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SLIDE 0--INTRODUCTION In recent years the term green or eco marketing have come to prominence and reflect a growing

g concern at all levels of the impact of the increased consumption on physical environment. The implications of the destruction of the forests , the appearance of holes in the ozone layer etc were widely published and created a wave concern about the destruction of our natural environment. Therefore many consumers are in favour of eco-friendly products .This has created some impact on marketing. SLIDE1-----DEFINITION Green marketing refers to the process of selling products or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced or packaged in an environmentally friendly way. SLIDE 2--DEFINITION BY AMERICAN MARKETING ASSOCIATION: Green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including Product modification, Changes to the production process, Packaging changes, as well as Modifying advertising. SLIDE3--EVOLUTION OF GREEN MARKETING Many manufacturers have recognized environmental concerns as a source of competitive advantage and have developed products with a green image. SLIDE4--SOCIAL RESPONSIBILITY POSSED BY DIFFERENT FIRMS: Mc DONALDs. LEVIS STRAUSS & CO. NOKIA TIDE SLIDE5--MACDONALDs Macdonalds have stopped packaging their hamburgers etc in polystyrene containers and now use cardboards which comes from a renewable resource and is biodegradable or recyclable. SLIDE6-- Levis Strauss & Co: Launched an eco-friendly line of apparel. In 2006, Levi Strauss & Co. formally launched products made with 100% organic cotton - some with recycled rivets, recycled external packaging, and natural dyes.

SLIDE7NOKIA Nokia announced a green marketing initiative in India. Under this campaign, the company is encouraging the mobile users to give their old, unused, broken mobiles and chargers of any make for recycling. The campaign is a unique social responsibility initiative by this market leader. SLIDE8-- TIDE COLD WATER: Tide Coldwater is a line extension of Tide that is helping it build brand equity and staying fresh in the marketplace. A Life Cycle Assessment commissioned by Procter and Gamble found that 80%-85% of the energy used to wash clothes comes from heating the water. P&G calculated that U.S. consumers could therefore save $63 per year by washing in cold water rather than warm. So, with the provision that they could persuade consumers that cold water washing was efficacious, they positioned the product as a way. SLIDE9-- MEETING GOALS OF BUSSINES FIRMS

SLIDE10--ECO LABEL Eco label is an environmental claim that appears on the packaging of a product .It is awarded to a manufacturer by an appropriate authority. ISO 14020 is a guide to the award of Eco-labels. The government of India launched an Eco-mark Scheme in 1991 to increase consumer awareness in respect of environment friendly products.The aim of the scheme is to encourage the customers to purchase those products which have less harmful environmental impact. ECO LABELLING SLIDE11--

Improvement of image and sales of products Manufacturers being more accountable to environmental impacts. Consumers awareness that their choice of product do affect the environment as some products are less damaging to environmental than others Eco labeling leads to create a good faith among the customers.

SLIDE12--OPERATON OF ECO-MARK SCHEME OF GOVERNMENT OF INDIA : OPERATON OF ECO-MARK SCHEME OF GOVERNMENT OF INDIA 3 stages led to award of eco-mark in India The Steering Committee of the MEF determines the product categories for coverage under the scheme and to formulate strategies for implementation and future developments of the scheme. The second stage is the identification of specific products to be selected and the individual criteria to be adopted by the Technical Committee of CPCB. In the third stage the Bureau of Indian Standards (BIS) is to certify the product and formulae contract with the manufacturer allowing the use of eco-mark. SLIDE13 Products to meet the relevant standards of BIS. Manufacturers to produce documentary evidence in regard to compliance of EPA.Water and Air Acts and other rules and regulations such as Prevention of Food Adulteration Act and rules made there under. The product to display the list of critical ingredients in descending order of quantity present. The packaging to display the criteria based on which the product has been labelled environment friendly. The material used for packaging to be recyclable./ reusable /biodegradable. The products to be accompanied by detailed instructions for proper use. CRITERIA FOR ECOMARK SLIDE14--STATUS FOR ECO-MARK DEVELOPMENT Products to meet the relevant standards of BIS. Manufacturers to produce documentary evidence in regard to compliance of EPA.Water and Air Acts and other rules and regulations such as Prevention of Food Adulteration Act and rules made there under. The product to display the list of critical ingredients in descending order of quantity present. The packaging to display the criteria based on which the product has been labelled environment friendly. The material used for packaging to be recyclable./ reusable /biodegradable. The products to be accompanied by detailed instructions for proper use. CRITERIA FOR ECOMARK SLIDE15Aims To create awareness among people for the need for recycling. Proper usage of resources.