Positive and negative site of public communication

2013 North South University .Positive and negative site of public communication Prepared For Hasan Shirazi Faculty of BBA North South University Prepared by M Shakil Alam 073 098 030 Amit Deb Nath 113 1018 030 Indra Jyoti Das 081 017 030 April 23.

..................................................................... ...... List of Tables Table of Selected Advertisement…………………………………………………………………………………………................Table of Contents Executive Summary. Conclusion……………………………………………………………………………………………………………………………....................... Introduction…………………………………………………………………………………………………………………………. Positive site of “Robi Telecom” advertisement………………………………………………………… Negative Site of “Fair and lovely” Advertisement…………………………………………………….....

Moreover ROBI has made the advertisement in such a way that people get curious to know who is this “DESH PREMIK”. . The two advertisements that we have chosen are followed: TV Media Advertisement Robi Telecom (DASH PREMIK) Fair & lovely Critical Analyses Positive site Negative site Positive site of Robi advertisement: Robi telecommunication prepared this add to suggest the customers to switch back to ROBI network. Furthermore as they said it can increase skin’s fairness within one week. which is a negative site of this advertisement as the product doesn’t work in terms of fairness. We used one advertisement for only positive site and another one is for only negative site. and if it does work really than people might switch to another product (cream) after getting the brightness. All together they have successfully convey their massage to their customer through this add. To attract their customers ROBI has used their package information with a strong social awareness massage through this add. Negative site of Fair & lovely advertisement: Fair & lovely state that by using “fair and lovely day care” people can increase skin’s fairness within one week but in real life it does not work. At the same time Robi has made a thread for its competitor by offering people to cut off from other network to Robi network. More over the time period that Fair & love has mentioned in the add is too short in terms of increase the sale volume.Executive summary To critically analyze the positive and negative site of public communication we have selected two different media advertisement.

Positive and negative site of public communication Introduction: Public communication is a way to communicate with its audience. Social massage is a strong site of a media advertisement. Now a days TV. This statement is to create awareness among the . In this report we have choose two Media advertisement to find out positive and negative site of public communication. So Robi has successfully created this ad in terms of dragging their audience toward the TV or stop changing channel to watch their advertisement. There must be some positive and negative site of this kind of public communication. One of the most important aspect of this public communication is attract customers/clients by let them know about the product or company through a communication media or channel. In this ad Robi has used a strong message toward our society to create awareness all over the country against unfair activity. mail. Moreover Robi has conveyed a combine message to its competitors and customers by the statement “DISHI GATCHACK KOIRA”. radio. From the very beginning to the end it sustain with full of suspense by rising the question on everyone’s mind that “Who is this DESH PREMIK”. website are some most widely used communication media by which firms cast their advertisement to their prospective target market.TV Media advertisement that we have select for our analyses are followed Table of Selected Advertisement TV Media Advertisement Robi Telecom (DASH PREMIK) Fair & lovely Critical Analyses Positive site Negative site Positive site of “Robi Telecom” advertisement This advertisement has a strong structural capacity to capture the attention of its audiences.

it already existed there. if any problem in her skin fair and lovely will reduce it too quickly. it just stay in the advertisement. as a result they could sale more. It will work in a woman’s skin like a facial therapy. HUL did not create prejudice. The talk what they say. This one week is actually too short to increase the sale of their product because people might switch to another fairness product within one week if they don’t satisfy with it. the advertisement campaign which was launched by Fair and Lovely was somewhat biased toward darker skin and attracted a fair share of controversies with people blaming that fair and lovely mixed beauty with fairness. If Fair and lovely product work in seven days. at the same time this statement is creating a thread for RobI’s competitor. It is used to increase selling of their product. So Fair and lovely have to add something more in their concept with “brightness in one week”. if people can get twice brightness by using just one week people will just use it for just one week for the brightness and then shift to the other normal product(cream) because Fair and lovely is just used for getting brightness as they told in the advertisement . . Robi has also included their attractive package information to influence their customer to come back to Robi package.All together this advertisement has created a positive impact over its audiences. But in real world it does not happened. But now the advertisement campaign which is focused on “fulfilling the dreams” and “transforming the women”. Negative Site of “Fair and lovely” Advertisement In fair and lovely advertisement we spot that they said their product “fair and lovely day care” will increase ones skin’s fairness within one week. On the other hand if the time period would be about a month than people might used their product for a long time. Initially.customers to switch their network to Robi package from other operator. They told in the advertisement that if people use Fair and lovely for only one week they can get twice brightness than they have now.

It has been possible due to strong structural component of the advertisement. .Conclusion Robi telecom has successfully conveyed their messages to their target customer through this add. On the other hand Fair & lovely has failed to communicate with their customer through this add. as because of poor concept and overrating of their product.

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