Gender

Male
Male
Male
Male
Female
Male
Male
Male
Male
Female
Female
Female
Female
Male
Male
Female
Male
Male
Female
Male
Female
Female
Female
Male
Male
Male
Male
Female
Male
Female
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Female
Male
Male
Female

Q1
4
2
4
4
2
4
2
5
4
5
4
4
4
2
2
5
4
3
5
4
4
4
3
3
2
4
3
5
4
4
2
4
4
3
3
4
1
4
3
4
3
2
2
4
5
2
4

Q2
4
2
3
5
2
4
2
5
4
5
4
4
4
3
3
5
4
3
4
3
4
4
4
4
1
2
4
4
3
4
4
5
4
4
4
4
1
4
4
4
4
4
4
4
5
4
3

Q3

Q4
4
3
4
4
4
5
4
5
3
2
5
5
2
3
3
5
2
5
4
4
4
4
5
4
5
4
4
5
4
4
2
1
3
4
5
3
4
3
4
4
4
2
2
3
5
3

Q5
4
3
3
2
2
4
4
4
4
2
2
4
3
4
2
5
4
4
4
5
4
2
2

Q6

Q7

Q8

3
4
4
4
4
5
3
3
4
4
1
5
4
4
2
1
4
4
5
2
3
4
3
4
3
2
2
3
4
1
2
4

1
3
3
3
2
3
3
1
2
1
4
2
3
2
4
1
4
2
4
2
4
1
4

4
2
4
5
4
2
2
5

2
4
2
2
4
4
2
3
2
3
1
2
4
2
4
4
4
2
4
4
4
4
4
4
2
4
2
4
4
2
4
4

4
3
1
2

1
3
3
4
2
4
2
1
2
2
4
2
2
3
4
2
3
2
3
2
2
4
2
3
4
3
4
2
5
4
2
4

1
5
4
3
4
3
4
2
3
3
3
4
3
1
3

1
4
4
4
2
1
4
4
5
2
3
3
2
4
4

1
3
4
3
3
1
4
4
3
2
2
2
2
4
4

1
3
2
2
1
1
2
2
2
2
3
3
4
4
2

1
4
4
2
1
1
2
2
5
2
4
4
4
4
2

2
2
4

Male
Male
Male
Female
Male
Male
Male
Female
Male
Female
Male
Female
Male
Male
Male
Male
Male
Male
Female
Male
Male
Male
Female
Male

3
4
4
5
4
4
2
4
4
4
3
3
3
2
2
4
5
2
5
3
3
3
4
3

3
3
4
4
4
4
4
4
3
5
2
4
4
4
2
4
4
3
2
3
4
4
4
3

4
3
4
4
3
5
2
3
3
5
5
3
4
4
4
4
4
4
4
3
4
4
4
3

5
3
3
3
4
2
3
5
4
2
4
2
5
2
5
4
4
3
3
3
4
3
3
3

4
4
4
2
5
3
2
2
4
4
4
4
2
4
3
4
3
4
4
2
3
4
4
2

2
4
2
4
5
4
4
1
4
3
2
4
4
2
3
3
2
2
4
2
2
2
4
2

2
2
4
4
2
2
2
5
2
4
1
2
2
1
2
3
2
4
2
2
2
4
2
2

2
2
2
2
2
2
2
5
3
5
4
4
2
1
1
3
3
4
2
4
3
4
2
4

Q9 Q10 Q11 q12 Q13 4 5 4 5 2 5 4 4 4 5 4 5 4 5 3 4 4 4 5 4 4 2 4 5 2 4 4 4 5 1 5 2 1 4 4 3 4 4 4 3 3 4 4 5 4 2 4 4 4 4 2 4 2 4 4 5 4 4 4 5 4 3 4 4 2 3 3 3 2 3 2 2 2 3 1 2 3 3 4 4 2 2 2 5 4 2 3 3 2 4 4 3 2 3 2 4 3 3 4 4 4 5 4 3 2 4 2 4 2 2 2 5 2 4 4 2 1 5 5 5 2 4 4 4 4 4 2 5 4 5 4 1 4 4 5 3 5 4 4 5 4 3 4 3 4 4 1 4 3 3 3 1 3 2 5 4 4 3 3 2 3 Q14 Q15 Q16 Q17 2 2 4 4 2 5 1 2 2 3 2 2 2 4 4 3 2 2 2 1 4 4 3 2 2 2 3 4 3 3 3 2 3 5 4 5 4 5 4 5 4 3 3 5 4 4 3 4 4 4 5 3 5 3 5 4 4 4 3 2 4 4 5 3 2 5 4 5 2 4 3 5 4 3 4 4 2 4 3 3 2 4 3 3 5 3 5 4 3 4 3 4 4 3 5 4 2 5 4 4 4 4 3 5 2 2 4 4 4 4 5 4 4 4 2 4 3 4 4 4 3 4 3 4 4 2 3 4 4 2 4 2 4 5 3 2 4 2 2 4 5 4 2 4 5 2 2 1 4 2 2 4 4 3 4 4 4 3 3 3 3 4 1 4 2 2 4 5 4 4 2 4 2 3 3 3 3 1 3 4 3 3 3 2 2 4 2 3 2 2 2 2 1 3 4 5 5 3 4 4 4 3 4 2 3 5 3 1 4 3 5 5 3 4 3 3 3 3 3 3 5 3 1 3 3 2 4 3 4 3 3 3 2 3 4 4 3 3 4 4 2 4 4 3 2 3 3 4 2 4 4 5 4 3 3 2 3 3 2 4 .

4 4 4 4 5 4 4 2 3 5 5 4 4 5 5 4 3 3 4 4 3 3 4 4 4 4 5 4 4 4 4 2 2 1 2 2 3 2 2 4 2 2 3 4 1 3 2 3 4 2 2 3 5 4 4 5 4 3 4 4 4 4 4 3 4 4 3 3 3 3 4 3 4 4 2 4 4 1 4 4 2 2 5 5 4 4 4 4 3 2 4 4 3 2 4 4 4 4 4 4 4 3 4 4 4 2 4 4 4 4 3 4 2 3 3 4 2 3 2 3 3 2 5 2 4 3 4 3 2 3 2 3 3 2 3 4 3 3 3 4 3 3 2 4 4 4 5 2 3 3 5 4 4 4 4 2 5 5 3 4 4 4 3 4 4 4 2 4 2 5 5 3 3 4 3 4 4 3 4 3 4 5 4 4 5 4 4 4 5 4 3 4 2 5 4 2 3 2 2 4 2 3 4 3 3 5 4 4 4 2 4 4 4 2 .

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777778 3.5 4 2 .777778 2 3 3.5 7-10Lakhs Studying 1.888889 4 3 1 above 10LakhsPermanent Employee1.5 7-10Lakhs Permanent Employee1.555556 4.5 3 3.111111 4 4 2 5-7Lakhs Studying 2.888889 3 3 4 7-10Lakhs Studying 2.777778 3.5 3 7-10Lakhs Studying 1.222222 4.5 3-5Lakhs Studying 2.555556 3 3 2 above 10LakhsPermanent Employee1.222222 0.666667 3 4 3.5 4 2.777778 2.5 3.5 3 3.5 3 2.5 1 above 10LakhsStudying 1.5 4 above 10LakhsStudying 1.777778 3.5 3.222222 3.555556 3.5 4.666667 3.5 4 1.777778 4 3 2 7-10Lakhs Studying 1.888889 3 3.555556 2.555556 4.555556 3.5 1.5 2.777778 3.5 2 3 7-10Lakhs Temporary Employee1.5 3 4 3-5Lakhs Permanent Employee2.5 3 2.5 above 10LakhsStudying 1.111111 2 4.333333 3 2 2.5 1.5 3 3 3-5Lakhs Permanent Employee2.555556 2.5 4 above 10LakhsStudying 1.5 3.5 3-5Lakhs Permanent Employee1.5 3 3 3-5Lakhs Permanent Employee 2 3.Q18 Q20 Q19 2 3 3 5 2 3 2 3 2 2 1 2 4 2 2 4 2 2 3 4 2 1 4 5 1 5 4 4 4 4 2 2 2 4 4 4 2 4 2 2 2 3 1 2 5 3 4 4 2 2 4 4 2 1 3 4 1 4 4 3 5 4 2 2 4 5 2 5 2 5 2 2 2 2 1 4 1 2 3 1 2 2 2 1 3 4 2 4 1 3 4 4 2 3 2 4 3 3 1 4 4 4 4 2 3 4 4 4 4 3 4 3 3 1 1 2 2 2 2 2 4 2 3 2 4 4 2 2 1 1 2 2 2 3 4 5 2 2 Income GroupOccupation Consumer Behaviour Product testing Advertisements Promotions 3-5Lakhs Studying 1.5 3.333333 3 4 1.5 below3 Studying 1.5 3-5Lakhs Temporary Employee1.888889 4 3 3 3-5Lakhs Studying 1.5 above 10LakhsStudying 1.5 above 10LakhsStudying 1.5 4 3-5Lakhs Temporary Employee1.333333 4 3 2.5 above 10LakhsStudying 1.5 4.5 3.5 1 5-7Lakhs Permanent Employee2.5 3-5Lakhs Permanent Employee1.111111 3 3 1 3-5Lakhs Studying 1.5 7-10Lakhs Studying 1.222222 4.333333 3 3 2 5-7Lakhs Studying 2 5 4 3.666667 3 3 2 3-5Lakhs Permanent Employee1.888889 3.222222 5 4.333333 2.5 3-5Lakhs Studying 1.555556 3.5 2.5 above 10LakhsUnemployed 1.5 2 3-5Lakhs Permanent Employee 2 4 4 2 above 10LakhsStudying 1.555556 4 3 3.5 7-10Lakhs Permanent Employee1.5 3-5Lakhs Studying 0.111111 3.5 3-5Lakhs Permanent Employee1.888889 2 3 3.5 4 4.5 1 7-10Lakhs Permanent Employee1.777778 4 3 3 3-5Lakhs Permanent Employee2.222222 1 1 1 5-7Lakhs Permanent Employee1.777778 5 3 2 7-10Lakhs Temporary Employee 2 4.666667 3 3 3 Studying 1.5 3-5Lakhs Studying 1.5 1.5 2.5 3-5Lakhs Temporary Employee1.5 2 2 7-10Lakhs Permanent Employee1.

666667 above 10LakhsStudying 2.333333 3-5Lakhs Studying 2 3-5Lakhs Permanent Employee1.5 3 4 4 4.555556 above 10LakhsPermanent Employee1.5 4.666667 5-7Lakhs Permanent Employee1.111111 3-5Lakhs Permanent Employee2.5 4 3 3.5 4 3.5 4 3.5 2.666667 below3 Studying 2 below3 Permanent Employee2.5 3.5 4 2 3 .5 4 3.5 4 3.888889 5-7Lakhs Studying 1.5 3.5 3 2.5 3 2 1 1.666667 3 3.666667 3-5Lakhs Studying 1.5 3 3 4 2.777778 5-7Lakhs Studying 2.888889 above 10LakhsStudying 2 3-5Lakhs Studying 1.333333 7-10Lakhs Permanent Employee 2 3-5Lakhs Permanent Employee1.5 3 3 4 2.5 3 2 3.222222 above 10LakhsStudying 2.888889 below3 Studying 1.5 3.5 4.111111 below3 Studying 1.888889 7-10Lakhs Studying 1.555556 3-5Lakhs Studying 1.222222 5-7Lakhs Studying 1.5 2 2 2 3 3 2 2 2 5 2.5 2 3.111111 5-7Lakhs Studying 1.5 3.5 3 1.666667 below3 Studying 2.5 4 3.2 4 2 5 4 4 2 4 3 4 4 3 4 4 3 3 4 4 3 3 4 4 3 3 4 3 4 4 4 4 2 3 4 4 4 3 4 4 4 4 4 4 2 4 4 4 2 4 2 3 1 2 5 2 2 3 3 1 4 3 4 1 4 4 3 4 2 2 3 4 2 2 3-5Lakhs Studying 1.5 4 4 3 3 3.5 4 3 3.5 4 2 3 2.

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5 3 4 3 4 3 3.666667 3 4 3.5 3.333333 3.666667 2.5 1 1 1 1 4 3.666667 3.5 4 3 3 3.666667 3 3 4 3.666667 2.5 4.5 4 4 4.333333 4 4.5 3 3.5 4.5 4 3.333333 3 3 5 3.5 3 3.5 4.5 4.666667 2.666667 4 3.5 3 3.5 3 4 2.5 2.5 4.5 4 2.5 3.5 4.666667 3 4.5 3.5 4 4 3.5 2.5 4.333333 3 3.333333 4 2 3.5 5 2.666667 3.333333 2 4.5 4.5 2.5 2.333333 3 4.666667 3.5 4 2.5 4 3.5 3.5 3 2.Consumer Traits Natural Ingredients Purchase decisions consumer satisifaction 1.5 3 3 3 4 3.5 3 3.666667 2 3.333333 2.333333 3 2 3.333333 2.5 2.5 4 4 2.5 3 3.5 4 3.5 2.5 3.5 3.666667 3 3.333333 2 2.5 3 4 3 3.5 3.333333 3 4 3.666667 3 4 2 3.333333 3.5 .5 3.5 4 3 4 3 3.333333 4 1.5 5 3.5 4 3.666667 3.5 4.5 3 4.5 3 2.5 3 2.5 3 3.666667 2 4 3 3.5 3 3.5 3 4.5 4 3 4.5 3.333333 2.5 4 4 2.5 3.5 2.666667 2 3 3.333333 3 2.5 3 3.5 3.5 3 4 4.5 5 2.

5 3.5 2 3 3 3.5 .666667 4.666667 4 4.666667 2.666667 4.5 3 4 3 4 3.5 3 2.5 3 4.333333 4 2.5 3.5 2.5 3.333333 3.5 3 3.5 2.666667 4 5 3.5 3.5 4.5 3.5 4.5 3.5 3.5 3.5 3 3 4 2.5 3 3 3.5 3 3.5 3 1 3.5 3 3.5 3 3.5 3 3.5 3.333333 3 3.5 3.5 3 3 4 2.333333 4 2.333333 3 3 3.5 3.5 3.5 3 4.5 4.5 5 4 3.333333 3.666667 4 4.3 3 3 3 3 3.5 3 4.333333 4 3.5 3 3.333333 3.5 3.5 3.333333 3.

3. Male 3 4 2 3 2 2 2 2 Male 3 3 2 5 5 5 3 4 Male 4 4 4 4 4 4 3 4 Male 4 4 4 5 5 4 5 4 Male 5 3 5 5 4 4 3 4 Male 4 4 2 4 3 3 2 2 Male 3 3 2 5 5 5 3 2 Male 2 4 2 4 4 4 2 2 Male 2 4 4 4 4 4 2 3 Male 2 2 4 3 3 4 2 4 Male 2 2 2 4 2 2 2 2 Male 4 4 2 4 4 3 2 2 Male 1 4 3 2 5 1 4 3 Male 4 2 2 4 4 5 5 4 Male 4 4 2 4 3 4 2 2 Male 4 5 2 4 4 3 5 4 Male 4 4 3 3 3 3 4 4 Male 4 4 3 4 4 3 4 5 Male 4 2 3 5 5 2 2 2 Male 2 2 2 3 4 4 2 2 Male 2 2 2 2 2 2 2 2 Male 4 4 3 3 4 3 3 4 Male 2 2 4 4 3 3 4 4 Male 2 2 3 5 5 2 2 4 Male 4 4 3 5 5 4 4 4 Male 4 5 3 3 3 3 2 2 Male 3 4 2 4 4 4 3 3 . 5. 3. 2. 4.Gender Q12 Q13 Q14 Q15 Q16 Q17 Q18 Q19 Female 4 4 2 4 2 4 2 2 Female 4 4 3 3 3 3 2 3 Female 2 2 2 3 4 4 2 2 Female 4 3 2 5 4 4 2 2 Female 2 4 2 4 2 2 4 5 Female 5 4 3 4 3 3 4 4 Female 4 5 2 5 3 3 3 4 Female 1 2 4 5 5 2 2 2 Female 2 4 4 3 3 4 2 2 Female 2 2 3 5 5 4 4 3 Female 5 2 4 2 4 2 4 3 Female 4 5 3 4 3 3 4 4 Female 3 3 2 2 3 3 2 3 Female 4 3 2 3 3 3 3 3 Female 4 4 2 4 5 5 5 4 Female 2 3 3 3 4 2 4 3 Female 4 4 3 4 4 4 4 4 Female 2 2 3 4 3 3 3 3 Female 3 2 3 4 5 4 3 2 Female 3. 2. 4.

3. 4. 3. 4. 2. 4. 3. 4. 4. 4. Male 4.Male 4 4 2 4 3 3 4 4 Male 4 2 4 4 3 3 4 4 Male 4 4 2 3 3 3 2 4 Male 3 2 3 4 3 2 3 4 Male 6 2 3 1 5 2 3 3 Male 3 3 2 5 5 4 3 3 Male 4 4 2 2 2 3 2 4 Male 3 4 3 4 4 4 4 3 Male 4 4 3 4 2 2 2 4 Male 2 4 5 5 5 4 4 4 Male 4 4 2 2 3 2 4 4 Male 4 4 4 3 3 3 2 2 Male 4 4 4 5 3 2 3 4 Male 2 4 2 4 4 2 4 4 Male 5 4 2 4 4 4 4 4 Male 5 4 3 2 3 3 4 4 Male 4 4 3 5 4 3 3 4 Male 4 4 2 5 5 5 3 4 Male 4 3 3 3 4 4 4 4 Male 4 4 4 4 4 4 4 4 Male 2 3 3 4 4 2 3 4 Male 4. 4. 4. 3. 4. 4. 4. . 4. Male 2. 3. 4. 3. 4.

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3 3.0 2 2 3.3 3.3 3.7 3.0 2.3 2 2 3.3 3.7 2 2 3 3.7 2 4 4 5.0 4.0 3.0 2 2 4 3.3 3.7 2 2 4 2.3 4 5 2 4.7 3.0 3.7 2.3 2 2 4 4.7 4 2 3.5 4.3 2.3 4.7 2.3 4 2 4 4.3 3.3 4.7 2.5 2.7 3.7 3.0 2.3 5.0 2 2 4 3.3 3.3 3 2 4 4.7 3 2 3.7 2.7 4.3 2 2 5 3.7 3.0 2.0 2.0 2 5 4.7 2.3 4 2 1.5 4.0 4.7 4.7 4.7 3.0 3.3 3.7 2.7 3.0 3.3 2.5 3.3 2.3 3.0 2.0 3.3 4.7 2.7 2 2 5 3.3 4.3 5 2 2 3.3 4.3 4.7 2.5 5.3 2.0 2 2 2.7 5. 4 4.3 3.7 2 2.3 3.0 2 2 4 3.7 4.0 2 Income Group 3-5Lakhs above 10Lakhs 7-10Lakhs 3-5Lakhs above 10Lakhs 5-7Lakhs below3 7-10Lakhs above 10Lakhs 7-10Lakhs 3-5Lakhs above 10Lakhs 7-10Lakhs 3-5Lakhs above 10Lakhs 3-5Lakhs above 10Lakhs 3-5Lakhs 5-7Lakhs above 10Lakhs 3-5Lakhs 7-10Lakhs 3-5Lakhs 3-5Lakhs 3-5Lakhs 3-5Lakhs 3-5Lakhs 7-10Lakhs 5-7Lakhs 7-10Lakhs above 10Lakhs 3-5Lakhs 5-7Lakhs 7-10Lakhs 3-5Lakhs 7-10Lakhs 3-5Lakhs 7-10Lakhs 3-5Lakhs above 10Lakhs 7-10Lakhs above 10Lakhs 3-5Lakhs 3-5Lakhs above 10Lakhs 3-5Lakhs .3 3.7 3.7 4.7 2 3 4 2.0 3.7 3.0 3.5 4.7 2 2 3.7 3.0 3.0 2 3 2.0 2.3 4.7 3.5 3.3 4.7 2.5 2.0 2.5 3.3 2.3 2.3 4.0 3.7 3.0 2.3 3.7 2.0 2 2 4.Q20 Interest Product Pricing AdvertisementInfluence Natural Incredient Antiaging 2 2 3.7 2.0 4.3 3.0 3.5 3.3 3.7 3.3 3.0 4.7 2.0 2 2 3.7 3.0 2 2 1 2.0 2.3 2.3 3.0 2.0 3.3 3.7 3.0 3.0 2.5 4.7 3.3 2.3 2.7 2 4 3.7 4.0 3.0 3.0 1.5 4.7 2.3 2.7 3.7 2.3 4.0 3.7 3.3 2.3 3.3 3.3 2.5 3.7 2.0 3 2 4.0 3.3 3.5 4.3 3.7 4 2 3 3.0 3.0 3.0 3.7 4.7 3.0 4.3 4.7 3.3 3.0 2.3 5.7 3.0 2.3 2 2 4.3 4.3 2 2 5 4.7 3.7 2 3 3 3.5 3.3 4.7 2.0 3.0 3.3 3 2 3.7 2.7 3.7 2.0 3.7 5 5 4 5.7 2.3 3.3 3.3 2.3 3.0 3.3 3.7 2.0 4.7 3.7 2.3 2.5 3.3 4.3 4.7 2.0 2.3 3. 4 3.7 1.7 2.3 3.7 2.0 2 4 3.0 3.3 4.5 3.0 3.3 2 2 3.3 4 4 4 3.0 2 3 3.5 4.7 3.0 2.7 4.7 4.0 2 2 2.3 2 4 4.7 1.0 2.7 2 4 4.3 4.3 2.0 3.7 4 4 4 2.7 3.0 3.3 2.5 3.0 5 2 3.7 4.5 3.7 3.7 3.0 3.5 4.7 3.0 3.7 2.0 3.0 3.7 2 2 4 3.7 4.0 3.7 2 2 4 3.

0 3.0 3.0 3.7 3.0 3.0 3.0 4.0 3.7 2.7 2.3 2 3.7 2.7 4.7 3.0 4.7 3.0 4 3 4.3 2.7 2 2 3 3.3 2 2 3.3 3.5 3. 3 3.7 4.7 3.0 4 2 3 3.0 3.3 2.7 4.5 3.7 3.3 3.7 3.7 3.7 4.2 4 4.0 2 3 3. 3.0 3.7 2.7 2.3 2.3 2.0 3.0 2.7 2.0 3.3 4.0 3.0 3.3 3.5 3.5 3.3 2.7 3.0 4.7 3.0 3.0 3.3 2 2 3 3.0 3.3 3.3 2.7 3.0 4.3 2.0 3.3 3.0 2.3 2 2 3 3.5 3.3 4.7 3.3 3.3 2. 3.5 4.3 2 3 3.0 3.3 3.0 4.0 3.7 5 2 4 4.0 3 2 4 3.5 3. 2.3 2.3 4.0 3.0 3.0 3.0 3.7 4.7 3.0 3. 3-5Lakhs above 10Lakhs 5-7Lakhs above 10Lakhs above 10Lakhs 7-10Lakhs 3-5Lakhs 3-5Lakhs 3-5Lakhs above 10Lakhs 3-5Lakhs below3 5-7Lakhs below3 5-7Lakhs below3 3-5Lakhs 5-7Lakhs 7-10Lakhs 3-5Lakhs below3 below3 5-7Lakhs 3-5Lakhs .7 3 4 2.3 3.7 3.0 3.7 3.7 4.5 4.7 4 2 3 4.0 2.0 3.3 3.7 2 4 2 4.3 3. 4.3 3.0 4.7 4.3 3.3 5.3 4.0 3.7 2 5 4 4.3 3.0 3.3 3.0 3 4 5 3.3 3 4 2.0 3.5 3.3 3.0 2 3 3 2.7 3.3 4 4 3.7 4.7 3.3 2.0 4 2 3 3.0 2.3 4.0 4 4 4 3.

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Occupation Studying Studying Studying Permanent Employee Unemployed Studying Studying Permanent Employee Permanent Employee Permanent Employee Studying Studying Temporary Employee Permanent Employee Studying Permanent Employee Studying Permanent Employee Studying Studying Permanent Employee Temporary Employee Temporary Employee Permanent Employee Studying Permanent Employee Permanent Employee Studying Permanent Employee Studying Studying Studying Studying Permanent Employee Permanent Employee Studying Studying Studying Permanent Employee Permanent Employee Studying Studying Permanent Employee Temporary Employee Studying Studying Temporary Employee .

Studying Permanent Employee Studying Studying Studying Permanent Employee Permanent Employee Studying Permanent Employee Studying Studying Studying Studying Studying Permanent Employee Studying Permanent Employee Studying Studying Studying Studying Permanent Employee Studying Studying .

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Gender Male Male Male Male Female Male Male Male Male Female Female Female Female Male Male Female Male Male Female Male Female Female Female Male Male Male Male Female Male Female Male Male Male Male Male Male Male Male Male Male Male Male Male Female Male Male Female Q1 4 2 4 4 2 4 2 5 4 5 4 4 4 2 2 5 4 3 5 4 4 4 3 3 2 4 3 5 4 4 2 4 4 3 3 4 1 4 3 4 3 2 2 4 5 2 4 Q2 4 2 3 5 2 4 2 5 4 5 4 4 4 3 3 5 4 3 4 3 4 4 4 4 1 2 4 4 3 4 4 5 4 4 4 4 1 4 4 4 4 4 4 4 5 4 3 Q3 Q4 4 3 4 4 4 5 4 5 3 2 5 5 2 3 3 5 2 5 4 4 4 4 5 4 5 4 4 5 4 4 2 1 3 4 5 3 4 3 4 4 4 2 2 3 5 3 Q5 4 3 3 2 2 4 4 4 4 2 2 4 3 4 2 5 4 4 4 5 4 2 2 Q6 Q7 Q8 3 4 4 4 4 5 3 3 4 4 1 5 4 4 2 1 4 4 5 2 3 4 3 4 3 2 2 3 4 1 2 4 1 3 3 3 2 3 3 1 2 1 4 2 3 2 4 1 4 2 4 2 4 1 4 4 2 4 5 4 2 2 5 2 4 2 2 4 4 2 3 2 3 1 2 4 2 4 4 4 2 4 4 4 4 4 4 2 4 2 4 4 2 4 4 4 3 1 2 1 3 3 4 2 4 2 1 2 2 4 2 2 3 4 2 3 2 3 2 2 4 2 3 4 3 4 2 5 4 2 4 1 5 4 3 4 3 4 2 3 3 3 4 3 1 3 1 4 4 4 2 1 4 4 5 2 3 3 2 4 4 1 3 4 3 3 1 4 4 3 2 2 2 2 4 4 1 3 2 2 1 1 2 2 2 2 3 3 4 4 2 1 4 4 2 1 1 2 2 5 2 4 4 4 4 2 2 2 4 .

Male Male Male Female Male Male Male Female Male Female Male Female Male Male Male Male Male Male Female Male Male Male Female Male 3 4 4 5 4 4 2 4 4 4 3 3 3 2 2 4 5 2 5 3 3 3 4 3 3 3 4 4 4 4 4 4 3 5 2 4 4 4 2 4 4 3 2 3 4 4 4 3 4 3 4 4 3 5 2 3 3 5 5 3 4 4 4 4 4 4 4 3 4 4 4 3 5 3 3 3 4 2 3 5 4 2 4 2 5 2 5 4 4 3 3 3 4 3 3 3 4 4 4 2 5 3 2 2 4 4 4 4 2 4 3 4 3 4 4 2 3 4 4 2 2 4 2 4 5 4 4 1 4 3 2 4 4 2 3 3 2 2 4 2 2 2 4 2 2 2 4 4 2 2 2 5 2 4 1 2 2 1 2 3 2 4 2 2 2 4 2 2 2 2 2 2 2 2 2 5 3 5 4 4 2 1 1 3 3 4 2 4 3 4 2 4 .

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Q9 Q10 Q11 q12 Q13 4 5 4 5 2 5 4 4 4 5 4 5 4 5 3 4 4 4 5 4 4 2 4 5 2 4 4 4 5 1 5 2 1 4 4 3 4 4 4 3 3 4 4 5 4 2 4 4 4 4 2 4 2 4 4 5 4 4 4 5 4 3 4 4 2 3 3 3 2 3 2 2 2 3 1 2 3 3 4 4 2 2 2 5 4 2 3 3 2 4 4 3 2 3 2 4 3 3 4 4 4 5 4 3 2 4 2 4 2 2 2 5 2 4 4 2 1 5 5 5 2 4 4 4 4 4 2 5 4 5 4 1 4 4 5 3 5 4 4 5 4 3 4 3 4 4 1 4 3 3 3 1 3 2 5 4 4 3 3 2 3 Q14 Q15 Q16 Q17 2 2 4 4 2 5 1 2 2 3 2 2 2 4 4 3 2 2 2 1 4 4 3 2 2 2 3 4 3 3 3 2 3 5 4 5 4 5 4 5 4 3 3 5 4 4 3 4 4 4 5 3 5 3 5 4 4 4 3 2 4 4 5 3 2 5 4 5 2 4 3 5 4 3 4 4 2 4 3 3 2 4 3 3 5 3 5 4 3 4 3 4 4 3 5 4 2 5 4 4 4 4 3 5 2 2 4 4 4 4 5 4 4 4 2 4 3 4 4 4 3 4 3 4 4 2 3 4 4 2 4 2 4 5 3 2 4 2 2 4 5 4 2 4 5 2 2 1 4 2 2 4 4 3 4 4 4 3 3 3 3 4 1 4 2 2 4 5 4 4 2 4 2 3 3 3 3 1 3 4 3 3 3 2 2 4 2 3 2 2 2 2 1 3 4 5 5 3 4 4 4 3 4 2 3 5 3 1 4 3 5 5 3 4 3 3 3 3 3 3 5 3 1 3 3 2 4 3 4 3 3 3 2 3 4 4 3 3 4 4 2 4 4 3 2 3 3 4 2 4 4 5 4 3 3 2 3 3 2 4 .

4 4 4 4 5 4 4 2 3 5 5 4 4 5 5 4 3 3 4 4 3 3 4 4 4 4 5 4 4 4 4 2 2 1 2 2 3 2 2 4 2 2 3 4 1 3 2 3 4 2 2 3 5 4 4 5 4 3 4 4 4 4 4 3 4 4 3 3 3 3 4 3 4 4 2 4 4 1 4 4 2 2 5 5 4 4 4 4 3 2 4 4 3 2 4 4 4 4 4 4 4 3 4 4 4 2 4 4 4 4 3 4 2 3 3 4 2 3 2 3 3 2 5 2 4 3 4 3 2 3 2 3 3 2 3 4 3 3 3 4 3 3 2 4 4 4 5 2 3 3 5 4 4 4 4 2 5 5 3 4 4 4 3 4 4 4 2 4 2 5 5 3 3 4 3 4 4 3 4 3 4 5 4 4 5 4 4 4 5 4 3 4 2 5 4 2 3 2 2 4 2 3 4 3 3 5 4 4 4 2 4 4 4 2 .

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Q18 Q20 Q19 2 3 3 5 2 3 2 3 2 2 1 2 4 2 2 4 2 2 3 4 2 1 4 5 1 5 4 4 4 4 2 2 2 4 4 4 2 4 2 2 2 3 1 2 5 3 4 4 2 2 4 4 2 1 3 4 1 4 4 3 5 4 2 2 4 5 2 5 2 5 2 2 2 2 1 4 1 2 3 1 2 2 2 1 3 4 2 4 1 3 4 4 2 3 2 4 3 3 1 4 4 4 4 2 3 4 4 4 4 3 4 3 3 1 1 2 2 2 2 2 4 2 3 2 4 4 2 2 1 1 2 2 2 3 4 5 2 2 Income GroupOccupation Consumer Behaviour Product testing Advertisements Promotions 3-5Lakhs Studying 1.555556 3.5 1 5-7Lakhs Permanent Employee2.777778 2 3 3.5 3.555556 4.5 4 1.5 3 3.5 1 7-10Lakhs Permanent Employee1.5 above 10LakhsStudying 1.5 3 4 3-5Lakhs Permanent Employee2.5 2 3-5Lakhs Permanent Employee 2 4 4 2 above 10LakhsStudying 1.222222 1 1 1 5-7Lakhs Permanent Employee1.5 1.555556 3.5 4.5 3-5Lakhs Permanent Employee1.777778 4 3 2 7-10Lakhs Studying 1.777778 2.5 4 above 10LakhsStudying 1.777778 3.222222 4.5 2 3 7-10Lakhs Temporary Employee1.5 3-5Lakhs Studying 1.5 3 3.5 2.555556 2.5 7-10Lakhs Permanent Employee1.555556 4.5 3 3 3-5Lakhs Permanent Employee 2 3.5 4.5 3.5 3 7-10Lakhs Studying 1.5 3.888889 3 3 4 7-10Lakhs Studying 2.5 1.111111 2 4.5 4 2 .555556 2.666667 3 4 3.222222 0.5 2.333333 3 3 2 5-7Lakhs Studying 2 5 4 3.5 2 2 7-10Lakhs Permanent Employee1.333333 3 2 2.777778 5 3 2 7-10Lakhs Temporary Employee 2 4.5 3-5Lakhs Permanent Employee1.5 7-10Lakhs Studying 1.5 7-10Lakhs Studying 1.333333 2.333333 4 3 2.5 3-5Lakhs Studying 1.111111 4 4 2 5-7Lakhs Studying 2.555556 3.5 7-10Lakhs Permanent Employee1.666667 3 3 3 Studying 1.5 above 10LakhsStudying 1.5 3-5Lakhs Permanent Employee1.5 above 10LakhsStudying 1.5 3-5Lakhs Studying 2.5 4 above 10LakhsStudying 1.777778 3.5 3.5 4 4.888889 3 3.5 2.888889 2 3 3.5 3-5Lakhs Studying 0.777778 4 3 3 3-5Lakhs Permanent Employee2.5 3-5Lakhs Temporary Employee1.111111 3.5 above 10LakhsStudying 1.888889 4 3 1 above 10LakhsPermanent Employee1.5 3 2.555556 3 3 2 above 10LakhsPermanent Employee1.5 3 2.222222 3.888889 4 3 3 3-5Lakhs Studying 1.5 3 3 3-5Lakhs Permanent Employee2.666667 3 3 2 3-5Lakhs Permanent Employee1.5 1 above 10LakhsStudying 1.222222 4.5 3-5Lakhs Temporary Employee1.777778 3.777778 3.5 above 10LakhsUnemployed 1.5 4 2.333333 3 4 1.5 1.5 below3 Studying 1.888889 3.666667 3.111111 3 3 1 3-5Lakhs Studying 1.5 3.555556 4 3 3.5 4 3-5Lakhs Temporary Employee1.222222 5 4.

666667 above 10LakhsStudying 2.5 4 3.333333 7-10Lakhs Permanent Employee 2 3-5Lakhs Permanent Employee1.5 3 4 4 4.5 3 2.666667 5-7Lakhs Permanent Employee1.5 3 2 1 1.555556 above 10LakhsPermanent Employee1.222222 5-7Lakhs Studying 1.5 3.111111 below3 Studying 1.5 3 1.5 3.888889 above 10LakhsStudying 2 3-5Lakhs Studying 1.5 4 2 3 2.5 3.666667 below3 Studying 2.5 4 3 3.5 4 3.222222 above 10LakhsStudying 2.2 4 2 5 4 4 2 4 3 4 4 3 4 4 3 3 4 4 3 3 4 4 3 3 4 3 4 4 4 4 2 3 4 4 4 3 4 4 4 4 4 4 2 4 4 4 2 4 2 3 1 2 5 2 2 3 3 1 4 3 4 1 4 4 3 4 2 2 3 4 2 2 3-5Lakhs Studying 1.888889 5-7Lakhs Studying 1.5 3 2 3.5 4 2 3 .5 4 3.666667 below3 Studying 2 below3 Permanent Employee2.888889 7-10Lakhs Studying 1.5 3 3 4 2.5 2.5 4 3.5 4 3 3.888889 below3 Studying 1.5 4 4 3 3 3.111111 3-5Lakhs Permanent Employee2.5 4.5 2 2 2 3 3 2 2 2 5 2.555556 3-5Lakhs Studying 1.5 2 3.666667 3-5Lakhs Studying 1.5 3 3 4 2.5 4.777778 5-7Lakhs Studying 2.5 4 3.5 3.111111 5-7Lakhs Studying 1.666667 3 3.333333 3-5Lakhs Studying 2 3-5Lakhs Permanent Employee1.

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5 3 4.5 3.333333 2.5 2.5 3 2.666667 2 4 3 3.5 3 4 4.5 3.666667 3.5 3.5 4 4 2.333333 2 4.333333 4 2 3.5 4 3.333333 3.333333 3 3 5 3.333333 3 2.5 4 3 4 3 3.5 5 3.333333 2.5 3 3.5 4.5 3 4.5 4 3.5 4.333333 3 2 3.5 4 3.5 3.666667 2.5 4 4 2.5 2.333333 4 4.666667 3 4 3.666667 2 3 3.5 4.5 3.5 2.333333 3 3.5 4.5 2.5 4 3 4.5 3.5 1 1 1 1 4 3.5 3 3 3 4 3.5 3 3.5 3 3.666667 3 3 4 3.5 2.5 4 3.666667 3 4.666667 3 3.5 3.333333 3 4 3.5 4.5 4 2.5 3 2.666667 2.5 4 4 3.5 3.5 3 2.5 5 2.5 4.666667 3 4 2 3.5 2.333333 2 2.333333 3 4.5 3 3.333333 4 1.5 3 4 3 4 3 3.666667 2.5 3 3.5 4.5 3.666667 3.5 4.666667 4 3.5 3.5 2.5 4 4 4.333333 2.5 5 2.5 4 2.666667 3.5 3 3.5 .5 3 4 2.5 3.5 3 3.5 3 4 3 3.Consumer Traits Natural Ingredients Purchase decisions consumer satisifaction 1.5 3 3.333333 3.5 4.666667 2 3.666667 3.5 4 3 3 3.

333333 3.666667 4.333333 4 2.5 3 2.5 3.5 4.5 3 3 3.5 4.333333 3 3 3.333333 3.5 3.5 3.5 4.333333 3.5 3 3.333333 4 2.666667 2.5 3.666667 4.5 3.5 3 4 3 4 3.5 3.5 3.5 3.3 3 3 3 3 3.5 3 3.5 3 3 4 2.5 2 3 3 3.5 3 4.5 3 1 3.5 3.5 2.5 5 4 3.666667 4 4.5 3 4.5 2.333333 4 3.5 3 4.333333 3 3.5 3.5 3 3.333333 3.5 .5 3 3.5 3 3 4 2.5 3.5 3.5 3 3.666667 4 4.5 3 3.5 3.5 3.666667 4 5 3.

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