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Leslie Shiers

(701) 212-8267 • leslie.shiers@gmail.com • linkedin.com/in/leslieshiers
Creative and dedicated writer/editor and content manager with 8+ years of experience in fast-paced journalism and branded storytelling ¶ Trusted producer of compelling fashion, business and lifestyle articles and product messaging for consumer, trade and client-centric media ¶ Key player in the development of new editorial outlets, such as Esquire’s Big Black Book, the NYSEBigStage.com news hub and Footwear Plus magazine’s weekly trend e-blast

 

 

 

TIME INC. CONTENT SOLUTIONS | Digital Editor | 2010 – present
• Develop effective content strategies to help clients (including Kohl’s, Procter & Gamble, the New York Stock Exchange and Westfield Malls) connect with a consumer audience • Produce and top-edit cross-platform and social media copy and content to support brand initiatives • Analyze performance metrics to identify and plan effective editorial approaches • Create editorial line-ups and production schedules; handle budgets and billing • Manage approximately 20 external contributors, providing story guidance and feedback while enforcing deadlines • Communicate with clients and account team to ensure project integrity and to find new business opportunities • Played key role in the launch and ongoing production of new client-centric digital media platforms, such as the news hub NYSEBigStage.com, the NYSE magazine iPad app and the Westfield Style e-mag

9THREADS | Managing Editor, Footwear Plus & Earnshaw’s | 2006 – 2010
• Drove content production for two fashion industry magazines, plus their websites, blogs, e-blasts and social media • Directed an eight-member editorial production team and interns, establishing an efficient workflow system • Served as lead copy editor and fact-checker; created two in-house style guides to ensure editorial consistency • Covered global trade shows (including Outdoor Retailer) and industry events, building brand relationships and developing story ideas (concentrating on outdoor specialty brands and eco-friendly products) • Top-edited custom publications for footwear and apparel brands and industry organizations • Conceived and produced a successful weekly trend e-blast covering new footwear brands, technical upgrades and trends

HEARST CORP. | Editorial Assistant, Esquire | 2006
• Helped conceive and produce the first edition of Esquire’s Big Black Book • Wrote celebrity profiles, front-of-book stories and elements for special packages • Supported senior editors by handling research, reader communications and sample requests for gear reviews

IDG COMMUNICATIONS | Staff Writer, Unlimited | 2005
• Produced corporate profiles, lifestyle features and travel stories (skydiving and rappelling in Taupo; rafting in Queenstown) • Covered local events, product launches, new companies and more • Served as U.S. correspondent after the initial job commitment

PRIMEDIA INC. | Assistant Editor, American Printer | 2003 – 2004
• Wrote and edited technical features, product reviews, and more • Maintained website and online archives; compiled e-newsletters • Assisted editor in chief; helped art director with photo shoots and preliminary layouts

FREELANCE WRITER | Ongoing
• Drafted press releases and marketing materials for various clients in fashion, film, health care and more

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Education Medill School of Journalism, Northwestern University • M.S. Journalism DePaul University • B.A. English, honors Skills | InDesign, InCopy, Photoshop, Website Management, HTML/XML, SEO Best Practices Mentorships | Time Inc. Women in Tech advisor, mobile app development competition (2013) • Minds Matter NY advisor (2008–2012)