BIRLA INSTITUTE OF TECHNOLOGY & SCIENCE, PILANI

Course number: MBA C423 Course Name: Business Policy & Strategic Management Template for Company’s Strategic Analysis Team Name: Team Members: Name 1. 2. 3. Industry selected: Company Selected: Instructor In-charge: Prof Sudheer Thakur Co-Instructor: Prof Anil K Bhatt Id. No.

Strategic Management Schema

ENVIRONMENTAL SCAN 1) External Environment scan PEST Analysis criteria examples ecological/environmental current legislation future legislation international legislation regulatory bodies and processes government policies government term and change trading policies funding. company. technology image consumer buying patterns fashion and role models major events and influences buying access and trends ethnic/religious factors advertising and publicity ethical issues social technological political economical criteria examples home economy economy trends overseas economies general taxation taxation specific to product/services seasonality issues market/trade cycles specific industry factors market routes trends distribution trends customer/end-user drivers interest/ exchange rates international trade and monetary issues criteria examples competing technology development research funding associated/dependent technologies replacement technology/solutions maturity of technology manufacturing maturity and capacity information and communications consumer buying mechanisms/technology technology legislation innovation potential technology access. patents intellectual property issues global communications 2) Internal Environment scan SWOT Analysis . licencing. grants and initiatives home market pressuregroups international pressuregroups wars and conflicts criteria examples lifestyle trends demographics consumer attitudes and opinions media views law changes affecting social factors brand.

data? Financial reserves. quality? Accreditations. abroad? Seasonality. vertical. distraction? Reliability of data. weather. systems. import? New USP's? Tactics: eg. behavioural? Management cover. distribution? Volumes. presence and reach? Financials? Own known vulnerabilities? Timescales. awareness? Innovative aspects? Location and geographical? Price. communications? Cultural. economies? Seasonal. ideas? Vital contracts and partners? Sustaining internal capabilities? Obstacles faced? Insurmountable weaknesses? Loss of key staff? Sustainable financial backing? Economy . leadership? Accreditations. export. deadlines and pressures? Cashflow.criteria examples Advantages of proposition? Capabilities? Competitive advantages? USP's (unique selling points)? Resources. distribution.reach. Assets.home. succession? Philosophy and values? strengths weaknesses criteria examples Disadvantages of proposition? Gaps in capabilities? Lack of competitive strength? Reputation. certifications? Processes. major contracts? Business and product development? Information and research? Partnerships. qualifications. etc? Management cover. attitudinal. agencies. etc? Processes and systems. fashion influences? opportunities threats criteria examples Political effects? Legislative effects? Environmental effects? IT developments? Competitor intentions various? Market demand? New technologies. weather effects? Mention the below for the selected company under analysis Point-of-analysis Description CORE COMPETENCE DISTINCTIVE COMPETENCE DIRECTIONAL STRATEGY Mention the following Description . knowledge. People? Experience. likely returns? Marketing . surprise. succession? criteria examples Market developments? Competitors' vulnerabilities? Industry or lifestyle trends? Technology development and innovation? Global influences? New markets. production. horizontal? Niche target markets? Geographical. start-up cash-drain? Continuity. plan predictability? Morale. value. supply chain robustness? Effects on core activities. services. commitment. IT.

Intensive Growth b. DIVERSIFICATION GROWTH Description . INTENSIVE GROWTH ANSOFF MATRIX Existing products Existing markets New Markets Market penetration New Products Product development Market Development Diversification b. INTEGRATIVE GROWTH (If the company is following integrative growth strategy classify it as per following) Integration Strategy Vertical Integration Horizontal Integration c. Diversification Growth a.VISION CORE IDEOLOGY MISSION ENVISIONED FUTURE (BHAG’s) GAP (any gap if you may find between the GOALS set and the actual GOALS realized) ADAPTIVE STRATEGY Find out amongst the following three which strategy the company under consideration is using and use the following given tools for analysis. 1) GROWTH 2) CONTRACTION 3) STATUS QUO 1) GROWTH STRATEGY: Classify the Growth strategy as: a. Integrative Growth c.

feature diversification. divestment. Describe in few points. delayering. 3) STATUS QUO (Product Life Cycle: PLC) Time Criteria Examples Market cost high introduction sales volume low stage no/little competition competitive manufacturers watch for acceptance/segment growth losses demand has to be created customers have to be . liquidation. as each player seeks to differentiate from competition with "how much product" is offered .prompted to try the product Criteria Examples costs reduced due to economies of scale sales volume increases significantly profitability public awareness competition begins to increase with a few new players in establishing market prices to maximize market share Criteria Examples Costs are very low as you are well established in market & no need for publicity. harvesting. Downsizing.Industrial profits go down Criteria Examples costs become counteroptimal sales volume decline or stabilize Description Growth stage Mature Stage Decline or Stability stage . sales volume peaks increase in competitive offerings prices tend to drop due to the proliferation of competing products brand differentiation.2) CONTRACTION STRATEGY (over a period of 8-10 years).

Evaluate as per the points given below: 1. COMPETITIVE STRATEGY Analyze the company on the basis of Porter’s 3 generic strategies & Porter’s 5 forces as tabulated below PORTER’S GENERIC STRATEGIES & FIVE FORCES THREAT OF NEW ENTRANTS COST LEADERSHIP DIFFERENTIATION FOCUS BARGAINING POWER OF SUPPLIERS BARGAINING POWER OF CUSTOMERS THREAT OF SUBSTITUTE PRODUCTS / SERVICES JOCKEYING FOR POSITION Identify the role of INFORMATION TECHNOLOGY played a role in deriving the competitive advantage for the company under consideration.- - prices. Transform value chain/ Products 2. please mention the advantages & disadvantages derived by both the firms (1. MARKET ENTRY STRATEGY Mergers & Acquisitions If the selected company gone under Mergers or Acquisitions in the said time period. profitability diminish Profit becomes more a challenge of production/distribution efficiency than increased sales. Company buying other company). Company being bought. 2. Direction & pace of change .

Can we continue to improve & create value? Percentage of Revenue from New Services. Spawning new business IMPLEMENTATION 1. d. Project Closeout Cycle.3. c. Balanced Scorecard Perspectives Questions How do customers see us? Pricing Index Customer Ranking Survey. Safety Incident Index. Culture Structure Leadership Appraisal (linking rewards to performance) . Revenue per employee Goals (can be multiple for each perspective) Measurement Customer Financial Internal Processes Innovation & Learning 2. Sales Backlog. Rate of Improvement Index. Number of Employee Suggestions. Customer Satisfaction Index. Staff Attitude Survey. Cash Flow. Comment on the following aspects on the company under consideration a. b. Rework. Changing industry structure 4. Project Profitability. Profit Forecast Reliability. Tender Success Rate. What must we excel at? Hours with Customers on New Work. Market Share How do we look to shareholders? Return-on-Capital Employed. Project Performance Index.

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