JOURNALISM  Mass Communication  Broadcasting (radios / television) PRESS –an organization responsible to all types of communication Media –ways

, oral media (radio), written media (newspaper, magazine) Journalism –(study) article for school Newspaper –also called “Dailies” News  radio, television, newspaper  issue –something being talked about which affects the majority (releases newspaper) News stem –Information which is interesting for a public (readers) which is being affected. ELEMENTS: 1. timeliness –(S-TV-DO pattern) event is very recent, it should be fresh 2. importance / significance 3. prominence –known by the public, characters known to the public (achievements, controversies) 4. oddity –unusual, strange, extraordinary (any kind of accident) 5. number –great achievement, or great casualties (number of persons) 6. struggle –conflict (emotional, physical, religious or spiritual struggles) CHARACTERISTICS OF NEWS 1. Timely 2. Significant 3. Interesting 4. Short, concise 5. Includes only the needed (factual) 6. Uses no modifiers (adjectives) 7. Should be direct to the point 8. True, correct, involves persons or events of reality; nothing is invented

KINDS OF NEWS 1. Straight news –the item written on newspapers (summary leads) 2. Featurized news –the item written on magazines (novelty leads) DIFFERENT KINDS OF NEWSPAPER 1. Broadsheet –(national / international) 2. Tabloid –(followed by the school paper) contains 5 columns 3. Couriers –regional paper 4. Thumb copy –size of a magazine but content of a newspaper PARTS OF NEWS: 1. Headline –(capsule form of the lead) title of the news item 2. Lead –first paragraph of the news; summary of the story 3. Body –elaboration of the story (expansion of the LEAD) HOW TO WRITE THE NEWS ITEM 1. Gather information and make scratches  Scratches (shortcuts of information)  Beat –collection for the news item o Who (names) o What (events) o When (dates) o Where (location) o Why (reason) o How (manner of doing) 2. Segregate information according to importance 3. Write the lead 4. Compose the body 5. Make the headline –first but last to be done

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The College Student Government (SG)held a talent search called MQAPC Got Talent to discover the hidden talents of the students on December 15. III signed the Land Reform Bill for Tarlac peasants. What –the most important part is the event 3. WHERE LEAD Tarlac will be the recipient of the first result of the Land Reform Bill signed by the President. 2. 1. 4. WHEN LEAD September 12 was the date when the President ended the problem for landless in Tarlac. Be direct to the point 4. College Student Government (CSG) held a talent search called MQAPC Got Talent on December 15. (MQAPC) Got Talent was held by the College Student Government (CSG). September 12. Why –if the reason will be the most important fact 6. December 15. Use at least 15 to 25 words (be concise) 3. 6. WHY LEAD To give the landless peasants of Tarlac a parcel of agricultural land. When –used ONLY for deadlines 4. WHO LEAD . 5. WHAT LEAD The Land Reform Bill was signed by the President. December 15 was the date for the MQAPC Got Talent held by the College Student Government (CSG) to discover the hidden talents of the students. the President was able to award land to Tarlac peasants. Page 2 of 4 . AVOID modifiers (editorializing) 5. December 15. Do not use abbreviation unless they are standard EXAMPLES OF LEADS: President Benigno “Noynoy” Aquino. NEVER use expletives “according to” 2.LEAD WRITING Summary leads: five wives and a husband (for straight news) 1. Where –used if the place is important due to the event 5. Who –emphasizing on prominent figure 2. Social Hall was the place for the MQAPC Got Talent held by the College Student Government (CSG). To discover the hidden talents of the students. the President signed the Land Reform Bill. September 12. September 12. 3. HOW LEAD By signing the Land Reform Bill. How -manner by which an event had happened GUIDELINES IN WRITING 1. September 12.

consolidated  Editorial Cartoon –illustration of the Editorial Proper  Editorial Liner –statement of the prominent figure which is related to the editorial proper  Editorial Policies –basic guideline of the newspaper (defender of the truth)  Editorial box / Mast Head –main and position of the staff of the newspaper o Types: Editorial board (consisting of editor-in-chief. FRONT PAGE -1st page  Name plate –title or name of the newspaper  Ears –a place for the logo of the newspaper (logo of country. School)  Folio –frequency of issues (volume number. Typesetting –changing of copy into type sets  Type sets –columns pasted on the dummy (blank page of the newspaper) o White –reediting – search for typographical errors o Colored –for pasting into the dummy (yellow. correspondents. underline –under the picture)  Fold –space that joins the pages of the newspaper  Column –place/space where articles (newspaper copies or news) are placed o special part for individual opinion –original title o opinion of the writer of the newspaper  Column rule –spaces between the column  Headline –titles of all types of articles  Biggest headline –most important news for the day o Streamer running end to end of front page o Banner –occupying just the portion of the front page o Sky line / Umbrella –which is on top of the name plate 2. criticism. EDITORIAL PAGE (2nd page)  Editorial Proper –opinion of the newspaper. Preparation of the copy –manuscript of any article for publication  Long bond paper. managing editor. BACK PAGE –considered as 2nd Front page  Sports page  Continuation of the Front Page  Features –personality sketch. and all section editors –policy making body) and Editorial staff (cartoonist. short stories  Feature –How to do it. date of issue)  Pix / cuts –the picture. short statement regarding the picture (overline –top of the picture.editing 2. blue)  Page 3 of 4 . suggestions. or anything that will add by the public  Hell box –contributions which are not acceptable  Jump story head –signs for continuation of articles 3. comments. green. place. double spaced  Slog line –title of the copy  By-line –name of the author  Copy – reading . region. trivia  Entertainment –pictures comics NEWS JOURNEY –process undergone by news item from the writer to the public 1. personality sketch. short story who have an accomplishment 4. essay. lay-out artist. illustrations of the newspaper  Caption –describing what is going on.PARTS OF NEWSPAPER 1. drawing. illustrator)  Guest editorial –opinion of a visiting staff (personal opinion) Editorial column –permanent article usually opinionated by a staff of a newspaper  Letters to the Editor –coming from the readers or public (reader of the newspaper). associate editor. pictures. INSIDE PAGE  Literary –poetry. photographer.

a. checking errors in the negative 5. Proof production –making of the replica of the newspaper. *There is always one big picture for the most important news of the day. Lay-outing –arrangement of the articles into the newspaper.3. Blue print –exact replica of newspaper in blue including pictures c. 4. Negative –place in lay-out table (like architect table). Releases –newspaper production (proof production) Page 4 of 4 . Galley proof –pages of the newspaper without pix except cartoons o Proof reading –checking typographical errors o Linotypist –the one responsible for typing b.