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vendor, Yellowfin, has announced a distribution agreement with Thai commercial software and IT solution s provider, Aware. Melbourne, Victoria, Australia, August 08, 2013 -- Under the agreement, Aware Co rporation will be the exclusive distributor of Yellowfin, and its associated imp lementation and training services, throughout Thailand. Aware Senior Account Manager, Sonchai Chartbunchachai, said that partnering with Yellowfin was an easy decision because it was distinct from other BI offerings in a number of critical ways. “Aware has worked with many different BI solutions in the past, and there are thre e things that clearly set Yellowfin apart,” said Chartbunchachai. “Firstly, it’s unbe lievably user-friendly and simple to use; it’s easily scaled and integrated into e xisting solutions; and the knowledge and support provided by the Yellowfin team is second to none.” Managing Director of Aware Corporation, Steven Prussky, said “We’re constantly striv ing to deliver best-of-breed solutions that exceed the expectations of our custo mers and challenge the status quo. Yellowfin’s reputation for customer satisfactio n through product excellence was a crucial factor in our decision to partner wit h them. “They understand the demands of the modern business user – from their market leading Location Intelligence, Mobile BI, interactive visualizations and Collaborative BI capabilities. Yellowfin shares Aware s passion for customer focused solutions and we’re excited to be part of their partner network.” Speaking about the Yellowfin – Aware distribution agreement, Yellowfin CEO, Glen R abie, said that Aware’s reputation for product and customer service excellence wou ld prove pivotal in raising Yellowfin’s profile throughout Southeast Asia. “Aware’s understanding of Thailand’s business and ICT communities – combined with its re cognized ability to provide its portfolio of local and international clients wit h outstanding sales and services expertise – will enable Yellowfin to meet growing demand for consumer-oriented BI technologies throughout the region.” About Aware Corporation: Aware is a leading provider of IT and Software Solutions. Headquartered in Chian g Mai, Aware services 100’s of local and international, small-to-medium enterprise s (SME) and departments of large multi-national corporations. Aware’s 500 staff o ffer a unique blend of local and international knowledge and provide industry le ading expertise in IT product sales and services, custom software development, o utsourced software project staffing, and the development, sale and support of a variety of internally built, commercial software products. For more information, visit www.aware.co.th About Yellowfin: Yellowfin is a global Business Intelligence (BI) and analytics software vendor p assionate about making BI easy. Yellowfin is headquartered and developed in Melb ourne, Australia, offering a highly intuitive 100 percent Web-based reporting an d analytics solution. Founded in 2003 in response to the complexity and costs as sociated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit www.yellowfinbi.com For further media information, interviews, images or product demonstration, plea
se contact: Matthew Lee, Aware Corporation Marketing Director, on +66 (0) 5326 3350, +66 (0) 93 292 5341 or firstname.lastname@example.org Lachlan James, Yellowfin Communications Manager, on +61 (0)3 8617 4954, +61 (0)4 31 835 658 or email@example.com For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), Linked In (Yellowfin Business Intelligence) or email firstname.lastname@example.org to subscribe to Ye llowfin’s free e-newsletter. Contact: Lachlan James Yellowfin Level 46, 360 Elizabeth Street Melbourne 3000, Victoria, Australia +61 (0)3 8617 4954 email@example.com http://www.yellowfinbi.com/