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1 2 R E A S O N S T O F O L L O W- U P W I T H CARDS
BUILDING RELATIONSHIPS IS MORE CRITICAL THAN EVER IN OUR CURRENT ECONOMY. THE PERSONAL TOUCH IS NOT JUST BETTER FOR BUSINESS BUT ESSENTIAL!
1. Personal Mail in your Mail Box: Only 3% of our mail is personal. How do you feel when you go to your mailbox and receive a card addressed to you personally? Your clients and customers feel the same way. Imagine that everyone you do business with is wearing an invisible sign that says “Make Me Feel Important.” 2. Customer Retention: It costs between 5 and 20% of your bottom line to obtain a new customer. On the other hand a 5% increase in customer loyalty will yield 20-80% to your bottom line. It‟s much wiser to spend money on customer retention than on customer acquisition. 3. Receiving Referrals: Businesses potentially lose up to 19% of additional business because they do not ask for referrals. Opportunities are never lost; they just go to someone else. 4. The Money is in the Follow-Up: On average a company loses 52% of its customers every five years. The Number One reason customers leave is because they forget – they forget the company that provided the product and/or service. The Number Two reason is that the company failed to followup so the customer feels that their business is taken for granted.
5. Influence: Your influence is reduced by 10% every month that you do not follow-up. A survey revealed that 80% of all homeowners could not remember the name of their Realtor if they purchased their home more than two years ago. This was despite the fact that they were happy with the initial transaction. The Realtors had done a good job, but dropped the ball by failing to follow-up. 6. New Business: Studies show that the average person will not take action until they‟ve seen or heard your message at least seven times. Send your message with multiple cards with just one click of the button. 7. Your Sphere of Influence: Marketing and Sales reports indicate that 66% of your business within the next 12 months should come from your sphere of influence. These are your current contacts. Help them to keep you in mind by sending them greeting cards. THEM. 8. Stand Out From the Pack: Many companies choose to send a holiday card to their clients and customers once per year – between November and December. Since everyone is doing this, your card will just be one of many…and become lost in the shuffle. Why not send unexpected cards at different times of the year? This will allow you to set yourself apart and your card will stand out because you are the only one doing it. Remind them that you are in business, the products and/or services you offer, and inform them of how YOU can help
9. Customer Reactivation: Do you have customers who have not purchased from you or used your services in a while? Send light-hearted, non-threatening cards to all of your „lost‟ customers and allow the WOW factor to draw them back to you. 10. Use a Card as a Newsletter: Create a monthly newsletter with helpful tips in the form of a greeting card. The card can be in your own handwriting or in a selected font. Here is an important note: No commercial message should be included! 11. Introduce New Products, Up-sell and Cross-Sell: A greeting card is an excellent way to call attention to your new products and/or services in a personal way. You can put photos of your new products and/or services on the inside of the card. Be sure to upload your business card with your contact information. 12. Thank People for Doing Business With You: I believe this is the most important of all! When was the last time someone sent you a personal note thanking you for doing business with him or her? You stand out from everyone else when you do this. You will reap additional dividends by getting a steady stream of referrals. Remember, imagine that everyone wears an invisible sign that says, “Make Me Feel Important.”
There you have it! My “Twelve Reasons to Follow-up With Cards” Report. I can hear you saying, „It all sounds great but I don‟t have the time!”
Send Out Cards is a web-based greeting card system that allows you to create all the type of
cards mentioned above…and more by selecting any of our 13,000 stock cards. Following are some additional features of the system:
You can send either a real greeting card or a postcard created on your computer but delivered by First Class US Mail in a stamped envelope. You can send out handwritten, personal cards automatically for birthdays or other occasions that will be sent 7 days before every birthday for as little as 62 cents per card plus postage. You can insert Gift Cards – Starbucks, Wal-Mart and 10 other retailers – in different denominations as „thanks for a referral‟ or for any other reason. You can send a gift with your card such as books, magazines or brownies. You can set up a sequential campaign of cards to go out to all your customers at one time or in a sequence that you determine. They will go out automatically all year long without any further input on your part. A personal hand-writing font and four different signatures can be scanned in and digitized so that your cards are in your handwriting. You can upload a photo, make a custom card, and sent it in less than 2 minutes to one or 100 people. The ease with which you can do this is like sending an attachment to an e-mail. ___________________________________________________________________________ I invite you to contact me to set up a free sample account. I‟ll show you how to send out a greeting card so that you can see the quality of the cards and how easy it is to use the service. 1. Please call me at (772) 342-1034, or 2. E-mail me at email@example.com. Include your telephone number, time zone, and a good time to call you and I‟ll call you back. 3. If you are ready to send a free card by yourself, follow the automated walkthrough at: http://www.sendoutcards.com/62219. Visit and comment on my blog at: www.mysucccesscircleonline.com Follow me on Twitter: www.twitter.com/YvonneA Jones Friend me on Facebook: www.profile.to/yvonneajones