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Rep or July 2012 $99

Tablet vs. PC Form-Factor Smackdown
In one corner: the iPad and rival tablets, like the new Google Nexus 7. In the other corner: laptops and ultrabooks. These device camps—and the vendors behind them—are fighting to be the dominant enterprise productivity tool. In some situations, tablets do work better than laptops. Some—but not all. IT teams need to tailor the device to the workload; here’s how. By Kurt Marko

Report ID: S5280712

P C Fo r m .Previous Next reports Ta b l e t vs. and adoption best practices gleaned from experience. and research managing editor Heather Vallis at To contact us. write to managing director Art Wittmann at awittmann@techweb. business and technology assessment and planning tools.informationweek. Find all of our reports at July 2012 2 . editor-at-large Andrew Conry-Murray at acmurray@techweb.Fa c t o r S m a c k d ow n CONTENTS 3 4 5 TABLE OF Author’s Bio Executive Summary Apple’s Vision of Post-PC World vs. It’s Which/When 7 Figure 3: Supported Devices: 2012 vs.informationweek. 2010 8 Tablet Strength Summary 8 Figure 4: Total Number of Devices Used 9 Figure 5: Scope of Tablet Deployment 10 Figure 6: Importance of Mobile OS Features 11 Figure 7: Supported Business Applications 12 PC Strength Summary 12 Figure 8: IT Policy on Apple Products 13 Figure 9: Reasons for Limiting Support of Apple Devices 14 Figure 10: Approach to Consumer-Centric Technology 15 Tablet Growth at Expense of PCs 16 Promising Tablet Use Cases 16 The Role Factor 16 Figure 11: Deployment Timeline: Tabets and Smartphones 17 Mobilizing Business Processes 17 Figure 12: Percentage of Tablets and Smartphones That Will Run on Windows 8 18 Policy Recommendations 20 Related Reports ABOUT US InformationWeek Reports’ analysts arm business technology decision-makers with real-world perspective based on qualitative and quantitative research. 2010 7 PCs and Tablets: It’s Not Either/Or. content director Lorna Garey at lgarey@techweb. Enterprise Realities 5 Figure 1: View on ‘Post-PC Age’ 6 Figure 2: Employee Device Use: 2012 vs. reports.

Never Miss a Report! Follow Follow reports. Upon graduating from Stanford University with a BS and MS in electrical engineering. Reproduction Prohibited July 2012 3 . now focused on IT analysis and reporting after a varied career that has spanned virtually the entire high-tech food chain. He spent 15 years as an IT engineer and was a lead architect for several enterprise-wide infrastructure projects at HP.Fa c t o r S m a c k d ow n Kurt Marko InformationWeek Reports Want More? Kurt Marko is a technology writer and IT industry veteran. Moving to Hewlett-Packard. P C Fo r m .informationweek. but his love of computers eventually led him to join HP’s nascent technical IT Follow Follow © 2012 InformationWeek. remote access service. including its Windows domain infrastructure.Previous Next Table of Contents reports Ta b l e t vs. He is now a regular contributor to InformationWeek and Network Computing. Kurt spent several years as a semiconductor device physicist. For the past five years. for which he earned a patent. modeling and testing. He then joined AT&T Bell Laboratories as a memory chip designer and CAD and simulation developer. Kurt started in its laser printer R&D lab doing electrophotography research. Kurt has been a frequent contributor to several IT trade and consumer technology publications and industry conferences. from chips to systems. doing process design. Exchange email infrastructure and managed Web services.

primarily used for watching video.informationweek. their strengths and weaknesses relative to laptops. We’ll wrap up with some recommendations on how to incorporate tablets into your enterprise and capitalize on this most mobile of clients. July 2012 4 . but its capabilities enable so much more. an iPad makes a handy alternative to a bulky laptop for keeping up with email on the go. While Apple initially pitched the category-defining iPad to consumers. light mobile appliance with long battery life that can replace. tablets have gone from a consumer luxury. its App Store is now replete with business-focused apps. Sure. PCs in many situations. But enterprise tablet use is still immature. P C Fo r m . The tablet form factor’s enterprise worthiness was further validated by Microsoft’s recent announcement of Windows 8 devices that are certain to be popular with big business. reading e-books or playing games.Fa c t o r S m a c k d ow n SUMMARY EXECUTIVE In two short years. to a burgeoning business platform: a slim. CEO Tim Cook revealed that 94% of Fortune 500 companies are testing or deploying iPads. And CIOs have taken notice: After Apple’s second-quarter 2012 earnings release. strategy and business need. a clear reflection of the company’s new role in the enterprise. and the tasks. and even outperform. applications and job types best suited for replacing PCs with tablets.Previous Next Table of Contents reports Ta b l e t vs. haphazard and driven by end users. We’ll examine the state of tablets in the enterprise. not the result of planning.

even Microsoft itself. Windows is still the best enterprise platform 37% 39% Agree.Fa c t o r S m a c k d ow n Apple’s Vision of Post-PC World vs. “If you work hard enough. Yet a device originally marketed for digital media.” For the last couple years of his life. including. DOA products and wasted marketing dollars into the fastest-selling new device in its history and perhaps all time. Steve Ballmer once sarcastically said upon glancing at Fritz writing on his iPad with a keyboard accessory. In contrasting today’s information society with our agrarian roots.” where organizations can no longer mandate that all company-supplied desktops and laptops be Windows devices.informationweek. graphics and screen real estate of a PC with the portability. struggle to mimic. Enterprise Realities Tablets are hot. the iPad and their imitators. video and e-book consumption. but we still have restrictions in place Data: InformationWeek 2012 iPad Survey of 402 business technology professionals. the iPad reinvented the tablet market and set a standard all others. Do you agree? Completely disagree.Previous Next Table of Contents reports Ta b l e t vs. simplicity and battery life of a smartphone. March 2012 R4650312/10 July 2012 5 . Jobs likened versatile PCs to a farmer’s trusty truck. Apple singlehandedly turned a product category once cursed as a virtual Bermuda Triangle of failed strategies. P C Fo r m .com new Surface tablet notes. music. most recently. But just because a device can do a task doesn’t mean it should. we support device diversity 10% 14% Mostly disagree. Successfully blending the speed. Apple products are overhyped Completely agree. As my colleague Fritz Nelson points out in discussing Microsoft’s reports. designed for Web. Steve Jobs Figure 1 famously talked of a “post-PC world” ushered in by mobile devices like the iPhone. sort of an overgrown iPod Touch. has quickly evolved into a versatile application platform fully capable of replacing a PC for tasks from email and calendar management to social collaboration and document editing. you can make anything into a PC. utilitarian but ill suited to the demands for View on ‘Post-PC Age’ Apple executives like to say that we're in the “post-PC age.

with only 42% planning to deploy within first two years of release. IT professionals are divided on the question. P C Fo r m .-PC conundrum is the pending release of Windows 8. For some. 2010 Which of the following devices are provided to more than 25% of your organization’s information workers? 2012 2010 Base: 400 respondents in February 2012 and 417 in August 2010 Data: InformationWeek Consumerization of IT Survey of business technology professionals reports. Of those upgrading to the new version. Microsoft has a tough marketing job ahead of it. better suited for the way people work. practical and polished device.Previous Next Table of Contents reports Ta b l e t vs. Further complicating the tablet-vs. Our most recent InformationWeek Windows 8 Survey found that most organizations have no plans to deploy Windows 8 tablets. yet a sizable 37% say Windows is still the best enterprise platform. as evidenced by Microsoft’s sexy. R4560512/7 When asked their views on the post-PC age.They’re still going to be around. adoption will be narrow. they’re still going to have a lot of value. which. standardization and simplification: from Unix workstation July 2012 6 82% 84% BlackBerry-based smartphones Terminal for thin client or VDI (virtual desktop infrastructure) 62% 62% 43% 33% Android-based smartphones Windows-based smartphones Tablets (not including iPads) 30% 27% Cellphones Desktops Laptops iPhones Netbooks Other smartphones 16% 16% 13% 12% 10% 9% 7% 3% 5% 6% 8% 6% Pagers iPads 4% 3% 4% 3% 4% 3% . usability. 53% of respondents to the InformationWeek 2012 iPad Survey agreed that the days of mandating a Windows-only policy are over. Even here. tablets are just a more specialized. but they’re going to be used by one out of X peo- ple. will feature hybrid products with built-in keyboards and touch screens that further blur the tabletlaptop boundary.” In this view.Fa c t o r S m a c k d ow n Figure 2 convenience. Windows 8 tablets and smartphones will comprise only 24% of their entire mobile device fleets by 2014. tablets are the logical culmination of a long line of miniaturization. simplicity and comfort of an urbanizing populace: “PCs are going to be like trucks. svelte Surface tablet. Employee Device Use: 2012 vs. communicate and amuse themselves these days.informationweek.

but that they won’t completely replace PCs. says it’s a mistake to think in such allor-nothing terms.informationweek. Kerzner notes that while there are definitely cases where tablets can replace PCs.” Kevin Spain. 2010 Which types of company-supplied and/or user-provided devices are supported by your organization? 2012 2010 97% 98% 74% 74% 56% 51% 51% 44% 49% 48% Windows-based desktops/laptops 41% 48% 42% BlackBerry-based smartphones Android-based smartphones Windows-based smartphones Linux-based desktops/laptops Android. tablets are still used only for specific tasks. senior VP for mobile at MicroStrategy. an early-stage venture capital firm. typically communicating or consuming information—they’re basiFigure 3 cally glorified email appliances and catalog replacements. it’s still good enough to get the job done. Yet in most enterprises.Previous Next Table of Contents reports Ta b l e t vs. not an employee’s entire environment. right? Dan Kerzner.Fa c t o r S m a c k d ow n to desktop PC to laptop. general partner at Emergence Capital Partners. what about that other 10%? Perhaps the PC is a NA NA R4560512/12 R 19% 13% . P C Fo r m . So the challenge for IT is to define a policy: July 2012 7 Supported Devices: 2012 vs. it’s usually just for selected tasks. solution. agrees that tablets are transformational. or even 90%. It’s Which/When But even if tablets are a great 60%. but not for chicken. ultimately to the iPad. He likens tablets entering the enterprise to microwave ovens in the kitchen: “People found that the microwave was great for macaroni and cheese.or Linux-based tablets 39% 35% 35% 30% Mac desktops/laptops Windows-based tablets 31% Other smartphones Linux-based phones 21% 22% 20% iPhones iPads Other tablets NA Note: Percentages reflect those supporting or planning to support either company-provided or personal devices Base: 400 respondents in February 2012 and 417 in August 2010 Data: InformationWeek Consumerization of IT Survey of business technology professionals reports. PCs and Tablets: It’s Not Either/Or. and only for a select few. Our InformationWeek Consumerization of IT Survey finds the number of organizations providing tablets to more than 25% of their employees remains in the single digits. but when it comes to business.

com Figure 4 Total Number of Devices Used How many different devices do you personally use between work and home? Please include all work equipment (laptops.or seven-figure exec a few minutes a day and it doesn’t take long to pay reports. Base your plan on these five key strengths of each platform. since its employees scored more tablets than sales reps. power brick. The new iPad is less than 0. etc. RBut back to a policy on tablet support: where. especially given that the majority of enterprise tablet users are senior executives. and is a mobile device management client required? What tasks and applications will IT support? Who pays for 3G/4G? If you don’t yet have a formal bring-yourown-device policy. Although IT shouldn’t protest too loudly. it’s past time to build one. 1-0% 2 More than 5 11% 24% 3 27% 5 11% 27% 4 Data: InformationWeek 2012 Consumerization of IT Survey of 400 business technology professionals. if anyone. and purchase justification is trivial since incremental productivity improvements at that level are clearly valuable: Save a six.) as well as personal devices. 58% have deployed or plan to deploy tablets to executives. for what use and for whom. various accessories and appropriately sized ballistic nylon laptop case instantly realizes the main beauty of tablets: portability. Kerzner says that tablets entering the workplace via the executive suite is understandable since the C level has the discretionary budget to easily float an iPad. Tablet Strength Summary 1. line-of-business leaders or road warriors. Size and power: Any road warrior who has tossed an iPad into a compact “man purse” after schlepping around a laptop. February 2012 R4560512/28 for a tablet. desktops. which found that of those organizations using or evaluating mobile operating systems for tablets.Fa c t o r S m a c k d ow n Who.informationweek. cellphones. according to our latest InformationWeek Mobile OS Vendor Evaluation Survey.4inches thick and weighs just under a pound July 2012 8 .Previous Next Table of Contents reports Ta b l e t vs. gets a company-issued tablet? Which personally owned devices are allowed on the network. even a high-end one. P C Fo r m .

. etc. Rate and a half. patient caregivers. retail workers. Of course. not all tablets come so equipped. 2.3-inches thicker at the hinge. Network support: Although Wi-Fi is prevalent. particularly in locales frequented by business travelers.Previous Next Table of Contents reports Ta b l e t vs.informationweek. two attributes that justifiably apply to domestic 3G and LTE data networks.Fa c t o r S m a c k d ow n Like This Report? Rate It! Something we could do better? Let us know. And while there are certainly options for connecting your typical business lap- Figure 5 Scope of Tablet Deployment To which employees are you deploying or planning to deploy tablets? Executives 58% IT 35% Sales 29% Line-of-business leaders 26% Specific job types (e. And any Starbucks will reveal evidence of the sorry state of laptop battery life. May 2011 R2900711/13 top to 3G—USB adapters. smartphone tethering. and even a 13-inch MacBook Air—the state of the art for power-efficient portables—maxes out at around seven. In comparison.g. The typical laptop is lucky to get five hours of Wi-Fi Web browsing off grid. Even the sveltest laptop. the new iPad runs for a good 10 hours on Wi-Fi and nine on cellular (assuming you don’t max out your data plan before then). weighs a pound more and is 0.) 23% Road warriors 19% Other departments 10% Most of the organization 8% All employees 4% Other 5% Don’t know 1% Note: Multiple responses allowed Base: 522 respondents at organizations using or evaluating mobile operating systems for tablets Data: InformationWeek Mobile OS Vendor Evaluation Survey of 651 business technology professionals. 3G Wi-Fi hotspots—they add complexity. with customers in for the long haul jockeying for seats near the power plug. while your typical corporate-issued 15-inch laptop tips the scales at between 5 and 6 pounds. it’s neither ubiquitous nor completely reliable. easily enough time to make it through an entire workday without . manufacturing. the 11inch MacBook Air. but most models do offer wireless networkJuly 2012 9 reports. P C Fo r m .

4 Hardware performance 4. Emergence’s Spain says this longevity (battery life) and immediacy (instant on) are fueling new categories of enterprise apps for roaming workers. typically superfast Figure 6 Importance of Mobile OS Features How important are the following features when evaluating mobile OS providers for smartphones and/or tablets? Please use a scale of 1 to 5. which can still take 20 or 30 seconds just to reach the login screen (and that much more to load the entire desktop).2 Mobile device management integration 4. field service techs and physicians.Fa c t o r S m a c k d ow n ing. etc. Unlike even an SSD-equipped PC. P C Fo r m .3 Web browser performance (browser speed. swipeable tablet UI—each app with its own reports.3 Number of consumer applications available 3. resumes as soon as you flip up the smart cover. tablets are perhaps the fullest embodiment yet of an information appliance. Flash support. particularly salespeople. instant off: Owing to their smartphone legacy. most of the time it off grid. etc. Apple has turned the inability to expand and customize its tablets into key strengths: simplicity. remote device lock and wipe.7 Internal application development environment 3.1 Note: Mean average ratings Data: InformationWeek Mobile OS Vendor Evaluation Survey of 651 business technology professionals. that weren’t feasible on a PC.3 Fun factor/user appeal 3.) Very important 5 4.8 Enterprise middleware support 3.5 Ease of use 4.) 4. an iPad fires up in about 10 seconds—that’s on the The typical laptop is lucky to get rare occasion you actufive hours of Wi-Fi Web browsing ally do restart the device. cameras. convenience and immediacy. where 1 is “not important” and 5 is “very important.Previous Next Table of Contents reports Ta b l e t vs.4 Email support 4. etc. Instant on. 4. In particular.1 Number of enterprise applications available 3. Simple Interface: The uncluttered.” 1 Not important Security (encryption. 3.5 Consumer-facing application development environment 3. May 2011 R2900711/15 July 2012 10 .) 3.6 Hardware features (external ports.

like TweetDeck. using either hotspot databases reports.) 15% Other 5% Note: Multiple responses allowed Base: 308 respondents at organizations supporting or re-evaluating support of iPads Data: InformationWeek 2012 iPad Survey of 402 business technology professionals. P C Fo r m . 5. Location and position awareness: Tablets have also leveraged their smartphone roots by incorporating various sensors that provide location and position awareness— features unheard of on a PC.) 24% Native (iOS) custom internal applications 21% Third-party vertical applications (point of Figure 7 Supported Business Applications What business applications do you support or plan to support on the iPad? Email 90% Presentations 57% Creating/editing office documents 42% Accessing/viewing enterprise data 41% Web-based custom internal applications 41% Non-email collaboration applications 27% Third-party enterprise applications (CRM. Furthermore.Fa c t o r S m a c k d ow n icon. are littered with options the average person seldom uses. healthcare records. gesture-based tablet than in Preview or Acrobat on a PC. Tablets include location services. Even something as simple as reading and annotating PDFs is more convenient on a touch-screen. Google Reader and Google Maps. sagging under years of feature creep. which. ERP reports. many tasks are more efficiently accomplished with a touch-screen interface versus keyboard and mouse. good tablet apps are focused around a single task. March 2012 R4650312/7 July 2012 11 . etc. Facebook. no menu bars. In contrast to PC applications. etc.informationweek.Previous Next Table of Contents reports Ta b l e t vs. Contrast the ease of digesting postings and articles on Flipboard or Zite or navigating Google Maps on the iPad with browser-based PC alternatives. no system tray—is trivial to navigate even when distracted. as in trying to pay attention to a customer instead of your desktop.

This information enables innovative applications not possible on a PC. GPS along with a gyroscope and accelerometers providing orientation data. As Steve Jobs observed. while the OS is multimodal.Fa c t o r S m a c k d ow n or. There’s no comparison between a quad-core laptop with 8 GB RAM and a 1-TB disk and a tablet with a power-optimized CPU and 32 GB of flash.Previous Next Table of Contents reports Ta b l e t vs. it’s easy to read and even edit Office documents on an Figure 8 IT Policy on Apple Products What is your organization’s IT policy toward the following Apple products? Officially supports Tolerates but doesn’t support Doesn’t allow iPhone 50% iPad 40% 43% 39% 25% 10% 10% 47% Mac 36% Data: InformationWeek 2012 iPad Survey of 402 business technology professionals. scriptable and customizable. for models with a 3G/LTE chipset. multitasking. adaptable and powerful. Sure. with features like localized search results (look for a gas station and Google shows the ones nearby). if you adapt to and live within their boundaries. Microsoft is attempting to bridge this gap. browser interfaces have dramatically improved the prospects for device heterogeneity. but with review samples and product availability months away. P C Fo r m . Office documents) but also the application platform. PCs can handle virtually any application and are good. for example). but they R set the standard for computational power in small packages. if not great. March 2012 R4650312/3 array of form factors and configurations. Not only are PCs available in a virtually unlimited reports. its success at pulling off a tablet/PC hybrid is a big unknown. Not only is the desktop/mouse/menu bar UI intimately familiar to every office worker. PCs remain vastly superior to tablets. if not edit. but for many legacy applications. at most of them. Sure. Versatility: In terms of adaptability. PC Strength Summary 1. Add in the fact that Microsoft Office not only defines the standard enterprise file formats (although this is no longer a showstopper since every tablet can display. it’s still a Windows world. and gesturebased navigation through 3-D environments (see TourWrist. the Surface Pro. automatic location check-in on social networks like Facebook or Yelp. but the hardware is versatile. but good luck usJuly 2012 12 . By including an x86 Ivy Bridge CPU in its highend Windows 8 tablet. the pickup to the tablet’s sports car. 2. versatility is the PC’s hallmark.informationweek. not Macs—are the target client for every enterprise application. Enterprise application support: PCs— and here we mean Windows systems.

March 2012 R4650312/4 vey found 51% of respondents have limited support for iOS devices or Macs because critical applications just aren’t available. Of course. but the upshot is that application support is slowing tablet adoption.Previous Next Table of Contents reports Ta b l e t vs.informationweek. Many commercial ISVs have ported to the iPad. including enterprise stalwarts like Salesforce. Ironically. or a remote desktop client supporting RDS or VNC. 3. The workaround entails using some form of remote display software. Custom enterprise tablet app development is still . even Microsoft’s ARM-based Surface RT. Although Office will be available on Windows 8 tablets. but the PC is still the dominant target for business software. Spain does note that software-as-a-service apps. a topic we’ll explore in more detail in a future report. Our iPad Sur- Figure 9 Reasons for Limiting Support of Apple Devices What are your main reasons for limiting support of Apple devices? Critical applications are not available on Macs and iOS devices 51% We don’t have Apple expertise and don’t intend to develop it 36% We can’t easily integrate Apple users into AD or other enterprise authentication/authorization system 34% Macs and iOS devices are too expensive 27% Macs and iOS devices are too hard to centrally manage 27% We have a volume Windows license and can’t get one from Apple 20% We limit the contracts for devices we buy 16% Apple is too difficult to do business with 9% Other 12% Note: Three responses allowed Base: 318 respondents at organizations that don't support or allow use of one or more Apple devices Data: InformationWeek 2012 iPad Survey of 402 business technology professionals. with Android and iPad ports said to release this fall. the hurdle is probably July 2012 13 reports.Fa c t o r S m a c k d ow n FAST FACT 51% of respondents to our iPad survey have limited support for iOS devices or Macs because critical apps aren’t available. running native Windows applications on a tablet. it’s not here yet. make Office more usable on tablets. such as CloudOn. either a full VDI client like Citrix Receiver or VMware View. and he expects further activity in this area. various SAP products and Oracle’s EnterpriseOne. Familiarity: While using an iPad is child’s play. there’s still a learning curve to achieve fluency. that bridge the Office/ tablet gap by adding a software layer. is P C Fo r m . ing a collaborative document or form.

for a couple of reasons. any new device needs to meet our design and security standards before it’s even considered for a test 14% 22% Prohibitive. that tablets are useless for writing anything longer than an email or Facebook post. July 2012 14 . being touch-screen devices. In fact. the PC is still better for most forms of data entry and manipulation. iCloud or SkyDrive. touch screens make poor keyboards. The concept of a local. you’ll need a third-party file manager to find them. First. user accessible file system is foreign to the iPad. is bunk.Previous Next Table of Contents reports Ta b l e t vs. application files are well hidden. we have policies against any new devices and expect everyone to follow them 5% 8% Base: 400 respondents in February 2012 and 417 in August 2010 Data: InformationWeek Consumerization of IT Survey of business technology professionals R4560512/15 spreadsheet modeling. this is a big reason for Dropbox’s success. 4. It’s usually easier to share data to a cloud service like Dropbox. Although some third-party file handlers support standard NAS protocols like CIFS. where there’s an inextricable link between an app and its data container. we treat it like any new technology development and IT quickly looks to see if we can leverage within our enterprise 23% 14% Accepting. one accessible across platforms. we let employees use it and let them see if there’s a value 33% 18% Neutral. we don’t actively test or look at it but are willing to listen if someone makes a suggestion or request 25% 38% Resistant. While such app-data amalgamation is convenient—you never need to worry about saving a file on your iPad—it’s frustrating when trying to share information across multiple devices and with other users. Data entry and manipulation: Although tablets can’t match PCs when it comes to number-crunching tasks like video editing or reports. one popular meme. as it acts as the de facto iPad file system. Sure. but haven’t these people heard of Bluetooth? Connect a wireless keyboard and you can type just as fast on a tablet as a PC. Even on Android.informationweek. P C Fo r m . NFS and WebDAV.Fa c t o r S m a c k d ow n higher the greater one’s PC experience. getting at actual data “files” on an iPad is difficult to impossible. Those used to navigating directories and mounting network shares will be in for a Figure 10 Approach to Consumer-Centric Technology What is your organization’s general approach as it relates to consumer-centric new technology such as the iPad or other tablets? 2012 2010 Proactive. That said.

you can’t simultaneously view them.Previous Next Table of Contents reports Ta b l e t vs. but you’ll still need an assortJuly 2012 15 . Again. but it’s like running every one in full-screen mode. It’s true that these figures still can’t match the global market for PCs.informationweek. it makes text editing a frustrating experience. 5. Need to A The sales numbers are impressive no matter how you slice them. peripheral support. this is a chief source of the tablet’s simplicity. P C Fo r m . tablets can run multiple apps at a time. Simple things like cutting and pasting information from one app to another take multiple finger taps. a mouse cursor and button clicks. Peripheral support and I/O: A final domain of PC superiority is I/O interfaces and reports. tablets have reached critical mass. Apple had sold about 67 million iPads in two years. with one estimate showing tablets reaching nearly 60% of the PC total next year. Don’t have a new AirPrint-compatible printer? Good luck getting hard copy from an iPad. growth is virtually nonexistent. Yes. Tablet apps are inherently single window. a situation that becomes especially frustrating when coupled with the next tablet reality. IDC now estimates that of the 107 million or so tablets sold this year. —Kurt Marko copy files from a USB stick? Sorry. the lack of multiple windows. Apple CEO Tim Cook revealed that the company sold more tablets in the last quarter of 2011 than any vendor sold PCs in the United States. Arguably. and should Windows 8 tablets like Microsoft’s recently announced Surface translate the media buzz to consumer demand. While you can quickly switch between apps without relaunching. meaning there’s no mouse or touchpad to allow any form of relative position change. nearly two-thirds of those will be iPads. Apple’s Camera Connection Kit only supports pulling images into iPhoto. But even though PCs outsell tablets 3-to–1. hold-and-drags. when coupled with word processing text-manipulation-behavior designed for. Clearly. increasing 33% to almost 143 million next year.Fa c t o r S m a c k d ow n tablets (at least until Windows 8 comes along) have no system-wide cursor. This means every UI interaction entails a trip to the screen. the tablet market could indeed exceed 200 million in the next couple of years.5 million units per week. and MARKET DYNAMICS Tablet Growth at Expense of PCs s of April. variously estimated to exceed 350 million this year. and user muscle memory accustomed to. not a touch screen and finger swipes. as anyone who has ever tried to print from a tablet can attest. the situation is better on Android. Meanwhile tablet sales are increasing at near-triple-digit rates. roughly accounting for 70% to 80% of the tablet market. In unveiling the third-generation iPad. with Android devices making up the remainder (note that IDC doesn’t yet include Window 8 or RT tablets in this estimate). however. With sales clipping along at nearly 1.

convenience and network mobility are more important than performance and Deployment Timeline: Tablets and Smartphones What is your organization's timeline for Windows 8 deployment on tablets and/or smartphones? As soon as it's available 5% As end users bring it in on personal devices 6% Within 12 months 8% Within 24 months 7% Longer than 24 months 5% As needed to replace retired devices 8% Whenever Windows 8 Service Pack 1 releases 1% Whenever Windows 8 Service Pack 2 releases 0% We have not yet established a timeline for deployment 26% Other 1% No plans to deploy Windows 8 on tablets and/or smartphones 21% Don't know 12% R3651011/8 Base: 511 respondents upgrading to Windows 8 Data: InformationWeek Windows 8 Survey of 973 business technology professionals at organizations with 500 or more employees. looking up or demonstrating products from online databases. or routine business correspondence. they enable a reports. talking with customers and employees. Tablets are great for making presentations. building spreadsheets or writing legal briefs. the key to a successful enterprise tablet policy is defining tasks and situations where the device can replace a PC. Because tablet documents can be interactive.informationweek. October 2011 July 2012 16 . even if it can’t entirely displace it.Previous Next Table of Contents reports Ta b l e t vs. and much of their work is conversational. as opposed to analytical. and neither platform comes close to the PC’s “connect and access anything” convenience. Promising Tablet Use Cases Based on these strengths and weaknesses.Fa c t o r S m a c k d ow n Figure 11 ment of dongles and adapters to support the various USB and memory card formats. Look for areas where portability. The Role Factor Start a tablet program with employees who share a few traits: They’re constantly on the go. P C Fo r m .

As electronic forms and records have replaced paper and the clipboard. For Figure 12 Percentage of Tablets and Smartphones That Will Run on Windows 8 Approximately what percentage of your tablets and/or smartphones will ultimately run on Windows 8? Less than 25% 42% 100% 7% 76% to 99% 10% 13% 51% to 75% 28% 25% to 50% R3651011/9 Base: 405 respondents upgrading to Windows 8 on tablets and/or smartphones Data: InformationWeek Windows 8 Survey of 973 business technology professionals at organizations with 500 or more employees. many workers end up shuttling back and forth between their real jobs and a PC kiosk. a CFO reviewing a new purchase order on his tablet should also be able to approve it and automatically send it to the next stage of the ordering process. Although some executives may see the latest tablet as a necessary status symbol.Fa c t o r S m a c k d ow n richer conversation between salespeople and their contacts. Tablets also make a good fit for nomadic workers. that doesn’t mean he must be able to produce a full spreadsheet. without an intermediary. P C Fo r m . MicroStrategy's Kerzner says tablets actually empower C-level managers to retrieve information directly. one of MicroStrategy’s customers.” he says. “However. For example. foremen on a factory floor or sales clerks in a showroom. Sonic Automotive. a scenario several major airR are emulating with pilots’ flight manuals. Whether it’s for nurses in a hospital. now they can instantly access relevant information as they need it.” Kerzner July 2012 17 . tablets can allow people to be where they’re needed and still maintain the necessary digital connections to enterprise applications and data. Where they once might have had an assistant print out slides and memos prior to a meeting. has replaced the 500page binders regional managers used to tote reports. October 2011 around with iPads. lines Mobilizing Business Processes Kerzner advises enterprises to look beyond tablets as just high-tech conduits for information distribution and see them as vehicles that can also advance business processes.Previous Next Table of Contents reports Ta b l e t vs.informationweek. “Employees need to both consume information and move business processes forward.

Resist the political pressure to let tablet policies be driven by status and power rather than task and function.Fa c t o r S m a c k d ow n adds. 5. He notes that MicroStrategy is already using tablets in this capacity. Tasks like extensive data entry (particularly text-based). number crunching. Develop a mobile device man- agement program to enforce policies on device configuration. Spain cites SAP as one example of an enterprise system that now supports a mobile front end.informationweek. 3. Identify one or two usage scenarios and job types where tablets can replace a PC and use these to pilot tablet applications. searching product catalogs and making presentations. Don’t forget device support and administration. Make a plan for areas in which tablets can be strategic platforms rather than just another personally owned workday extender. spreadsheet development. Don’t force fit tablets into jobs better suited for PCs. Where once sales reps entered new orders and updated status once a week or at the end of the month (whenever they got back into the office).Previous Next Table of Contents reports Ta b l e t vs. and he says he expects to see much more software development in this area. and complex graphics or video editing are best left to PCs. develop a tablet/smartphone “applification” strategy and look for ways to integrate existing business processes with tablets. Use these as pilots for native tablet apps built to support a specific business process. See our InformationWeek MDM Buyer’s Guide and Research Report for more information. Plugging tablets into existing business processes is usually done via apps accessing existing back-end enterprise applications. application development. Maybe it’s salespeople who primarily use a PC for handling email. security and data backup. Or perhaps it’s roaming workers such as doctors. longevity and convenience. Once you’ve picked the work scenario. 4. efficiency and usability. July 2012 18 . P C Fo r m . Make your enterprise software suppliers reveal their mobile app plans and factor these into your tablet strategy. now they are expected to update them daily via their iPads. Like This Report? Share it! Like Share Tweet reports. Start with content-rich tasks and processes where mobile devices are the better platform and find ways in which tablet-optimized apps could significantly improve productivity. Policy Recommendations 1. Start with nomadic workers who can best exploit a tablet’s mobility. shop-floor supervisors or sales clerks currently using a PC kiosk for browser-based forms entry and data lookup.

51% already support iPads. such as the InformationWeek Salary Survey. Research: 2012 Consumerization of IT Survey: IT isn’t fighting employees on the consumerization of IT anymore. This is changing the face of computing—and terrifying the IT managers charged with providing productivity tools while maintaining control of sensitive data. calendaring. P C Fo r m . 1 worry about consumer tech. IT must address the security challenges the devices present. Former market leaders such as RIM and Microsoft are now followers straining to keep pace with consumer-driven operating systems from Google and Apple.Fa c t o r S m a c k d ow n MORE LIKE THIS Newsletter Want to stay current on all new InformationWeek Reports? Subscribe to our weekly newsletter and never miss a beat. No two platforms have the same security and management hooks. Want More Like This? InformationWeek creates more than 150 reports like this each year. and they’re all free to registered users. and much more.Previous Table of Contents reports Ta b l e t vs. PLUS: Find signature reports. Here’s how IT can embrace consumerization on its own terms. VPN access and much more. More than half of companies now consider themselves proactive or accepting of consumer-centric tech. July 2012 19 Subscribe . InformationWeek 500 and the annual State of Security report. just two years after their introduction. Security remains the No. justify IT projects and implement new systems by providing analysis and advice from IT professionals. Right now on our site you’ll find: Research: Mobile Device Management: The only constant in mobility nowadays is change. yet end users are demanding email. Strategy: Tablet Security: As businesses rely increasingly on tablets for the productivity benefits they provide. but companies are accepting and even supporting it like never before. We’ll help you sort through vendor claims. full issues.informationweek.