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Submitted in the partial fulfillment of the requirement for the
Bachelor of business Administration(BBA). SESSION: 2009-2012
SUBMITTED TO: MR. RAVI SHEKHAR VISHAL (Lecturer) SMS VARANASI
SUBMITTED BY: PAYAL SINGH ( B/13/82) BBA 4th Sem
SCHOOL OF MANAGEMENT SCIENCES KHUSHIPUR, VARANASI
ON CONSUMPTION BEHAVIOUR TOWARDS FAST FOOD AMONG YOUTH OF VARANASI
Submitted under the partial fulfillment of the requirement For the ( B.B.A. 4th semester)
A SURVEY PROJECT
Under the supervision of: MR. RAVI SHEKHAR VISHAL (Lecturer)
submitted by: PAYAL SINGH B/13/082
SCHOOL OF MANAGEMENT SCIENCES
I have by declare that all the information collected through the questionnaire is correct accordance With the sample size it is very small as compared to the universe, so it may not be applicable in all cases.
---------Payal Singh Signature
This survey project has been conducted to know the study the customer view regarding the service of fast food. The objective of preparation of this report is to study the awareness and expectation of the customers will respect to the service provided.
The study helps in analyzing the view of the customers with regards to the service provided by the fast food among youth of varanasi.
This project is carried out to translate the theoretical knowledge of the subject into the practical fieldwork. This project is carried out in partial fulfillment of the BBA.4th semester course from “SCHOOL OF
MANAGEMENT SCIENCES, VARANASI”
I am immensely grateful to director. for providing us available opportunity to prove our skill and shoulder the responsibilities. First of all.N. guidance and encouragement. I would like to thank all my teacher. which help me to make this report effective. I would like thank god showered this blessings upon me in each and every step. I would thank all people who have been instrumental in helping me to prepare that report.staff member and library members for their valuable advice and guidance. I am highly grateful to him for his consistent guidance and inspiration. so one should thank who have helped in making this report effective and purposeful. ravi shekhar vishal [lecturer]. Hence.ACKNOWLEDGEMENT Research work is combine effort. P. I especially wish to thank all my respondents and my friends for their valuable support unless completing this report would not have been Payal Singh . intresting and purposeful. It is a great pleasure for me to be assigned this topic. SMS for his valuable support. I would also like to extend my hold hearted gratitude towards my survey coordinator mr. faculty member.JHA.
. 5. 2. 3. BIBLIOGRAPHY. Sample size. APPENDIX. RESEARCH OBJECTIVES. ABCD- Significance of the study. Sampling method. 7. Data collection method.RESEARCH METHODOLOGY. 8. 9.CONCLUSION.DATA ANALYSIS RESULTS & INTERPRETATION.RECOMMONDATIONS.TABLE OF CONTENTS 1. INTRODUCTION. 6.
LITERATURE REVIEW .
In the French-speaking nations of West Africa. The development of Indian cuisine has a very long and turbulent history and is ever changing even today as Indians try new cuisines and are exposed to new influences and people from other nations. panipuri and dahi vada. Popular Indian fast food dishes include vada pav. In Ancient Rome cities had street stands that sold bread and wine. chargrilled meat sticks known locally as brochettes. (3) The development of sub-urban communities. Several factors that contributed to this explosive growth in 50’s were: (1) America’s love affair with the automobiles. Crops such as wheat. (2) The construction of a major new highway system. The Start of Fast Food Culture: The concept of fast food pops up during 1920s. barley and lentils are developed and meat and fish are staples. (4) The baby boom subsequent to world war second.1 History The concept of ready-cooked food for sale is closely connected with urban development. roadside stands in and around the larger cities continue to sell—as they have done for generations—a range of ready-to-eat. Sen (2004) traced the historical origins of Indian cuisine and a summary of these different influences is shown next page: Prehistory 3000–1500 BC Early cultivation of plants and spices couple with early domestication of animals.The 1950s first witnessed their rapid proliferation.Chapter 2. A fixture of East Asian cities is the noodle shop. Flatbread and falafel are today ubiquitous in the Middle East. . Conceptual framework 2.
Indian food grows in popularity in UK and the first Balti restaurant opens in Birmingham. Tandoori chicken invented in Delhi. Ayurveda (system of medicine based on food) develops. East India Company is formed. found an empire. McDonald’s and Pizza Hut open in India. This leads to a rejection of eating meat. Restaurants continue to open offering new international cuisines as the Indian economy grows and urbanisation develops at a rapid rate.chillies. potatoes etc.2000–800 BC Aryan tribes migrate to northern India. and bring new ingredients such as tomatoes . Portuguese arrive in India. 1000–500 BC Hinduism develops and castes develop. 6th century BC 1st century AD 5th century AD 1206–1536 Late-15th early-16th century 17th century 1830–1850 1857 1947 1977 1996 2003 Buddha and Mahavira found Buddhism and Jainism. Tea plantations established by British in Assam and Darjeeling. Sugar cane is grown and processed in southern India. Christianity arrives in India. Central Asian dynasties introduce Central Asian and Persian cuisines. Jains practice strict vegetarianism. British crown takes over government of India and hybrid foods begin to develop. and particularly cows. .
Domino’s Pizza. Eating at home used to be a significant aspect of Indian culture. Over a period of time. McDonald’s. Their exposure to global urban culture and Western cuisine accelerated their want for cheap and delicious fast food. With the liberalization of the economy in 1992. Though the fast food culture originated abroad. Similarly. fast food culture gained prominence.2 Emergence The fast food culture emerged as early as the 19th century. these domestic food chains could create a perfect blend of international food with Indian ingredients. Moreover. In fact. Paneer pizzas and aloo tikki burgers were indeed able to satisfy Indian taste buds. With so much work to be done. new multinational fast food giants started dotting India with their outlets. Burger King. so the change was gradual.2. fast food was the idea of a quick and easy lunch. with a growth in the number of nuclear families. fast food costs less than traditional long meals commencing with appetizer and concluding with dessert. Pizza Hut. starting from the 1950’s. With growth in literacy. and KFC outlets can be seen today in nearly every shopping mall and other public areas. Nirula’s and Pizza Corner – India’s most popular domestic fast food chains – gained rapid popularity during this period. economic growth and increasing per capita income as well as globalization. They are growing at a much faster pace than the Indian chains. Fast food became a time-saving alternative to cooking for them. children resorted to fast food to fill their stomachs in school and college. . In India. they started joining the workforce in large numbers. During the Industrial Revolution. fast food culture emerged in the decades after independence. a large workforce was required to work for 10 to 12 hours a day. these multinationals have given their domestic counterparts a run for their money. Women were shifting from their conventional roles of managing the household and taking care of the children. Wimpy’s.
they have no time for their home and cooking food. So. Paucity of Time: People have no time for cooking. Fast food is an easy way out because these can be prepared easily. and if they have then also they don’t want to cook. Customer Sophistication and Confidence: Consumers are becoming more sophisticated now. Because of emergence of working women and also number of other entertainment items. They do not want to confine themselves to household work and upbringing of children’s. Working Women: Working women have no time for cooking. Now people have more disposable income so they can spend easily in fast food and other activities. Double Income Group: Emergence of double income group leads to increase in disposable income. Most of the time either people work or want to enjoy with their family. They are building their confidence more on ‘ready to eat and easy to serve’ kind of foods. Because they want to come out of the traditionally defined gender roles. They do not want to prepare food and spend their time and energy in house hold works. This results into entry of large number of fast food players in the country. . Large population: India being a second largest country in terms of population possesses large potential market for all the products/services.REASON FOR EMERGENCE Gender Roles: Gender roles are now changing. Females have started working outside.
transformed urban food culture in India.Relaxation in rules and regulations: With the economic liberalization of 1991. Menu diversification: Increase in consumption of pizzas. burgers and other type of fast foods.3 Impact The emergence of the fast food industry has. This helped significantly the MNC’s to enter in the country. to an extent. 2. most of the tariff and non tariff barriers from the Indian boundaries are either removed or minimized. .
fast food may lead to obesity as well as hypertension. India’s fast food industry is growing at 40% per annum and generates over Rs.It is common knowledge that too much fast food is bad for health and may lead to obesity. diabetes. 7000 crores. In large quantities. this generates widespread employment.4 Jobs and labor issues . many fast food outlets have switched to paper bags. Though paper is biodegradable. Even certain types of cancers have been observed to spread due to lack of safety standards in some sectors of the fast food industry. Styrofoam and other synthetic products which are not biodegradable. plastic and foam they use everyday. Metal and glassware would be more favorable to serve food. Food packaging is done using plastic. In recent times. at the large quantities in which paper waste is generated in India. both in financial terms as well as in popularizing its quick service culture among the population. high cholesterol and heart diseases. in a way. There are also several environmental problems associated with how fast food outlets process and package their products. The multinational segment of the industry generates over Rs. currently paper is seen more as a pollutant. 2. The need of the hour is a law or regulation that forces these outlets to recycle the paper. 4800 crores in sales. On the one hand. impacted the Indian economy by creating jobs. Outlets require a large number of unskilled workers who are willing to work for low wages. but they destroy the whole purpose of consuming food on-the-go. Fast food has. Fast food industry has been very successful in India. some analysts feel that it weakens the economy by forcing people to take up jobs in which there is little room for advancement. An essential component of most fast food is fat – the kind of fat that in excess can lead to artery clogging. On the other hand.
Yet.4 billion and a volume of 80. In India alone the fast food industry is growing by 40% a year.5 Globalization In 2006. The Centers for Disease Control and Prevention ranked obesity as the number one health threat for Americans in 2004.8% and reached a value of 102. McDonald's is located in 120 countries and on 6 continents and operates over 31. and elevate risk for diabetes. Employees are the backbone of the fast food industry. It is the second leading cause of preventable death in the United States and results in 400. 2. Subway has 29. employee turnover can be as high as 200% per year. Taco Bell has 278 restaurants located in 12 countries besides the United States.186 restaurants located in 86 countries.Today. With such a turnover.000 restaurants worldwide. owner-operators of franchise and non-franchise restaurants have the daunting task of constantly training an entirely new workforce. KFC is located in 25 countries.000 deaths each year. 2. Proper training is crucial to the orderly and quick service customers expect. the global fast food market grew by 4.5 Health issue Tran’s fats which are commonly found in fast food have been shown in many tests to have a negative health effect on the body. . The fast food consumption has been shown to increase calorie intake. promote weight gain.3 billion transactions. Policies and procedures need to be explained to each new employee. Pizza Hut is located in 26 countries. more than 10 million workers are employed in the areas of food preparation and food servicing including fast food in the world.
make sure you minimise the ghee or oil content and have more of the other ingredients. thus. if you’re seeking to control the calories when choosing a dish. especially if you want to lose some pounds to be healthier and look fitter. use alternatives such as Olive oil. Therefore. When ordering in a restaurant. During the winter we tend to eat heavier foods such as deserts and spoil ourselves with scrumptious hot meals usually full of comforting ingredients. Unlike Samosa’s or Onion Bhaji’s which contain higher calorie content in each portion . When considering what to eat for your starter. the younger generation is more aware of calories and fat than before. most of us don’t actually know what were eating when we have an Indian meal at home or at an Indian restaurant. request less fat to be used in your dish.Is Indian Fast Food HEALTHY?? One of the richest diets high in calories is Indian Food. This is true. If you can pinch more than an inch. Seasonal eating plays a key role in our diets. choosing your courses wisely can help you manage the calorie count. making it harder to shift the pounds with exercise. A small spicy plate of curry is enough usually to fill our appetites but we don’t know how many calories are in it. it is perhaps best to choose something light. it’s probably time for you to cut down on the calories you eat in Desi food. Therefore. Eating out can always be a dilemma between choosing a tasty dish and one that is low in calories. It may seem so innocent just to have that bite size Pakora but we really don’t know what fat or calories it contains. Today. such as a Popadom as this contains only 65 calories. If cooking.
but don’t be fooled. these also contain calories. These days. it also holds true regarding the information about fast food nutritional content. it's an indication that it consists of high saturated fats. A Cucumber Raita or a Tomato Sambal contains approximately 20 calories each. a little as 1tbsp can contain up to 70 calories. "let the people know the facts and the country will be safe". 70 calories! In the present times. you read correctly. If a sauce solidifies in room temperature. Here are some facts about fast food nutrition: • • In the list of fattening dishes. therefore it is a very fatty item. People are getting lured into trying yummy fast food dishes. Chips are high in fat and calories. The prime motive is to make the people aware of the fact and then let them take conscious decision. without possessing adequate knowledge regarding Indian fast food nutrition. This is significantly less than Mango Chutney or Lime Pickle. Abraham Lincoln had once said. The fast food has occupied a demanding position in the list of top hot fad foods. Lasagna contains multiple cheese layers. Indian curry makes use of green chilies that are rich in Vitamin C. All food items like Tikka dishes that are cooked in dry oven contain low fat. eating tomato sauce is a better option. Well. the fast food chains are booming in number and witnessing flourishing business. Instead of creamy pasta sauce. Korma and Biryani are on the top. Yes.Dips are used to enhance the taste of a starter. Pappadums contain relatively high calories. Well. it is the fast food craze that has created sensation all over. there is a need for bringing forward some eye opener nutrition facts about fastfood. as pasta sauce contain high fat content. • • • • • • .
the basic reason that can be attributed to the increasing consumption of fast food is the fact that fast food is readily available. Media truly deserves the credit for the wide publicity of fast food stuff. But it is always advisable to eat healthy nutritious food that can help maintain your overall fitness. quick to make and easy to serve. .Well.
To develop a futuristic vision for a win win situation. Dominos and Wimpy. Pizza Hut. RESEARCH METHODOLOGY SIGNIFICANCE OF THE STUDY:This report will present a view about the customers view and preferences with regard to the consumption behaviour toward fast food among youth of Varanas SAMPLE SIZE:- . To evaluate present marketing strategies of key players like Mc Donalds.OBJECTIVES To appraise the dynamics of marketing in the fast food industry in terms of opportunities and challenges. Nirulas.
The questionnaire was closed ended structured questionnaire. Some data has also been collection through secondary data collection method. SAMPLING TECHNIQUE:- . DATA COLLECTION METHODS:- This survey has been done through primary data collection method.For primary data collection questionnaire method has been adopted for customers. Therefore the sample size taken is of 1oo customers.Sample size refers to the numbers to be selected from the universe to constitute the sample for conducting a survey. For primary data collection method. the universe chosen was Varanasi and the study was organized to this region only. In other words it can define as the region cons titution the population about which the research is conducted . UNIVERSE:- The universe in the entire group of item the research want to study and generallize.
is which every element of the universe is given an equal change of being selection. The project is done through SIMPLE RANDOM SAMPLING METHOD.As the universe large so a relatively small group of individuals are selected who are representing the whole universe is given. DATA ANALYSIS TECHNIQUE:The data analysis technique used was QUANTITATIVE in nature and the data analysis instrument used for conducting the research is tabulation. bar charts and pie chart. RESEARCH DESIGN: To know the present condition or status regarding particular item DESCRIPTIVE AND CONCLUSIVE RESEARCH has been conducted. .
SURVEY ANALYSIS & INTERPRETATION .
1.Q. I am likely to busy a pizza/ burger/samosa rather than taking out my home cooked lunch. .While I am with my friends.
I would rather have Lassi/Flavored Milk rather than a soft drink to quencg my thirst during a summer aftern .3% are slightly disagree.3%are disagree & 2% of people say strongly disagree. Q.From the above table and bar graph show that 43%of people say strongly agree. 12%are slightly agree.2.37% are agree.
27%are slightly agree.3. Q. 5%are slightly disagree. .I am more likely to prepare noodles for breakfast than the tradition options as it is more convenient.42% are agree. 3%are disagree & 1%of people say strongly disagree.By the above table and bar graph we can see 22% people choose strongly agree.
4. .27% are slightly agree. & 2%are strongly disagree Q.36% are agree.1%are disagree.By the table and bar graph we can see that 20% of people are say strongly agree.I consume fast food because it is easily available at most place. 14% are slightly disagree.
4% are disagree & 3% are strongly disagree. Q. 26% are agree.5. 28% are slightly agree.I consume fast food because they are the healthiest option available. . 12% are slightly disagree.By the above table and bar graph we can see that 27% people are say strongly agree.
22% are agree . 19% are slightly disagree. .By the table and bar graph we can see that 14% people are strongly agree.6. Q. 26% are slightly agree. 9% are disagree & 10% are strongly disagree.Soft drink go well with all types of food in summer where lassi goes only with samosa.
By the table and graph we can see that 14% people are strongly agree. 6% are disagree & 3% are strongly disagree. .7. Q.I consume fast food because all my friends like it. 15% are slightly disagree. 25% are slightly agree.37% are agree.
17% are slightly agree.By the table and graph we can see that 31% people are strongly agree.27% are agree. . 8% are disagree.8.Fast food is unhealthy and I should not consume it regularly. Q. & 6% strongly disagree. 11% are slightly disagree.
24% are agree. & 3% are strongly disagree. Q.I would prefer sattu/ lai chana/ fruit over burger/ softdrink/ pizzas if they are made available as convenient packaged foods. 9% are disagree. .By the table and graph we can see that 20% people are strongly agree.9. 25% are slightly disagree. 19% are slightly agree.
18% are slightly disagree. . 12% are disagree. 4% are strongly disagree.I prefer fruit juices over aerated soft drinks.10. 26% are slightly agree.By the table and graph we can see that 13% people are strongly agree. 27% are agree. Q.
. 10% are slightly disagree. while discussing issues with friends. Q. 28% are slightly agree. 31% are agree.By the table and pie chart we can see that 21% people are strongly agree. 6% are disagree.Morning and evening are the time when I consume most of the fast food. & 4% are strongly disagree.11.
. & 2% are strongly disagree Q.By the table and graph we can see that 25% people are strongly agree.I would be considered old fashioned if I ordered a milk shake instead of an aerated drink within my friend circle. 40% are agree. 17% are slightly agree.12. 7% are slightly disagree. 9% are disagree.
By the table and graph we can see that 16% people are strongly agree. 23% are slightly disagree. .7% are disagree & 7% are strongly disagree.13. Q.If I am alone at home. By the table and graph we can see that 13% people are strongly agree. it would be healthier for me to prepare in strant noodles rather than go out to have dinner at same place. 13% are slightly disagree. 11% are disagree & 2% are strongly disagree. 31% are agree. 29% are slightly agree. 21% are slightly agree. 27% are agree.
14.Q. .Fast food are always fattening.
8% are slightly agree.By the table and graph we can see that 63%people are strongly agree.15.Most fast food are free from contamination. . 1% are slightly disagree. 14% are disagree & 1%are strongly disagree Q. 11% are agree.
22% are slightly disagree.The place from where I purchase the fast food item is as important to me as the fast food itself.16. 40% are agree. 20%are slightly agree.By the table and graph we can see that 11% people are strongly agree. 4% are disagree & 3are strongly disagree Q. .
6% are disagree & 5% are strongly disagree. .It take fast food because that is the most convenient way of eating non-vegetarion .17. 30% are agree. 14%are slightly disagree. 36% are slightly agree.By the table and graph we can see that 9% strongly agree. Q.
By the table and graph we can see that 14%people are strongly agree. 26% are slightly agree. 4%are slightly disagree.12% are disagree & 8% are strongly disagree. 38% are agree. . Q.18.Fast food is the best way to breakfast the monotony of having regular meals.
18% are slightly disagree. 25% are slightly agree.I usually consume fast food more than thrice every week.19. 38% are agree. 5% are disagree & 5% are strongly disagree. . Q.By the table and graph we can see that 9%people are strongly agree.
20% are slightly disagree.I like spending time with friends and family at fast food joints. 23% are agree. 11% are disagree & 5% are strongly disagree Q. .By the table and graph we can see that 24% people are strongly agree. 17% are slightly agree.20.
Majority of the people use fast food . 7% are slightly agree.home service is the most important facilities that influences customers for buying the product. E. . 10% are slightly disagree. B. D-Advertisment is the better facilities for the customer.Home dilver were widely used by customers. 2% are disagree & 11% are strongly disagree FINDINGS A. 34% are agree. C-‘Good services’ by the media was the main expectation from majority of the customers.By the table and graph we can see that 36% people are.
RECOMMANDATION A-fast food consumption should be increase. C-fast food management should adopt a fair and development and customer awareness programmers should chalked out. . E-fast food corner should invite suggestion and criticisms from their customers to make their services better. All the services should be customer orientated. D-fast food corner should organize customers & surve best product to the customer. B-owner of fast food corner must treat the customers as part and parcel of their buying of product and ever their existence.
From the research survey most of the people agreed that the fast food has easly available in the market .CONCLUSION After analyzing we find the customer is more satisfied with the service of fast food. Majority of a customer have view about the behaviour of the employee infrastructure of the fast food corner .
The study was conducted with a severe time constraint. E-This method was likely to be slowest of all. C-Low rate of return of the duly filled in questionnaire due to business of respondents. . So the sample size could not be more than 100 B.The responses received are quite objective in nature. D-Many of the questionnaires did not helped in conducting the survey report as they were lost in the process.LIMITATION A.
ASK.GOOGLE. BIBLIOGRAPHY -WWW.F-It was difficult to know whether the willing respondents were truly representative.COM -WWW.SCRIBD.COM .COM -WWW.
AS A PART OF MY CURRICULUM. “CONUMPTION BEHAVIOUR TOWARDS FAST FOOD AMONG YOUTH OF VARANASI.ANNEXURE I PAYAL SINGH AM STUDENT OF BBA FOURTH SEM . AGE: PROFESSION: PLZ TICK APPROPRIATE OPTION.SMS AT VARANASI . SURVEY QUESTIONNAIRE . I AM CONDUCTING A FIELD SURVEY AS A TOPIC . PLZ PROVIDE UR KIND SUPPORT IN FILLING UP THIS QUESTIONNIARE.
Sex of the respondent: (Male / Female) D. 1 B. Respondent’s mother is a graduate D. The gross monthly family income of the respondent in rupees (INR): A. 17-20 B. Respondent’s mother is a post graduate. 1 to 2 C. Number of earning members in the family of the respondent: A. 50000 and above 6.Consumption Behaviour towards Fast Food among Youth of Varanasi 1. Family consists of only parents & siblings (Brother & Sister) D. Age group of the respondent: A. Family consists of Grandparents including family as in option A. C. 25-28 3. 3 D. Family structure of the respondent: A. 35000-50000 D. living with parents. 4 or above 8. Family education background of the respondent: A. 21-24 C. Number of dependent members in the family of the respondent: A. B. 3to 4 D. Name of the respondent: 2. Newly married couples without children living alone. None of the above. B. 5 or above Please mark the statements below as per the following criteria: . C. 29-32 4. 2 C. Married couples without children. 20000-35000 C. 7. None B. Respondent’s mother has a higher degree like PhD / professional degree. 5. Less than 20000 B.
NO SURVEY QUESTIONS 1. 16. 17. Mornings and evenings are the time when I consume most of the fast food.1. 3. I consume fast food because it is easily available at most places. it would be healthier for me to prepare instant noodles rather than go out to have dinner at some place. Fast foods are always fattening. I would be considered old fashioned if I ordered a milk shake instead of an aerated drink within my friend circle. I consume fast food because they are the healthiest option available. 18. I usually consume fast food more than thrice every week. Strongly Disagree S. I would prefer Sattu / Lai Chana / Fruits over Burgers/ Softdrinks / Pizzas if they are made available as convenient packaged foods. The place from where I purchase the fast food item is as important to me as the fast food itself. I am likely to buy a pizza / burger / samosa rather than taking out my home cooked lunch. Fast food is the best way to break the monotony of having regular meals. while discussing issues with friends. 19. 6. 7. Slightly Agree 5. Slightly Disagree MARKING While I am with my friends. 5. 11. 13. Soft drinks go well with all types of food in summers where lassi goes only with samosa. Fast food is unhealthy and I should not consume it regularly. 9. I take fast food because that is the most convenient way of eating non-vegetarian food. Strongly Agree 2. 4. I consume fast food because all my friends like it. 2. I prefer fruit juices over aerated soft drinks. I would rather have Lassi / Flavored Milk rather than a soft drink to quench my thirst during a summer afternoon. I am more likely to prepare noodles for breakfast than the traditional options as it is more convenient. 12. 8. 4. If I am alone at home. Agree 3. Disagree 6. Most fast foods are free from contamination. 10. . 14. 15.
.20. I like spending time with friends and family at fast food joints.