THE BRAND

Located in the eclectic, art district of Mumbai - Colaba, Design Temple is the expression of a cultural dialogue that is informed by the ever changing world.

BRAND OFFERING

Design Temple aims to present the best of urban Indian design. While rooted in history, it is not dened by origin, medium, or time. Ideas, social practices, and objects are interpreted in a contemporary context to create design that enriches the modern way of life. Through its range of products, Design Temple offers a complete sensorial experience spiritual, material, intellectual and emotional. As one of Indias very rst design focused retail brand it seeks to bring democracy to design by creating thoughtfully made and priced products.

BRAND AUDIENCE

In an increasingly globalized world, where ideas and people move even more freely than before, Design Temple nds its audience in citizens of the world.

BRAND AUDIENCE

Design Temples global audience comprises of the following: Well travelled, informed, and discerning Indians on-the-go: 30% Tourists, explorers, and foreign nationals: 50% Expats with a strong afnity for all things Indian: 10% Business visitors looking to take home a piece of urban India: 5% Determined design acionados: 5%

BRAND REACH

Design Temple belongs in cities of the world that share these traits. Strike a balance between tradition and modernity Shaped by their histories but open to cultural inux Culturally, linguistically diverse with a unique assimilationist spirit Living, breathing spaces that provide a sense of being free Hubs of hybridized ideas, art forms, and knowledge Act as a collaborator asking to be shaped, and inuencing in return

BRAND REACH

Design Temples possible global footprint can be traced across world cities such as - London, Paris, Berlin, Amsterdam in Europe; New York, San Francisco, Toronto in the Americas; Sydney, Melbourne in Australia; Shanghai, Singapore, Tokyo in the Asia Pacic; and even emerging destinations such as Istanbul, Johanessberg, and Sao Paolo. Within India, Design Temple belongs in urban neighborhoods that are open to new ideas and nuture creativity; within Indian, the metros of Mumbai, Delhi, Chennai, Bangalore, and Kolkata.

THE RETAIL SPACE

Design Temple aims to create a space that allows design enthusiasts to engage freely with design and experience it closely. Envisioned as a platform for urban Indian d esign, it stocks, curate and sell products that are designed in-house and the result of collaborations with fellow designers/design houses. The agship is a seamless mix of a shop and gallery space in equal parts.

OTHER RETAIL FORMATS

The Design Temple experience can be recreated in cities of the world at the following: As a stand-alone store in a heritage space Example: Rue Saint-Honor - Paris As a shop-in-shop within a department store Example: Bergdorf Goodman New York; Tangs Singapore As a pop-up shop within a multi-brand concept store Example: Andreas Murkudis Berlin

OTHER RETAIL FORMATS

As a pop-up shop in a trendy, shopping, and art district Example: Shibuya, Ginza Tokyo; Soho, Chelsea, the Village New York As a pop-up collaboration with boutique hotels Example: The Sanderson London As a shelf-in-shop at museum and gallery shops Example: Moma New York As a pop-up or shelf-in-shop at gateways of international travel Example: Kiosk-style shops at the Sydney Airport

POSITIONING MAP
Mass Premium

Good Earth Design Temple Bombay Electric Taj Khazana

Contemporary Concept Store

Obataimu Bandit Queen Bungalow 8 Le Mill

Full Range Lifestyle Store

Niche

COMPETITIVE LANDSCAPE

Within the Indian retail landscape, the following brands share a similar vision and audience as Design Temple. Goodearth Bungalow 8 Cinnamon Bombay Electric Le Mill Bandit Queen Obataimu Everyday Project Filter

COMPETITIVE LANDSCAPE

Internationally, the following brands present a similar vision and a potential audience for Design Temple. Anthropologie Dover Street Market 10 Corso Como The Conran Shop Shanghai Tang Colette