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Context Memo

My chosen genre is a Business pitch presentation to a board of investors or Venture Capitalists. Pitches are used to persuade investors and venture capitalists to invest in a business idea or a start up. Pitches like this are meant to summarize a business plan and what it entails and are normally done with a speakernormally the founder of the business. Business Pitches mainly focus on the logos or logical appeal as the speaker presents facts, figures and data that a meant to incentivize their audience and persuade them to make a decision to invest in the business. I chose this genre because of passion for entrepreneurship and also as a way to sharpen my presentations skills to prepare myself for the entrepreneurial world.

KAAN GHANA LIMITED

KAAN Ghana Ltd. Business Pitch Prepared July 2013 Prepared by: Aminu Yunusah Jr. Northeastern University 14

KAAN Ghana Limited


KAAN Ghana Ltd will be a limited liability manufacturing company, producing high quality and low cost bamboo products like toothpicks and skewers. Established and based in Accra Ghana, KAAN Ghana Ltd will be the only company in Ghana to manufacture and sell toothpicks and skewers.

KAAN Ghana Limited


KAAN Ghana is founded by two young professionals. Aminu Ben Yunusah Jr. and Nana Gyamfi. Aminu is a rising senior from Northeastern University with a Bachelor of Science in Business Administration 14 with a concentration in Finance and Marketing. Nana is a graduate from University of Ghana, Legon 13 with a Bachelor of Science inBusinessAdministration

Management Team
The initial management team consists of Aminu Ben Yunusah CEO and Nana Gyamfi as COO. Aminu heads sales and strategy for the business, in close consultation with Nana Gyamfi who manages the operations of the company and human resources (hiring and training).

What we sell
KAAN Ghana Ltd will manufacture high quality toothpicks and skewers at low costs. Toothpick is a small stick of wood , plastic , bamboo or other substance used to remove detritus from the teeth usually after a meal. Skewer is a long piece of wood or metal used for holding pieces of food, typically meat, together mainly during grilling or roasting of meats and vegetables.

What we sell

Toothpick

Skewer

What we sell
All products will be made from the same and only raw material which is bamboo. Bamboo is a grass plant with hard hollow stem. They are the largest members of the grass family and are mainly found in the tropical region. Bamboos are some of the fastest growing plants in the world and they are of economic and cultural significance as a food source, building material and a versatile raw product.

Who we Sell to
KAAN Ghana Ltd will focus on two different target segments as our customers: Wholesalers and retailers of toothpicks and skewers. In the Ghanaian market both retailers and wholesalers import different quantities of toothpicks and skewers each year. In the long run, KAAN Ghana Ltd aims at selling their products to wholesalers and retailers in some neighboring countries of Ghana. By exporting our products to other African countries, we will expand our customer base and profitability.

Mission Statement
KAAN Ghana Ltd seeks to manufacture high quality bamboo products at extremely low costs and become the foremost and leading manufacturer of bamboo products in Africa.

Competitors
When measuring head-to-head, direct competitors, KAAN Ghana Ltd has a no direct competitors currently since we will be the only company to manufacture bamboo toothpicks and skewers in Ghana. However we will still have to compete significantly with the importers and retailers of these various products. Toothpicks and skewers are imported from Asian countries such as China and Thailand which manufacture these products on a large scale and at extremely low costs.

Future Products and Services


In a year, KAAN Ghana Ltd plans to export it's products to Ghana's neighboring countries. The production capacity will be increased in order to meet the demand for exports . The management team will observe sales and demandpatternsto determine the amount of additional goods to be produced and with an additional $5,000 investment in machinery , KAAN Ghana Ltd will have the ability to double it's production capacity.

Market Needs
Our customers import mainly from Asian countries like China and Thailand. These countries produce in extremely large amounts and at very low costs and this method of production is what KAAN Ghana Ltd will adapt. We believe that by producing high quality products and selling them at lower prices than that of Asian countries, we will be able to build their customer base and in the long run be the main and sole manufacturer and supplier of bamboo products throughout the Ghanaian and West African economies.

Target Market
KAAN Ghana Ltd will focus on two different target segments: Wholesalers and retailers. In the Ghanaian market both retailers and wholesalers import different quantities of toothpicks and skewers each year . Wholesalers aredefined as businesses that sell goods ormerchandisetoretailers, industrial,commercial,institutional, or otherprofessional businessusers, or to other wholesalers and related subordinated services. In general, it is the sale ofgoodsto anyone other than a standardconsumer. Retailers arebusinessesthatsell of goods and services from individuals or businesses to the end-user.

Target Market
David Osei Male 35 years old Ghanaian Shop Owner

Meet David, a 35 year old grocery store owner in the city of Accra, Ghana. David sells a variety of groceries in his store, from Milk and eggs to rice and even some fruits and vegetables. David also sells toothpicks and skewers. David major problem with toothpicks are his suppliers. They are one of my hottest commodities. I can sell over 200 packs of toothpicks and maybe 100 packs of skewers each week. However my suppliers are unreliable and the prices of these products keep going up!

Target Market
Carl Appiah Male 48 years old Ghanaian Wholesaler

Meet Carl, processing a transaction for a customer. Carl is a 48 year old wholesaler in Tema, Accra, Ghana. Carl imports and breaks down large quantities of commodities and sells them to local retailers and shop owners, and toothpicks and skewers are amongst his commodities for sale. He imports most of his products from Asia. All my toothpicks and skewers come from China. It brings a lot of customers for me and whenever my orders come , they dont last more than a week on my shelves. However the Chinese are killing us with the prices these days , hence why I am not able to order as much as I used to. I dont even know why something as simple as a toothpick isnt manufactured and sold here in Ghana.

Market Research
Survey Results from Accra, Kumasi and Takoradi per 1000 homes : How many use toothpicks and skewers?
1000 900 800 700 600 500 400 300 200 100 0 Accra Kumasi Takoradi

Toothpick Skewer

Market Research
Survey Results from Accra, Kumasi and Takoradi per 1000 homes: How packs of toothpicks does your household purchase each month ?
600 500 400 300 200 100 0 Accra Kumasi Takoradi 1/Month 2/Month 3+/Month

Market Research
Survey Results from Accra, Kumasi and Takoradi per 1000 homes: How packs of skewers does your household purchase each month ?
450 400 350 300 250 200 150 100 50 0 Accra Kumasi Takoradi

1/Month 2/Month 3+/Month

Long Run
In the long run we are looking to export our products to Ghana's neighboringWest African countries. Countries like Cote d'Ivoire and Togo also import toothpicks and skewers from Asia. By exporting to these countries, KAAN Ghana Ltd will increase it's customer base as well as sales and profitability

Marketing Plan
Our marketing strategy is a simple one: satisfied customers are our best marketing tool. The only way we believe we can satisfy our customers is by producing high quality products at very low prices. When a customer leaves our business happy, that is an indication of a fulfilled day. Our name and products will stand on its own. We have talked with some associates who are excited about our plans and are anxious to begin working with us.

Positioning
KAAN Ghana Ltd wants to be known as a high quality and low cost bamboo toothpickandskewermanufacturingcompan y. A pioneer in the manufacturing industry in the Ghanaian and soon, West African economies. KAAN Ghana Ltd wants it's customers to know that producing high quality and affordable bamboo products is their top priority and we will stop at nothing to make sure they achieve this.

Pricing
Our Competitors Pricing : Toothpick 32pcs/ Pack GHS 2.0 Skewer 50pcs/Pack GHS 7

Our Prices Toothpick 32pcs/ Pack GHS 1.40 Skewer 50pcs/Pack GHS 4.0

By setting lower prices, wholesalers and retailers will find it more profitable to them to buy our productsratherthan importing

Promotion
Promotion will be initially spearheaded by public relations because of its low cost, and then through advertising once the company begins to increase cash flow to an acceptable figure. Up to 10% discount on total orders will be offered to clients purchasing in bulk and loyal customers. Up to 5% discount for a limited period of time in order to establish a customer base Our website will also be used to market our products and companyand will provide any promotional information or offers we have available at any given time We will use catalog pieces that will containthe description and detailed information of our company and products Fliers willbe an effective way of informing clients and potential customers about our different promotional offers

Distribution
Our customers will mostly consist of wholesalers and retailers and we will sell to them directly. Wholesalers and retailers will place their orders with us directly, either in person or over the phone. Themanagement team will also take on the roles as sales people and will be inresponsibleforpersonalselling to our clients.

SWOT Analysis
Strengths The strengths of our business include the following: Clear vision of the market need.KAAN Ghana Ltd knows what it takes to manufacture high quality bamboo products. We know the customers, we know the product, and we know how to build the service that will bring the two together. High Quality products Low manufacturing costs Inexpensive final product Only Company in Ghana to manufacture and distribute toothpicks and skewers Weaknesses As we build on our strengths, we need to also stay conscious of these areas of weakness: The introduction of new organizational practices and personnel who have not previously worked together presents a challenge to the organization. Just recently started building connections in the local market Personnel have little to no experience in management positions

SWOT Analysis
Opportunities Governmentendorsementof locally manufactured products Internet potential for selling products to other markets Strategic alliances offering sources for referrals and joint marketing activities to extend our reach

Threats Existing competition Continued price pressure due to competition

Sales Forecast

Budget

Profit & Loss Statement

Thank You!

Questions?