada. water in has very . USA. aggressive pricing and supported by a strong marketing campaign.
Pakistan. Saudi Arabia. Thailand.Brazil. Russia. South Africa. Turkey. “A and social managerial process where individual & groups by obtains good and food good life through . Uzbekistan. Jordan. and the Philippines. Egypt. Argentina. China. Lebanon.
creating and exchanging products and values.” L a u n c h e d o n t h e N o r t h .
A m e r i c a n m a r k e t i n 2 0 0 3 . N e s t l é P .
U R E L I F E i s d e s t i n e d t o b e c o m e t h .
e w o r l d ’ s t o p a n d m o s t w i d e l y d i s .
N e s t l e i s .t r i b u t e d b r a n d b y 2 0 1 0 .
a l s o w i l l i n g a n d h a s g o a l t o a c h .
i e v e t h e $ 1 B i l l i o n e n t e r p r i s e b y .
N e s t l e P u r e Marketing Plan For Nestle Pure Life Water Pakistan University Of Management and Technology Page 6 of 30 .2 0 1 4 .
company is seeking provide customer with drinking water suitable prices make the product as convenient as possible.Life is a premium drinking water. produced to the highest of and The standard safety purity. According to their that claim they on pure to provide the .
Now it has maximum market share in developed and cities Lahore. Hyderabad and others. Islamabad. Karachi. we discussed many As have major of is Pakistan like .best food throughout the world. Nestle leading brand in water market and has left behind many local brands which were working before the launching of Nestle Pure Life. Multan.
Nestle Pure Life is also the product Nestle Pakistan and most probably all over the world where Nestle Pure Life Here exist. signs clearly visible to achieve the set point of Nestle.earlier Nestle going that is to become the fully market leader of water market in Pakistan. you star of are can see the market share chart for the product and after there is that a .
Boston Consultancy Group Matrix shown which would describe the ranking Life product portfolio of Nestle Pakistan. BCG Matrix shows the company’s market share over growth industry. the of of in Nestle Pure is . This BCG matrix is the clear picture of current market situation of Nestle Pure Life.
Marketing Plan For Nestle Pure Life Water Pakistan University Of Management and Technology Page 7 of 30 .
Boston Contingency Matrix Market Share High High Industry Growth Low Industry Growth Stars: Nestle Pure Life Cash cows: Coffee (Nescafe) Market Share Low Question Mark: Culinary Products Dogs: Chocolate Drinks and Polo Information and data pertinent to the market’s current situation: They keep the information of the other companies what they are offering. and actions of the Company behind brands in which they place their trust and that without its consumers the Company would not exist. consumers. Try to improve their strategies from others so that they can promote their product more. like more companies are now coming in the market so there is more completion in the market and they have to be up to date from the current situations. and business partners. Company’s marketing goals and objectives: Nestlé's business objective is to manufacture and market the Company's products in such a way as to create value that can be sustained over the long term for shareholders. beliefs. employees. Nestlé recognizes that its consumers have a sincere and legitimate interest in the behavior. Nestlé continues to maintain its commitment to follow and respect all applicable local laws in each of its markets. Marketing Plan For Nestle Pure Life Water Pakistan University Of Management and Technology .
Page 8 of 30 .
SMART Analysis: SMART is
an acronym which tells
us that when ever we set any companies objectives they should be, S = Specific M= Measurable A= Actionable or Achievable R= Realistic T = Time Frame Market Share: Nestle is
now a days willing have and to more more
market share so that it
could achieve the goals that
are set. The goal for
market share will discussed below. Nestle occupied 85% drinking water market in all over the Pakistan. In Lahore Nestle Pure Life market, Sparklet has 13% Cool 11% and have and has 69%of total of be
remaining 7%are kept by local companies. In 50% market kept Nestle and remaining 25% is kept by local companies. As for as Islamabad is concern Nestle Pure Life has 65%of market Share. They have certain goals and objectives which they want to achieve. They want to other Karachi of is by and other
25% by AVA
Isla mab ad create and promote their products to create value for their product. They have the thei resources for increasing r quality and compete it with
product’s the other
L a h o r e
Marketing Plan For Nestle Pure Life Water Pakistan University Of Management and Technology Page 9 of 30 .
companies. as a general rule. i n conduct. They conduct researches for that and try their objective which have decided. legislation is the most effective safeguard although guidance o f responsible areas. additional of they to get The Per in certain to staff Pure Com Others the form . They are promoting their product by creating customer awareness. Nestlé believes that.
conduct and the responsible attitude its management and of .20% voluntary business principles met is beneficial in order to ensure that the highest standards are the organization. Pure Life 60% throughout Nestle Nestlé is conscious of the fact that the success of a corporation is a reflection of the professionali sm.
employees. and Marketing Plan For Nestle Pure Life Water Pakistan University Of Management and Technology Page 10 of 30 . Therefore recruitment of the right people ongoing training and development are crucial.
Hierarchy details of marketing and sales department .
Marketing manager take cares the planning is promotional strategies of the products. Manager to innovative try use .Marketing Manager is an employee who responsible for and controlling its marketing activities and budgets .
ideas for the improvement of product in market. Finance manager The field finance covers the of economics of the contingent claims. Financial economists study valuation these Marketing Plan For Nestle Pure Life Water Pakistan University Of Management and Technology Page 11 of 30 the of .
Finance manager and marketing manager related are with the at each other to meet their marketing targets. It is important because alone marketing manager can not promote any marketing . and society large. markets which are by the in they traded.claims. and their use individuals. corporations.
strategy without budget. any Market Segmentatio n and Targeting Strategy and Consumer Profile Analysis Market Segmentatio n: For getting the maximum .
market share and respect of the product in the minds of the consumer. · Geogr aphic Segme ntatio n Demo graphi c Segme ntatio n Nestle Life market we · Marketing Plan For Nestle Pure Life Water Pakistan . as per our observation and survey have concluded that Pure Water’s segmentation is based on two points.
University Of Management and Technology Page 12 of 30 .
west. divided areas north. south. that it could be easy for company work efficiently on it’s supply the to .Geographic Segmentatio n: The company has divided its geographic segmentation in several regions. First they have the segmentation of a whole and each country from provincial capital. So they it’s into east.
sex. Targeting Strategy: . product for all.chain management. Anyone can use the product as per need. income any kind and other of limitation on use of the product. to Infant seniors. There is no age. Demographi c Segmentatio n: Nestle Pure Life isn’t a supreme quality product that only the high class The is uses. The product is for all.
There some variations that can be made throw OUR are is is OBSERVATI . Everyone can use any size of bottle that Nestle offering. have concluded that as such there is not set demographic techniques to set the market we specific target market. Because.According to our observation and survey. water something that everyone uses.
the Nestle Pure Life comes in four different sizes. of and These are Marketing Plan For Nestle Pure Life Water Pakistan University Of Management and Technology Page 13 of 30 .ON but not from company. four targeting different types people lifestyles.
This size is being heavily used by the consumers in place of soft drink. This is the second size of the Nestle Pure Life Water which is . It is not only specified people that have been discussed above. But the product is used by everyone in the society also.This is the smallest size of Nestle Pure Life Water of 0. University and Colleges are also included in its target market of this size.5L.
This Nestle Pure Life Water Bottle is also very helpful in many dispensers available in the market with good options.about 1. This is the third size of the Nestle Pure Life which is used in mostly houses and offices in the waiting areas (offices). .5L. This size is being used in mostly meetings. You can say that any kind of organizational meeting or any other social meeting. This is the fully household product and also using in executive rooms in offices with the dispensers. this product is being used.
Marketing Plan For Nestle Pure Life Water Pakistan University Of Management and Technology Page 14 of 30 .
If we exclude the factor of daily basis the answer .70years Related To People Of / Use Se x Incom e Educatio n 0. Everyone is free to use Nestle Pure Life.5L 1.Consumer Profiling Analysis: The product is being used by many people of Pakistan and there is no restriction in use of Nestle Pure Life as the is not that kind of product with specific characteristics. Requirement Considerable Bottle Size Age Group infant maximum age 15years . Because the data is linked with the regular use of Nestle Pure Life Water Cans.60years 25years . Means income can be considerable for the people who consume Nestle Pure Life on daily basis.5L 12L 19L All the people Household Household & Offices Household & Offices No No No No No No Can be Can be No No No No The above table shows that Nestle Pure Life is for all.70years 25years . It is not necessary that Nestle Pure Life Water Cans can only be used by higher income persons.
there is not restriction to use Nestle Pure Life for Muslims and non Muslims. That is one Marketing Plan For Nestle Pure Life Water Pakistan University Of Management and Technology Page 15 of 30 . There are many areas in Pakistan where we will not find pure water but the infiltrated water. That could harm your body and cause the major problem called Diaria. Product Strategy and FAB Analysis with Product Line: The product was launched due to certain reasons and problems faced by the government and other factors.will be No.
o f t h e h a r m f u l d i s e a s e s .
T o .w h i c h c a n a l s o l e a d t o d e a t h .
N e s t l e d e .o v e r c o m e t h i s p r o b l e m .
c i d e d t o l a u n c h i t s w a t e r p r o d u c t .
b y a c q u i r i n g t h e w a t e r p l a n t o f .
A V A C o m p a n y . N o w t h e p l a n t i s u n d .
Nestle launched it’s product useful ingredients like vitamins. calcium many which the and other gives human by offering very useful things .e r c o n t r o l o f N e s t l e Pakistan Ltd.
Nestle is available in the market in four sizes according as targeted segmented market. sizes complete sized according the customers. to the need of These are to per and the need and good .5L.body than more the water.5L. 12L and 19L. 1. we would like to show a FAB Analysis. To understand the full ingredients of the water. 0.
The chart the above shows ingredients and level of them Nestle Life Bottle. in Pure Water The water is also tested on the basis of above .
Marketing Plan For Nestle Pure Life Water Pakistan University Of Management and Technology Page 16 of 30 . and Thailand etc… Here is one more which table will clearly define the Analysis Nestle FAB of Pure Life Water. Pakistan.ingredients in the laboratory of USA.
it can b e b y easily ski the n stamina satisfy absorbed Magnesium Sulfate Decrease Inflamation decrease through which we can inflammation. Colgate . It helps the kidneys to Calcium Chloride Healthy Kidneys work better.FAB ANALYSIS Feature Osmosis and Distillation Attribute Balanced Water Benefit It helps to balance the other ingredients of water for safety. Increase your strength Sodium Bicarbonate Strength speed and an hel t d p o thirst. This is the complete FAB Analysis of Nestle Pure Life which should be known to all the consumers for powerful CRM. And on the other hand. The Pricing Strategy: We can easily observe that Nestle itself is not taking active part in social welfare. we see the lower prices of the product as compared to the other FMCGs Company’s products like Unilever.
Marketing Plan For Nestle Pure Life Water Pakistan University Of Management and Technology Page 17 of 30 .
Palmolive and Procter and Gamble. If we look at the prices. about . As the time is of inflation. Nestle cares the customers. we can observe that Nestle is also using its name for the promotional activities and pricing strategies also. have They to maintain their level of efficiency and always provide the best at best price.
Nestlé’s point of view is by “Only understandin g their needs can we serve our consumers to the fullest”. Only a few amount of and .nestle trying is to overcome the pricing problems the to extent they can do. Profit earning is the core aim of every company but in case of their nestle profit margin is small just for the sake of customers trust happiness.
They use the simple formula for the price that is Cost + Profit. Market Distribution and Channels Strategy: N e s t . This is one reason of their success.profit collected is from pure life water. Nestle always strive to superior product low at rates. give Nestle is also one leader of the of retaining their customers.
l é P a k i s t a n ' s s u p p l y c h a i n a n d d .
i s t r i b u t i o n m a k e s s u r e t h a t N e s t .
n o m .l é p r o d u c t s a r e a c c e s s i b l e .
a t t e r w h e r e c o n s u m e r s a r e i n P a k .
i s t a n . N e s t l e a i m s t o p u t t o g e t h .
e r p r o c e s s e s f r o m t h e f a r m t o m a .
a n d m a k e s u r e p r o d u c t s a r .r k e t s .
e d i s t r i b u t e d t o t h e c o n s u m e r s a .
t t h e c o r r e c t t i m e . t h e r i g h t c o .
s t a n d i n t h e a c c u r a t e q u a n t i t i e .
I n t h e f i r s t q u a r t e r o f .s .
Marketing Plan For Nestle Pure Life Water Pakistan University Of Management and Technology Page 18 of 30 .
Nestle proved it by delivering an amazing 136 million kg of Nestlé products in Pakistan. The mission of Nestle Supply Chain is to: 1.2006. Devel op and . Optim ize and consol idate resour ces and proces ses for a lowcost but efficie nt 2.
manag e simpli fied and effecti ve supply netwo rk e high level of servic e 3. Create a contin uous impro vemen t cultur e driven by perfor mance measu to a achiev .
res and rewar d To accomplish their tasks. the company chooses both marketing channels method that is conventional and In conventional channel. wholesalers of and Pakistan from wholesalers. the products . Nestle Life distributed among the Pure is vertical.
Perceptual Mapping and USP There are certain points on which they occupy their . Market Positioning Strategy.are distributed to and retailers. the cost can be minimized. In this channel. IMC Plan. Nestle Pure to retailers from the Life is also delivered directly to the consumers throw vertical distribution channel. products reaches ultimate consumers.
Deja Blue and many others. in are of Kinley. Marketing Plan For Nestle Pure Life Water Pakistan University Of Management and Technology many Nestle Life its . Aqua Fina.customers and those are helpful points very in retaining their customers. But Pure attracts customers throw reasons. There number water products available Pakistani market including Springley. Sprarklet.
Page 19 of 30 .
This is the most powerful point that is in the mind of the customers while purchasing any water .The main reason is Pure Water which is the name of this product. That is also the unique selling point of Nestle Pure Life. Rests of the water products are using chemicals which can be harmful for the human body but Nestle Pure Life is the only water product which is pure in nature.
brand name is also That is very attractive slogan people can attract from. the . The slogan of Nestle “Good Good is Food Life”.bottle in their routine The very important for the consumers. for If their healthy you look at the logo of Nestle. life. you’ll get to know that a bird is feeding children. It puts the perception in the minds of people that they’re being offered good products lifestyle.
the company advertises Nestle Life In Pure very that Pure ads the of need its of to Life shows in water and the for your body. successfully. Nestle of which a the mother can’t pure nestle life is a brand explains a big symbol quality customers. Nestle their about purity water In launching advertisement . a lady is .Obviously deceive children. advertisement .
the ads of Nestle will be there. Nestle is whenever you will login to your facebook account. That was the awesome commercial that the Nestle also advertising on famous websites like you observe can that boosted sale of Pure Life. There number sign and are of boards banners .drinking Nestle Life and inside Pure Water then it the goes towards body to show the functions of pure water.
you will see in the cities Marketing Plan For Nestle Pure Life Water Pakistan University Of Management and Technology Page 20 of 30 .
they distributed the free samples of bottles 0. people about Thus. When Nestle Pure Life was launched. Then a short walk was arranged good also for the sake of health .to the of aware products Nestle. Nestle is using all types media products anyway.5L for of to in advertise their market testing and for their advertising purpose.
chilled liter . we will divide into three steps. team of July. Personal Selling: A Vendor Selling Activity was coordinated and carried out during the summer months June. To understand the depth of Positioning. clad in branded Tshirts.5 caps jackets. August in A of direct vendors. and 1999 Lahore.and seminars was make also sure conducted to about the pure water needed your body. and sold 0.
The brand got great mileage out idea personal selling terms brand awareness.bottles traveling to customers on all major intersections. successful The . image as well as real sales. paid trial. Publicity: Pure Life was launched on in of of this of innovative 14 December. 1998 in Karachi with a amount enthusiasm and positive huge of response shown by the locals.
Sales Promotion: Specific promotions of Nestle Life arranged Pure were in some of the key outlets of Lahore. Elaborate shelf for space product and was acquired display specially designed POS .story of its launch was printed in all the local newspapers the next day. This helped creating awareness of the brand and gave its greatly in introduction a good start.
5 ml. Similarly on a 6-bottle purchase of 1.5 ml bottle was free consumers. one 1.5 ml. the was given additional discount of 4 % during this sales retailer also an offered offered to to Marketing Plan For .material was extensively used promote sales. one 0. On a 12-bottle purchase of 1.5 ml bottle was free. Regarding trade promotion.
Nestle Pure Life Water Pakistan University Of Management and Technology Page 21 of 30 .
promotion. Not only did the sales of Nestle Life Pure grow tremendously during promotion. . these continued at a higher pace the even after it was over.
the ranking of different products in
the eyes of customers and retailers per as our
survey. In this map, Coca
Cola’s Kinley and Pepsi’s
Aqua Fina are the real time competitors of Nestle Pure Life. Nestle
Pure Life is on the top of the map
having larger market share. You can see the pie chart of market
share in the diagram shown There here. are
other products available in
the like Blue, Drops,
market Deja Dew and
Marketing Plan For Nestle Pure Life Water Pakistan University Of Management and Technology Page 22 of 30
) Com petiti ve Posit ion: Competitive position of Nestle tells that . Lahore’s market share is about 60%. (The data is not considered 100%. It is just comparison.La hor e Ka rac hi Isl am ab ad The shows above the chart market share of Nestle in three major cities of Pakistan. the market share is about 50%. Here are Lahore. Islamabad’s have 68% and in Karachi. Karachi and Islamabad.
It tells its position in the market that where it stands in market.how much it’s its competing competitor and what it has unique from its competitors. And also tells us Marketing Plan For Nestle Pure Life Water Pakistan University Of Management and Technology Page 23 of 30 .
that what its competitive position is in the market. So we would analyze its position from two aspects • SWO T Matrix Analy sis of the compa ny Core Comp etenci es & Key Succe ss Factor s • SWOT Analysis of the Company: SWOT analysis would tell us .
Following is SWOT analysis of the company.in better way about the competitive position of the company. Strength: • Strong Brand name (NES TLE LOG O & FAMI LY BRA ND) Pure Drinki ng Water in marke t Miner al Produ ct (Free of chemi cals) Only brand in the area • • • .
mainta ining its qualit y and taste • It has largest marke t share Ease of availa bility of their produ cts all over Pakist an Imme nse produ ct range and huge diversi ficatio n leads to reduce High qualit y standa rds • • risk. • Weakness: • Comm unicati on is weak .
more efficient and innovative staff would the organizations to rise rather they stuck to their old staff members. though observing the rapid increase in customer demand refuse to hire new. that take Marketing Plan For Nestle Pure Life Water Pakistan .• Lack of Aware ness Weak Distri bution Chann els • These distributors.
University Of Management and Technology Page 24 of 30 .
Opportunitie s: • Conce ntratin g on these areas of weakn ess can increa se sales It has opport unity to advert ise its produ ct in better way. It has • • strongest opportunity to increase product by segments its line in making mineral water. Mineral water should be of .
Uncert ain condit ions will affect the sales different So it the captured Threat: • • • . • By increa sing produ ct line it can also increa se its sales.different taste E. like AQUA FINA in USA has introduced mineral water of taste. Segme nts are being shared by compe titors Under cuttin g by compe titors. market.g.
Core Competencie s & key success factors: A) Innovative Product: Nestle first of all introduced innovative product in Pakistan. Some of core competencies of Nestle are given below • • Pure Water It’s free of Germs It is free of chemi cal It • • includes different vitamins water increase purity make unique others in its and this from which mineral water .
Health Drinking Because includes vitamins which prevent its users from different diseases.• Water. • Nestle spons ors differe nt events Contin uous impro vemen t Social respon sibilit y it • • Marketing Plan For Nestle Pure Life Water Pakistan University Of Management and Technology Page 25 of 30 .
So in sense of segmentation. So due to segmentation it’s increasing its sales. It has segmented. It differentiate product and tells which product stands at which position. If Nestle meet these core competencies. it can grow it sales and revenue. So company should make Pure water of different tastes. It has only one taste. It tells about the differentiation of characteristics and weaknesses of the product with its competitors. It has introduced different segments in mineral water of different tastes. As we know that more important competitor of Nestle is Aqua Fina. that it complies Marketing Plan For Nestle Pure Life Water Pakistan University Of Management and Technology . As Nestle Mineral Water has this core competency. STRATEGIES FOR COMPETITIVE ADVANTAGES: Every product on the shelf. Then it can also differentiate its product from others. Nestle Pure Life Largest Market Share Pure Water with Vitamins Availability of Nestle Water is easy There is only 1 segment in Nestle Pure Water. it’s weak product. Aqua Fina Low Market Share Mineral Water(chemicals) Availability of Product is difficult It has different taste. so it has a strong segmentation.So core competency is basically the skill that a company has. A Nestlé brand name on a product is a promise to the customer that it is safe to consume. every service and every customer contact helps to shape this image. So these are key factors to achieve success and meet goals. Competitive Analysis Competitive analysis includes the comparison of one organization with its competitor.
Page 26 of 30 .
with regulations and meets standards quality. no circumstances will we compromise on the safety of a product and every effort must be made to avoid hazards health. Likewise. compliance with and all relevant laws to this Under promise every . Customers that all it of high expect us to keep time.
regulations is a must and is not negotiable. People, equipment and instruments are made to available and conformity of Nestlé products at all times. The effort is worth it. Companies with quality standards make waste time money are They make profits. Quality is our fewer less and and more also higher mistakes, huge
most successful product. It is the key to our success, today and tomorrow.
Other marketing strategies adopted by the company: In future two competitors of Pure Life are going to launch their
water in the market which are Pepsi & Coca Cola. As their competitor will advertise their product at very high stage people so will
get awareness about
drinking water nestle life achieve and pure can a
great market share future because people can in
see that our water is
getting rough day by day and there is a need for pure drinking water to
survive in the world. For company going launch drinking water year. Firstly Nestle pure life was next these is to an
other plant for
Marketing Financials: Marketing Plan For Nestle Pure Life Water Pakistan University Of Management and Technology Page 27 of 30 .focusing product pricing strategy recently focusing marketing strategy create customer on and but it’s on to awareness of the product in those areas which are far away.
they If will more increase their product then sales be line their would . advertisement budget is low because their profit margins for nestle pure life is only 5%.They have weak advertisement .In marketing financials the of Nestlé. increasing their sales For they have to increase segmentation with effective strategies.
GAP Analysis GAP analysis stands for identification of GAPS in the which capitalized upon. Then they can promote more their product by advertising and tools like this. means of what company giving.automatically increased and after that profit margin will increase. a company can the difference customer and wants. . remaining portion called is GAP is The This that market.
Analysis. As customer wants different taste in water. So . But Nestle. GAP Analysis for company is below. If compare Nestle Aqua. we that Fina providing mineral water of different tastes in USA. pure water of one taste. And sooner it would introduce mineral water of tastes if only we different in see it’s giving with Then would Aqua is we given come to know Pakistan.
Problems according to the company: Nestle is very much of afraid current of as meet economic condition Pakistan the company is willing to become $1 2014. Major difference of is different segments.this is GAP analysis between company and customer. Solution: the Billion enterprise till . So Nestle should introduce different tastes in water to customer requirements.
Marketing Plan For Nestle Pure Life Water Pakistan University Of Management and Technology Page 28 of 30 .
strategic support so in head that the goals of Nestle Pakistan could be achieved.Nestle should contact to the main quarter situated Switzerland for financial. economic. One more that thing is possible that company should made some agreements about their business plans so that the company could able to .
Solution: The company should the buy existing plants by any mean Pakistan fulfill demand in to the of . with The group is willing enhance product but due to its line to some internal and external reasons along with security.work stability. the company is facing the shortage producing certain products which have of demand in the market.
market. It is also possible that company should with small companies to meet demand. Problems according to the group analysis: The company should make huge . Because to setup a new plant can be costly for the company. There should be very low probability of loss on the goods as the brand image the work other is so strong in Pakistani market about Nestle.
expenses on advertisement in rural areas of Pakistan to create awareness in the mind of local people. The company should held area's seminars and meeting for the promotion of Nestle Pure Life. Strategies recommende d for rectifying problems: They should increase their product quality now they facing problem of a as day are .
impurity their products. of They have to improve the Marketing Plan For Nestle Pure Life Water Pakistan University Of Management and Technology Page 29 of 30 .
People on products launched by trust the the company .marketing strategies. So that they can capture market sales. and improve their Conclusion: Nestle is the world leader in FMCG industry.
even product facing the is some problems. Nestle was doing its good job in past but now facing it is of some problems their products. They mixing unhygienic things which can damage customer’s health. example that Its is their cause to are someone claim that they are water is not . low quality of Nestle is sued by they doing unethical business.
partials Nestle you in that its You can see mineral water they have to making their . do strong position market because when you lose your image customer’s eye then it is difficult renew image. to their in in is Now more it sunlight health.pure and good for dust in when keep shows product quality down.
Marketing Plan For Nestle Pure Life Water Pakistan University Of Management and Technology .
Page 30 of 30 .
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue reading from where you left off, or restart the preview.