Gender

Particulars No.of respondents Percentage Male 92 37 Female 158 63 Total 250 100

160 140 120 100
80

60
40

20 0
Male

Gender
63%

37% Male
Female

Male

Female

Age
Particulars No.of respondents Percentage 20-30 65 26 30-40 66 26 40-50 85 34 Above 50 34 14 Total 250 100
90 80 70 60 50 40 30 20 10 0 20-30 30-40 26% 26%

Age 34% 26% 20-30 30-40 14% 40-50 Above 50 30-40 40-50 Above 50 .

Income Category Particulars No.of respondents Percentage Lessthan 20000 63 25 20000-30000 76 30 30000-50000 73 29 Above 50000 38 16 Total 250 100 80 70 60 50 40 30 20 10 0 Lessthan 20000 20000-30000 25% .

Income Category 30% 29% 16% Lessthan 20000 20000-30000 30000-50000 Above 50000 20000-30000 30000-50000 Above 50000 .

What is your family size? Particulars No.of respondents Percentage Upto 2 11 4 3 44 18 4 123 49 Above 4 72 29 Total 250 100 140 120 100 80 60 40 20 0 Upto 2 3 4% 18% .

Family Size 49% Upto 2 29% 3 4 18% Above 4 3 4 Above 4 .

of respondents 149 0 101 250 Percentage 60 0 40 100 160 140 120 100 80 60 40 20 0 Packed What type of m 60% .What type of masala powder do you use? Particulars Packed Homemade Both Total No.

What type of masala powder do you use? 60% 40% Packed Homemade Both 0% Homemade Both .

What is your frequency of masala purchase? Particulars Weekly once Biweekly Monthly Total No.of respondents 46 72 132 250 Percentage 18 29 53 100 What is your f 140 120 100 80 60 40 20 0 Weekly once 18% .

What is your frequency of masala purchase? 53% Weekly once 29% 18% Biweekly Monthly Weekly once Biweekly Monthly .

of respondents 36 38 64 81 31 250 .Mark your importance with respect to the following factor in purchase of masala powder Particulars Not Very Important Somewhat Important Moderately Important Important Extremely Important Total Product Variety No.

factor in purchase of masala powder? Percentage 14 15 26 32 13 100 Product 90 80 70 60 50 40 30 20 10 0 Not Very Important Somewhat Important Moderately Important 14% 15% 26% .

Product Variety 32% 26% Not Very Important Somewhat Important Moderately Important 13% Important Extremely Important Moderately Important Important Extremely Important .

Mark your importance with respect to the following factor in purchase of masala powder Particulars Not Very Important Somewhat Important Moderately Important Important Extremely Important Total Quality No.of respondents 2 3 16 74 155 250 .

factor in purchase of masala powder? Percentage 1 1 6 30 62 100 Quality 160 140 120 100 80 60 40 20 0 Not Very Important Somewhat Moderately Important Important Important 1% 1% 6% 30% .

Quality 62% Not Very Important Somewhat Important 30% Moderately Important Important Extremely Important Important Extremely Important .

of respondents 7 17 37 109 80 250 .Mark your importance with respect to the following factor in purchase of masala powder Particulars Not Very Important Somewhat Important Moderately Important Important Extremely Important Total Flavour No.

factor in purchase of masala powder? Percentage 3 7 15 43 32 100 Flavour 120 100 80 60 40 20 0 Not Very Important Somewhat Moderately Important Important Important 3% 7% 15% 43% .

Flavour 43% 32% Not Very Important Somewhat Important Moderately Important Important Extremely Important Important Extremely Important .

of respondents 19 22 37 97 75 250 .Mark your importance with respect to the following factor in purchase of masala powder? Particulars Not Very Important Somewhat Important Moderately Important Important Extremely Important Total Brand Name No.

wing factor in purchase of masala powder? Percentage 7 9 15 39 30 100 ame Brand Name 100 90 80 70 60 50 40 30 20 10 0 15% 9% 7% Not Very Important Somewhat Moderately Important Important .

Brand Name
39% 30% Not Very Important Somewhat Important 15%
Moderately Important

Important Extremely Important

Moderately Important

Important

Extremely Important

Mark your importance with respect to the following factor in purchase of masala powder
Particulars Not Very Important Somewhat Important Moderately Important Important Extremely Important Total Packaging No.of respondents 7 8 41 103 91
250

factor in purchase of masala powder?
Percentage 3 3 17 41 36
100

Packaging
120 100 80 60 17% 40 20 0 Not Very Important Somewhat Moderately Important Important Important 3% 3% 41%

Packaging 41% 36% Not Very Important Somewhat Important Moderately Important Important Extremely Important Important Extremely Important .

Mark your importance with respect to the following factor in purchase of masala powder Particulars Not Very Important Somewhat Important Moderately Important Important Extremely Important Total Size No.of respondents 21 22 53 113 41 250 .

factor in purchase of masala powder? Percentage 8 9 21 45 17 100 Size 120 100 80 60 40 8% 20 0 Not Very Important Somewhat Moderately Important Important Important 9% 21% 45% .

45% Not Very Important Somewhat Important 17% Moderately Important Important Extremely Important Important Extremely Important .

of respondents 1 4 17 83 145 250 .Mark your importance with respect to the following factor in purchase of masala powder Particulars Not Very Important Somewhat Important Moderately Important Important Extremely Important Total Freshness No.

factor in purchase of masala powder? Percentage 0 2 7 33 58 100 Freshness 160 140 120 100 80 60 40 20 0 Not Very Important Somewhat Moderately Important Important Important 0% 2% 7% 32% .

Freshness 58% 32% Not Very Important Somewhat Important Moderately Important Important Extremely Important Important Extremely Important .

of respondents 6 11 41 100 92 250 .Mark your importance with respect to the following factor in purchase of masala powder Particulars Not Very Important Somewhat Important Moderately Important Important Extremely Important Total Shelf Life No.

factor in purchase of masala powder? Percentage 2 4 17 40 37 100 Shelf Life 40% 100 90 80 70 60 50 40 30 20 10 0 Not Very Important Somewhat Moderately Important Important Important 2% 4% 17% .

Shelf Life 40% 37% Not Very Important Somewhat Important Moderately Important Important Extremely Important Important Extremely Important .

What is your prefered pack size? Particulars No.of respondents Percentage 100g 73 29 200g 73 29 300g 41 17 500g 50 20 1Kg 10 4 2Kg 3 1 Other 0 0 Total 250 100 Prefered Pac 80 70 60 50 40 30 20 10 0 100g 200g 300g 500g 29% 29% 17% .

Prefered Pack 100g 20% 200g 300g 500g 1Kg 2Kg Other 4% 1% 0% Other 500g 1Kg 2Kg .

What is the deciding factor in purchase of masala powder? Particulars Price Quality Quality Total Taste Price Total Quality Taste Total No.of respondents 52 198 250 183 67 250 158 92 250 Percentage 21 79 100 73 27 100 63 37 100 What is t 250 200 150 100 50 0 Price Price .

What is the deciding factor in purchase of masala powder? 79% 73% 63% Price Quality Total Taste Price 37% Total Quality Taste 21% 27% Price Price Quality Quality Total Taste Taste Price Price Total Quality Quality Taste Taste .

Rank the following factors on your order of importance. 1 being highest an Particulars Price % Taste % Availability % Quality % Family acceptance % Freshness % Shelf Life % 1 31 12 36 14 15 6 148 59 11 5 7 3 2 2 22 9 80 32 23 9 47 19 26 10 47 19 5 No.of respondents 3 4 26 40 10 16 66 31 26 12 36 43 15 17 26 14 11 6 41 50 16 20 38 46 15 19 17 27 1 2 7 11 .on a scale of 1-7.

of respondents 5 25 10 24 10 47 19 3 1 51 21 50 20 50 6 41 17 11 5 51 20 6 2 41 16 41 16 59 7 65 26 2 1 35 14 6 2 30 12 21 8 90 20 23 36 Total 250 100 250 100 250 100 250 100 250 100 250 100 250 100 Rank the following factors on your order of importa being highest and 7 lowest? 7 6 5 4 3 2 1 0 65 41 25 40 26 22 31 36 50 2 11 35 51 6 6 3 30 41 51 14 21 41 50 50 26 47 148 24 31 66 80 47 43 36 41 23 15 100 150 .a scale of 1-7. 1 being highest and 7 lowest? No.

on a scale of 1-7. 1 being highest and 7 lowest? 90 41 50 46 41 26 148 200 59 50 27 38 47 Price Taste Availability Quality Family acceptance 17 5 11 72 250 300 Freshness Shelf Life .g factors on your order of importance.

of respondents 28 38 86 58 40 250 Percentage 11 15 35 23 16 100 Is your purch 90 80 70 60 50 40 30 20 10 0 Never Occasionally 11% .Is your purchase affected by previous experience? Particulars Never Occasionally Sometimes Often Regular Total No.

Is your purchase affected by previous experience? 35% 23% Never Occasionally Sometimes 15% 16% Often Regular Occasionally Sometimes Often Regular .

of respondents 250 0 250 Percentage 100 0 100 .Are you aware of the masala powder brand Eastern? Particulars Yes No Total No.

Are you aware of the masala powder brand Eastern? 100% 250 200 Yes 150 No 100 50 0% 0 Yes No .

of respondents Percentage 192 45 13 250 77 18 5 100 .How do you know about the brand Eastern? Particulars Advertisements Family and Friends Sales personnel Total No.

How do you know about the brand Eastern? 200 180 160 140 120 100 80 60 40 20 0 Advertisements Family and Friends Sales personnel 18% 5% Advertisements Family and Friends Sales personnel 77% .

of respondents Percentage 215 35 250 86 14 100 250 200 150 100 50 0 .Do you use Eastern masala powder? Particulars Yes No Total No.

Do you use Eastern masala powder? 86% Yes No 14% Yes No .

Reason for not using Eastern? Particulars High price Poor quality Poor taste Poor Flavor/Smell Less family acceptance Poor Availability Poor packaging Less popularity Total No.of respondents 1 0 6 4 19 2 3 0 35 Percentage 3 0 17 11 54 6 9 0 100 20 18 16 14 12 10 8 6 4 2 0 3% 0% .

Reason for not using Eastern? 54% High price Poor quality Poor taste Poor Flavor/Smell 17% 11% 6% 0% 9% 0% Less family acceptance Poor Availability Poor packaging Less popularity .

Do you use Eastern masala powder? Particulars Rarely Sometimes Often Usually Total No.of respondents Percentage 11 5 46 21 73 34 85 40 215 100 90 80 70 60 50 40 30 20 10 0 Rarely Sometimes 5% 21% Do you use Eastern mas .

ou use Eastern masala powder? 40% 34% Rarely Sometimes Often Usually Often Usually .

Mark your satisfaction with respect to the following factors? Particulars Price % Quality % Taste % Flavour % Smell % Packaging % Acceptance by Family % Availability % Very Dissatisfied Somewhat Dissatisfied 10 15 5 7 4 2 2 1 2 4 1 2 1 8 1 4 2 7 1 3 4 3 2 1 4 10 2 5 4 3 2 1 No.of respondents Price 120 100 80 60 40 20 0 106 45 10 15 Neither Satisfied Nor Dissatisfied Somewhat Satisfied Very Satisfied Very Dissatisfied 39 Somewhat Dissatisfied Taste 120 100 80 60 40 20 0 108 Very Dissatisfied 77 Somewhat Dissatisfied 24 2 4 Neither Satisfied Nor Dissatisfied Somewhat Satisfied Very Satisfied .

Availability 134 140 120 100 80 60 40 20 0 Very Dissatisfied Somewhat Dissatisfied Neither Satisfied Nor Dissatisfied Somewhat Satisfied Very Satisfied 69 4 3 5 .

satisfaction with respect to the following factors? No.of respondents Neither Satisfied Nor Dissatisfied 45 21 14 7 24 11 35 16 32 15 28 13 24 11 5 2 Somewhat Satisfied Very Satisfied Total 106 39 215 49 18 100 84 111 215 39 51 100 77 108 215 36 50 100 91 80 215 42 37 100 95 79 215 44 37 100 90 90 215 42 42 100 96 81 215 45 37 100 69 134 215 32 63 100 Quality Very Dissatisfied Somewhat Dissatisfied Neither Satisfied Nor Somewhat Satisfied Very Satisfied 120 100 80 60 40 20 0 111 84 Very Dissatisfied Somewhat Dissatisfied 4 2 14 Neither Satisfied Nor Dissatisfied Somewhat Satisfied Very Satisfied 100 80 60 40 20 0 Flavour Very Dissatisfied Somewhat Dissatisfied Neither Satisfied Nor 100 80 60 40 20 0 91 80 Very Dissatisfied 35 1 8 Somewhat Dissatisfied Neither Satisfied Nor Dissatisfied 90 80 70 60 50 40 30 20 10 0 Somewhat Satisfied Very Satisfied Somewhat Satisfied Very Satisfied .

Acceptance by Family Very Dissatisfied Somewhat Dissatisfied Neither Satisfied Nor Somewhat Satisfied Very Satisfied 96 100 80 60 40 20 0 81 Very Dissatisfied Somewhat Dissatisfied Neither Satisfied Nor Dissatisfied Somewhat Satisfied Very Satisfied 4 10 24 .

Smell 95 100 80 60 40 20 0 79 Very Dissatisfied Somewhat Dissatisfied Neither Satisfied Nor Dissatisfied Somewhat Satisfied Very Satisfied 32 2 7 Packaging 90 90 80 70 60 50 40 30 20 10 0 90 Very Dissatisfied 28 4 3 Somewhat Dissatisfied Neither Satisfied Nor Dissatisfied Somewhat Satisfied Very Satisfied .

.

of respondents % Flavour % Freshness 1 1 1 0 2 6 3 5 24 68 32 46 41 94 43 95 32 46 21 69 100 215 100 215 .Compare the preferance of Eastern masala powder on the following attributes with respect Particulars Quality Far below average Below average Average Above average Far above average Total 3 4 48 95 65 215 % Taste 1 2 22 44 30 99 1 3 52 89 70 215 No.

llowing attributes with respect to other brands? % 0 Package 1 2 % 1 Shelf Life 2 22 44 32 100 59 85 68 215 1 27 39 32 100 % 2 1 5 2 61 28 87 41 60 28 215 100 Comparison of Eastern masala powder 100 90 80 70 60 50 40 30 20 10 0 Far below average Below average Average .

Eastern masala powder with respect to other brands Quality Taste Flavour Freshness Package Shelf Life Average Above average Far above average .

Mark your agreement to the below statement? Particulars A Strongly Disagree Disagree Neither Agree Nor Disagree Agree Strongly Agree Total 3 29 48 83 52 215 No. of respondents B C D 2 4 4 5 16 6 32 52 40 127 91 106 49 52 59 215 215 215 E 3 8 35 106 63 215 140 120 100 80 60 40 20 0 .

Agreement to the statements 140 120 100 80 60 Agree 40 Strongly Agree 20 0 A B C No. of respondents D E Strongly Disagree Disagree Neither Agree Nor Disagree .

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