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Ontario Farm Fresh Marketing Association

Providing knowledge and leadership to grow the farm fresh experience.

Fresh Facts
Newsletter #288
July-August 2013
Volume 28, Number 6

President’s Message…
Ahoy Mateys! I am writing this letter while nursing a sore throat as we have just finished our 5th annual Pirate Boot Camp. Aaarrrr!!!!!! It is one of two children’s events that we hold pre-blueberry season. The other is a Princess Tea Party. These events help to generate store traffic during our slower season. They provide great publicity and allow us to have fun with our own kids before the crazy season starts. What we have found is that they are also very good team building days. The staff have a lot of fun and have to work together to pull these events off. They also get a lot of great feedback that day from our customers, which makes the new employees proud to be part of the business. It takes a lot of work and the monetary return may not be huge but any thoughts of not doing it again disappear with each thank you hug you get as the kids leave. We are now in the final days before our blueberry season opens and are very optimistic about the crop we have to harvest. We are also excited to be launching some new food products this week that we have been working on in the off season to add to our blueberry line up: a blueberry BBQ sauce and two blueberry salad dressings. Our core business is still blueberries and these products help strengthen the core and improve the brand. I will bring some along for you to try at the upcoming twilight tour nights. These evenings are great opportunities for a little break and to see old friends and make some new ones. You will not attend another social event this summer that you will have so much in common with everyone else in attendance. Come and share your triumphs and if you arrive with a challenge you will most likely leave with a solution (or two). Wishing you all a fabulous season and hope to see you soon at the next OFFMA event.

Inside this issue:
Membership News Steps to creating a Brand for your Business Is your farm bus tour ready? It’s all in the Gusset Twitter Accounts Every Small Business Owner Should Follow Challenges during the Dog Days of Summer Upcoming Events

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Brian Hugli OFFMA President

A tango of pirates at the Blueberry Ranch

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Fresh Facts

MEMBERSHIP NEWS
Classifieds
Delhaven Orchards Ltd., Blenheim, ON frozen, pitted sour cherries available for wholesale and retail Call 519-676-4475 or e-mail delhaven@ciaccess.com
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Welcome to our new members. We hope you come out to a twilight tour so we can introduce ourselves in person. New Members

T & K Ferri Orchards
Tom & Karen Ferri Clarksburg, ON 519-599-3977 Relocated from Huttonville to Clarksburg, Tom & Karen are carrying on the family tradition of growing great apples. Their Apple Market features a full menu of apple varieties, apple blossom honey, and apple pies.

Farm for sale (retiring)

Profitable Golden Horseshoe Farm Grow from a base of 20,000+ visitors 2 Houses. Manager wants to stay Ample water. Equip’t, supplies avail. Call Martin now at 519-754-6927 More details at realtor.ca: MLS#37959 Sweet Cherries for sale Bulk packed sweet cherries minimum 20lb. count. Contact Cheryl or Kris at 519-4260705 or email ciderkeg@kwic.com   Attention Wineries/processors : please call 519-692-5971 - Jennen Farm Market if you would like to purchase local, no pesticide (not certified organic) large BLACKBERRIES. Price negotiable. We are located in the Thamesville area, and the berries will be coming into heavy season approx July 20 Act Now! email petelle@ciaccess.com
The Classifieds are for members who are selling a product or are looking for something specific. There is no charge for a member to list a classified ad. Just send your ad to the OFFMA office. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Vail’s Orchards
Bill & Phyllis Vail Meaford, ON 519-538-4474 Vail’s Orchards have a wonderful farm market near Georgian Bay at Meaford on the way to Owen Sound, where they feature their apples along with cider, pies, pears, pumpkins and squash. Business Member

Baden Coffee Company
Mark Booth Baden, ON 519-634-5807 Baden Coffee prides itself on supplying the finest gourmet coffee and Fair Trade Coffee, tea, and hot chocolate along with personal attention and care to their business customers.

Baby News Nick and Lynda are thrilled to announce that Iris Elizabeth Van Casteren chose the summer solstice (June 21, 2013) to join the Nicholyn Farms family! She is doing a great job of training her parents Ryan and Katelyn. Perhaps a career in Human Relations is in her future.

Congratulations to Valley Farm Market & Catering
Winners of the Best Local Food Caterer in Simcoe County 2013! They specialize in catering for special occasions of all kinds. Whether it's helping you plan for a small corporate meeting, a large formal wedding, or something in between, they offer homemade high quality products. And have been recognized for the great job that they do.

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Premier Wynne enjoys an Ontario rhubarb muffin while visiting with Leslie Forsythe (left) and Cathy Bartolic (right) at the OFFMA booth during Foodland’s 7th annual Queen’s Park Farmers’ Market to kick off the summer season and promote Ontario food. A special thanks to Baxter Kitchens for providing the delicious muffins for the event.

The Ontario Table now available for the special price of $14 ea. Lynn Ogryzlo, author and publisher of this Canadian best seller has lowered the wholesale price and the savings are being passed along to you. Get a box of 8 and put them on sale, feature them as a special. The coffee table style book is filled with lovely pictures of Ontario’s countryside and great recipes using Ontario products. To order, call the office today at 905-841-9278, quantities are limited.

Simcoe County Bus Tour CANCELLED
We are sorry to announce that the bus tour to Simcoe County on August 7 & 8 has been cancelled. Unfortunately, we did not get enough people signed up. It seems like it is just a really busy time of year for people. That may be why OFFMA has not done bus tours in August in the past. There are so many great things to see and farms to visit that we are hoping maybe we can do a November tour into the Simcoe County area one year.

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” -Aristotle

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Fresh Facts

A Baker’s Dozen Steps to Creating a Brand for your Business
By Cara Epp, Edana Marketing Branding is an important part of any marketing plan. These are 13 steps to help you create a memorable brand with your employees. It was presented by Cara Epp from Edana Marketing at the OFFMA Summit during the Ontario Fruit & Vegetable Convention in Niagara Falls, February 2013. I. You need to assemble your team – whom should you include? Beyond just the “owners/senior management” consider including others who are stakeholders such as employees, a loyal customer, a supplier so that you get well-rounded input and different perspectives on the business or product that you are branding. Include your graphic designer in this process as well. Find a comfortable place without distractions and give yourself a day (or two if you can spare it) to work on your new brand. Establish a common “vocabulary”. Make sure that everyone is on the same page when it comes to what make up a brand. A video that may help can be found here http:// www.youtube.com/watch? v=WTeO0lf_CV0. IV. Identify goals – Immediate and shortterm business goals as well as longterm business goals Establish who your stakeholders are – the individuals or groups who will be impacted by, or can influence the success or failure of the product or business. For example – customers, suppliers, government, employees Perform a thorough SWOT analysis – identify strengths, weaknesses, opportunities and threats. Define what your unique selling proposition is – what makes you different from your competitors? Why would customers want what you have to offer?

V.

VI.

VII.

II.

VIII. Positioning - How will you position your product/company? Try the onliness statement (developed by Marty Neumeier, ZAG) What: How: The only (category) that (differentiation characteristic) Who: for (customer) Where: in (market geography) Why: who (need state) When: during (underlying trend) IX. Thinking about the logo – list everything that the brand will be used on. For example, more than just business cards and stationery – you may have it on caps, shirts, signs (big and small), bags, product packaging etc. Start working on the elements that will identify your brand – colours, tones, texture/feel (ambience), fonts. This video about colour will provide some background

III.

The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp Today - brand is the personality that identifies a product. A brand identity is something tangible and appealing. When people recognize a brand it evokes recognition, feelings (good or bad), helps people to differentiate from other similar offerings.

X.

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- http://www.youtube.com/watch? v=XDohoPavchc. At this point of the branding session I am pre pared with stacks of magazines – design and style magazines, food, travel, fashion, that are full of colourful images. Each person will have scissors, glue and a piece of bristol board and they will be invited to go through the magazines and cut or tear out images that they feel represent the brand colour, fonts and feel appropriately. Once completed, each will “present” their board to the group. In most cases, if the proper groundwork has been laid (meaning you’ve gone through all the fundamental steps of creating a brand and haven’t skipped to this point), you should see similarities among the images chosen and a few will really stand out. XI. Now you may look to creating a name. This can be quite challenging – often the name is already in use for example. A quick Google search can help avoid duplication or name associations that may be negative. If it’s a company name you can go to http://www.nuans.com/ nuansinfo_en/home-accueil_en.cgi and search.

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Considers long-term goals – Is the name limiting or does it position you for growth? Does the name lend itself to brand extensions. Can you own and trademark the name? Is the domain name available? Positive – Look at the markets/ customers you will be trying to attract and make sure the name has a positive connotation. Visual – Does the name lend itself well to a visual representation? With the previous steps completed you will then take away all those notes and ideas and begin to craft key messages – which are basically the most important things you want to communicate about your brand. You will also move on to a logo design. Logo design is much more difficult than it looks. Thinking about the logo – list everything that the brand will be used on. For example, more than just business cards and stationery – you may have it on caps, shirts, signs (big and small), bags, product packaging, websites, social media etc. A June 2009 article in Smashing Magazine identifies 10 Common Mistakes In Logo Design.

XII.

Qualities that you may look for in an effective name may include:   Meaningful – It communicates the brand essence Distinct– It is unique and easy to remember, pronounce and spell.

XIII. It’s important that anyone who may be representing your company be clear on the key messages about your brand so that everyone is “singing from the same song sheet”. You need to remain consistent with the messages you communicate about your brand whether it be in advertising, media interviews, signage, online or in the one-to-one interactions your customers have with your staff.

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Fresh Facts

Is Your Farm Bus Tour Ready?
By Carl Fletcher Strategic Business Planning Lead, OMAF and MRA and Andrew Barrie, Direct Farm Marketing Program Lead, OMAF and MRA
For those considering hosting tours- Doug Jackson a bus tour operator with Ontario’s Fun Connection from Blenheim provides the following questions to consider when planning to host agri-tourists on your farm. For those with a focus on the bottom line be sure to check out the bottom line question regarding Can I charge for what I do?
Who is the most likely type of person to visit your location?  Is your site of interest to any particular age group? Do you have items that evoke another era?  Are there any ties to the school curriculum?  Are there cheese/meat/shops or produce markets in your region or a neighbouring one that sell your product? Do they want to partner with you on bringing their customers to the source of the product they sell? What experience are your potential visitors looking for?  Are your potential visitors looking for a passive experience or an active one?  Do they want to sit quietly and hear you tell your story (if you have the room) or do they want to get right in there with you and harvest and hoe?  Are you able to customize your experience for different age groups with different ways of approaching your product? What experiences can you offer?  Do you have a mix of experiences to offer? Can you “entertain” a group of 25 – 50 people for an hour or so?  Do you have all of the required equipment to allow all of your visitors to participate?  Do you have all of the required equipment to keep your visitors safe?  Do you have the ability to interpret what your visitors are experiencing and relate it back to their background and situation? Are there value added extras that you can offer your visitors?  Can you supply a regular tour with basic interpretation and also offer higher level experience where your visitors can directly enhance their personal knowledge and experience base?  What other producers can you partner with? Your site may not be enough for the tour to find their way to you but by partnering with neighbouring producers you may have enough critical mass to attract more interest. If you are an apiary you may want to partner with the local herb farm and/lavender farm to create an ag/eco adventure. You may want to add viticulture (the local winery) to the piece.  Are there commercial establishments (restaurants) nearby that serve your product so your visitors can follow the path from field to fork? Who can help me?  Find out from your local tourism marketing organization what they are doing to promote agricultural tourism and work with them.  Become acquainted with the other “foodie” and agricultural “destinations” in your region and find out what initiatives they are doing that you can partner with.  Make yourself known to

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the travel trade and let them know you want to offer on farm experiences to the general public. Can I satisfy the physical needs of visitors and the vehicles they come in?  Do you have the staff to ensure that visitors are greeted promptly and processed quickly in the shop at the end of the visit?  Do have enough inventory in the shop to satisfy groups of 35 to 50 people?  Is your public space free of hazards (physical/chemical/biological) and is there access for those with limited mobility.  Are your biosecure areas clearly marked and inaccessible to those who do not know what biosecurity is?  Do you have washrooms and can you provide hand washing?  If your visitors are coming by car do you have adequate parking for a few cars?  If your visitors are coming by bus; -Do you have a space big enough for a large bus to turn around? -Will the yard and driveway take the weight of the 27 ton bus? -Are there overhanging trees that pre vent the bus from getting into the yard? -Does the road you are on have a sea sonal load limit? -Is there a low overpass or a load re stricted bridge on the way to your location? Can I provide pre or post visit material to my visitors? Many of your visitors are coming to you because they have a strong interest in what you do. Can you provide them with interpretive material about what you do before or after the visit?  Can you provide them with written material or electronic aids that will extend their visit to you and to allow them to share what you offer with others  Can you provide product giveaways so visitors can take a bit of what you have to offer, home?

Am I willing to share what I have with others? There are many agricultural businesses that open their doors to the public and become disenchanted with the fact that visitors know so little about their world. Look at the decision to open your doors to the public as a first step to a greater level of understanding by a willing and inquisitive audience and do whatever you can do to make them feel comfortable with what you do and how you do it. An informed population is the first step in growing your business off the farm. Can I charge for what I do? Having company on the farm will mean that you will have expenses either in the form of costs for prep, clean up, staff time and possibly extra insurance. Don’t be afraid to offset those costs with a small per person fee for your visitors. As a tour operator we are used to paying from $2 -$5 per person for a basic tour and double that for an experiential activity. Most sites use the money from visitors to improve the visitor experience.

Eckert AgriTour Goes to Italy in 2014
Exploring the connection of farming to the food and culinary experience, Eckert AgriTours announces its eighth and perhaps most interesting tour—the 2014 AgriTour will visit the Tuscany, Campania and Umbria regions of Italy on March 11-21, 2014. “Seeing a country through the eyes of agriculture is truly one of the best ways to enjoy the travel experience,” says Jane Eckert owner of Eckert AgriMarketing. Italy is a small country, yet there are over 1.6 million farmers growing a diverse variety of crops and animals with plenty of value added production. The tour will also visit some of the most scenic and quaint villages of Italy including Lucca, San Gimignano, Siena, Cortona and the picturesque Amalfi Coast. There will be time to wander the streets of these old cities and dine in the local restaurants, and we will spend a full day sightseeing in Florence and Rome, with stops at the Vatican museum, Sistine Chapel, the coliseum, and more. The all-inclusive trip will be at a leisurely pace with multiple nights at the same lodging including an agriturismo farm stay. For more information about the 11 day, Eckert AgriTour to Italy on March 11 – 22, 2014 visit the website at www.eckertagrimarketing.com, or call Dehoney Travel, (800) 3256708. Space is limited and all reservations should be completed as soon as possible.

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Fresh Facts

It’s all in the Gusset
By Cathy Bartolic I never really gave the gusset of a shopping bag much thought until Tina Buck, the owner of the Chocolate Garden in Coloma, Michigan raved about the bags she created during our 2012 Best Practices tour to the area. She claimed they were the most beautiful bags you would find anywhere. Wow, I had to check this out. The bags were elegant in colours that were in keeping with the shop’s theme. The wording was simple, their logo and their tagline, ‘Life is too short for ordinary chocolate’. But it was in the gusset where things got interesting. There was much more writing in this small area and it was done in a more personal tone. In addition to the directions to the shop, it had the following information …. This bag is completely recyclable and biodegradable (yes, even though it’s plastic---it is very special plastic) and was designed to be used (and reused) to help preserve our planet. Remember, ours is the only planet with chocolate! The last sentence made me smile and that is always a good thing. So now that my eyes had been open, I started looking at bag gussets much more often. On the same tour, we stopped at Edwards Orchards. Again the front and back of the bag was simple and elegant. The one thing missing was any contact information for the farm. There was no phone number or address. The gusset message, however, brought it all home; “Challenges are what make life interesting. Overcoming them is what makes life meaningful”. What a powerful message which really only makes sense if you know the history of

the farm and the tornado that leveled their operation in January of 2008. At the other extreme is Zingerman’s. If you have had a chance to visit their website, www.zingermans.com, you know they have a designer who does a great job at using cartoons to depict various parts of their businesses. Every inch is packed with cute sayings, graphics or information. Well, their bags are designed the same way. The larger businesses are featured on the front and back panel whereas details about the smaller ones can be found in the gussets. This factoid will give you a sense of their business philosophy (complete with its lack of capitals). “this is not your average plastic bag. The best food deserves the best bag. This is a super-sturdy, flat-bottomed, foldable, 20% recycled content, recyclable, and very, very reuseable plastic bag. And it’s free!” Whole Foods just opened a store in Unionville, so it was worth a drive to have a look and check out their bags. As a company, Whole Foods is very committed to protecting the environment. Whole Foods offers only paper bags to their customers. They are of sturdy construction and were not disappointing when it came to gusset information. Actually they were the first bag that provided completely different information on each of the two gussets. The one side promoted their signature product brand and the other promoted an initiative where they would pay the customer a 10¢ refund for each bag they brought to reuse at the store. The refund could be donated to a designated non-profit organization if the customer so desired. That’s a lot of interesting information that may not be in front of the customer if it weren’t for bag gussets. Now that your eyes have been opened as well, keep a look out for what is included in gussets and more importantly, next time you submit your bag order, make sure you are using every inch of the bag in the best way possible, including the gussets.

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Twitter Accounts Every Small Business Owner Should Follow

According to the blog, ringcentral.com, Twitter is also an excellent resource for information that can help your business grow, keep you inspired and ensure you stay current with what’s going on in your industry Assembled here is a collection of Twitter accounts that are worth following. The list includes a variety of thought leaders, experts and companies leveraging social media in new and innovative ways. Definitely worth checking into. @smallbiztrends Relevant, applicable advice and links from the CEO of Small Business Trends, Anita Campbell. @ducttape Duct Tape is the Twitter account for John Jantsch, the author of Duct Tape Marketing and the Referral Engine. He churns out large quantities of high-quality tweets about marketing, social media and technology that applies to small business owners. @smallbizlady One of Forbes’ 20 Women to follow on Twitter, Melinda Emerson provides expert advice about social media, starting a business and finding success. @zenhabits Inspirations for how to create a better work-life balance and find happiness as a business owner. @Sprinkles Sprinkles Cupcakes uses Twitter to engage customers in a variety of truly innovative ways. Follow along to discover new marketing ideas that have helped grow Sprinkles’ online community to over 40,000 Twitter followers.

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Fresh Facts

Challenges during the Dog Days of Summer
By Cathy Bartolic, dog owner In our society today, pets are big business. Customers’ pets can also be a challenge on the farm. A few weeks ago an OFFMA member sent an e-mail about the challenges they were having when customers used the picnic area as a washroom break for their dogs. The lawn was staring to look very patchy and the staff could not keep on top of the clean up so things were starting to get malodorous. Leslie Forsythe from Forsythe Family Farms offered these ideas. My suggestion would first be to limit access to the picnic area, fence it off with a simple rope fence so that the area is defined. Secondly add a sign that says something like…. For everyone’s health and safety no dogs are permitted in this area. Have a picture of a dog in a red circle with a slash through it. Pictures help to overcome language barriers and possible misunderstandings. A local vet clinic displays this sign in their parking lot….. around pets…..

Cannon Hall Farm, one of the places we visited during our best practices tour to England in 2011 has gone to the point of building kennels where dogs can be kept while the rest of the family enjoys the farm. They have had issues with customers bringing their dogs to the farm and felt this was a good solution for all concerned. Their website states that: “Dogs (except for guide dogs) are not allowed into the farm. Kennels are provided outside the tearoom. Bring your own padlock for security. Please note, dogs cannot be left unattended anywhere on the farm site and must not be left in cars.” Whatever your pet policy is make sure it is upfront and centre for your customers to see. You should start by having it on your website. Strom’s Farm makes sure that their pet policy is on their home page for all to see before they even arrive at the farm.

It helps to try and bring a bit of humour to the situation. Even Starbuck’s has a policy

“For everyone’s enjoyment, no pets or outside food or drink. Thanks.”

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Strom’s greeters are also well versed in the no pet policy and they are required to remind people as they are greeted at the farm entrance. Whatever you decide to do about visiting pets on your farm, make sure that all your employees know and understand your policy. Secondly make certain that your customers know and understand your policy, preferably before they arrive at the farm. It will help to start the visit off on the right foot. Have you got a pet policy sign you are especially proud of or one that works for your customers? Send it to the OFFMA office and we will be sure to include in the next newsletter.

Business Tip #64 from Donald Cooper
Do you appreciate your staff enough? According to a recent study by Account Temps, 90% of bosses say that they show an appropriate level of staff appreciation…but 40% of their staff disagree. So, how would you rate in the “appreciative boss of the year” competition? Do you look for behavior to appreciate, acknowledge and reward? Have you created a culture of celebration in your business? Never underestimate the power of daily “Thank yous”. A “thank you” at work is like an “I love you” at home. And don’t get those two mixed up. It can make a real mess of things.

Seeking retail outlets for Faces of Farming calendar
Farm & Food Care Ontario is looking for on-farm or farm-friendly retail outlets that would help sell the 2014 Faces of Farming calendar when it is released on October 24, 2013. Farm & Food Care is a not for profit organization, bringing together tens of thousands of livestock, crop and horticulture farmers and related businesses with a mandate to provide credible information on food and farming in this province. The “Faces of Farming” calendar is designed to introduce the public to a few of Ontario’s passionate and hardworking farmers – the people who produce food in this province. Since the project was first launched, the calendar has helped to tell the stories of 100 Ontario farm families that have now been featured within the calendar’s pages. All of the calendar’s models are real, working farmers and hail from all parts of the province. As the calendar shows, there’s no such thing as a typical farmer. Their farms are as diverse as the individuals. In the 2013 calendar, participants range in age from 2 to 78 and produce a variety of crops and livestock from lavender to poultry; fish and mink; beef, pork and soybeans, corn and dairy. Farm & Food Care is looking to expand distribution of the popular calendar. Any retail outlets that would be willing to help sell copies of the 2014 Faces of Farming calendar would receive copies the week of the launch and would be acknowledged and promoted through Farm & Food Care’s calendar website. If your facility is open throughout the Christmas season and you’d be willing to sell a quantity (paying Farm & Food Care only for those you sell), please email Kelly Daynard – info@farmfoodcare.org

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Fresh Facts

Upcoming Events for 2013
Aug. 11-14 Aug. 20 & 21 Ontario Farm Fresh
Cathy Bartolic, Executive Director 2002 Vandorf Rd. Aurora, ON L4G 7B9 Phone: 905-841-9278 Fax: 905-726-3369 E-mail: info@ontariofarmfresh.com www.ontariofarmfresh.com 2013-14 OFFMA Board of Directors Brian Hugli, President Hugli’s Blueberry Ranch Leslie Forsythe, Vice President Forsythe Family Farms Jesse Lauzon, Past President Springridge Farm Hollis English, Murphy’s Farmstead Cara Epp, Associate Member Edana Integrated Marketing Nicole Judge, Spirit Tree Estate Cidery Steve Martin, Martin’s Family Fruit Farm Colleen Pingle, Pingle’s Farm Market Steve Smith, Smith’s Apples Dana Thatcher, Thatcher Farms Carl Fletcher, OMAF and MRA Advisor to the Board

Toronto Gift Show, Toronto International Centre & Toronto Congress Centre, for additional info visit www.cgta.org North American Manure Expo, Arkell, ON for more information, contact 1-888-599-2228 Canada’s Outdoor Farm Show, Woodstock, ON Visit www.outdoorfarmshow.com for more information Canadian Greenhouse Conference, Scotiabank Convention Centre, Niagara Falls, ON Visit www.greenhouseconference.com for additional information Royal Agricultural Winter Fair, Exhibition Place, Toronto, ON Details can be found at www.royalfair.org OFFMA’s Bus tour to California...save the date, additional info to follow. REMINDER - Now’s the time to get some excellent pic-

Sept. 10-12 Oct. 9-10

Nov. 1-10 Nov. 11-15

tures of your farm, your on-farm market and some of the activities you offer. It is also a very busy time. If you can’t do it personally, assign the task to one of your employees. Ask them to do a mini pictorial safari to record what is happening. You will be glad you did in January when you sit down to put together new brochures for 2014 or look at updating your website.

2013 Twilight Tours
A twilight tour is like a mini potluck except people don’t bring their own food. OFFMA is changing the format a little bit this year in the hope that more members will be able to attend these events if they are done on a regional basis. With the potluck we always seemed to stay in the middle of the province and that made it difficult for many western and eastern members to attend. You can now take your pick of three twilight tours across the province. Oakridge Acres Country Meat Store, Ayr, Tuesday, July 23 www.oakridgeacres.ca Stanley’s Olde Maple Lane Farm, Edwards, August 20 www.stanleysfarm.com Whittamore’s Farm Shop, Markham, Wednesday, Sept 18 www.whittamoresfarm.com Gather at 4:30 for a tour of the farm and then a ‘light dinner’ at 6. The whole evening is usually over by 7:30. The evening will be free for OFFMA members to attend. A fabulous mini-getaway and mini get together with other farm marketers. There is no cost but please let the office know you will be coming and which location you will be visiting so we have enough food for everyone. Call 905-841-9278 or e-mail cathy@ontariofarmfresh.com to RSVP TODAY!