CHARLES REED, JR. Co-Director, Asper Center for Global Entrepreneurship
Senior Lecturer in Entrepreneurship


Nonetheless. extensive financial plans. In total they contribute significantly to new job creation and development in the economy. finance and business prepare students to participate successfully in large enterprises and organizations. determine various ways of defining and securing start up resources and sources of finance. Calvin Klein and Microsoft come to mind) most do not become household words. The subsequent "business plan ventures" tend to be of significant size. One involves careful market research. The preponderance of courses at the graduate level in economics. create a positive corporate culture. (Preparation and Presentation of a Business Plan are covered in Entrepreneurial Finance and Business Plans (BUS231Spring Term). This is sometimes referred to as the "bootstrap approach". There are two primary routes for successful ventures.ENTREPRENEURSHIP AND INNOVATION BUS 30a Course Overview The Entrepreneurship And Innovation course explores why. when and how to start and nurture a new business venture. Successful start-ups or buyouts following this route decorate the headlines of the business press. This course attempts to develop the attitudes. While the venture may turn out to be significant enterprises (Hewlett Packard. well thought out business plans. The Entrepreneurship And Innovation course (BUS 30a) concentrates on the issues. However. case discussions and outside speakers to introduce issues in both theory and practice. history shows that many students will at some point in their careers turn to participating in an entrepreneurial endeavor either by starting their own business or by participating in a management buyout of a part of their employer. hire talented people and manage cash. management buyouts and early stage operations. skills and knowledge that will support that activity. . they can lead to significant work and a meaningful lifestyle. We concentrate on identifying and evaluating potential opportunities. full management teams and significant venture or other outside capital. ideas and approaches of successful "bootstrap" ventures. create a sales and marketing force. The course uses lectures. A second route involves less formally planned and less resource intensive ventures.

Instances of alleged dishonesty will be forwarded to the Office of Campus Life for possible referral to the Student Judicial System. Please keep in mind that reasonable accommodations are not provided retroactively. Case discussions will further explore the application of these principles. Honesty You are expected to be honest in all of your academic work. Attendance at the primary presentation of these speakers is a requirement of the course. If you have any questions about my expectations. If you need an appointment email CREEDJR40@comcast. Regular preparation and contribution to class discussions is critical for both individual and group learning. And we each learn more by participating in the debate than by passive listening. Reed is available for individual student meetings at mutually agreeable times and locations. accountants. . please ask. successful entrepreneurs. If a student has a documented disability on record at Brandeis University and wish to have a reasonable accommodation made for you in this class please contact me immediately. To encourage preparation and participation.net or call 617571-4873. Potential sanctions include Failure in the Course and Suspension from the University. i. Appointments Prof. We will each learn from other’s point of view. Grading Half the grade will be based on a student’s contribution to class discussion. Class discussions will be supplemented with outside speakers.e. lawyers. each class session will start with the cold calling on a student at random.Course Requirements This course will use a textbook and readings from other sources to introduce various issues and principles in a new venture. venture capitalists and bankers who work with start up companies. thoughts and experiences. The other half of the grade will be based on the mid-term and final examinations.

9-394-042 “Developing an Elevator Pitch”.ENTREPRENEURSHIP AND INNOVATION SPRING TERM – 2008 MATERIALS LIST TEXT Timmons. 9-802-222 “How to Write a Great Business Plan. Jeffrey A. ISBN 978-0-07-338155-8 From Harvard Business School Publishing: HBSP Case Numbers “R & R”. 9-395-091 “Thoughts on Business Plans”. Creating New Ventures. HBR Reprint 97409 “Selling as a Systematic Process”. 386-019 “Deaver Brown and Cross River”.. 8th Edition. Irwin/McgrawHill. 9-897-101 .

to discuss in class. Read “Developing an Elevator Pitch”. MAR 1 MAR 15 MIDTERM OUT – DUE IN BY MARCH 22ND at START OF CLASS . Prepare to participate in a class discussion of the “R & R” case. Pp.4. HBSP 9-897-101. HBSP 9-394-042. 138 – 146 and be prepared to discuss the opportunity in class. Pp. 342-355. Pp. to discuss in class. Turn in an outline of an elevator pitch for DB & CR in class. HBR Reprint 97409.ENTREPRENEURISM & INNOVATION BUS 30a 2009-COURSE OUTLINE JAN 25 Introduction to the concepts of New Venture Creation course Read Ch 1 and Ch 2 in textbook “New Venture Creation”. FEB 1 FEB 8 Feb 15 – No Class – Mid Term Break FEB 22 Read Ch 8 in “NVC”. Prepare “Newland Medical Technologies”. Pp. Team with another student and prepare a product pitch for the strollers in Deaver Brown and Cross River. HBSP 9-395-091. (Opportunity) Focus on the “Quick Screen” and “Venture Opportunity Screening Guide… Apply QS and VOSG to “Jim Poss” . (Entrepreneurial Manager and Team) Prepare “Maclean Palmer. MAR 8 Read Ch 9 in “CNV”. Read “Selling as a Systematic Process”. Read Ch 11 in “CNV”. 5 and Ch 6 in “NVC”. (Business Plan) Read “How to Write a Great Business Plan”. Individually. (Resource Requirements) Prepare “Quick Lube Franchise Corp. Read “Thoughts on Business Plans”. 296-304. HBSP 9-802-222. to discuss in class. 8th Edition. McGrall-Hill (Entrepreneurism) Read “Guide to Case Analysis”.”. Read Ch 3. 393-397.

(Harvesting) Prepare “Optitech”. Pp.MAR 22 MID-TERM DUE AT START OF CLASS! Read Ch 13 and Ch 14 in “CNV”. Valuing. 435-444. Read Ch 19 in “CNV”. Part 1. (Debt Capital) Prepare “Lightwave Technologies. Pp. Prepare to discuss role of ethical issues in Creating New Ventures. Pp. 502-509. 578-590. 640-649. Read Ch 9 in “CNV”. 614-625. MAR 23 MARCH 29TH AND APRIL 5TH IS PASSOVER/SPRING RECESS – NO CLASS Read Ch 17 in “CNV” (Managing Success or Not) Prepare “Telephony Translations” Pp. to discuss in class. APR 12 APR 19 APR 26 MAY 3 . Take Ethics exercise. to discuss in class. (Structuring. Read Ch 15 in “CNV”. to discuss in class. Pp. to discuss in class. (Family As Entrepreneur) Prepare “Indulgence Spa Products”. to discuss in class. (Entrepreneurial Finance) Prepare “Midwest Lighting”. Summary. Negotiating) Read Ch 16 in “CNV”. Read Ch 17 in “CNV”.

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