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ADVERT Microsoft Survey Field dates: August 2 to 4, 2013 N = 1,008 Total Respondents N= 844 Internet Users N=809 Email

Users
* = below .5%

OMT-1331

1.

How often, if ever, do you use the Internet? Total (n=1,008) % Use Internet Regularly Occasionally Rarely Never Dont know (DO NOT READ) 85 65 14 6 15 1 Internet Users (n=844) % 100 77 17 7 Email Users (n=809) % 98 78 15 5 2 --

2.

How often, if ever, do you use email? Base: Use Internet Total (n=1,008) % 82 58 15 9 18 * Internet Users (n=844) % 95 68 18 9 6 Email Users (n=809) % 100 71 19 10 -

Use Email Regularly Occasionally Rarely Never Dont know (DO NOT READ) 3.

How frustrated you are with the amount of unsolicited email or spam that you receive? Would you say you are very frustrated, somewhat frustrated, not too frustrated, or not at all frustrated? Base: Email Users Total frustrated Very frustrated Somewhat frustrated Total Not frustrated Not too frustrated Not at all frustrated Dont know Email Users (n=809) % 56 26 30 43 21 22 1

ADVERT 4. .

OMT-1331

How much time do you feel you waste sorting through unsolicited email or spam in your inbox? Would you say Base: Email Users A great deal/some A great deal Some Not too much/not at all Not too much Not at all Dont know Email Users (n=809) % 44 19 26 55 37 19 1

5.

Would you say that you strongly approve, approve, disapprove, or strongly disapprove of advertisements being made to look like personal emails in your inbox? Email Users (n=809) % 8 1 7 89 39 50 4

Total approve Strongly approve Approve Total Disapprove Disapprove Strongly disapprove Dont know 6.

In general, which do you prefer, receiving advertisements in your email OR seeing advertisements in a separate screen space beside your email? Email Users (n=809) % 16 59 23 2

Receiving advertisements in your email Seeing advertisements in a separate screen space beside your email Neither Dont know

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OMT-1331

7. Do you strongly agree, agree, disagree or strongly disagree with the following statement? My inbox should be my most private place on the internet? Email Users (n=809) % 90 46 44 9 8 1 1

Total Agree Strongly Agree Agree Total Disagree Disagree Strongly Disagree Dont know (DO NOT READ) 8.

In general, do you consider your personal email inbox to be your private space where you should be able to control whether or not companies are able to send email, OR do you consider it a more public forum where you can be reached, even if you have not shared your email address? Email Users (n=809) % 87 12 1

Private space Public forum Dont know 9.

How much responsibility do you feel your email service provider has for keeping unsolicited email or spam out of your inbox, if that is your preference? Would you say. Base: Email Users A great deal/some A great deal Some Not too much/not at all Not too much Not at all Dont know Email Users (n=809) % 77 46 31 21 13 9 2