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ASSIGNMENT OBJECTIVES: Upon completion of this assignment, the students are expected to: 1. Deeply understand the basic concepts of Porter's Five Generic Strategies as well as the implications of these strategies in business practice 2. Recognize the impact of external and internal environment on a company's strategy. 3. Be able to conduct the basic analyses (e.g., Competitive profile matrix, External factor evaluation matrix, SWOT matrix, etc.,) that are critical to a companys strategic decisions. INSTRUCTIONS: Individual writing assignment (20%): Briefly summarize the Porter's Five Generic Strategies and give 6 specific examples for each generic strategy. Provide a short explanation for each example to answer the question why that example is attributed a specific generic strategy. Group writing assignment (40%): Each group consisting of a maximum 6 students will select a case in the textbook (Strategic Management, Concept and Case - Fred R. David - 13th Edition) to develop a written case analysis. The group writing must follow the outline described in the section "Step in Preparing a Comprehensive Written Analysis," page 383. ASSIGNMENT FORMAT: a. b. Use double space and 12-point of Times New Roman font, one inch for every margin. The individual writing assignments length should not exceed 1500 words excluding reference and appendix.

c. d.

The group writing assignment length should not exceed 4500 words excluding reference and appendix. Always provide reference for each citation (if any). References should follow the American Psychological Association (APA) format

Notes: Assignments must be submitted by the exam day at the beginning of the exam session. Assignment must be printed. No electronic submission will be accepted. Plagiarism is not acceptable. If you are not sure what is meant by plagiarism, refer to the various websites which discuss this matter, e.g.