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Web 2.

0

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

1. Definition web 2.0 in quotes
A buzzword that collects multiple changes in the usage and understanding of the internet, made famous by Tom O’Reilly (wikipedia.com) “Web 1.0 was about commerce. Web 2.0 is people” Ross Mayfield “Web 2.0 is a state of mind. It’s a zen thing. “ Andy Budd “an emerging network-centric platform to support distributed, collaborative and cumulative creation by its users” John Hagel

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

Definition & goals
Supports social interaction Encourages user participation Enhanced user experience Open data

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

Ways towards these goals
RIA – Rich Internet Applications New software like Ajax and flash make new online applications possible google docs, video streaming SOA – Service orientated architectures Feeds, RSS, mashups Provide informations without technical frontiers Social Web – interaction with the user tagging, podcast, Wiki, blogging, Feedback
Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

Source: (2)

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

2. Web 2.0 applications A zen thing?
AltaVista vs. Google Hotmail vs. Yahoo Mail Ofoto vs. Flickr Mp3.com vs. iTunes Geocities vs. Blogger MapQuest vs. Google Maps Encarta vs. Wikipedia Netscape vs. Firefox
Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

Source: (5)

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

Features of web 2.0 applications
Infoware, not software, service not product Open data exchange – make it easy to use data outside the confines of the application, to re-use, to re-mix, across devices User-created and user-owned data (creative commons) Collective intelligence (PageRank, folksonomies, popularity) user contribution (reviews, comments), community and sense of ownership
Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

3. Critiscism of web 2.0
“None of us are as dumb as all of us.” unknown –> is there a real wisdom of crowds - wikipedia? Web 2.0 is just a marketing label for techniques existing since many years Second bubble (The Economist)

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

4. Actual developments
Facebook value stated $15 billion (1.6% sold to microsoft for $240 million) OpenSocial initiative for standards: google unites xing, myspace, … Online advertisement market believed to double in the next three years (spiegel.de) Five of ten most popular sites in English are Web 2.0 (alexa.com) Newspapers online – only free content works
Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

5. Web x.x The future
The web is changing from a document delivery system to an application platform Internet affects: Ethics, copyright, identity, aesthetics, privacy, cooperation, partnership, governance, …
Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

Sources
(1) Wikipedia.com, (2) Andy Gutman and (3) Michael Wesh on youtube.com, (4) telepolis.de, scill.de, (5) Tim O’Reilly and a lot more which are not quoted

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007