Introduction: Whenever anyone drinks cola type beverages, had one thought in mind, will I get fat?
Is it harmful to my health? Now again we prefer Cola than to the traditional drinking beverages. Traditional beverages mean Matha, Borhani or Labang. It is because of its flavor and hygiene. In a thesis it has been proved that drinking cola types of beverages occur serious injury to the stomach and pancreas. In order to minimize the traditional drinking beverage problem a new twisting product can be introduced. It will be Deshi Matha.
In the picture the red circle shows a part of stomach which has been damaged after drowning it into the cola water.
Product Name: Deshi Matha, a new twist on Deshi traditional Matha. Product type: Drinking Beverages
Figure: Deshi Matha
Figure: Mystic Straw
o Raw products milk.5:3
o Develop 3 new techniques of drinking Deshi Matha within 1 year. and water into machine as input which is collected from the suppliers. o Labang.5 liter milk produces 1 kg curd. o General formulation is 1. o Cola type drinking beverages
SWOT analysis: Strength First traditional beverage brand Weakness High dependency on dealers Opportunity Emerging market Threats Level of acceptance by people is not reasonably certain Threat from popular substitute
low cost and easy production process
High dependency on milk suppliers
Less marketing strategy of competitors Increasing health conscious people
Strong marketing plan
Short expiry date of product
Potential competition from new entrants
o Rajdhani Matha. So the proportion of milk and Matha will be 1. Strawberry. o Encourage people to drink Matha and to attract more customers based on focusing on Deshi Matha’s health benefits. Mango. o This curd produces 3 liters of Matha.
Special Features: o o o o Plastic Straw with flavor filter on the neck named mystic Straw Easy to produce Free mystic straw with Matha Initial Flavor: Chocolate. lemon. o Prince Matha.
Public awareness about hygienic 4. innovative and profitable. Produce Matha maintaining maximum hygiene. The product will be hygiene. The marketing strategy will be to sell as many as Matha products at an affordable price through Low budget high impact marketing strategy.
. Concrete Assumptions: It can be said that the product can be profitable if the compotators keep fair competition. To gain the profit -
o o o o
The price will be 25-30% lower than traditional existing beverage. 4. Traditional compotators have less marketing campaign. 2. This occurs because of the awareness of personal health worsening due to busy lifestyle and unhealthy diet. low initial cost and easy production process than to cola Importance: According to The Daily Financial Express (nov. So many of them are trying to drink traditional beverages. So people have Increase sense of personal health care. It can also serve the patients in the demand. It will offer different flavours and innovative drinking technique. 2012) the Traditional beverage industry has a rapid growth. Price strategy 5. They have now knowledge on health through different beverage.Profitability: The product will be profitable because: 1. Less type of flavor of the compotators 3.