The American Identity According To Social Media. (Infographics) | The United States | Social Media

AMERICANS ARE FOLLOWERS

Nearly half of all Americans are now members of at least one social network, double the proportion of just two years ago.

AMERICANS LOVE TELEVISION AND THEY LIKE OTHERS TO KNOW IT
77%
REPORTTHAT THEY USE SOCIAL MEDIA TO SHARE THEIR LOVE OF A SHOW.

OUT OF AU AMERICAN ADULTS
~ 79% USE THE INTERNET 47% USE ATlEAST ONE SOCIAL MEDIA SITE

facebook
twit:t:er
Linkecllm
~Blogger-

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65%
USE IT AS A PLATFORM TO HELP SAVE THEIR FAVORITE SHOWS.

35%
USE ITTO TRY TO INTRODUCE NEW SHDWS TO THEIR FRIENDS.

In 2008, only 26 percent of adults were on online social networks.

Ii1myspace

AMERICANS HAVE A LOT TO SAY
48% of bloggers are US-based

AMERICANS ARE INDUSTRIOUS
Just under 50% of Linkedln's 120 million users are in the United States.

AMERICANS LIKE BRANDS AMERICANS LIKE TO GIVE ADVICE
28% of U.S. adults say they give advice about purchases on social networking sites. Four out of ten Americans on social media platforms (identified as frequent users) are foliowing products. services and brands.


AMERICANS ARE NOSTALGIC
The average Facebook user has 229 friends.

AMERICANS ARE OBSESSED WITH ROYALTY
65% of all social media related to the royal wedding has come from the U.S. in the past month IApril!. The U.K. has been responsible lor just 20%.

AMERICANS ARE OBSESSED WITH CELEBRITIES
The five most followed Twitter accounts are lady Gaga, Justin Bieber, Baracl<Obama, Katy Perry and Britney Spears.

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9%
ARE COLLEGE FRIENDS

22%
ARE PEOPLE FROM HIGH SCHOOL

20%
FROM THE U.K.

* .* .*
AMERICANS ARE HYPER· SOCIAL

•*

* •

AMERICANS WANT TO BE DISTRACTED FROM REALITY
The more than 63 million active users of Farmville spend an average of 15 minutes a day pretending to run a farm. Over the course of a year, that's 5,475 minutes-the equivalent of a full-time job for over two weeks!

AMERICANS LOVE VIDEO GAMES
Video games are the second most heavily-used internet activity. accounting lor 10% of all U.S. internet time.

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AMERICANS LOVE ROUTINE
Of the more than 149 million Americans actively USing Facebook, 70% 01 these active users in the U.S. log on to the social network daily. Tagged comes in 2nd with the average user logging in every other day.

Social media now reaches the majority of Americans 12+, with 52% having a profile on one or more social networks.

AMERICANS ARE CONNECTED
Six out of seven American homes have broadband internet access.

AMERICANS ARE HIGHLY INFLUENCED BY OTHERS
The purchasing decisions of 38 million 13 to 80·year·olds in the U.S. are now influenced in various ways by social media-up 14% in just six months.

9 OUT Of 10 AMERICANS ARE ONLINE.

70%
OF THESE ACTIVE USERS IN THE U.S. LOO ONTO THE SOCIAL NETWORK DAILY

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