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The purpose of the dissertation was to find out the buyers behavior and customer satisfaction towards Hindustan Times in the city of Muzaffarpur. The objective of the study was to understand the buyers behavior and satisfaction towards price, quality and availability of Hindustan Times in Muzaffarpur. The study also intended to find the various buying motives and the customers awareness level and acceptance level of customers and their expectation from Hindustan Times. The study will help the company to better position their products across various customer segments and also in creating the awareness about the quality of the companies various product line through effective advertisement. The information was collected through a well structured questionnaire by a house hold survey, the target respondents being anybody who is residing in Muzaffarpur and has use for newspaper.. The research design is descriptive in nature. The sampling technique used was convenience sampling. The data collected through the questionnaire has been analyzed using statistical tools such as percentage analysis. MS Excel has been used to analyze the data. It was found by analyzing the date that there is strong brand awareness about Hindustan times. The majority of the customers were found to be men and students at that. Availability of newspaper in the early morning times has been found to be a major advantage. The suggestion revolve around the findings and objective of the study the major suggestions being introduction of value adding services like home delivery by the company itself and Also added stress on advertisement is suggested to target the customers more effectively.




consumer behavior is define as all psychological, social and physical behavior of potential customer as they become aware of, evaluate, purchase, consume, tell others about the products and services. Behavior is a minor in which everyone shows his or her image. It is a process of responding to stimuli. Consumer behavior is to do with the activities of individuals in obtaining and using the goods and services, it encompasses the decision making process that precedes and determines purchases. It is the process whereby individuals decide whether, what, when, how and from whom to purchase goods and services. A consumer market can be defined as all the individuals and households who buy goods and services for personal consumptions.


Todays markets are witnessing several changes in character and complexity at an incredible pace. The last few decades have seen companies operating in a highly competitive environment. In the present scenario each and every marketing activity revolves around the customers and the economy is referred to as CONSUMER DRIVEN. It is the focal point of all business activities. In the earlier stage of economic revolution, consumer had to accept what producer had produced that is CAVEOT EMPTOR, which means buyer bewares. But today consumer dictates the quality standers, the specification to the manufacturer to manufacture what they wants and corporate strategies evolved around the consumer changing to CAVEOT

VERDOR, that is seller beware. Now the marketing managers have come to a conclusion that the best way to achieve success is to serve and satisfy the consumer needs.


This figure represents the major influences on consumer buying decisions. There are intra-personal, inter-personal and many other environmental variables that affect consumer decision making process. The inter-personal influences include family, social class, reference group, cultural and financial status of an individual. The intra-personal variables include motivation, perception, learning, attitudes and personality of the buyer.

1. Barter System: The goods are exchanged against goods, without any other medium of exchange like money. 2. Production Orientation: This was the stage where producers, instead of being concerned with the consumer preferences, concentrating on the mass production of goods for the purpose of profit. They cared very little about the customers. 3. Sales Orientation: This stage witness major changes in all the spheres of economic life. The selling activity becomes the dominating factor without any efforts for the satisfaction of the consumer needs. 4. Marketing Orientation: Customers importance was realized only as a means of disposing of goods produced. Competition becomes stiffer. Aggressive advertising, personal selling large scale sales promotion etc are used as tools to boost sales. 5. Consumer Orientation:

Under this stage only such products are brought forward to the markets which are capable of satisfying the taste and expatiation of consumer and to satisfy customers. 6. Management Orientation: The marketing function assumes the managerial role to coordinate all the interacting businesses with the objectives of planning, promoting and distributing want satisfying products and service to the present and potential customers.


An understanding of consumer behavior is essential in marketing planning and program. The study of the consumer behavior will help the marketing managers to shape marketing strategies suitable to consumers needs. Marketing activities start and ends with the consumers. Today the competition is intense and the challenge before the marketers is to understand the diversity of consumer behavior and offer goods and services accordingly. The marketers should also constantly upgrade the consumers about their products by finding new dimensions. The need to study consumer behavior is not only concern with what consumer buy? But with a preview of:

Who buys products/ services? How do they buy products or services? Where do they buy them? When do they buy them? How often do they buy them? Why do they buy them? How often they use them? Are they satisfied with the product?

These questions will help in understanding better what factors influence the decision making process of consumers. The ultimate success for any marketer will depend on how a consumer behaves and whether his/ her behavior is an indication of an acceptance of the products or services offered by the company. But marketers are faced with the complex task of consumers who are not predictable. Therefore it becomes very necessary to understand, analyze and evaluate the consumer behavior and customer satisfaction in a systematic manner and act accordingly for existence.

Research in common mans language refers to a search for knowledge. One can defined research as a scientific and systematic search foe pertinent to information on a specific topic. In fact, research is an art off scientific investigation. It is actually a voyage of discovery. It is systematic investigative study directed towards a more complete knowledge of the subject studied. Research always starts with the question or a problem. Its purpose is to find answers to questions through the application of scientific method.

Research can be classified into two broad category: a. Descriptive research b. Applied research 1. Descriptive research: descriptive research includes survey and a fact\ finding enquires of different kinds. The major purpose of descriptive research is, description of the state of affaires as it exits at present. The main characteristic of this method is that researcher has no control over the variables. The researcher can only report what has happened or what happening. 2. Applied research: applied research aimed at finding a solution for immediate problem facing the society or an industrial/ business organization. It specifies alternative solutions and possible outcome of each alternative. Unlike basic research, is prompted by commercial consideration.

Survey research:
The most popular of all basic research methods is survey research. It involves developing a series of questions on the subject to be researched. A relevant sample of individuals is chosen, they complete the questionnaire, and their responses are analyzed. This kind of approach can be used in a variety of situations that involve people and organization. For example: Asking people to comment on how they feel about their job, how satisfied they are with their pay, the quality of their working life, and a host of other items.

This study I have followed the survey research.

INDUSTRIAL BACKGROUND A Brief History of Newspapers

The newspaper as we know it today is a product born of necessity, invention, the middle class, democracy, free enterprise, and professional standards. Pre-history "newspapers" were one-to-one in nature. The earliest variation on a newspaper was a daily sheet published in 59 BC in Rome called Acta Diurna (Daily Events), which Julius Caesar ordered posted throughout the city. The earliest known printed newspaper was in Beijing in 748. In 1451, Johannes Gtenberg uses a press to print an old German poem, and two years later prints a 42-line Bible -- the significance being the mass production of print products, ushering in an era of newspapers, magazines, and books. By 1500, the genesis of a postal system can be seen in France, while book publishing becomes popular throughout Europe and the first paper mill can be found (England). Zeitung (newspaper) is a news report published in Germany in 1502, while Trewe Encounter becomes the earliest known English-language news sheet in 1513. Germany's Avisa Relation oder Zeitung, in 1609, is the first regularly published newspaper in Europe. Forty-four years after the first newspaper in England, the Oxford Gazette is published, utilizing double columns for the first time; the Oxford/London Gazette is considered the first true newspaper. The first North American newspaper, Public Occurrences Both Foreign and Domestic, was published in 1690 in Boston. The 1700s was a century in which market elements were created that encouraged the development of daily newspapers: rising literacy, the formation of nation-states, a developing postal system, the proliferation of urban centers, a rising literary and philosophical tradition emphasizing democratic involvement in government,

and technologies that supported newspaper production. In short, it was a great news century. The first daily newspaper was The Daily Courant in London, 1702. In 1754, The Daily Advertiser in London uses the first four-column format. France's first daily newspaper appears in 1777, Journal de Paris, while the first United States daily was the Pennsylvania Packet in 1784. The rise of the middle class transformed newspapers in the 1800s. A penny (US$0.01) buys a New York newspaper in 1833, opening up the first mass market for newspapers. In 1847, the telegraph is used as a business tool, transforming faraway stories. In 1873, an illustrated daily newspaper can be seen in New York. In 1878 the first full-page newspaper advertisements appear, and in 1880 the first photographs are seen in newspapers, using halftones. With the basic technical groundwork for the modern newspaper in place by the late 19th century, the story of newspapers in the 20th century was about professional development and adaptation to changing consumer and media markets. The story also involved an evolving business model that rode an ever-growing wave of mass-market advertising. Increased profitability and higher revenues attracted publicly owned corporations interested in buying newspapers from descendants of company founders, while simultaneously exposing newspapers to the whims of cash- and profit-hungry stock mark By 2000, newspapers were juggling priorities: fragmentation of news consumption, fragmentation of advertising investments, the advantages and disadvantages of being a mass medium, balancing the wants of the marketplace with the company's duty to provide the needs of the marketplace, a journalistic backlash against industry changes, the sheer physicality of ink-on-paper production and distribution versus digital distribution, increasing profit pressure surrounding the core print product, and extension of the company's core brand into other profit centers.



Print Media
India offers a promising market for the print media industry. The expected CAGR of 12 per cent up to 2010 is a result of the increasing rate of literacy and thus the increase in the number of people reading newspapers and magazines. Also, the demand for the latest events in the country and the world is driving the newspaper industry growth. In 2010, the print media is expected to reach Rs 19,500 crore from its present value of Rs 10,900 crore.

Current size:

Rs 10,900 crore Rs 19,500 crore

Projected size by 2010: CAGR:


The bright future and the immense scope of the Indian print media have also aroused the interest of foreign investors and recently the government has opened up the sector to foreign investment. Foreign media has also shown interest in investing in Indian publications. The revenues for India's newspaper market are generated from advertising and circulation. India's growth rate in this segment is poised to be higher than the average rate of growth in the Asia-Pacific region over the next four years.

Digital printing, new ways of promotion and distribution are the latest trends and content being the focus of the print media industry. A few leaders in India in this segment are: Times of India Group, Dainik Jagran, Lok satta, The Hindustan Times and The Hindu.



The systematic and Objective process of gathering, recording and analyzing data for aid in making business decision or finding solution of business problems. The task of marketing (business) research is to generate accurate information for use in decision making.

Research Objective
Research is a technique to find out the hidden truth which has not been discovered by applying scientific procedure. Each research has its own focus. This is stated in terms of objectives or purposes of conducting research. There must be an objective or purpose behind any research, the research must proceed in such a systematic process so as to achieve the actual goal. Research objectives might be as follows: 1.Service of H.T. MEDIA. 2.Customers satisfaction. 3.Customers response towards the service provided. 4.Customers trust for H.T.MEDIA. 5.Name and fame of H.T.MEDIA in the market.

Limitations of the Study

Research has its own limitations in its process to achieve the objective. Not even a single research gives 100% accurate and perfect idea about market position, because of its limitations. Research in business just gives a brief idea about the probable future of the business. The limitations of the study may be as below; The research is mainly based on the interviews of the customers. The sample size taken for the study is only 100, which may not give an accurate result.

As the study is depending on the information from the different sources, the reliability of study is depending on the reliability of information received. As this branch is the regional head branch of H.T.MEDIA in BIHAR so less defect and demerits might be found out.

Research Design
The basic types of research are as follows;

A. Descriptive v/s Analytical

Descriptive research includes surveys and fact-finding enquiries of different kinds. In analytical research, the researcher has to use facts or information already available, and analyze that to make a critical evaluation of the material.

B. Applied v/s Fundamental

Applied research aims at finding a solution or an immediate problem facing a society or an industrial/business organization. While, fundamental research is mainly concerned with generalizations and with the formulation of a theory.

C. Quantitative v/s Qualitative

Quantitative research is based on the measurement of quantity or amount. It is applicable to phenomena that can be expressed in terms of quantity. On the other hand, Qualitative research is concerned with qualitative phenomenon relating to or involving quality or kind.

D. Conceptual vs. Empirical

Conceptual research is that related to some abstract ideas or theory. It is generally used by philosophers and thinkers to develop new concepts or to reinterpret existing ones. Empirical research relies on experience or observation alone, often without due regard for system and theory.

Research design is only the frame work. It is like a blue print that of a house designed by an architect. Out of all the above research design, I considered Descriptive Research, as, it only includes survey of people & by such research I can know about the feedback and response of the customers. This method of research will help me to know about the loyal customers of H.T.MEDIA (HINDUSTAN TIMES P.V.T LTD.). As it is a print media so its customers dealing and customers satisfaction can be well understood by this research.

Sampling Design:It is impossible to do the research with the whole universe. As we know that it is not feasible to go for population survey because of the numerous customers and their scattered location (H.T.MEDIA is widely spread in different parts of India) So for this purpose sample size has to be determined well in advance and selection of sample also must be scientific so that it represents the whole universe. Sampling design is one of the most important aspects where the design must be appropriate in order to have the desired result. Sampling design includes various aspects as follows. Type of Universe Sampling Unit Size of Sample Parameters of Interest : : : : Finite. Muzaffarpur (Bihar) 100 customers satisfaction Regarding H.T.MEDIA service Sample Design : Convenience Sampling

Research Process
Every research project has order of sequence of activity. In this project, these are main activities (stages).

Stage (1) Defining the problem:- Problem is To find out reasons why apt customers do not
read Hindustan times newspaper The objectives of project are: 1) Preference of students or customers towards newspapers. 2) To study the factors affecting apt customers to read H.T. 3) To understand media habits to consumer. 4) Attitude towards H.T. 5) To study the market development strategy of Hindustan Times.

Stage (2) Research Design:-Research Design is master plan specifying the methods and
procedures for collecting and analyzing the needed information.

Research type:- Descriptive research. Method used:- By survey method. Procedure:- went in colleges, hostels, multiplexes, various halls, and many other

Stage (3) Planning for sample:- Students who know English. Sample size: 100 persons who know English. Source of Data:- Primary data & secondary data.
Primary Data: getting by survey

Secondary Data: Web site of Hindustan Times, Old articles, projects, books.

Research Instrument: Questionnaire. Types of Questions in Questionnaire:

Open ended question and Closed ended question. Most of questions are in likert scale. Shortly these questions are going to measure-Attitude towards H.T, importance of cost to choose newspaper, availability of time and value addition byH.T in their life etc.

Sampling Method:- Random Sampling method will be used for gathering the
necessary information.

Stage (4) Collecting the Data:- We went different-different places of Muzaffarpur city like
Institutes, shopping malls, gardens, Colleges and taking personal interview.

Stage (5) Analyzing the Data



HistoryHindustan Times was inaugurated by Mahatma Gandhi in 1924. Since then, the newspaper has established its presence as a newspaper with editorial excellence and integrity. One of India's leading and most respected English dailies, HT has always prided itself in spotting emerging trends and reflecting the same through its unmatched editorial prowess. Today, Hindustan Times-Delhi edition has the unique distinction of being the largest selling single edition English newspaper in india.

QUICK OVERVIEW OF HISTORYSeptember 26, 1924 This date marked the august beginnings of Hindustan Times with Mahatma Gandhi, the Father of the Nation inaugurating the newspaper. 1927 Hindustan Times, was reborn as Hindustan Times Ltd., a limited liability company. 1936 The Hindi daily Hindustan was launched, which remains the dominant newspaper in the Core Hindi belt of northern India. 1937 Devdas Gandhi was appointed the Managing Editor of the newspaper and remained the managing editor till his death in 1957. 1942 The Hindustan Times was one of the few newspapers that stopped publishing the newspaper for four and a half months as it refused to accept the British imposition of censorship on all newspapers. 1947 The year India gained its freedom, was also the year Hindustan Times attained the status of being the dominant newspaper in Delhi. 1957 The newspaper circulation grew from 58,693 copies to 144,287 in 1970 after KK Birla took over the mantle from GD Birla. 1960 The Hindi literary magazine Kadambini was launched. 1964

The group started actively targeting the youth of India and launched the Nandan magazine. 1991 At the start of liberalization of India, Hindustan Times moved to becoming an autonomous power center in a mature democracy. 1999 The Hindustan Times celebrated its platinum anniversary. 2000 With a focus on localization, five new editions for Calcutta, Bhopal, Ranchi, Chandigarh and Jaipur were launched. 2003 The media business of was de-merged and incorporated under HT Media Ltd. 2004 HT Media Ltd was listed as a public company and attracted external funding. 2005 Hindustan Times successfully entered the Mumbai market with a refreshingly new product and content mix. 2006 Fever 104 FM is launched, in technical collaboration with the Virgin Group. Hindustan was relaunched re-establishing the company's prominent presence in the regional news space. 2007 Mint, the business paper in partnership with the Wall Street Journal was launched in Delhi and Mumbai. In the internet space, was relaunched and was introduced. 2008 Firefly e-Ventures, an HT Media Company launched its first portal for job seekers,

Type Format Owner Founded Political allegiance Language Headquarters Website:

Daily newspaper Broadsheet Hindustan Media Ventures Limited. 1924 Centrist English New Delhi www.hindustantimes .com

Details of the company

Hindustan Media Ventures Limited found its beginning in 1924 when its flagship newspaper, Hindustan Times was inaugurated by Mahatma Gandhi. HT Media (BSE, NSE) has today grown to become one of India's largest media companies. Produced by an editorial team known for its quality, innovation and integrity, Hindustan Times (English) and Hindustan (Hindi), have a combined daily circulation of 2.25 million copies and a readership base of 12.4 million readers to their credit. Both dailies enjoy a strong brand recognition among readers as well as advertisers. To cater to the large readership base, Hindustan Media Ventures Limited operates 19 printing facilities across India with an installed capacity of 1.5 million copies per hour. In addition to Hindustan Times and Hindustan, Hindustan Media Ventures Limited also publishes a national business newspaper, Mint. Mint is a one-of-its-kind newspaper in the sense that the company has an exclusive agreement with the Wall Street Journal to publish Journal-branded news and information in India. Mint is today the second-largest business newspaper in India with presence in the key markets of Delhi, Mumbai and Bangalore. Hindustan Media Ventures Limited , through its subsidiary HT Music and Entertainment Company Ltd., has made its foray into electronic media. Diversifying its ambit of operations, the company in a consulting partnership with Virgin Radio, has launched the FM radio channel - Fever 104. Currently available in Delhi and Mumbai, Fever 104 has established a strong presence as being one of the most vibrant channels on air. In a short span of two years, the channel's rise has been meteoric considering its position in Delhi as the No. 2 station on the popularity charts.

Internet businesses of Hindustan Media Ventures Limited , incorporated under Firefly e-ventures, operate leading web portals and in the general and business news categories respectively. The company has recently launched, a job portal which has received high appreciation from consumers and industry for its innovative design and usability. Hindustan Media Ventures Limited reported FY 2007 annual revenue of $245 million. For the fiscal third quarter ended March 31, 2007, the company reported a 13% increase in revenue to $82 million and a 10% increase of profit after tax (PAT) to $9 million from the year-ago quarter.

The Board of Directors and Management of Hindustan Media Ventures Limited comprises eminent persons from diverse professional fields, who bring with them vast professional experience to the company.
A rich mix of veterans in media and top leaders from non-media sectors, from both India and abroad, Hindustan Media Ventures Limited Management team reflects the company's desire to be the best by leveraging diverse strengths. The management team comprises people from varied verticals such as media, FMCG, telecom, automobiles, each of whom add fresh perspective to the rich experience of media industry stalwarts. This rich talent pool is ably assisted by our Global Think Tank.

Board of Directors Chairperson Directors Shobhana Bhartia Roger Greville, K N Memani, Y C Deveshwar,N K Singh Whole-time Directors Priyavrat Bhartia, Shamit Bhartia

Shobhana Bhartia
Chairperson Mrs. Shobhana Bhartia, who has been associated with the company since its inception, has taken over as the Chairperson on September 18, 2008. She has spearheaded the company's long-term vision and strategy. Mrs. Bhartia is in charge of formulating and directing the editorial policies of the company and has more than 20 years of experience in the newspaper industry. Mrs. Bhartia is a graduate from Calcutta University and is a recipient of the Padma Shri Award by the Government of India in 2005. Mrs. Bhartia has received several other awards, including the Outstanding Business Woman of the Year(2001) by PHD Chamber of Commerce & Industry, the Global Leader for Tomorrow(1996) by the World Economic Forum, Davos and the National Press India Award(1992). She has been on the board of Indian Airlines Limited and on the North Regional Board of the Reserve Bank of India.

Acknowledged in the industry for best practices and consistent delivery
The true reflection of our undying commitment to quality is the large number of awards and accolades we have received from industry and customers alike. We not only stole the show at recent Asia Media Awards 2008, but also qualified for the coveted membership of IFRA INCQC awarded jointly by NAA (Newspaper association Of America) and IFRA (Europe).

Print Journalism Others

Hindustan Times - Greater Noida recieves INCQC Club membership for 2008-10 Kolkata plant gets SNAP Award - 2008 Lucknow plant gets SNAP Award - 2008

Sanskriti Award for Journalism Chitrangada Choudhary, Principal Correspondent - HT Mumbai received the "Sanskriti Award for Journalism". This award is intended for journalists who make significant contributions towards any branch of journalism. Chitrangada qualified for this award

because of her investigative reportage revealing the bleeding of the state's rural employment guarantee scheme, corruption in Mumbai's slum rehousing projects, the abuse of children in welfare institutions and the official neglect of historic cave monuments that resulted in public interest litigations, legislative questions and police probes. Ramnath Goenka Excellence in Journalism Awards Two editorial projects by Hindustan Times won the Ramnath Goenka Excellence in Journalism Awards 2007-08. National Special Projects Editor Neelesh Misra and Associate Editor Nagendar Sharma won the award for reporting `India Invisible, a nine-part national series on insurgency called India Besieged. From Kashmir to Chattisgarh to Jharkhand to Manipur, Neelesh and Nagendar separately travelled to 7 states affected by insurgency, trying to drive home one larger theme: insurgency has become an excuse for misgovernance in India. Principal Correspondent Sayli Udas Mankikar won the Prakash Kardaley Memorial Award for Civic Journalism for her two-month series on dwindling number of open spaces in Mumbai. Saylis series focused on how 49 of Mumbais open spaces were being lost to private builders, and 20 of the citys gymkhanas were denying public access. K C Kulish International Award Hindustan Times won K C Kulish International Award for journalistic efforts towards Human Development, instituted by Rajasthan Patrika. This came for a series done on changes in the Muslim community The New Muslim: From masjid to market, a journey. Neelesh Misra, Sunita Aron, Samar Halarnkar and Rajeev Mukherjee reported the series The same jury also recognized two other series of stories by the Hindustan Times for special mention: India Besieged by Neelesh Misra & Nagendar Sharma War Torn by Kuldeep Maan & his team in Chandigarh.

Asia Media Awards 2008 The Asia Media Awards recognizes and rewards excellence among individuals and organizations in the Asian Region. And this was the first big one for the Hindustan Times -- Himanshu Vyas won Gold in the general news category; Satish Bate got silver in sports and Ritesh Uttamchandani received Judges special recognition award for Best Newspaper Photography and Rajnish Kakade got the same in the spot news category. The Statesman award for rural reporting Pankaj Jaiswal won The Statesman award for rural reporting in 2007 for being the first to report the Bundelkhand drought and its impact on people of that region. wins PC World Web Awards for best technology usage for 2nd time in a row takes pride in constantly upgrading itself to successfully meet the growing and evolving demands of its consumers. The site creates synergy between cutting edge technology, editorial content and of course the most important component the end user. Its path breaking efforts have been recognized by the web world and the site has bagged PC World Web Awards 'Excellence in Technology Usage' award in the News Category for the second time in a row. According to the jury, is the best designed news site proving very relevant for news readers and those who were looking for that extra edge from a news site. We need not say more! PACE gets Presidents Pat If you are a teacher and your students are bored with the way subjects are being taught in school, especially when they are studying history and not events they can relate to it s time perhaps to join HTs PACE Programme.

This has been pointed out by the President of India, Dr. A.P.J. Abdul Kalam. The Presidents comments figure on the RashTrapati Bhavans official web site, www presidentofindia.nic in in the childrens Corner carrying Kalams answers to questions emailed to him by children. I have seen a programme being conducted by one of the newspaper groups for Action in Education (PACE) in which the curriculum is based on the news item of the day. Mathematics, science, history, geography and the language are all taught from occurrences around the world being reported in the newspaper", wrote Kalam, alluding to the HTs Partnerships for Action in Education (PACE). Education Friendly Media award The Society for Unaided Private Schools of Rajasthan conferred PACE with the Education Friendly Media award for activities conducted under the aegis of PACE. Rotary Club of Calcutta honours PACE The Rotary Club of Calcutta honored PACE Manager Kolkata for contributions made in the field of social education

Partners of Hindustan Media Ventures Limited

Burda Redmatch The Wall Street Journal Velti Virgin

Burda has interests in publishing, radio, event management and the internet. Apart from staging the largest premium annual digital conference in Europe, Burda also publishes and prints several hundred magazines including local editions of Elle, Playboy and Focus, and catalogs. In June 2008, Dr Burda was conferred with the "Hall of Fame 2008" award in Germany by the Manager magazine earlier this week for his outstanding contribution to the economic, social and political development of Germany.

Redmatch is a world leader in online recruitment solutions. Using unique Real-Time Job Matching technology, Redmatch enables recruiters to find and hire the best people, faster and more cost effectively. Thousands of satisfied users are already using the Redmatch products. Redmatch provides a variety of products including:- Job portals solutions, newspaper online employment advertising solutions, corporate Applicant Tracking Systems, staffing companies solutions and more.

The Wall Street Journal

The Wall Street Journal, the flagship publication of Dow Jones & Company (NYSE: DJ;, is the world's leading business publication. Founded in 1889, The Wall Street Journal has a print and online circulation of nearly 2.1 million, reaching the nation's top business and political leaders, as well as investors across the country. Holding 31 Pulitzer Prizes for outstanding journalism, the Journal seeks to help its readers succeed by providing essential and relevant information, presented accurately and fairly, from an authoritative and trusted source. The Wall Street Journal print franchise has more than 600 journalists world-wide, part of the Dow Jones network of nearly 1,900 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with total circulation of 2.7 million, include The Wall Street Journal Asia, The Wall Street Journal Europe and The Wall Street Journal Online at, the largest paid subscription news site on the Web. In 2006, the Journal was ranked No. 1 in BtoB's Media Power 50 for the seventh consecutive year.

Veltis market-leading mobile marketing technology platform, coupled with its experience in the mobile advertising industry, enables clients around the world to deliver an extensive range of highly targeted marketing campaigns. With operations in 25 countries, and a mobile marketing joint venture with the Interpublic group, a top global holding group of advertising agencies, Velti has the ability to reach through its platform an estimated 1.4 billion consumers. Veltis unique Mobile Marketing and Advertising Platform manages the full cycle of planning, execution and monitoring of multiple campaigns across differing mobile formats and channels, offering customers more than 70 mobile marketing and advertising templates, which can be managed from one user interface.

One of the most respected brands in Britain - is involved in a variety of businesses including airlines, trains, finance, soft drinks, mobile phones, holidays, cars, wines, publishing, fashion and of course Music. What tie all these businesses together are the values of the brand and the vision and ambition of its founder Sir Richard Branson. Virgin Radio went on-air in London at 12.15pm on 30 April 1993 - promising to play classic album tracks and today's best music. It has since been sold to Ginger Media (which was subsequently bought by SMG plc). Virgin also currently broadcasts on DAB across England, Scotland and Wales, on digital TV and cable.

Print Works

Print Works a one stop shop for space selling in any of the publications in HT, has remarkably maintained the tradition of ours as the first Indian media company to have organized this expo, much to the chagrin of other media houses. Held for five days in April end-May, it fetched huge ad revenues to the company. The novel concept, undoubtedly, set our company in the league of top notch organisations which are always in the lookout of avenues to widen their clientele. Moreover, it took place barely a few months after the media marketing departments of Hindustan Times, Hindustan and Mint were integrated. It wont be wrong to say that Print Works reaped the harvest, seeds of which were sown during this integration. To woo the advertisers, a mega prize of Volvo S80 will also be given after a lucky draw to be taken place in April 2009. Hindustan Media Ventures Limited is a mammoth player in the print media in India. The extent of its presence is undisputed in that it is the top leader in the English newspaper market in North India and occupies second place in the Hindi

newspaper market in North India and East India. The group now intends to further consolidate its already established position as a vibrant and modern media powerhouse.

Marketing Department
"The perceptions and feelings formed about an organization, its products / services, and its performance is what is known as its brand. The Marketing Department is responsible for creating meaningful messages through words, ideas, images, and names that deliver upon the promises / benefits an organization wishes to make with its customers. Furthermore, the Marketing Department is responsible for ensuring that messages and images are delivered consistently, by every member of the organization."

Marketing Department should be responsible for1. Focus on the Customer 2. Monitor the Competition 3. Own the Brand. 4. Find & Direct Outside Vendors. 5. Create New Ideas. 6. Communicate Internally. 7. Manage a Budget. 8. Understand the ROI. 9. Set the Strategy, Plan the Attack, and Execute

Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is

because the role of a marketing manager can vary significantly based on a business' size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product.

From this perspective, the scope of marketing management is quite broad. The implication of such a definition is that any activity or resource the firm uses to acquire customers and manage the company's relationships with them is within the purview of marketing management.

HT Marketing Solutions
HT Marketing Solutions has been formed to offer holistic solutions to clients aiming for a complete and effective connect with the target consumers. HT Marketing Solutions builds a powerful and appropriate idea for a brand after which mass media, activation and PR are used to provide an impactful implementation of the core idea.



English Hindustan Times. Mint. Brunch. Sunday Mega. HT Line.


Hindustan. Nandan. Remix Kadambani.

RADIO Fever 104 FM. INTERNETWith brands like, Livemint, Desimartini and, Firefly spearheads Hindustan Media Ventures Limited foray into the Internet media space. Firefly e-Ventures Ltd., a 100% Hindustan Media Ventures subsidiary, focuses on creating and building brands and businesses in the Internet media space. Firefly aims to combine Hindustan Medias 84-year old legacy as one of Indias largest and most respected names in the media industry, with the innovation and energy that characterize the Internet space. Compelling product ideas, creative use of design and intuitive user interface, backed by a knowledgeable sales force and customer service are the hallmarks of Firefly products. With brands like,, and in its portfolio, Firefly promises to be an exciting addition to the Hindustan Media family.

Some internet Latest breaking news from India and the world, on current affairs, business, sports, and entertainment Business news site combining editorial strength and credibility of the business daily Mint with best-in-class web interfaces. Better careers for better people. HT Mobile 54242 SMS, Call, Log - redefining entertainment on the mobile. Social networking site for people from all over the world to connect to each other.

HT Media Ltd. was founded when its flagship newspaper Hindustan Times was inaugurated. It is India's second-largest print media company and presently has a daily circulation of 2.25 million copies and a readership base of 14.49 million readers. With 17 printing facilities across India, it is capable of generating 1.5 million copies per hour. In the Internet domain, it functions as portal. Its sister publications include the radio station, Fever 104, formed in collaboration with Virgin Radio; national business newspaper, Mint, which has been started under an agreement with Wall Street Journal; Hindustan, a Hindi daily; Nandan, a monthly children's magazine and Kadambani, a monthly literary magazine.

Mint Launches in Kolkata

Mint, Hindustan Media's business daily in exclusive content partnership with The Wall Street Journal, is now going national. With the launch of the Kolkata edition on 25 May, the daily now has a national footprint that includes Delhi, Mumbai, Bangalore, Chandigarh and Pune as well. With an introductory price of Rs3, Mint will target the key business and policy leaders in the metropolis, in line with its reader profile nationally.

Hindustan's Special Election Coverage - 'Right Information'

Hindustan, through its in-depth and wide coverage on the General Elections is giving whats probably the only ammunition that one needs to participate in this big event; that ammunition being - Right Information. This right information is being brought to the readers through Hindustans special election coverage that includes views of Experts, state-wise analysis, reader viewpoints and minister report cards . In addition to this, Hindustan, through its association with some of the leading media brands like Google, Aaj tak and IBN 7 is giving its readers more avenues to seek in-depth information on their future leaders because we at Hindustan believe that not just voting but Informed Voting will bring the change that India ...

Fever 104 FM is the premium radio station currently operational in the Indian cities of Delhi, Mumbai, Bangalore and Kolkata. Fever 104 FM - Its all about the music

Fever 104 FM, owned by HT Media Limited, and was formed in technical collaboration with the Virgin group. The company entered the private FM radio market in the four main cities of Delhi, Mumbai, Bangalore and Kolkata with the brand Fever 104 FM. Fever 104 FM is a contemporary hits music station that plays a mix of regional, national and international hits.
Launched in June 2008,, Indias newest and most innovative career portal has now crossed the 2 million candidate mark. is a product from Firefly e-Ventures a 100% subsidiary of Hindustan Media Ventures Ltd, focused on building brands and businesses in the internet space.


Hindustan media-A rich heritage to live up to organizational values are the foundation stone on which the organizations image is built. These help the company realize its organizational goals and in turn transform lives. Their values drive them towards their goals of expansion, diversification and excellence.


Hindustan Media strives to be a visionary organization and not an organization with a vision. In our endeavor to have a shared understanding, alignment and commitment, we have derived our companys vision that sets the course and empowers people to take action.

The objectives personified by Hindustan Media Ventures Limited are: CourageTo encourage the ability that meets opposition with skill, competence and fortitude. ResponsibilityBe accountable for results in line with the companys objectives, strategies and values EmpowermentSupport our people and give them the freedom to perform and to provide our readers with information to influence their environment. Continuous Self RenewalDetermination to constantly re-examine and re-invent ourselves for further innovation and creativity.



Analysis:Question No. 1
1) What are you doing? (A)Student (B) Employee (C) Businessman (D) Other (please specify)....

TABLE NO. 1.1 Showing category of Respondents category No. of categories who do not read (H.T) Mode student 60 Employees Business person 20 15 other 5

=student (60)

GRAPH NO.1.1 Showing No. of respondents of different category

As per survey conducted; Study was focused on those individuals who know English but do not read English news paper.

According to above graph, students and employees were major segments that consist of approx. 80% of total non-H.T readers.

Question No. 2

2) Which news paper are you reading? 1) Hindustan 2) Dainik jagran 3) aaj

4) The Hindu 5) Business Standard 6) Times of India 7) Other (Please Specify):____________________ TABLE NO.1.2 Showing different Newspapers News paper No. of Readers Mean Hind. 30 D.J 20 aaj 10 The Hindu 15 Mode B.S 10 T.O.I Others

10 5 =Hindustan (30)

GRAPH.NO. 1.2 Showing No. of readers of different newspapers

Hindustan, Dainik jagran and aaj are the most circulated newspapers; approx 60% educated individuals are reading those newspapers in Muzaffarpur.

These three newspapers are read by educated person, who know the English very well, so this is the big opportunity to extend the market and convince them to read H.T. Only approx 35% educated people reads English newspapers.

Question No. 3
3) How do you feel when you hear the name of Hindustan Times? (Please tick on any one of graphics)

TABLE NO. 1.3 Showing different attitude Attitude(Graphical Scale) No. Of Respondents whose attitude towards(H.T) Percentage of attitude towards (H.T) Mode Good 65 65 =Good(65) Neutral 25 25 Bad 10 10

GRAPH NO.1.3 showing attitude of respondents towards H.T

Approx 65% educated respondent who dont read Hindustan Times but their attitude towards Hindustan Times is good. This shows H.T having good brand or image in the mind of potential customers.

Approx 25% educated respondent are having neutral attitude towards Hindustan Times. These respondents read Hindustan Times very hardly. These Bihari people know English but like to read Hindi newspaper. They may not be much aware of the importance of H.T products.

Question No. 4
4) What do you think about quality of information of Hindustan Times as compare to other English newspapers?

(A)Excellent (B) Good (C) Fair (D) Poor (E) cannot say TABLE NO.1.4 showing scale of quality of information of Hindustan Times. QUALITY Number EXCELLENT GOOD of 25 30 30 FAIR 20 20 POOR 10 10 CANNOT SAY 15 15

Respondent Percentage of 25 quality of information provided by (H.T)



=GOOD (30)

GRAPH NO.1.4 showing % of quality of information of H.T

The quality of information provided by the Hindustan Times is good because approx. 25% respondents said excellent and 30% good. This shows that Hindustan Times information is too specific and the newspaper is too friendly in nature. Above mean there are two categories 1.Excellent and 2. Good. So we can say that the most of people think H.T .have quality of information with simple language.

Question No. 5
5) How much reliable information of Hindustan Times is? (A) Very much (B) Much (C) Neutral (D) Not much (E) Not at all TABLE NO. 1.5 Showing reliability of Information. Category scale Number of Respondents who think about Very much 32 Much 40 Neutral 14 Not much 10 Not at all 4

reliability Mean


=Much (40)

GRAPH NO. 1.5 Showing reliability of readers on H.T.Information.

. According to our survey, approx 72 out of 100 respondents rely on information provided by Hindustan Times, because of following these three reasons, 1. Strongest brand in newspaper. 2. Not adding mirch masala in news by H.T. 3. H.T takes opinion from readers not vice-a-versa.

Question No. 6
6) Anything you dislike in Hindustan Times. a) Nothing b) More Advertisements c) Sexy Images d) Other TABLE NO. 1.6 Showing dislike in H.T by students DISLIKE Nothing More Advertisements Respondents 53 20 22 5 Sexy Images Other

who dislike in H.T Mode = Nothing (53)

GRAPH NO.1.6 Showing

Approx 53% respondents like each and every thing whatever comes in H.T. But some of them said that they could not subscribe and read it in front of their family because of sexy images of modals, some said more advertisement.

Question No. 7
7) Problem with understanding the language of Hindustan Times? A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree TABLE NO.1.7 Showing respondents who having problem with language of H.T. Scale Number has Strongly agree Of 16 prob. Agree 40 Uncertain 18 Disagree 19 Strog.disagre e 7


With understandin g language. Mean GRAPH NO. 1.7ShowingMode =Agree (40)

APPROX 56% respondents are agree with problem of understanding language of H.T, so it language . Bihari people like to read Hindi newspaper than English newspaper even though they know English very well. They said that they are more comfortable with Hindi. So they like to read Hindi newspaper. shows that respondents are very weak in understanding English

Question No.8

11) Lacking in cover local news that other newspapers cover? A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree TABLE NO. 1.8 Showing coverage of local news


Strongly agree Coverage of 15 news Mean

Agree 21

Uncertain 39 Mode

Disagree 21

Strongly disagree 4

=Uncertain (39)

GRAPH NO. 1.8 Showing local news cover by H.T.

If we look at graph then we can find that approx 36% respondents agree with that H.T is lacking in covering local news. They like to read local news first than national. They find more local news in local newspaper like Dainik jagran and Aaj. Approx 39% respondents are uncertain about this. It means H.T is lacking in covering local news or people are not aware about it. Only approx 21% people disagree. Here mean is 80 and every data except uncertain are close to mean. More value is above mean that also prove that H.T lacking in covering local news.

Question No. 9
9) Do you think Hindustan Times is going to add value to your life? A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree

TABLE NO.1.9 showing, people who think H.T is going to add value Scale Strongly Agree 39 Uncertain 25 Disagree 10 Strongly disagree 7 agree No. of 19 People who think H.T going to add value in their life Mean GRAPH 1.9 Showing


=Agree (39)

58 respondents agree with H.T going to add value in their life if they read H.T. So it shows H.Ts importance in their life. They think that by reading H.T their English, life style, status are going to improve. 25 respondents are uncertain about it.

Question No. 10
10) Are T.V., Radio or internet giving more knowledge than H.T? A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree TABLE NO. 1.10 Showing T.V and RADIO give more knowledge than H.T Scale Strongly agree Agree Uncertain Disagree Strongly disagree

knowledge more than H.T Mean



28 Mode

13 =Agree (30)

GRAPH NO. 1.10 Showing

Internet, radio, T.V. and new emerging threat mobile are now main source of information. And because of this, newspaper industry is facing problem.



Research Finding
Approx 86% respondents are students and employees, who are Non-H.T readers. Educated people also like to read Hindi newspaper, because of their convenience with Hindi language. Because of good branding and too specific to information or news, approx 81% respondent think, quality of information of H.T is good. 40 out of 100 respondents rely on information provided by H.T because of it brands, taking opinion from readers, and not adding mirch masala to it news. 28% respondents have problem with understanding language of H.T because of Hindi culture or do not know English perfectly.. Hindustan Times comes with so many sexy images so member of family do not like to read is front of members. Most of respondent (approx 56%) have problem with language of H.T. There people prefer Hindi News paper not H.T. If any newspaper does not cover local news, then nobody is interested to subscribe it, approx 36% respondent agree with H.T lacking in covering local news. But 39% respondents are uncertain about it. Due to good branding, improvement in readers life, and status, 58 out of 100 think H.T is going to add value in their life. 50% respondents agree with, internet, radio and T.V. are providing more knowledge than H.T. They like to take information, news from electronics media only.

Students are the most potential market for H.T, so H.T Should give1. Promotional schemes to organization, classes or schools so new generation becomes habitual to H.T Only. 2. More career news on regular basis (twice or thrice a week) on H.T newspaper or start two supplements on career per week. Give presentation on importance of H.T over other newspaper to these readers(specially students) because 1. 63% educated respondents (students 66%) are reading Hindi newspaper. 2. 32% respondents have neutral attitude. 3. Approx 50% respondents think extra cost of H.T, over being subscribed newspaper, is important for them. To penetrate into the market for various reasons (based on finding and inferences.) 1. Make it compulsory for Vendorwala to put banner outside their home with toll free phone number and vendorwalas mobile number and one lead line number. 2. Give toll free number on every copy of Hindustan Times one specific location. 3. Give some copies (fix 100, 200) to persons are coming in big clubs to make habituate to H.T. 4. Cover more local news in H.T. 5. Start SMS alert on mobile of short news. For register mobile number make some arrangement in H.T website. 6. Improve distribution channel in interior areas of Muzaffarpur. As new generation like to take information from internet so improve e-paper, make reader friendly, and make it easy to assess. Tell disadvantage of going online like-eye problem, Cost of electricity, Computer, Internet. Tell cost calculation of going online and start subscriptions. Reduce semi-nude images of models. Start giving more news on stock market. Avoid repetition of news.

From above survey we conclude that, Non-H.T reader has a problem with understanding language. H.T lack in covering local news. New generation like to take news from T.V, RADIO and INTERNET or any electronic media. Educated people like to read Hindi newspaper. In Bihari peoples mind, money is very important for them. During survey we found some strengths of TOI like1. Non-H.T have good attitude towards H.T. 2. They think H.T provides quality of information. 3. H.T will add value to their life. 4. Provide information effectively 5. They rely on information given by H.T


Please fill this to help Hindustan times Serve you better. (The information provided by you will be kept strictly confidential.) (FOR PEOPLE WHO DONT" READ HINDUSTAN TIMES) 1) What are you doing? (A) Student (B) Employee (C) Businessman (D) other please specify.... 2) Which news paper are you reading? A) Hindustan B) Dainik jagran C) Aaj D) The Hindu E) Business Standard F) Times of india G) Other (Please Specify):____________________ 3) How do you feel when you heard name of Hindustan Times? (Please tick on any one of graphics)

4) What do you think about quality of information of Hindustan Times as compare to other English newspapers? A) Excellent (B) Good (C) Fair (D) Poor (E) Cannot say 5) If you are subscribing any other newspaper then a expert says to purchase Hindustan Times than extra cost of Hindustan times will be important for you (A) Very important (B) Fairly important (C) Neutral (D) Not so important (E) Not at all important

6) If somebody provide you Hindustan Times at free of cost, than are you going to read it? Why? - ______________________________________ What will be frequency of reading Hindustan Times? (A) All of the time (B) Very often (C) Often (D) Sometime(E) Hardly ever 7) How much reliable information of Hindustan Times? (A) Very much (B) Much (C) Neutral (D) Not much (E) Not at all 8) Ticks on more than two relevant boxes. Time constrains to read any (English and Hindi) newspaper. More time consumption to read English newspaper (H.T) Not easily available in your area (service/delivery problem) (Mention area____________________________________) Requirement to read other newspapers. (Mention name) Prefer to read Hindi newspapers at your home 9) Anything you dislike in Hindustan Times. _________________________________________________________

Rate Hindustan Times (H.T) on these 5 scales

S.NO Questions Strongly . agree 10 Problem with understanding the language of Hindustan Times. Agree Uncertain Disagree Strongly disagree





Lacking in cover local news (any information fun also) that other newspapers Cover? _____________ How much % of 0-20% that information Hindustan Times cover? Do you think The Hindustan times is going to add value to your life? Is Hindustan Times providing information effectively to you? Are T.V., Radio or internet giving more knowledge than TOI?





Personal detail:Name . Contact No. (15) Education (1)S.S.C (2) H.S.C (3) Diploma (4) Graduate (5) Post Graduate (6) Others



Other sources:
Information provided by the employees. Newspaper. Magazine.