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ON NATURALS ICE CREAM OUTLET
♦ VANGARI POOJA ♦ KAMURTHI VINAYAK ♦ RAPOL SHWETHA ♦ GUNDETI SANDHYA ♦ KATLA MAHESH
GUIDED BY PROF: MAHESH SIR
But. chocolate ice-cream and so on any time . The ice-cream lovers believe that it is something that make their minds fresh and cool in hot days and therefore. they never loose any opportunity to have ice-creams such as fresh fruit ice-cream. the demand of different flavors of ice creams is increased to a great level.WHY ONLY ICE CREAM? Everyone loves ice-creams and prefer to enjoy them in all seasons. dry fruit ice-cream. in the summer season.
Thus the brand natural was born. ♦ He added silvers of whichever fruit the customer asked for .Raghunand a young entrepreneur with a passion for a quality came up with the vision for creating a finest ice cream. .to his traditional natural ice cream kulfi+fruit.INTRODUCTION ♦ Mr.
m everyday. ♦ Our outlet will provide service from 11 a.m to 12 p.BUSINESS DESCRIPTION ♦ An upscale business selling healthy and premium ice cream. .
. ♦ The vision trigger will emphasis the premium quality of its products.VISION ♦ It will grow into demanding ice cream.
• To provide them with the highest quality with affordable ranges .MISSION • It’s mission is to be the first choice for the ice cream lovers and to create top position.
VALUES ♦ Excellence ♦ Integrity ♦ Passion ♦ Teamwork ♦ Commitment .
• Customer should be able to differentiate NATURAL ICE CREAM from other competitors in terms of : • Service and product quality • Dedication and variety .OUR OUTLET OBJECTIVE ♦ The strategic objective of our outlet is to achieve prominence by earning faith and trust of customers .
choconuts etc. . kajukismis . ♦ Dry fruits ice cream like apricot . kesar nuts etc ♦ Chocolate ice creams like dark chocolate. watermelon .sitaphal. ♦ Seasonal fruits like mango .VAREITY ♦ Wide range of ice creams. guava etc. anjeer .
LOCATION ♦ We have selected Dhamankar naka as our location. coaching classes.because it is the center place which is surrounded by schools. .ft.banks and snacks centers which make it to a good point .colleges.shop consisting of 200sq.
600000 ♦ All the five partners will be equal in profit sharing ratio.3000000 ♦ Each partners capital Rs.1000000 ♦ Total partners investment Rs. .CAPITAL INVESTMENT ♦ Total capital investment required Rs. ♦ Borrowed capital (loan from Saraswat cooperative bank) Rs.3000000.
4000 ♦ Fire brigade licence Rs.LEGAL ASPECTS FOR SHOP ♦ Traffic licence Rs.2000 ♦ Food licence Rs.10000 ♦ Frenchise deposit Rs.10-15 lakhs .2000 ♦ Shop licence Rs.
00.START UP EXPENSES Particulars Rent shop Shop license fee stationery Air condition furniture Interior design Computer system Refrigerator Employee salary Music system Total Amount 35.000 5.50.000 1.000 2.000 1.00.000 30.00.000 3.00.000 2.000 1.000 4.0000 .000 25.
of person 5 1 5 1 2 .ORGANISATION AND EMPLOYEE MANAGEMENT Grade/ Employment Partners Manager Employees Guard Cleaner No.
♦ Seasonal fruits like mango. kesar nuts etc ♦ Chocolate ice creams like dark chocolate. watermelon. anjeer . ♦ Dry fruits ice cream like apricot.choconuts etc. . sitaphal. kajukismis . guava etc.FLAVOURS ♦ Wide range of ice creams.
SEGMENTATION ♦ Children. ♦ Upper middle to Upper class. Teenagers . .
♦ Tough competitors are – Amul. – Baskin Robbins. .TOUGH COMPETITORS ♦ Differentiated brand . – Vadilal. – Quality walls.
. ♦ Wide range of variety.COMPETITIVE ADVANTAGES ♦ High quality ice creams & chocolates . ♦ Quick service .
. ♦ Few promotional activities .RISK FACTORS AND MINIMISATIO OF THE FACTORS ♦ Customer acceptance.
SWOT ANALYSIS ♦ STRENGTHS – – – – Less fixed cost required Tasty with health No side effects Useful for health consious people ♦ WEAKNESS – Slightly high in price due to use of fresh fruits .
.(cont.) ♦ OPPORTUNITIES – Introduction of new flavours easy in acheveing break even point . ♦ THREATS – Lot of competition from existing ice cream parlours.
.PRICE ♦ The ice cream price starts from Rs. ♦ Price will vary on the extra addition of the scoop.30-300.
♦ Special storage boxes for trips and parties .SERVICE ♦ Friendly service. ♦ Happening ambience. .
♦ We are planning to give special offers during special events . ♦ Newspapers. and other clothing bearing the stores logo and the phrase wore by store employees. to create awareness among the target customers. ♦ Our outlet is targeting to spend 5% of their total sales for promotion every year.PROMOTION ♦ A grand opening will be held ♦ T-shirts.
♦ Of course we love to support non-profit organization. ♦ At this point we are not doing any kind of charity or help because we are starting a new business and no profit yet.employees mental satisfaction. We work hard to create fair salary.SOCIAL RESPONSIBILITY ♦ We treat our employees with respect. ♦ We will definitely do it in future .
We promise that we will make the experience exciting and memorable. All of the critical factors such as industry trends. so grab. marketing analysis.CONCLUSION ♦ This business plan has documented that the establishment of the ice-cream parlor is feasible. bite & lick !!! .management expertise. competitive analysis. and financial analysis support this conclusion.