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Store Details

Name of the store: ___________________________

Location:_______________________________

Contact No:_____________________________ Type of store a) Stationary store [ d) Malls [ ] ] b) Department store[ e) others______________ ] c) Supermarket [ ]

Average monthly Sales: a) less than 1 lakh[ d) 5-10lakh[ ] ] b)1-3lakh [ ] c)3-5lakh [ ] ]

e) above 10 lakhs[

Q1-Who are the frequent buyers of pens in the price range between Rs5-Rs.20? a)Student [ ] ] b)Business Person [ ]

c)Regular Employees [

d)Others [ ] _____________

Q2-Maximun sales under the price range between Rs5-Rs.25 are for which brand of pens? (Rank in order of sales) (a) Classmate [ (c) Cello[ (g) Others[ ] ] (b) Reynolds[ (d) Lexi [ ] ] ] f)Flair[ ]

e)Linc [

] (please specify)___________

Q3-Sales of pens between the ranges of Rs5-Rs.20 is high during which period of time? (a) High during exams [ Schemes are introduced[ ] (b) Stable throughout the year [ ]. (d) School opening time[ ] ] (c) When new

Q4-Please tick the brands of pen you keep in your store a) Classmate [ e) Linc [ ] ] b) Reynolds[ ] g) Italia[ ] ] c) Cello[ h)Lexor [ ] d) Lexi [ ] i)Win[ ] ]

f)Flair[

Q5)-When people buy pens what among the following options do they prefer? (Rank as per the priority) a )Smoothly writing [ ] d)Long-Life [ ] b)Grip[ ] e)Brand Name [ ] c)Price[ ] d)Looks[ ]

Q6 ) Do you influence customer in their buying decision? a) Yes [ ] b) No[ ]

Q7) what motivate you to push the products more to customers? a) High margin [ ] d) Others__________ Q8) How often you replenish your stocks? a)every week[ ] d)more_________ b)once in two week[ ] c) once in a month [ ] b)Schemes[ ] c)Quality of products [ ]

Q9)Do you think buying decision are influenced by In-Shop advertisements? a) Yes [ ] b) No[ ]

If Yes, Which influences the most? a)Posters [ ] b) Hoardings[ ]c)Pen Stands[ ] d)Stickers

Others__________________

Q10) For non-brand loyal customers, which brand you suggest most?

a) Classmate [ (c) Cello[ ]

] (b) Reynolds[ (d) Lexi [ ]

] e)Linc [ ] f)Flair[ ]

Q11) What make you to do so? a)High margin[ d)Brand image [ ] ] b)Schemes[ others[ ] ] c)Quality of products[ ____________ ]

Q12)Do you have classmate pen in your store? a) If Yes What makes classmates to sell more? a) Improve quality b) better margin c) more advertisement d) Better availability e) others_____________ If No Are you interested to sell classmate pen? a) Yes [ ] b) No[ ] Yes [ ] b) No[ ]

Q10) Your valuable suggestion for Classmate to improve market share?