Under the surface: using social network analysis to reveal the structures of cultural festival communities

International Conference on Events (ICE2013) 3-5 July 2013 @ Bournemouth University David Jarman @dsrjarman


Image (left): 2013 Edinburgh International Festival supporters http://www.eif.co.uk/2013-supporters

Image (top right): online Edinburgh Festival Fringe venue map https://www.edfringe.com/planning-your-trip/venue-map Image (bottom right): ‘Map of Festival stakeholders’ Edinburgh Festivals Impact Study, Final Report (2011)


Image (left): Festivals Edinburgh home page http://www.festivalsedinburgh.com

Image (top right): ‘Edinburgh Festivals Innovation Lab Launch http://www.edinburghfestivals.co.uk/innovationlablaunch Image (middle right): ‘Edinburgh Festival Ideas Challenge’ http://www.beyongolia.com/portfolio-item/edinburgh-festivals-ideas-challenge/ Image (bottom right): ‘Saturday’ http://www.flickr.com/photos/54907132@N07/5707030462/


Image (left): ‘Culture Hack Scotland (DSC_7393)’ | http://www.flickr.com/photos/0olong/5706778236/ Image (centre): ‘Bedlam Theatre, Edinburgh: exterior.’ | http://www.flickr.com/photos/michaspage/7077296671/ Image (right): ‘Edinburgh International Book Festival launch party 04‘ | http://www.flickr.com/photos/woolamaloo_gazette/7762050108/


Social network analysis
Relational data… concern the contacts, ties and connections, and the group attachments and meetings that relate one agent to another and that cannot be reduced to the properties of the individual agents themselves.
(Scott, 2012:3)


Image (left): ‘graph’ | http://www.flickr.com/photos/librarianbyday/2527108942/ Image (right): ‘six degrees of Canadian Cycling‘ | http://www.flickr.com/photos/gordonr/4194608074/


‘Social media network connections among Twitter users’
Image: ‘20111214-NodeXL-Twitter-User jowyang network graph no jowyang no mutual edges’ http://www.flickr.com/photos/marc_smith/6539378885/


Connection and contagion Shared workplaces Joint projects Administrative processes Social circles Show information Funding opportunities Job vacancies Resources
Image: ‘Edinburgh Festival Fringe 2010 programme’ http://www.flickr.com/photos/theedinburghblog/4695929476/


Realist and nominalist networks Realist: defined by subjects themselves ‘Closest partners’ An ‘insider’ view Nominalist: defined by researcher criteria ‘Attended event X’ An ‘outsider’ view
Image: ‘Pleasance totem pole’ http://www.flickr.com/photos/pressthebigredbutton/3856798641/


Clusters, cliques and small worlds Identifying components within a network… Clusters as areas of higher density Cliques where everyone is connected to everyone Social capital links: bonding and bridging An optimal arrangement?
Image: ‘(Small-World) Networks as a new organizational paradigm’ http://www.flickr.com/photos/centralasian/8126066133/


Centrality Degree



Image: ‘Box Office in the Filmhouse during EIFF 2013’ http://www.flickr.com/photos/edfilmfest/9114170371/


Weak ties Weaker connections Links to other components of a network Weak ties as bridges Weak ties overcoming social fragmentation
Image: ‘Lanyards’ http://www.flickr.com/photos/collylogic/8314870885/


Cultural festivals and social network analysis

The application of a new framework David Jarman | @dsrjarman
Image: ‘Fringe Office - Edinburgh 1998’ http://www.flickr.com/photos/35134960@N00/67285257