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TheImpactofIndustrySelfRegulationontheNutritional QualityofFoodsAdvertisedonTelevisiontoChildren

DaleKunkel,Ph.D. ChristopherMcKinley,M.A. PaulWright,M.A. UniversityofArizona December2009

CompliancewithCFBAIIndividualCompanyPledges

FINDING:Thereisperfectcompliance withpledgedetails.

CompliancewithCFBAIIndividualCompanyPledges

NutritionalQualityofKidsFoodAds

NutritionalQualityofKidsFoodAds
Go Eatanytime;richin nutrientsandlowin calories.

NutritionalQualityofKidsFoodAds
Go Eatanytime;richin nutrientsandlowin calories. Slow Eatsometimes, atmostseverala week;moderatein fats,salt,sugar.

NutritionalQualityofKidsFoodAds
Go Eatanytime;richin nutrientsandlowin calories. Slow Eatsometimes, atmostseverala week;moderatein fats,salt,sugar. Whoa Eatoncein awhileoronspecial occasions;highin fats,salt,sugar.

OverTimeComparisonsofNutritionalQualityinFoodAdsforIndustry, Overall

CONTEXT:Nutritionallypoor foodadspredominate.

OverTimeComparisonsofNutritionalQualityinFoodAdsforIndustry, Overall

OverTimeComparisonsofNutritionalQualityinFoodAdsforIndustry,Overall

FINDING:Nutritionallypoorfood adsstillpredominate.

OverTimeComparisonsofNutritionalQualityinFoodAdsforIndustry,Overall

NutritionalQualityofFoodAdsin10HoursofChildrensProgramming

FINDING:Healthyfoodadvertising isinvisible.

NutritionalQualityofFoodAdsin10HoursofChildrensProgramming

PercentageofFoodAdsFromPledgeandNonPledgeCompanies

FINDING:Morethan1/4offoodadsare fromnonpledgecompanies.

PercentageofFoodAdsFromPledgeandNonPledgeCompanies

Pledge

(0.5%) 31.0%

Go Slow

68.5%

Whoa

NutritionalQualityofFoodAdsAmongPledgeCompanies

NonPledge

(2.0%) 15.1%

Go Slow

82.9%

Whoa

NutritionalQualityofFoodAdsAmongNonPledgeCompanies

Pledge

NonPledge

ComparisonsofNutritionalQualityinFoodAdsForPledgeandNonPledge Companies

FINDING:Pledgecompaniesshow slightlyfewerWhoaads.

Pledge

NonPledge

ComparisonsofNutritionalQualityinFoodAdsForPledgeandNonPledge Companies

PledgeCompanyUseofLicensedCharactersbyYear

PledgeCompanyUseofLicensedCharactersbyYear

FINDING:Useoflicensedcharacters hasincreased.

PledgeCompanyUseofLicensedCharactersbyYear

CONTEXT:Uselicensedcharactersonlyto promotehealthyfoods(IOM).

PledgeCompanyUseofLicensedCharactersbyNutritionalQuality Category

FINDING:Halfofalllicensedcharacters promotefoodsinthepoorest nutritionalcategory.

PledgeCompanyUseofLicensedCharactersbyNutritionalQuality Category

TheImpactofIndustrySelfRegulationontheNutritional QualityofFoodsAdvertisedonTelevisiontoChildren
DaleKunkel,Ph.D. ChristopherMcKinley,M.A. PaulWright,M.A. UniversityofArizona December2009