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brought cameras to the masses in 1908—and some cool gadgets too—providing a fascinating insight into the tastes of previous generations. Not only that, but each featured camera is accompanied by rare original promotional materials, so you can see exactly what its manufacturers, or Madison Avenue, made of the latest camera in its day (and learn a bit about your grandfather's world!).


The huge growth of sales in Lomography-style plastic-lens cameras shows that interest in, and love of, cheap, fun, cameras has never been stronger. But the few models that are still manufactured are only the tip of the iceberg, with hundreds of amazing, exciting, weird and wonderful cameras widely available at yard sales, thrift stores and online. This book is the first to look at every significant people's camera launched since Kodak Box Brownie

LAURENCE HARVEY A camera expert, Laurence Harvey has spent years building his collection of historical cameras trawling auctions, yard sales, and everything in between, to amass this unique collection.

SPECIFICATION Publication December 2012 ISBN 978-1-78157-001-2 Price £9.99 Trim size h 202mm x w 152mm Extent 176pp Approx 15,000 words Illustrations 300 pictures Binding flexibound Color 4x4

210 High Street, Lewes, East Sussex BN7 2NZ, England phone +44 (0)1273 403 124 fax +44 (0)1273 487 441 e-mail sales@ilex-press.com www.ilex-press.com


01 Kodak Box Brownie 1908 (USA) 02 Vest Pocket Kodak Model B 1925-1934 (UK) 03 Ensign-Houghton 20 Box camera 1927 (UK) 04 Contessa-Nettel Folding camera 1928 (Germany) 05 Kodak Brownie Junior 1934-42 (UK) 06 Ensign Midget 1934 (UK) 07 Kodak Jiffy Pocket 1935-42 (USA) 08 Zeiss Ikon Nettar Folding 1937 (Germany) 09 Purma Special 1937 (UK) 10 Eljy Lumiere 1937 (France) 11 Ensign Selfix 320 1938 (UK) 12 Flexmaster 1940-44 (USA) 13 Kodak Brownie Reflex 1946 (UK) 32 Polaroid Land camera 80B 1959 (USA) 33 Halina 35X 1959 (Hong Kong) 34 Kodak Colorsnap 35 1959-1964 (UK) 3: 1960–1969 | 080 The 1960s saw a real mixture of products—from flawless Swiss engineering to fashionable. 36 Agfa Flexilette 1960 (Germany) 37 Brownie Starmite 1960-63 (USA) 38 Minolta 16 II 1960 (Japan) 39 Voigtlander Vito 1960 (Germany) 40 Kiev 4 1961 (Russia) 41 Empire Baby 1961 (Hong Kong) 42 Ilford Sprite 127 1962 (UK) 43 Canon Flex 1962 (Japan) 44 Bolex cine 1962 (Switzerland) 45 Cine Vue 1960s (UK) 46 LOMO Smena 8 1963 (Russia) 47 Brownie Super 27 1961-65 (USA) . The German contribution was still based on quality engineering and function. bizarre and complicated. optimistic future. canvas bellows and brass. The Russians were coming. Most cameras were bulky. fiddly and “Germanic” looking—wooden cases. 19th century precision optics—all present and correct. different film formats. to our eyes. 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Hawkeye Flash 1950-1961 (USA) Wembley Sports 1950 (UK) Revere 44 1952 (USA) Kodak Brownie 127 1953 (UK) Agilux Agiflash 1954 (UK) Adox Golf 1954 (Germany) Ross Ensign Ful-Vue 1954 (UK) Agfa Clack 1957 (Germany) Kodak Cine 1955 (USA) Philips Photoflux lightbulbs 1955 (Holland) Coronet Flashmaster 1955 (UK) Balda Baldixette 1956 (Germany) Halina Prefect 1957 (Hong Kong) Ilford Sportsman 1957 (UK) Weston Light Meter 1957 (UK) Arette 1957 (Germany) Argus C3 1958 (USA) Zeiss Movinette 8 1959 (Germany) CONTENTS The first half of the century saw the ponderous development of cameras that seem. the British manufacturers were disappearing fast and just around the corner was the inexorable advance of the rising sun. but the Americans were producing more glamorous and aspirational products that looked to a bright. glass plates.1: 1900–1949 | 010 2: 1950–1959 | 034 New technologies and design ingenuity meant that manufacturers could slowly move on from the old ideas. massproduced items.

Minolta. . Fewer mechanics and more micro-processors saw single lens reflex cameras come to the fore. 62 LOMO Lubitel TLR 1980 (Russia) 63 Canon Sureshot AF35 1981 (Japan) 64 Kodak Disk 1981 (USA) 65 Canon T80 Autofocus 1984 (Japan) 66 Konica AiBorg 1991 (Japan) 67 LOMO Smena 8M 1992 (Russia) 68 Polaroid Talking Camera 1995 (USA) A look at some of the new cameras created by the Lomography movement inspired by the designs and technologies from this book. Interestingly though. The turning point was in 1976 when Canon. Kodak landing yet another film format in the hope that it would take over from 35mm. and even a cameras that looked like Darth Vader. People power ensured a revival of LOMO’s fortunes leading up to the Millennium.48 Gevaert Gevalux 1965 (Belgium) 49 Kodak Instamatic 1965 (USA) 50 Polaroid Swinger 1965-1970 (USA) 51 Yashica Lynx 1966 (Japan) 52 Canon Dial 1968 (Japan) 4: 1970–1979 | 110 The 1970s saw technology reshape everything again. the “Big 5” as they became known (Canon. with. 53 Canondate 1970 (Japan) 54 Fed 3 1972 (Russia) 55 Agfamatic 400 Pocket 1974 (Germany) 56 Canon AE-1 1976 (Japan) 57 Rollei Pocketline 300 1977 (Germany) 58 Agfa Optima 335 1978 (Germany) 59 Pentax 110 1978 (Japan) 60 Olympus Trip 1978 (Japan) 61 Nikon EM 1979 (Japan) 69 Kodak Advantix APS 1998 (USA) 70 Canon EOS 3 1998 (Japan) 71 LOMO LC-A 1999 (Russia) Back for the Future | 172 5: 1980–1999 | 140 This period saw further diversity. Olympus & Pentax) accounted for under 5% of global camera sales back then. Polaroid making a talking camera. instead of shutting down operations. Nikon. Canon rising to market leader with yet more technical innovations. launched a last-ditch attempt to conquer the amateur market—and did—with the million-selling AE-1 and their revolutionary A-series cameras.

a hard. mouldable plastic invented by New York chemist Dr. 014| 1950-1959 . box and even its ‘Design Centre’ tag. (He’d previously invented Velox photo paper. complete with operating instructions. and it has since become a design classic. This model was found recently in mint condition. more than fifty years after it was made. the second version with a flatter top and vertical lines on the sides and used ‘127’ film which gave an image area of 40mm square. It was Produced in England in 1953 it had an affordable price tag of £1. Priced at an affordable £1 and 5 shillings.25p in adjusted money.000 – which in turn enabled him to research his new plastic from a home laboratory). this shiny snapshot camera sold over two million units in its first two years.7 KODAK BR Kodak BROWNIE 127 The humble Brownie 127 began its life in Kodak’s Harrow factory in 1952 and was a huge hit with the public. Leo Baekeland in 1909. the patent to which was purchased by Kodak for a small fortune – $750. It was made of Bakelite.

127mm film size KODAK BROWNIE 127 |015 .

The Zuiko lens was extremely sharp. Popularized by David Bailey in a 70’s advertising campaign.OLYMPUS T Olympus TRIP 35 The ‘Trip’ – so named for its intended holiday market – was introduced in 1967. sold over 10 million units in its almost 20 year production run. It was a really good point and shoot camera and used photocells to power up rather than batteries. out-performing rival. more expensive equipment of the time. This model dating from 1978 was made in Japan. even at the corners. 35mm film size 102| 1960-1969 .

OLYMPUS TRIP 35 |103 .

easy to use camera that still retained the quality of previous Nikon bodies. it had a mechanical mode in case power failed. It was the first model in a revised design concept to establish a compact.NIKON EM 3 Nikon EM 35MM Nikon introduced the EM as a rival to the hugely successful AE-1 from Canon and the OM-10 from Olympus. Compared to the brick-like weight of the earlier Nikkormat. light weight. 35mm film size The sample here was produced in Japan in 1979. the EM retained a metal skeleton encased in polycarbonate which made it extremely rugged but light. 138| 1970-1979 . Although a battery-dependent electronic camera. The manual is peppered with those quirky. Japanese-style drawings that give the photographer useful advice.

NIKON EM 35MM |139 .

LOMO LUBI Lomo LUBITEL 166B This ‘Rolleiflex’ copy was made in Russia in what used to be Leningrad. knockabout product will doubtless rise in value because of the collectability of LOMO cameras. What was a cheap. 142| 1980-1989 . Framing the subject matter could be a little confusing as the image in the viewfinder appeared back-to-front. this example was made in 1980 (according to the documentation). mass-produced with no frills. reliable medium format camera producing 6cm x 6cm square images. A fully mechanical camera with no built-in metering. Orthodo x. this was a solid.

6cmx6cm film size LOMO LUBITEL 166B |143 .