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London School of Commerce

MBA BUSINESS DEVELOPMENT PROJECT BRIEF


STUDENT NAME : ___________PRABHU SUNDARARAJ__________________ _____________OCTOBER 2012_________________
X

NEW BUSINESS START-UP

EXISTING BUSINESS

INTAKE (MONTH/YEAR) : LOCATION :

________________MADURAI -INDIA__________________

1. TOPIC / TITLE

____A BUSINESS DEVELOPMENT PROPOSAL TO SET UP A CAR WASH AND SERVICE STATION IN MADURAI, INDIA____

2. COMPANY (IF APPROPRIATE)

____________________KARTHIK AUTO SERVICE STATION_____________________

3. PURPOSE OF THE PROJECT


The main objective of this project is to develop a business plan to set up a car wash and service station in Madurai, India as there is increasing demand in the car wash industry in India. This proposal will explain the strategies and plans involved along with the factors like the marketing and human capital management. Also a financial plan is proposed for the 3 years ahead. This proposal will lead to establishment of the effective car wash and service business in Madurai, where there are currently a lot of scopes for the business towards this sector.

4. RESEARCH DESIGN
The research design will be carried out through the methods like the qualitative and quantitative analysis with the questionnaires and interviews with the target peoples like the car owners and the dealers.

5. PROJECT TIME PLAN (GANTT CHART FOR 12 WEEKS) PLEASE ATTACH

No. 1 2 3 4 5 6 7 8 9

Tasks
W2 RESEARCH PROPOSAL SUBMISSION AND APPROVAL EXECUTIVE SUMMARY AND INTRODUCTION BUSINESS REVIEW RESEARCH DESIGN DATA ANALYSIS AND DATA COLLECTION BUSINESS MODEL PROPOSAL BUSINESS PLAN REFERENCES AND FINALISATION SUBMISSION

Jun-13
W3 W4 W1

Jul-13
W2 W3 W4 W1

Aug-13
W2 W3 W4

Sep13
W1

6. DO YOU HAVE ACCESS TO DATA SOURCES?


Yes, the data sources to be referred will be through the mode of primary data which are from the sources based on the direct interview and also from the secondary data as well as the websites, books and the journals where the data is already present.

7. STATEMENT OF PERSONAL COMPETENCE TO ACHIEVE THIS PROJECT


The project will be achieved with the constant interaction with the industry personnel and the also through some prior knowledge in this industry sector. A lot of sources are also will be verified to provide the data and the feasible plans towards the plan.

8. RESOURCES TO BE DEPLOYED
Capital, Human and the Financial resources will be deployed towards the project.

Date of Submission: _________17-June-2013__________

Signature: ___________S.PRABHU_____________