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SR NO. 1. 2. 3. 4. 5. 6. 7. 8.
TOPIC Introduction Retail mix strategies Operating procedure Goods and services offered Store format Pricing Advertising and promotion Store location
From inception shopper stop has progressed from being a single brand shop to become a fashion and lifestyle store for the family. This membership is restricted to one member organization per country/region. Noida. Durgapur and Siliguri. Delhi (4 stores). Jack Cohen of Tesco. Nagesh in honour of this achievement. Takashimaya (Japan). CMAI felicitated the „Golden Scale Trophy‟ to Mr. . Today shopper stop is a household name. Hyderabad (4 stores). Mr. Nagesh. for providing a complete shopping experience. Ghaziabad. Shoppers Stop is the only Indian member of IGDS (Intercontinental Group of Departmental stores) along with 29 other experienced retailers from all over the world. Shopper‟s Stop Ltd. by the k. Ingvar Kamprad of Ikea. Mr. Aurangabad. amongst others.05 million square feet area across 38 stores (including airport stores) in 17 cities viz. C K Tang (Singapore). Customer Care Associate & Vice Chairman. Jaipur (2 stores).S.199. Bangalore (5 stores). known for its superior quality product services and above all. Nagesh is the only Indian retailer to take a significant place alongside more than 100 stalwarts of the global retail industry. Karstadt (Germany). Being amongst India’s biggest hospitality and retail estate players. the group crossed yet another milestone with its lifestyle venture – shopper stop. with over 2. Customer Care Associate & Managing Director. Mr. Pune (2 stores). Matahari (Indonesia). Govind Shrikhande. Shanghai No.CORPORATE HISTORY Shoppers Stop is a leader in the Indian Retail Sector and one of the pioneers in setting up large format department stores chain in India. Kolkata (3 stores). 1 (China). Chennai. Shoppers Stop Ltd has a national presence. Lucknow. Amritsar. Mumbai (8 stores). which include established stores like Selfridges (England). Raheja group of companies. 3 . Giorgio Armani. Manor (Switzerland) and Lamcy Plaza (Dubai). The foundation of shopper stop was laid on October 27th. Gurgaon. Bhopal. B. Simon Marks and Israel Sieff of Marks & Spencer. which includes veterans like Sam Walton of Wal-Mart. has been recognised as an iconic retailer and was inducted into the World Retail Hall of Fame 2008.
With an immense amount of expertise and creditability. cosmetic. 1994-shopper stop launched an exclusive loyalty program titled “ the first citizen’s club and “stop” the first in house label. The company intends to bring the world’s best retail technology. 1992-offering expanding to include suiting. boys wear and ladies merchandise. jewellery. retail practices and sales to India. Shoppers’ Stop brought international standards of shopping to the Indian consumer providing them with a world class shopping experience. 4 . FuturePlans: Shoppers’ Stop aims to position itself as a global retailer. vision and values.1 position in the Indian Market in the Department Store Category. exclusive shop-in-shop counters of international brands and world-class customer service. shopper stop has became the highest benchmark for the Indian retail industry. Positioning: Shoppers’ Stop is positioned as a family store delivering a complete shopping experience defined by its mission. they are adding 4 to 5 new stores every year MILESTONES OF SHOPPER STOP 1991. Currently. kids wear.Began the modern retail revolution in India with the launch of men’s ready to wear stores at Andheri Mumbai. fragrances. Vision: To be a Global Retailer in India and Maintain No. In fact the company’s continuing expansion plans aim to help shopper stop meet the challenges of the retail industry in an even better manner than it does today. and watches making shopper stop India’s first ever departmental store. 1993-added casual. With its wide range of merchandise.
Shopper stop IPO oversubscribed overall by17. 2003-fashion stepped into the east with the launch of a store in Kolkata. 1996-shopper stop begins its journey of exciting marketing promotions and in store excitement with a first of it kids “festival of Britain “. 2000-india’s popular chain of bookstore crossword. celebrated in associated with the commercial department of the British consulate.d. 1999-retail revolution took root in north india with the launches of store in ansal plaza. 1997-shopper stop incorporated as a body corporate launched parikrama.1995-first step towards a pan-India presence. 2001-first Indian retail to adopt enterprise resource planning ERP in association with j. a festival to celebrate Indian tradition and culture. 2004-shopper stop was voted India’s most favoured retail destination of the year by image retail reward. became a part of shopper stop. Instituted customer care associate as the common designation for all employees. delhi and jaipur. Shopper stop launched it second store in Bangalore. Brand position changed from “feel the experience” to “shopping and beyond” 5 . 1998-sole retailer to be awarded the international group of departmental store IGDS membership.25 times.home need specialised store launched in bengaluru. Shopper stop launches in Chennai. 2005-homestop. Crossword became a wholly owned subsidiary of the company. Armstrong to strengthen processes.
2006-mothercare launched in india by shopper stop declared “retailer of the year” at the image fashion forum. 2009-pioneered mascot licensing through an exclusive tie-up for certain products with Vodafone for their popular brandmascot zoozoo. 2010-operations expanded to 36 stores across 15 cities. Mr. “start something new”. Felicitated the gold shield award by ICAI for excellence in financial reporting of the year 2006 in the manufacturing and trading enterprise category. 6 . Nagesh has been inducted into the “world retail hall of fame” at the world retail congress in Barcelona. 2011-recognised as the most respected company in the retail sector’ by business world. 2007-create movie merchandising history with the unveiling of the om shanti om collection. 2008-shopper stop was awarded the “emerging market retailer of the year” at the world retail congress in april 2008. The company acquired a19% stake in hypercity. Shopper stop repositioned and reinvented as a “bridge to luxury” brand with the unveiling of the new logo and tagline.
ORGANISATIONAL STRUCTURE 7 .
Nagesh Govind Shrikhande -Chairman -Director -Director -Director -Director -Director -Director -Director -Vice chairman -Managing director Audit committee Deepak Ghaisas Ravi C. Dalal Prof.Board of directors Chandru L. Raheja Prof Nitin Sanghvi Shahzaad S. Dalal -chairman -member -member -member 8 . Raheja Prof. Dalal -chairman -member -member -member Remuneration committee / compensation committee Gulu L.S. Mirchandani Ravi C. Raheja Gulu L. Nitin Sanghavi Shahzaad S. Raheja Ravi C. Mirchandani Shahzaad S. Nitin Sanghavi Deepak Ghaisas Nirvik Singh B. Raheja Neel C.
Ltd. Jalal mill compound.Finance committee Ravi C.ganpatrao kadam marg. Raheja B. Mumbai-400013 9 . Nagesh -chairman -member -member Vice president –legal and company secretary Prashant Mehta Statutory auditor M/s. Raheja B. Lower parel. Shiv sagar estate Worli.Mumbai-4000123 Internal auditor Ernst & young pvt.S. Nagesh Govind Shrikhande -chairman -member -member Shareholder investors grievance and share transfer committee Ravi C. Raheja Neel C. dr. 95.Deloitte Haskins & sells Chartered accountant 12. annie besant road Opp. S.
Citibank N. malad west Mumbai-400064 Website.shopperstops. Registered office and service office eureka tower.com 10 .A. ICICI limited. Kotak Mahindara bank limited. Soliciators Wadia ghandy & co.Bankers Axis bank limited. Bank of india. mindspace Link road. HDFC bank limited. IDBI bank limited.www. b wing 9th floor.
Mumbai (Andheri.Gomti Nagar South Bangalore .Malviya Nagar Lucknow . North Delhi-Ansal Plaza Ghaziabad . Gurgaon and Kolkata. Hyderabad.000 square feet of retail space and stocking over 250 brands of garments and accessories. Mulund). STORE LOCATION Expanding its operations to Bangalore. of non resident Indians visit the shop for cultural clothes in the international environment they are used to which means people from abroad are also interested in shopping in shopper stop. Delhi. A large no.Andheri 11 .000 customers a day. Jaipur. With a customer entry of about 50. Shoppers’ Stop is today recognised as India’s premier shopping destination.Chetpet Hyderabad .00. a national presence with over 6.TARGET CUSTOMERS Shopper stop customer falls between the age group of 16yr to 35yr the majority of them being families young and couples with a monthly household income above rs 20000 and an annual spend of rs 15000. Chennai. Their target customers are upper middle class and upper class. Shoppers’ Stop has clearly become a one stop shop for all customers.Garuda Mall Chennai .Metropolitian Mall Jaipur . Chembur. Bandra. Kandivli. Pune.Bannerghatta Road Banglore .Indirapuram Gurgaon .Begumpet West Mumbai .
Mumbai . C .Kandivili Mumbai .com 12 .Malad Mumbai .Juhu Mumbai .Chembur Mumbai .Salt Lake City Corporate Address Eureka Towers.Bandra Mumbai . Plot No 504. Link Road.Forum Mall Kolkata .Wing.Camp East Kolkata . 9th Floor. Malad (W) Mumbai .Mulund Pune .shoppersstop.Shivaji Nagar Pune .400 064 Tel: 022-2880 0808 / 28809898 Site: www.
MOTHER CARE and early learning centre – it has exclusive arrangements to open mother care and ELC shop-in-shop in India.C. CROSS WORD It is the leather in the lifestyle book store category with a unique product mix of books. Sports. ESTEE LAUDER GROUP OF COMPANIES – it has entered into a non exclusive retail agreement with world cosmetic major Estee launder to open stores for international brands like M. and was one of the pioneers of the large format stores in india. HYPER CITY– a premium shopping destination for Foods. CD-ROMs. Home Entertainment.A. Furniture. music. stationery and toys. Estee launders and Clinique in India. Home ware. Shopper stop operates under the departmental store format.STORE FORMAT Shopper stop has progressed from being a single brand shop to a family oriented fashion and lifestyle store. décor as well as furniture store. Hi-Tech Appliances. magazine. 13 . Shoppers Stop has also introduced new formats in the market viz HOME STOP – the exclusive home furnishings. Toys & Fashion.
AIRPORT RETAILING – the company currently has 1 store each in bengaluru and Hyderabad city paid and 1 duty free at bengaluru.TIME ZONE-shopper stop believes that Indian consumers are looking for multiple option to entertain themselves and their families. 14 .
Pyjamas & Stoles Ties Innerwear Winter wear 15 .PRODUCT LINE The Product Range offered in Shopper stop has categorized itself into 4 different areas: Men Women Kids Fragrance and Home & travel 1) Men section is further sub divided into men Men apparel Men accessories Men’s Apparel is further sub divided into Shirts Trousers Jeans T-shirts & Polo’s Kurta.
Watches Sunglasses Cufflinks Socks & Footwear :2) Women section: the women section has also been classified into: Womens apparel Womens accessories Women apparel can further be sub divided into: Shirts Bottom wear Jeans Co-ordinated Set Ready to Stitch Skirts Dresses Lingerie Night wear Winter wear Likewise Women’s accessories can be sub classified into: Handbags Fashion Jewellery Watches Sunglasses Writing Instruments Socks 16 .Similarly Men’s accessories section can be sub divided into : Wallets Belts Writing Instruments.
RANGE OF MERCHANDISE The various apparel brands which Shopper Stop offers are as follows: Wills lifestyle Color plus Austin Reed Acropolis Indian Terrain Park Avenue Van Huesen Arrow Spykar Stop Wrangler Louis Phillipe Mufti Life Vettorio Fratani Mario Zegnoti Lee Zodiac Scullers Colour plus Provogue The Cosmetic Brands are: Lakme Chambor 17 .
18 .Shoppers’ Stop has also introduced its own line of clothing in the classic. value classic and value fashion segments. STOP. These are LIFE. KARROT and KASHISH that are available across different categories.
Mumbai 400064 Tel: 28809898 / 28447337 Fax: 28808877 19 . B. Nagesh Customer Care Associate. S. Link Road. Malad West.COMPANY DETAILS Name of the Organisation Shopper’s Stop Ltd. Managing Director & CEO Address: Corporate Office: Eureka Towers. 9th Floor. Head of the Organisation : Mr.
bhatia/shoppers-stop moneycontrol.wikipedia.net/jas.monsterindia.naukrihub.com/shoppersin/ http://www.org/wiki/Shopper's_Stop http://www.slideshare.REFERENCES http://company.com/india/retail/top-companies/shoppers-stop/ http://en.com/financial/shopper’s stop/ratios/ss51 20 .
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