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The social media platform for companies & organizations

Goodbye PC Generation— Hello IM Generation
“Which method do you most often use to communicate with friends?”
50% 40% 30% 20% 10% 0% 13-17 18-24 25-34 Age Range (3/06) 35-54 55+

Email Instant Messenger

Goodbye PC Generation— Social Generation Hello IMMedia Adoption
“Which method do you most often use to communicate with friends?”

33% of youth publish blogs
Instant Messenger

41% 50% 62% 40% 20% 30%

Email of youth visit social networks daily

of youth content is published by people they know of adults are members of social network

380% 20%
10% 0%

increase of USA Today!s traffic after adding social networking components
“75% of corporate executives stated that they currently or plan to deploy Social Media Technologies & Models into their sites.” 13-17 18-24 25-34 35-54
— McKinsey Group Age Range (3/06)

55+

Shrinking Generation Gap

“Technology is empowering artists to take more control of their careers – In between productions, all talent should have their own web network.”
—Carson Daly, TV Host

“My blog on People.com allows me to share my concert tour with an even larger community of fans, which makes the trip that much more fulfilling.”
—Sheryl Crow, Rocker

“Funny or Die has grown faster than YouTube did in its first 6 months.”
—Mark Kvamme, Sequoia Capital

The Power of Socializing Content
Blogging Content & Context Social Network Connections & Contacts Social Media ➡ Increased interactivity leads to increased stickiness.

➡ User-generated content

+

=

creates more editorial opportunities, traffic and reader loyalty. in real time. cycles.

➡ Ability to react to market ➡ Increased information ➡ Transparency of readership.
Increased data-mining.

➡ Vibrant exchange of

valuable information and feedback.

GoingOn provides a robust on-demand platform that allows companies and organizations to exploit the power of Social Media and remain relevant to the new generation.

GoingOn Socializes Websites
Manage Complex UserGenerated Content Workflow Build a “Network of Networks” Integrate Best-of-Breed Web 2.0 technologies Leverage New Advertising Network Models & Services Tap into the Collective Intelligence of your Community

User-Generated Publishing Workflow

In-House Editors & Aggregators
Expert Contributors Member Participants Regular Readers Web Surfers

Less Than 5%

Over 95%

“Young readers don’t want to rely on a god-like figure from above to tell them what is important, and they certainly do not want news presented as gospel. The media world can no longer lecture, it must become a place for conversation.”
—Rupert Murdoch, Chairman, News Corporation

Multi-Tier “Network of Networks”
Network Y

➡ Flexible community
structures

Network W

➡ Central Administration ➡ Portable user Profiles ➡ Multi-modal Interaction ➡ Networks-of-Networks
“As all Communities go online, the world is exploding into millions of brand networks.”
—Steve Rubel, Edelman PR & Micro Persuasion blogger

Collect HighValue Reader Intelligence
Extensive viewer background & professional data Viewer’s friends, connections & networks Chronicle of viewer posts & comments Measure viewer online activity Target advertising

On-Demand Deployment + Best of Breed Web 2.0 Technologies
➡ On-Demand (SaaS)
Platform

➡ Point & Click

Configuration Easy Web 2.0 Feature Integration Services for Customization and Integration Model

➡ Open Network Allows ➡ Expert Professional

➡ Subscription Pricing

Target Markets
Corporation Brands: Audi, CDW, ThinkEquity, HP, Autodesk, Salesforce.com, Palm Media networks: AlwaysOn, Forbes, NBC Universal, The Monkey Trial Entertainment networks: Sony Pictures Developer Communities: MySQL, Borland Vertical Communities: Health & Fitness, Sports, Travel, Entertainment, Politics, Religion Non-Profit: Churchill Club, Special Olympics Associations: Realtors, Builders, Marketers

GoingOn’s Sources of Revenue
Hosting services monthly fee for hosting, analytics, and customer support.
Initially driven by our sales team with revenues scaling through channel partners and self-service options.

Network consulting primarily for large brands.
Channel partners with domain expertise will be signed up to target specific markets, such as professional sports and nonprofits.

Advertising online ad revenue, RSS ad revenue, podcast revenue
Sold directly from our ad sales team and from a self-service system.

Other referral revenue, premium membership for individuals (direct & sponsored), ecommerce

GoingOn’s Team
Tony Perkins, Co-founder & CEO
AlwaysOn, Founder, CEO, and Editor Red Herring, Founder, CEO, and Editor

Chris Dobbrow, President & COO
Ziff Davis Media, Senior VP of Corporate Sales, Integrated Media Solutions and Publisher of eWEEK Red Herring, President & CEO RealNames, Senior VP of Global Platform Sales

Carl Wescott, CTO
Broadband Mechanics, VP of Engineering Zoom Systems, CTO & VP of Investor Relations CPlane, VP of Engineering Project Head & Lead Architect, Schwab.com’s first launch

Bernard Moon, Co-founder & VP of Business Development
Innotive, Director of Strategic Planning & Sales iRG Limited, Director HeyAnita Korea, VP of Business Development & Marketing

GoingOn’s Advisors
Dries Buytaert
Founder of Drupal

Bruce Gellman
Former President of AudioCodes Former Vice President of Strategic Sales & Business Development at Sync Research

Bill Cleary
Founder of Cleary & Partners Co-founder of CKS Group

Marc Canter
Founder & CEO of Broadband Mechanics Founder of MacroMind

Brad Feld
Managing Director at Mobius Venture Capital

Daniel Aegerter
Board Member & Investor of GoingOn Networks Founder & Chairman of Armada Investment Former Chairman & CEO of TRADEX

GoingOn Networks Corporate Information GoingOn’s Advisors
Incorporated in August 2005. HQ in SanBruce Gellman 14 Dries Buytaert Mateo, CA with Founder of Former President of AudioCodes personnel. Drupal Former Vice President of Strategic Sales & Bill Cleary Investors include:
Tim Draper
Business Development at Sync Research Founder of Cleary & Partners Co-founder of CKS Group

Marc Canter

Founder & CEO of Broadband Mechanics Founder of MacroMind Founder & Managing Director of DFJ, a leading venture capital firm. Prior investments include Skype (sold Brad Feld to eBay for $2.6 billion), Hotmail (sold to Microsoft for $400 million), Overture (sold to Yahoo! for $1.63 Managing Director at Mobius Venture Capital billion, and Baidu (NASDAQ: BIDU).

Daniel Aegerter Daniel Aegerter of GoingOn Networks Board Member & Investor

Founder & Chairman of Armada Investment Group. Previously, Founder & CEO of TRADEX, which was Founder & Chairman of Armada Investment sold to Ariba for $5.6 billion. Group Former Chairman & CEO of TRADEX Technologies Michael Riordan Founder of Gilead Sciences (NASDAQ: GILD), a $35 billion market cap biopharmaceutical company.