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Dawn Madeline Quinn

Email: Portfolio: Twitter: @yellowdresses, @veganmoxie



Projectline, Seattle, Wash. February 2013-present Social Media Consultant

In February, I joined Projectline as a social media consultant and strategist available for social media-focused projects. Here are the roles Ive undertaken since joining the agency: SAP, Global July 2013-present Project Manager Helping lead a team of development, creative and social media strategists on a marketing launch campaign for a new project with global tech company SAP Efforts will be focused on social media strategy, social media marketing, community management, content creation Microsoft EDU, Customer Insights Center (CIC), Microsoft, Bellevue, Wash. February 2013-June 2013 Community Manager Created and executed compelling social media content daily for seven channels spanning three Microsoft educational brands with more than 1.5 million fans and followers Monitored conversations across social media channels and engaged with key followers Worked with client on creating an effective social media strategy and managed editorial calendar Amplified positive posts by customer advocates and social media influencers Documented and reported on social media activity, trends and themes on a monthly and event-relevant basis Provided recommendations on how social media insights could be used to improve customers experiences Social media efforts were recognized by the 2013 National Conference of Education; EDU was named a top social influencer for 2013 International Society for Technology in Education Conference

zulily, Seattle, Wash. June 2012-January 2013 Email Marketing/Product Copywriter + Twitter Coordinator Produced creative and engaging product copy and content for over 6 million readers in a high-production startup environment daily, mastering the zulily voice Wrote content for zulily's daily email, reaching up to 8.6 million members and drove 80% of site traffic for an international flash sale site geared toward moms Managed own workload and deadlines Worked with merchant teams to accurately and effectively communicated product information, facilitating research when necessary Maintained product pages, made adjustments and corrections as needed, quickly and efficiently Composed and contributed tweets for the @zulily Twitter account, which had over 18,000 followers at the time March 2011-present Blogger/Creator Created Vegan Moxie to document 20-somethings journey in a rich and healthful life Highlight how to eat and live well on a vegan, sustainable, organic diet/lifestyle in Seattle, WA Represented the blog at Food Camp(253) conference on the topic of vegan food/lifestyle in Tacoma, WA, (April 2011) and on the intersections of blogging and journalism for the The Accidental Journalist panel at the inaugural Vida Vegan Bloggers Conference in Portland Ore., (Aug. 2011) Presented on the topic of next-level social media at the Vida Vegan Con Tech Seminar Series on November 3, 2012 in Seattle, WA and at the second Vida Vegan Con blogging conference May 2013 in Portland, OR

Implemented and manage online community of subscribers, Twitter and Facebook followers; administer ongoing SEO improvements Wrote a post everyday for the month of October as a part of Vegan Month of Food, (Vegan MoFo) 2011

January 2011-present Freelance Social Media Consultant Help non-profit organizations, government agencies, businesses and more grow online communities and social media platforms, generate compelling content and facilitate successful engagement strategies with their users. Past clients include: the Tacoma Food Co-Op and the Tacoma Arts Commission Available and always seeking new social media consulting projects and collaborations January 2011-present Freelance Writer/Journalist/Web Producer Past freelance work includes contributions to, the South Sound User's Guide and Lakewood Patch Available for freelance writing, blogging and editing projects in the areas of arts & entertainment, culture, social media, feminism, writing and vegan food/lifestyle Tacoma Weekly, Tacoma, Wash. September 2008-January 2011 Arts & Entertainment Editor/Staff Writer Generated and edited more than 500 news articles; identified compelling story ideas under tight deadlines Built relationships with key figures in the community Cultivated, motivated and supervised staff writers, freelance writers and photographers to peak performance Developed the concept of daily group blog for newspapers website, nearly doubling weekday web traffic according to Google Analytics Helped launch and maintain newspapers social media presence on Facebook, Twitter Contributed accurate, time-sensitive information to daily group blog Worked to complete several long-term research projects for 47,000 circulation readership EDUCATION Master of Communication in Digital Media (MCDM), University of Washington, Seattle, WA, 2012-2014 (expected) Bachelor of Arts in English Writing, Loyola Marymount University, LA, CA, 2006 SKILLS Digital and social media strategy Effective communication (digital and traditional), writing and editing HTML, CSS and content management systems WordPress, Blogger, Tumblr and other blogging platforms Google Analytics, HootSuite, Simply Measured, Sprinklr and other social media monitoring tools AP Style Microsoft Office Suite Mac and PC operating systems AWARDS Winner, first place, best blog for the Tacoma Weeklys Daily Mash-Up and second place, best business story for the article Cheers to 1022 South, printed in the Tacoma Weekly, (Washington Newspaper Publishers Association, 2011) Award recipient, Hispanic Scholarship Fund College Scholarship 2004 Deans List, Loyola Marymount University 2003-2004

PROFESSIONAL AFFILIATIONS Current: Member, Society of Professional Journalists 2010-current Past:

Member, Board of Directors, Tacoma Food Co-op September 2011-October 2012 Member, Board of Directors, Social Media Club Tacoma September 2011-June 2012 Commissioner, Tacoma Arts Commission January 2012-June 2012