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LAUREN D.

FINCHER
500 Gavenwood Drive Lawrenceville, GA 30044 404-313-4909

laurendfincher@gmail.com www.laurenfincher.wordpress.com

SUMMARY I am a highly motivated, detail-oriented and passionate communications practitioner with strong skills in writing, editing (Associate Press style), researching, social media and graphic design. I have experience in supporting corporate and brand practices on local and national scales. My strong organizational skills and strategic planning allow me to precisely manage various projects and achieve tangible results to suit the clients needs. EDUCATION Bachelor of Arts from Loyola University New Orleans Major: Mass Communication with concentration in Public Relations

Graduation: May 2013 Minor: Spanish

EXPERIENCE Ketchum PR, Atlanta, GA June 2013- Present Brand Fellow Analyzed and complied media coverage reports quarterly for clients such as Husqvarna and GeorgiaPacific Explored media opportunities and pitched to local, regional, and national media outlets Coordinated logistics for international quarterly conference calls for Manhiem Inc. and its influencers Conducted extensive research such as creating competitor analysis reports and cause marketing plans Drafted and distributed press releases Compiled and updated databases Formulated relevant media contact lists Actively participated in brainstorming, staff and client meetings, and event planning The Ehrhardt Group, New Orleans, LA January 2013- May 2013 Public Relations Intern Drafted media materials such as press releases and media advisories for clients such as Capital One Bank and Harrahs Casino Compiled media coverage reports daily for clients including Verizon Wireless and the Greater New Orleans Sports Foundation Created social media posts for clients as needed Gathered relevant news and client clippings weekly Conducted secondary research for various clients including BioDistrict New Orleans and American Traffic Solutions Loyola University, New Orleans, LA January 2013- May 2013 School of Mass Communication Facebook Producer Drafted editorial calendars Creatively produced relavent and newsworthy content Recorded anayltics of Facebook page and followers Increased the Loyola University School of Mass Communications impressions by 25 percent

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Touro Infirmary, New Orleans, LA Sept. 2012 - December 2012 Marketing Intern Assisted the department with the planning of screenings, seminars, and other outreach events Wrote media advisories as needed Researched health topics and developed relevant pitches Utilized social media via FaceBook, Twitter, YouTube, and Pinterest to promote healthcare campaigns Assisted the Touro Infirmary Foundation with innovative fundraising efforts, ideas, and events Uptown PR, New Orleans, LA May 2012 -August 2012 Client Services Associate Constructed media contact lists and updated regional media kit listings Drafted press releases, blog entries, and calendar entries for clientele Pitched new concepts for media coverage angles Assisted company with organizing and planning essential events New Orleans VooDoo Football, New Orleans, LA Media Relations Intern Wrote biographies and pre-game and post-game press releases Input and organized player statistics following each game Conducted interviews with coaches, players, and dancers February 2012 -May 2012

The Maroon Newspaper, New Orleans, LA Jan. 2011 -December 2011 Staff Writer Accomplished writer; submitted monthly written articles on or before the given deadline. Conducted face to face interviews, phone interviews, and manually researched to gather information. Coordinated with the editor on which articles or ideas to be written for each month. Alpha Kappa Alpha Sorority, Inc., New Orleans, LA Nov. 2010- December 2012 Historian Plan and coordinate community services events for multiple chapters and campus. Advertise and promote events using Social Media: Facebook, Twitter, and the chapters website. TECHNICAL PROFICIENCIES MS Word MS PowerPoint MS Excel FrontPage Final Cut Pro Adobe Photoshop Adobe InDesign

References are available upon request.