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Alysis Morrissey

linkedin.com/in/alysismorrissey

339.222.8634 | alymorrissey.com aly.morrissey@gmail.com

twitter.com/alymorrissey

SUMMARY
Creative and results-driven marketing and communications generalist with over five years of experience in education, sports, a creative agency and traditional media. Specialties: Brand communications, writing and AP Style, leveraging social and emerging media to drive business goals, public relations, data analysis / web analytics, email marketing, partnership marketing, account and project management, journalism.

EDUCATION
Bachelor of Arts, Journalism Quinnipiac University, Hamden, CT 06514 Graduated December 2009

EXPERIENCE CONT’D
Leysin American School, Switzerland Web & Publications Manager Leysin, Switzerland • Jan. 10 - July 10 Responsible for design and production of all print and digital marketing materials. Served as school’s webmaster. Launched social media channels and blog. Member of the residential life staff, dorm parent and English tutor. Responsible for executing crisis communications plan. The Boston Herald Reporter Boston, MA 02135 • April. 09 - Dec. 09 Reporter and editorial assistant for Boston Herald’s city desk. Wrote news and feature stories from both the field and desk. Entercom, 93.7 MIKE FM Producer Boston, MA 01922 • May 08 - May 09 Producer and sound board operator for former FM music station. Assisted with conceptualizing creative copy and executing contest giveaways.

EXPERIENCE
Breakaway Innovation Group Project Manager Boston, MA 02116 • Oct. 12 - Present Marketing and communications at hybrid venture capital firm and creative agency. Lead account manager for clients in health, fashion, sports and consumer industries. Responsibilities include leading high level projects and meeting tight deadlines, copywriting, public relations, brand strategy and spearheading internal communications initiative. Major League Lacrosse Marketing & Public Relations Manager Boston, MA 02135 • Jan. 11 - Aug. 12 Developed and executed integrated marketing strategy and campaigns. Conducted branding audit and performed data-driven analysis to drive growth. Wrote, designed and edited all league communications and collateral. The Governor’s Academy Assistant Director of Communications Byfield, MA 01922 • Jul. 10 - Jan. 11 Spearheaded launch of new website (with FinalSite) and social media sites. Trained staff on CMS. Produced content and news stories for website and magazine. Taught multimedia course to high school seniors. Assisted with production of school newspaper and admissions materials.

SKILLS