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2013 | Helping you become an expert at making the right choices.

How-To Guide

What’s Inside...
03......................................Choose a Realtor 05.................................... Choose a Jeweler 07......................... Choose the Right Dentist 09.....................Choose an Auto Body Shop 11............................ Choose a Funeral Plan 13............ Select a Primary Care Physician 15.........Choose an Assisted Living Facility 17.Choose an Ear, Nose & Throat Specialist 19........................................Choose Hospice 21................. Build a Perfect Web Presence 23........................... Choose a Lawn Tractor 25..............Choose Windows & Patio Doors 27...........Choose a Career in Cosmetology 29.......................Choose the Right Hospital 31..................................... Choose a Caterer 33............................ Choose an Audiologist 35......................Choose A Used Car Dealer 37...........................Choose an Orthodontist 39.............................................Choose Tires 41................................Choose a Pharmacy 43...................Choose a Physical Therapist 45...................................Choose a Urologist 47...................................Choose a New Car 49................................. Choose Advertising 51.............................Choose a Pet Groomer 53.......................... Find Home Health Care 55.............. Choose a Memory Care Center 57...................................... Choose a Career 59.................................Choose an OB/GYN

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ADVANCE REALTY
PARK PLACE CENTRE
108 S. Mitchell, Ste. A • Cadillac, MI advancerealty.com advancerealty@bignetnorth.net
CONVENIENT DOWNTOWN-AT-THE-PARK LOCATION

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How-to
On the other hand, choosing an agent who doesn’t keep your best interests at heart can cost you a lot of time and money -- and headaches, too. Take the time to find a real estate agent who is perfect for you and your needs. How do you select a good agent? Here are a few tips to keep in mind.

Choose a Realtor.

Whether you are buying or selling a house, working with the right real estate agent can save you time, effort, and money.
mind of working with someone who has been trained well, who has solid knowledge of the real estate business, and who is bound by a strict code of ethics. effectively, both with you and with the other party for negotiations. If you are selling your home, your agent should develop an effective marketing plan, explain it to you, and respond promptly and thoroughly to any questions or concerns you have. Marketing your home will likely involve placing advertisements such as listing your home on the Multiple Listing Service (MLS) for Realtors and conducting open houses to invite the public to view your home. Make sure you select a real estate agent you can get in touch with easily; after all, the best marketing plan in the world will need your cooperation.

Where to Start Looking

Real Estate Agent vs. Realtor

What’s the difference between a real estate agent and a Realtor? A real estate agent may or may not be a Realtor, but every Realtor is required to be a licensed real estate agent. To become a Realtor, a real estate agent has to join the National Association of Realtors (NAR); this allows him or her to attend industry meetings, get NAR newsletters, and access software and educational tools. Choosing a Realtor gives you the peace of

One of the best ways to find a good real estate agent or Realtor is through word of mouth. Ask around to see if any family, friends or coworkers recommend someone. Keep in mind that an agent who is good with buying homes may not be as good for selling home, so be sure to pick someone who is skilled at what you need. If you haven’t gathered any suggestions, try contacting local brokers. With any luck, they may be able to connect you with a real estate agent in their office. Or, search the NAR directory online. Whatever route you choose, make sure you find a legitimate agent.

More Resources

Comfort Level

When you conduct initial interviews with prospective real estate agents, pay close attention to how you feel while interacting with them. Are they genuinely concerned about your needs? That is, are they more interested in your wants and needs than in their own paycheck? Are they knowledgeable about the current housing market? Do they have the ability to negotiate a contract? Overall, how comfortable do you feel with each agent? Are you confident that the agent will work toward your benefit and help you secure a good deal? Do you trust the agent behave ethically and to fulfill his/her end of the commitment?

Communication and Planning
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To better equip yourself in buying or selling a home, do some research for yourself. Real estate magazines may contain good information and can be a great way to start the search for your next home. There are also a lot of good resources on the Internet, such as www.Realtor.com, which is associated with NAR and which contains free, useful information. You’ll find housing statistics, housing market forecasts, buying and selling tips, and more. And of course, nothing beats the power of networking -- finding people with similar or related interests, strengths, or skills who can help you in your endeavor. After you’ve selected a real estate agent and successfully bought or sold your home, make sure to keep his/her contact information on hand. You may want to refer other people to him or her, and you never know when you may need their services again.
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Look for a real estate agent who communicates
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How-to
Qualified jewelers can be found in even the smallest towns. Choosing the right one is an important decision when it’s time to buy an engagement ring, graduation gift or any kind of memento marking a special occasion. To get the best deal, weigh several options that best meet your needs and fit your budget. Knowing a little about how the jewelry business works is a valuable tool. The jeweler with the best skills should top your list. Look for one who offers attentive customer service and reasonable pricing. Many people make the mistake of basing their purchasing decision on price alone. Most of us aren’t wealthy, so other factors will guide our decision. The best jewelry professionals are skilled artisans who create beautiful and imaginative pieces with their own hands. They can also repair, clean and adjust customers’ items with ease. Jewelers and the watch repair personnel they often employ have undergone extensive training and should have a list of certifications. Additionally, jewelers attend periodic continuing-education classes to keep themselves current on issues and regulations in the industry. They often travel to jewelry shows geared to professionals that feature the newest trends and fashions. They also stay up to date on their knowledge and
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Choose a Jeweler.
Qualified jewelers can be found in even the smallest towns. Choosing the right one is an important decision when it’s time to buy.
understanding of the precious metals and gemstone markets, information they gladly share with customers. A jeweler’s technical expertise is not the only factor you should consider. You also want one who values his or her customers beyond the price of a ring or necklace. Customers who received exceptional service are likely to return for future purchases. They’ll also spread the word, recommending a good jeweler to friends and family. Jewelers who provide guarantees should also rank near the top of your list. A good guarantee is one of the fundamentals of establishing a long-term relationship with customers. The top professionals offer free repairs and unlimited service for the life of the jewelry. Many jewelry purchases represent considerable financial and sentimental investments for spouses, parents, children and others. A good jeweler recognizes the emotional bonds symbolized by a special piece of jewelry and treats his customer accordingly. Long-term relationships are built from the ground up, starting with the first purchase and continuing through the following years. Many times, a deal on jewelry seems too good to be true when you’re buying from a discount store. It usually is. The gemstones are of lower quality and the metal components are of lower purity. If the item breaks, taking it back for replacement or repair might not be possible because the seller packed up his operation and moved on. These dealers focus solely on profit. A good jeweler has a wider view. Dealing with a jeweler you know and trust can make a big difference when it is time to make a significant investment in a special ring, bracelet, necklace or watch. He or she will make an effort to provide you with the best possible price without cutting the corners on quality. If you have been doing business with the same shop for years, you can expect a high level of service and know the item is covered by a guarantee. Anyone can sell jewelry. Consider all the corner jewelry stores you see at a mall. A dedicated professional jeweler doesn’t just sell things made of precious metals and gemstones. He or she also provides a measure of affection and bolsters a customer’s selfesteem. While price is important when making a jewelry purchase, you’ll get better value for your money if you find a jeweler you can trust tomorrow and 20 years in the future. High-quality workmanship starts with the jewelry and ends with your satisfaction.

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we love

SMILES
Family Dentistry – quality care for your smile at every age!
Taking good care of your oral health is important at any age. We offer a full range of dental care services – from routine cleanings to fillings, root canals, whitening and even painless laser dentistry – to help make sure your smile stays healthy and bright through the years.

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How-to
In the past, picking a dentist posed little difficulty. Routine cleanings, X-rays and the handling of more complex dental procedures were all the duties of the local dentist or the dental office that was designated by the patient’s insurance company. These days, patients tend to conduct independent research in order to find a dentist with whom they have complete confidence, and one they believe is best able to improve their dental health in a convenient, comfortable environment. The process of selecting a dentist should include consideration of several factors. It makes sense to seek a dentist whose office is near your home or workplace and operates at times convenient to your family. Getting recommendations from loved ones and colleagues can be a great way to identify the best dentists. Dental offices often have their own websites, which include facts about the practice itself and the educational and professional backgrounds of those working there. A few things to research on a dental office’s website include the rates to be charged for various types of procedures, how appointments are handled and what kinds of specialized services are offered. You should also try to learn how much lead time is usually needed in order to make appointments for teeth cleanings and other routine procedures. It is important to find a dental office able to provide emergency services when unexpected issues arise. You can learn whether a given office offers such services by simply placing a call during business hours. Try to find a practice
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Choose the Right Dentist.
Selecting a dental professional is key in maintaining your health and appearance.
staffed by knowledgeable, personable employees. Check that he or she has earned the necessary degree from a reputable school and are current on all licensing and continuing educational requirements. Ideally, he will be familiar with the latest dental technologies and trends. Always make certain that a prospective practice accepts your dental insurance. The best dentists are known for providing state-of-the-art dental care while striving to create and maintain a healthy, beautiful smile for patients. Payment policies should be discussed in advance of any procedure, with estimates being given for all services. If dental insurance will be used, always check to be sure your chosen dentist accepts your coverage type. If not, you may need to find an alternate dentist. Discuss payment plan options ahead of time, especially for the most expensive procedures. When visiting a dentist for the first time, he or she should be professional and friendly. Every dentist should be willing to answer all questions pertaining to the individual patient’s needs and concerns. If phobias and pain are concerns, patients should make that fact known during an initial visit with a prospective dentist and determine what can be done to alleviate them. Many dentists are willing to go above and beyond to cater to patients with these specific issues. A basic oral health history should be taken

by the dentist, and possible future treatment and prevention options should be discussed. A good dentist will work to make his or her patients comfortable and should have a pleasant personality. First impressions mean a lot when choosing a dentist. If the dentist, hygienists or office staff create an atmosphere that is anything less than professional or competent, a new dentist should be sought. The best dentists offer friendly, happy dental experiences. They place a high priority on the preferences and concerns of their patients and offer exceptional, cutting-edge dental services. Teeth are extremely important to overall health and appearance and should be entrusted only to the very best dentists. Finding a good dentist is akin to finding a true friend within the dental industry who consistently makes it their goal to improve the beauty and health of their patients’ smiles.
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A Dimple, A Dent, or A Frame All Bent?

WE CAN FIX IT!

• Computerized Paint Matching • Foreign & Domestic Collision Repair • We Work With All Insurances • Free Computerized Estimates

Body & Fender Repairing
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Body Shop 231-775-5621

8866 East Boon Rd., Cadillac

Mon.-Fri. 8 am-5:30 pm, Sat. by appointment
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How-to

Choose an Auto Body Shop.
It is a necessity to have a trustworthy mode of transportation.

Our cars, trucks, SUVs and minivans get us to work on time, back and forth to school and transport our families to and from their destinations. So it is a necessity to have a trustworthy mode of transportation. But at some point your are likely to find yourself in an accident. It is vital to choose an auto body shop that you can depend on. The shop you choose should be able to complete all manner of work, from a minor touch-up to a full-body repair. Even the smallest accident can throw your entire car, and schedule, into disarray. You’ll need an auto body shop that you can consult when you have an accident to ensure your car is repaired quickly, affordably and correctly the first time. Talk to your friends and family that live near you and ask which auto body shops they prefer. Once you have a list of names, consult the Internet for more information and customer reviews. Internet testimonials, both positive and negative, should be taken with a grain of salt.
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No business has a 100 percent satisfaction rate, no matter what they say. Someone will always be displeased. Also, keep in mind that people are more apt to leave a negative review than a positive one. If you can’t get any good recommendations from friends or family, consult the Yellow Pages or perform an Internet search. After you have created a short list of auto body shops, make some phone calls. Describe to the person who answers the phone your exact problem and pay attention to the type of response you get. If the person seems both knowledgeable and helpful, keep that shop on your short list. If the person seems rushed or uninterested, it can mean that the shop is too busy right now or just simply has poor customer service. In either case, you can eliminate that shop from your list. Once you have chosen a shop, check for plainly displayed prices, certifications and guarantees. Be aware that you most often get what you pay for when it comes to auto body work.

Low prices may be tempting, but they may also mean sub-par work, used parts and paint that is not applied properly. Ask the shop manager or owner for references before you have them work on your car. They should be more than happy to provide names of customers with whom you can speak. Also be sure to look at their work. If you notice a car with paint drips, panels that don’t line up or paints that don’t match, look elsewhere. You will not be saving money in the long run if you have to have the work redone. Make sure that the shop is able to inspect your vehicle for repairs that are not visible. Choosing a shop that can complete the entire job will save you from having to take your car to several places for a complete repair. Picking a great auto body shop is the first step in getting your car back on the road. Once you have made your selection, you should be comfortable with every aspect of the shop: customer service, price and quality of work.
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PETERSON FUNERAL HOMES, INC.
(231)775-3411
As a member of the community since 1932, Peterson Funeral Home understands the importance of caring and respect. Taking the necessary steps now to plan and fund your funeral is very important to your family’s future. In fact it is very comforting to know that your wishes are known and carried out. For professional guidance in your time of need, call or visit us today.

Ross C. Meyering, Mgr.

• 24 Hr. On Call Staff • Preplanning Arrangements • Traditional Burial • Cremation Services
The Peterson Chapel 205 E. Cass St., Cadillac, MI Ross C. Meyering, Mgr. 231-775-3411 The McBain Chapel 212 E. Maple St., McBain, MI Megan Meyering-Brinks, Mgr. 231-825-2361

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How-to
It is even more difficult because having to plan a funeral usually means that someone close to you has died. This is further complicated by the fact that most people do not have a lot of experience planning funerals and need to learn as they go. Although you are grieving, you also need to be a clear headed and objective as you can because funerals are costly, prices can vary dramatically and your emotion can sometimes cloud the decision-making process. The first order of business will be to determine if the deceased has made any pre-death funeral arrangements and whether they need to be altered due to changes in circumstances. Even if no arrangements were made, some inquiry should be made of family members to determine if the deceased made and specific wishes known. If possible, those wishes should be respected. If the deceased had any pre-arrangements with a local company, contact them. Be aware of the fact that some pre-arrangements may have been purchased years ago and no longer cover the cost of the funeral or represent the deceased current wishes. In this case, don’t be afraid to shop around to see if you can find a more suitable arrangement. If you need to find a funeral home, ask friends, family, churches and physicians for a referral. Getting a good referral is a good way to weed out funeral homes that might not have impeccable reputations. Although you may not feel like “shopping around” you may have to do just that if you do not have a referral. You can do a preliminary search on the Web, choose three or four funeral homes that seem to fit your needs and then make a visit to each one. For many people, the cost of the funeral is a
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Choose a Funeral Home.
Having to plan something as costly and monumental as a funeral can be difficult.
major concern. Ask the funeral director about the basic fees. Ask about their available services and any payment arrangements that can be made. Don’t make any decisions on the spot. Bring a notebook with you and ask lots of questions. The funeral home should patiently answer all of them. Ask for written estimates for everything. Ask about hours for viewing, in-house services versus off-site, cremation services, what is included, and the cost of extras and special requests. Be aware that the Federal Trade Commission requires that funeral homes provide customers with a pricing list. If you feel that the casket prices at your chosen funeral home are too pricey, you have the right to purchase a casket elsewhere without being subject to additional charges. Once you have decided on the funeral home and type of service, you will need to get all of the paperwork in order. You will need to fill out forms and apply for permits. You will need to obtain copies of death certificates and make the actual burial or cremation arrangements. If there are other relatives or friends involved, sit down together and compare notes. Choose the home that you feel provides what you need. Remember, to stay within your budget and do not allow yourself to be pressured into extras you do not need or can’t afford. Now that you’ve chosen a funeral home, determine who you, at the home, will be working with and arrange for regular communication with that person. Let the funeral home know if any other members of the deceased’s family are authorized to make decisions. Be very specific about the arrangements and do not be afraid to speak up if something is not being done according to your intentions.

This may seem a bit overwhelming, but remember, if you have done your research, you have chosen the best funeral home for the needs of the deceased’s family and friends. A good funeral home has the expertise to guide you through this difficult process and to ensure the funeral runs smoothly for everyone. Remember if you have any questions, do not hesitate to ask the funeral home for their advice.
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Proud to Serve YOUR Community!
Baldwin • Cadillac • Grant • McBain • White Cloud

To provide quality, integrated and comprehensive health care services that are accessible to all.
• Accepting most insurances • Offering reduced rates for those that qualify • Offer under one roof what usually has to be referred out
Dental Services Coming Soon! 520 Cobb St., Cadillac 231-775-6521 117 N. Roland St., McBain 231-825-2643 1615 Michigan Ave., Baldwin 231-745-4624 www.familyhealthcare.org

Our Mission:

Integrity • Teamwork • Service to Others • Stewardship • Excellence
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How-to
The key is to find a physician willing to enter into a cooperative relationship intended to closely monitor your health and offer innovative solutions to issues as they arise. Several critical elements should be taken into consideration when you begin searching for a new physician.

Select a Primary Care Physician.
Among the most crucial steps in ensuring you lead the healthiest lifestyle possible is to find an appropriate, qualified doctor.
network will have existing arrangements with the carrier, and using doctors outside the group can subject you to out-of-pocket expenses for amounts not covered by your policy. There are, however, some insurance carriers that do not impose restrictions on physician choice. If you have this type of coverage, you need only look to the local newspaper or online advertisements in order to identify a number of experienced prospects. sure to check with the state medical board to make sure the physician you have selected has a current license to practice. The licensing body will also be able to tell you whether the physician you have chosen is facing any pending disciplinary actions or complaints. Not every physician accepts new patients. Once you have narrowed your list of likely candidates, contact their offices to make sure that they are growing their practice by adding patients, and that they accept the type of insurance you carry. Under ideal circumstances, the first visit you make to your new doctor will involve a routine physical examination during which your new doctor will take a detailed patient history. But sometimes insurance carriers decline payment for routine physical exams.

INSURANCE

Your choice of doctors will be restricted by your health insurance carrier. It is not uncommon for insurers to maintain contracts with particular groups or professional practices, and you will not be able to venture outside the insurer’s provider network without paying extra. The role of a primary care doctor is to see to your medical needs in a global sense, as well as to provide appropriate referrals whenever you require the expertise of a specialist. The physicians in an insurer’s primary care

MEETING YOUR NEEDS

Usually, you should select a general practitioner to serve as a primary care doctor. This could be a member of a family practice or an internal medicine doctor. There are some circumstances, however, when it makes sense to select a doctor practicing within a particular specialty. For instance, a woman may feel most comfortable with a primary care physician who is an obstetrician/gynecologist (OB/GYN). Parents may prefer to have their children cared for by a pediatrician. Senior citizens may even decide to have a geriatric specialist serve as their primary care doctor.

CONVENIENCE

ASK FOR REFERRALS

Perhaps the best way to find a new doctor is through referrals from friends, family and other trusted sources. Those who have had positive experiences with their health care providers are generally eager to share their experiences. Another useful source of physician referrals may be the local chapter of the American Medical Association or other professional physicians’ organizations in your area. Before you make your final decision, be

You will want to make sure his or her office is easily accessible from either your home or your workplace. You should ensure that the physician you have chosen has admitting privileges at a hospital where you would feel comfortable in the event you need more substantial treatment. You should ask whether your chosen physician is able to perform diagnostic tests and procedures in his or her own office, or if you will instead have to visit a separate facility when you need such services. Finally, verify how long it typically takes to book an appointment. Not every one of your medical needs will require a same-day office visit, but when an emergency arises, you will want to know your new doctor has the ability to meet your needs.
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“The staff and people that live here are so friendly” ~ Cathy

“Don’t know of any other place where you can get this great level of care, no matter where you’re at in life - they are second to none.” ~ Bill

Curry House Assisted Living
“A Place To Call Home”
Veteran’s Benefits and Long Term Care Insurance Accepted
Our well trained 24 hour care staff specializes in providing care for loved ones needing assistance or with memory loss challenges. To ensure the good health, safety and comfort of each resident, we provide: * Assistance with Activities of Daily Living * Medication Management * Emergency Response Call System * Safe and Secure Memory Care Neighborhood * Specialized Diets * 3 Delicious Meals Served Daily * Daily Activities * Respite Stays and Hospice Services

Assisted Living & Memory Care
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5858 S. 47 Rd., Cadillac • (231) 876-0611 www.curryhousecadillac.com

Licensed by the State of Michigan
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How-to
At some point in the future, many people will find that living independently at home is no longer an option. When the time comes to look for an assisted living facility for yourself or a loved one, there are many things to take into consideration before making a final decision. Cost is often first on the list of factors when people are looking at facilities. Having a clear understanding of the costs involved in living in a facility is beneficial, but it’s not necessarily the most important consideration. While one facility may be all-inclusive, another may not be. Facilities may also charge separate fees for special services. A top consideration should also be the quality of care and record of satisfaction from current and former residents and their family members. While making a short list of facilities to visit, be sure to do an online check of the assisted living homes in your area. Many sites will have reviews from family members and residents. Personally visit any facilities that you are considering. Pay close attention to the condition of the buildings, look at the calendar of events and ask about any activities available for residents. Try to visit when you are most likely to run into residents and their family members. Early evening and weekend days are best. Talk to some of these people and get honest opinions regarding staff, amenities and accommodations. In the first stages of your planning, you may find that your facility need meet only minimal requirements. You or your loved one may need a secure environment or someone on hand in case of a fall or illness. As time goes on, however, these needs may change.
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Choose an Assisted Living Facility.
When the time comes to look for an assisted living facility for yourself or a loved one, there are many things to take into consideration before making a final decision.

Be sure that the facility you are considering can change with your needs. If mobility issues become a concern, the size and layout of the center may become important. Eventually, you may find that you need someone to administer medication, manage your various appointments, provide transportation and provide more personal levels of care. There are assisted living facilities that provide increasing levels of care as the requirements of their residents change. Other facilities meet only a specified level of care and will require that you leave the facility should your needs increase. Whether it is you or a family member that will become part of the assisted living community, it is important that your experience be a pleasant one. The move will be less stressful for all

involved if the facility most closely resembles the lifestyle to which you are accustomed. Make a list of the things in your life that are important to you. Whether it’s gardening or crafting, everyone has a hobby. Look for a facility that will let you continue on with these hobbies once you’ve moved in. If you enjoy exercise and are physically able to do so, look for a center that has a gym, exercise room or secure place to walk. If you are a social butterfly, look for a facility that allows plenty of opportunity for socializing with others. Moving into an assisted living facility doesn’t have to be stressful or unpleasant. With the proper research, you can ensure that you or your loved one will be well cared for while still being able to enjoy life.
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• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • You Don’t Have Recapture a More • • • • • • • • • • • • • • • • • • • • • • • • To Live With • • • • • • • • Youthful • • • • • • • • • • • • • • • • • • • • • • • • Sinus Pain • • • • • • • • Appearance • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Acute or chronic sinusitis can • • • • • • • • • • • • • • • • be treated safety and effectively. • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Payment Plans Available • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 231-779-6260 • www.cadillacent.com • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •••••••• •
  We specialize in sinusitis treatment through both medication and surgical techniques, from childhood through adulthood. We offer a variety of procedures to living out a younger-looking, more beautiful you. With years of experience and hundreds of satisfied clients, you can count on our doctors and staff to provide outstanding results in a comfortable, caring atmosphere. Call for an appointment today to find the treatment that is best for you. • Eyelid Surgery • Rhinoplasty • Facial Cosmetic Surgery • Botox, Restylane, and Juvéderm Dermal Fillers

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How to Guide 2013 - Cadillac News

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How-to
When you have a problem with your ear, nose or throat, it can range from annoying to downright scary. Not only are all these areas of the body complex, connected and interrelated, but they can also make a big impact on how you live – controlling everything from your sense of smell and hearing, to your ability to breathe clearly and feel balanced when walking. That’s why it’s important to pick an ear, nose and throat specialist who can do an outstanding job with the diagnosis and treatment of any ailments that are related to these specific areas of your body. If you require surgery, it’s critical that you do research and due diligence to ensure that you use the right doctor for your situation. You should find a specialist that you are comfortable with as well as being able to do the job right. Make sure the doctor you choose has plenty of years experience with diagnosing and remedying issues related to the ear, nose, and throat. It is also important that whatever doctor you choose uses the latest in technological advances to get the job done right the first time. If the new equipment requires special training or accreditation, make sure that the specialist has received the proper training in the procedures. You’ll want a doctor who offers a wide range of services, too. For example, some doctors also offer plastic surgery services that can make you look your best. With treatments like Botox, Juvederm, Restylane and other dermal fillers, you can look younger and eliminate unsightly blemishes. Other services to consider include eye lifts and
Friday, August 9, 2013 | www.cadillacnews.com

It is important to pick a specialist who can do an outstanding job with the diagnosis and treatments that are related to these specific areas of your body.
rhinoplasty to subtly refine the look of your face, the ability to remove lesions from your skin, and high-tech laser treatments that can reduce spider veins and rosacea. As you can see, a good, wide-ranging practice can do a lot more than fix your sinuses. More than anything, you want to find a doctor that has a high degree of experience with the problems that you are facing. This is the best way to ensure that you are getting the highquality healthcare that you need in order to live a healthier, happier life. When searching for the right ear, nose, and throat specialist or surgeon, remember that your friends and family members are always good sources of information and can provide in-depth recommendations on who to use and who to stay away from. The nice aspect of speaking directly with people who you know and trust is that there is an understanding that the information you are receiving is not biased. Whether it be dealing with a sinus problem or a loss of hearing, finding the right specialist is as easy as giving your best friend a call to see who they have used in the past for their ailments. And, because you will usually see a general practitioner before being referred to a specialist, ask your doctor who they recommend and why. See what your doctor thinks makes for a good specialist, because their inside knowledge of the medical industry could provide some valuable insight. As surgery can impact the ears and the nose, you want to make sure that the proper precautions are taken to ensure you’re getting the very best care. Take your time when looking for an ear, nose, and throat specialist, and you’ll be able to find the relief that you need and a doctor you can trust.

Choose an Ear, Nose and Throat Specialist.

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How to Guide 2013

17

Hospice for living.

Comfort, support and compassionate care.
It takes so much more than one person to deliver true hospice care. That’s why there is a team assigned to every person doctors, nurses, clergy, volunteers, social workers, aids all working with the family. At Mercy Homecare and Hospice, providing personalized home healthcare isn’t a business, it’s our calling. We are here to serve the community and we are focused on the Trinity Mission, to heal body, mind and spirit, and to improve the health of our communities and steward the resources entrusted to us.

7985 Mackinaw Trail, Suite 100 Cadillac • 231-779-9550
www.cadillacnews.com | Friday, August 9, 2013

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How to Guide 2013 - Cadillac News

How-to
Hospice provides care to terminally ill patients in their home, hospital or nursing home, whichever is the most appropriate setting. With an emphasis on comfort and quality of life, a team of physicians, nurses, therapists, bereavement counselors, pharmacists, personal care assistants, volunteers, social services and clergy provided clinical, spiritual and emotional care to patients and their families experiencing a life-limiting illness. Medications and medical equipment costs may be covered, based on eligibility. With all the choices out there today, you may wonder how to choose a hospice. Following are points to consider when choosing a hospice for you or your loved one:

Choose Hospice.
With an emphasis on comfort & quality of life.
hospice agency’s philosophy on pain management. Hospice affirms life and neither hastens nor postpones death. An effective hospice will provide pain management and care during the end-stage of life, with the goal of helping patients remain pain-free and as active as possible for as long as possible. Consider these and other questions you may have when choosing a hospice organization. Hospice is a very special kind of care that can offer you and your family support at a time when you need it the most. It’s important that you choose an agency that you feel comfortable with and that can offer the services you need.

• Quality of life. Hospice caregivers recognize dying as part of the normal process of living and believes the quality of life is as important as the length of life. • Services. Ask about the types of services available to you and your family. Hospice services typically include: • Medical direction of the patient’s care, provided by the patient’s personal physician and/or a physician affiliated with a hospice program. • Regular nursing visits in the home to monitor the patient’s condition, provide appropriate care and maintain comfort. • Home health aide services for the patient’s personal needs. • Chaplain services for the patient and/or loved ones if desired. • Social work and counseling services. • Bereavement counseling to help patients and their loved ones with grief and loss. Ask how long it is offered and what type of support is available. • Medical equipment (hospital beds, oxygen tanks, etc.) • Medications for symptom control and pain relief. • Volunteer support to assist loved ones. • Physical, speech and occupational therapy. • Dietary counseling.

• Experience. Ask how long has the

hospice organization been in the community and how many patients they serve.

• Availability. Are palliative (comfort) care and supportive services available 24 hours a day, seven days a week? • Continuity of Care. Is the hospice agency affiliated with a hospital to provide continuity of care should you need to be hospitalized? Does it have relationships with long-term care facilities? A good hospice will assist with longterm care placement when needed and provide hospice services while you are a resident. • Team of Care Providers. A good hospice agency will have a strong team of experienced staff as well as experienced volunteers who will all work together to provide you and your family with the best possible care. • Pain Management. Ask about the
Friday, August 9, 2013 | www.cadillacnews.com

With an emphasis on comfort and quality of life, hospice provides care to terminally ill patients in their home, hospital or nursing home. There are many factors to consider when choosing a hospice, including how experienced the hospice organization is, and what services are provided.
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How to Guide 2013

19

Get a Healthy Media Mix and stay in tune with the latest ways to reach customers!
The Cadillac News provides digital marketing services that will help your business grow both online and at your store front.

Digital Marketing services include:
• Social Media Management & Consulting • Website Design and Development
Facebook, Google + and Twitter We will post for you or help you shape the conversation yourself. Full-time professional graphic artists and custom Content Management System (CMS) programs give you a beautiful site and the ability to make changes yourself. We won’t “nickel and dime” you and you won’t have to wait for someone else to make changes or update your site. We will optimize your website for total smartphone and tablet functionality. Stay connected with customers no matter what device they are using. We will use keywords and customized content to get you higher on that coveted Google list. Yelp, Google Places, Merchant Circle, etc. We will go out and claim your listings – helping your internet reputation. We’ve recently partnered with Constant Contacts, a national email marketing platform. We use their platform and templates and apply our design eye and copywriting expertise to take the work out of your email marketing program. Reach over 4,200 visitors per day with a vibrant, interactive message. By advertising at cadillacnews.com, your information can be accessed by users 24/7/365.

• Mobile Marketing

• SEO (Search Engine Optimization)

• Reputation Management (claim your listings) • Email Marketing

• Web Advertising at cadillacnews.com

Call today to set up your FREE consultation.
Mitch Whitaker,
231-779-4156
Cell: 231-884-9357 mwhitaker@cadillacnews.com www.cndigitalsolutions.com
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CREATIVE CONCEPTS. STRATEGIC MARKETING. EFFECTIVE APPLICATIONS.
How to Guide 2013 - Cadillac News
www.cadillacnews.com | Friday, August 9, 2013

How-to
In the modern world, a strong digital presence is no longer a luxury for a business; it’s a necessity. With smartphones, tablets and mini laptops, most shoppers are online while on the go and using technology to make purchasing decisions more than ever before. So what does a small business have to do to stay competitive in the digital marketplace? Below are a few crucial elements and a few pitfalls to avoid in order to create a successful digital presence.

Build a Effective Web Presence.
both web and mobile sites are controlled by a single content management system.

A few things every business should do to have an effective digital presence.
Facebook, Twitter, Pinterest, Instagram and all the other social media sites that seem to pop up everyday have taken a strong foothold in the world of digital marketing. With more than 1 billion people, Facebook leads the way and has quickly become a staple in the digital marketing mix. However, having a social media presence can be time consuming and costly if not done properly. On the surface, Facebook is very easy to use and provides a lot of analytics to determine impact. However, the simplicity of use can lull you into a false sense of success because Facebook is actually rather difficult to use correctly—that is, if you don’t understand how Facebook actually works. To learn more about how to make Facebook ( or other social media sites) work for your business, do some research online or consult with a social media marketing expert who can train you on the basics. There are companies that will take on the task of managing your page for you, but this can be expensive and they simply don’t know your business the way you do. If possible, find a local company that knows your market and understands your business.

Get Social

WARNING: If you decide to build your own site, or even if you have someone build it for you, be sure that you own the rights to the content on your site. Downloading something from the Internet and using it on your site is quite often a copyright violation and could cost you thousands of dollars.

Have a website

This should come as no surprise. With the internet facing 30 years of ubiquitous use, a website has become the gold standard of digital marketing, and those without one are often passed over by potential customers simply because they didn’t show up on a Google search. There are many affordable options when choosing a company to develop your new website and several build-it-yourself options online. Whichever route you choose, be sure that the website has a content management system so you can make necessary changes without having to call the “internet guy” every time you need to make a minor change. Also, make sure the site reflects your branding. Having a website that looks nothing like your business or does not reflect the needs of your customers can work against you. To be safe, hire a digital marketing consultant to help you determine the appropriate theme, colors and design elements. There will be a cost associated with such a service, but it’s well worth it when you see business being driven by your web presence. With smartphones and tables quickly becoming the primary web-browsing tool, make sure your site is mobile friendly. Some site templates display well on mobile devices, but many do not. There are companies out there who integrate mobile sites with their web development packages, so

WARNING: Be careful of social media marketers who promise a large number of “likes” almost overnight. These are often purchased likes or come from some form of arrangement where invitations are sent out to a large email list. You may get a lot of likes, but the likelihood of someone from another country coming into your gift WARNING: If someone says they can get you shop in northern Michigan and making a purchase to the top of the list on search results, they are is pretty low and not a good measure of success. misleading you. Google’s algorithm is a closely guarded secret and to guarantee placement is just not possible.
Cadillac News -

If you just stopped reading to Google “SEO”, you probably need a little help here. SEO stands for Search Engine Optimization and is perhaps one of the most important elements of your digital presence. Building a website with out SEO is like building a storefront on a hill back in the woods with no sign by the road—your customers will never know you’re there, even if they’re looking for you. SEO works by using keywords to identify your site. How it works can be complicated and changes on a daily basis (literally three times per day on average), so it’s best to leave SEO up to the experts who get paid to keep up with latest trends. However, not all SEO operatives are created equal and, due to the complicated nature of the process, it’s easy to be fooled by industry jargon and aggressive sales techniques. Make sure you ask them to explain in laymen’s terms what they will actually be doing for you, if they understand it themselves, they should be able to explain it to you.

Have good SEO

Friday, August 9, 2013 | www.cadillacnews.com

How to Guide 2013

21

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How to Guide 2013 - Cadillac News

www.cadillacnews.com | Friday, August 9, 2013

How-to
It’s important to use the right tool for the job. And when buying a vehicle, you want to get the most reliable, high-quality one you can find to meet your needs. Buying a lawn tractor combines both: It is a tool designed to do a specific job, and it is a small moving vehicle that needs to last — which is why you have to take time and do your homework before settling on the right riding mower.

Choose a Lawn Tractor.
Take time and do your homework before settling on the right riding mower.
SPEED, MANEUVERABILITY
They’re especially useful for mowing close to homes, around playground equipment, or any place where the wide turning radius of a traditional riding mower can be a problem.

THE RIGHT FIT

Lawn tractors come in a variety of capabilities and prices, ranging from around $1,000 for a very basic riding mower to $8,000 or more for a fullyfeatured, commercial-grade model. In between, you’ll find every combination of features and durability. Start by knowing how you’ll be using the lawn tractor. You’ll want to factor in the size of your lawn, of course — bigger lawns will require a wider mowing deck — but you should also consider what, in addition to mowing, you’ll want to do with the lawn tractor. Today’s high-end lawn tractors are more like scaled-down pieces of farm equipment than traditional riding mowers. They can be fitted with all kinds of accessories, from simple baggers and trailers to powerful tillers and snowblowers. Remember, when you buy a lawn tractor, you’re not only buying the mower. You’re also buying an entire platform that can be used to do all kinds of jobs, so be aware of what accessories each brand offers, even if you don’t plan to purchase them yet. You’ll appreciate the choices later on.

Since most people don’t like spending all day mowing, it’s important to find a lawn tractor that can get the job done in the least amount of time. Larger mowing decks can cover more ground in each pass, which is a good start, but there are other features to consider, too. What kind of transmission does the lawn tractor use? How fast can it move in the top gear? How easy is it to change gears and turn in different directions? For people who want the ultimate in maneuverability, the zero-turn mower is becoming a popular option. Used for years by commercial lawn crews, and recently becoming available at affordable prices for ordinary homeowners, the zero-turn mower can turn on a dime to precisely and quickly cut lawns of all sizes.

DURABILITY

Finally, one of the most important considerations is how long you can expect the lawn tractor to last. The reputation of a brand should be something you weigh heavily when making your decision. Read online reviews and gather as much information as you can from friends and family members who prefer a particular line of lawn products. While there are lots of low-end, affordable riding mowers out there, very few of them have a good long-term reputation for durability. It’s usually a better idea, and more economical in the long run, to pick a durable, well-built model from a reputable brand than to buy the cheapest mower on the market. Look closely at the construction of your lawn tractor to see if it will meet your needs. While you may not need the extreme engineering and high price of a commercial-grade model, you should buy the most well-built model you can afford and follow the maintenance schedule closely to get the most life out of it. Finding a good dealer is a big part of this process. If you can find a knowledgeable local retailer with a long-term reputation and lots of happy customers, you’ll be well on your way to picking a product that can provide years of trouble-free lawn care.

Friday, August 9, 2013 | www.cadillacnews.com

Cadillac News -

How to Guide 2013

23

The Toughest Window on the Block
Top 10 Reasons Why Polar Seal Windows Are Better Than The Competition

1. 2. 3. 4. 5.

Where’s the beef? How ‘bout more vinyl in your vinyl window? More walls and thicker walls means less chance for cold winter winds to seep in through your windows. More chambers help insulate; even as well as foam filled frames insulate… it’s proven in test results! SuperSpacer®, the only TRUE WARM-EDGE™ Silicone foam air spacer separates inner and outer pane of glass so cold can’t transfer in quickly like metal spacers. Conducts 100 times less temperature than other “warm edge” steel spacers, reducing the chance of condensation, sweat or mold on your brand new windows. The #1 rated Low E glass in Canada is your best bet to save heating dollars. As winter gas bills soar, using the right kind of Low E becomes even more important. Our “HardCoat’ Low E has the same net heat loss as an R-19 wall because it allows more FREE solar energy in than any other Low E or Heat Mirror available. Triple Ultrasonically welded weather-stripping. 50-100% more weather-stripping than others seals out wintery drafts better. Welded fibers remain longer than woven and pile directors keep those fibers standing up straight. Black weather-stripping lasts longer and looks better years down the road by hiding dirt. Aluminum screen wire lasts longer. Sure, it’s tougher to get aluminum wire screens installed in the home without denting them (that’s why we package them separately), but once they’re installed, they won’t sag, fade and deteriorate like fiberglass screen wire.

6. 7. 8. 9. 10.

Interlocking sashes eliminate leaks. We take the time and workmanship required to make a window with sashes that interlock. Polar Seal has engineered a window that keeps out the winter winds better than windows simply relying on butting the sashes together and hoping the weather-strip will stop the air. Deep pocket sills and jambs cut wind down. 90 degree angles make it tougher for air to penetrate. However, most forget this feature at the sill. By sinking the sashes into deep pocketing jambs and sills, air’s chances of getting in to your home are slim to none. 78 different color and wood combinations. Choose from 3 main colors (white, tan or earthtone), add 4 real wood-look interior options (Light Oak, Dark Oak, Cherry or Paintable/ Stainable Simulated Oak), and 7 exterior color options (white, tan, earthtone, green, clay, terratint, bronze and gray!) Double strength glass looks and performs better. Thicker glass resists breakage better and lays flatter than single strength, reducing awkward concave reflections. Go ahead, knock on our glass and compare it to the others.

Unmatched Service: Lifetime Limited Warranty. No other vinyl window manufacturer that we know of stipulates in their warranty that they, the factory, will make house calls to service their products. Our warranty is worth much more than the paper it’s printed on; it is a contract between Polar Seal and the homeowner.

1722 N U.S. 131 (Next to Arby’s) • Cadillac 800-922-GLAS or 231-779-3960
Licensed & Insured.

DouGLASS

“Your Full Service Glass Shop”

24

How to Guide 2013 - Cadillac News

www.cadillacnews.com | Friday, August 9, 2013

How-to
They can be practical elements in your home and enhance architectural features, like a living room bay window. Windows and patio doors protect you from Mother Nature, so care must be taken in  selection.  Today, you have a myriad of choices.   Time should be set aside so you know what products fulfill your needs, tastes and budget. When considering options, you may be seeking a natural look, the ability to match your color scheme or maintenance-free features.    20 years ago, vinyl windows were unheard of in residential construction in Michigan.   Now they comprise over 50 percent of all sales and are  gaining ground.  Why are vinyl products so popular?  Vinyl is affordable and can be custom sized to your openings affordably.  They require little maintenance and vinyl does not rot, rust, warp or corrode.  The multi-chambered extruded frames provide optimal thermal efficiency during harsh winter months.  Many manufacturers offer several interior and exterior color combinations, some even offer the traditional wood look on the inside of your home, if you have your heart set on the warm tones and beauty that only wood can radiate. Windows come in many styles and functions: venting and non-venting, double hung, gliders, or casements and awnings that crank out. There are also specialty units like bays, bows, garden windows and custom shapes such as triangles and trapezoids.   Windows are the creative building blocks that let light and air pass into your home so you need to select styles that fulfill your purpose.  Some homeowners prefer to have all windows the same, while others consider the room and function in determining the style. Energy concerns have made consumers aware of the glass options available.   Years ago windows were made with single panes of glass and then storm windows were added to increase efficiency.   Technology has given us
Friday, August 9, 2013 | www.cadillacnews.com

Choose Windows & Patio Doors.
products that optimize the energy efficiency of our windows.   Low-emissivity or Low-E coatings on the glass, gas fillings in the sealed cavity between the two panes of glass and polyester films suspended between the panes are readily available.  Low-E coatings are popular in northern climates where heat loss during winter is a major concern.

Whether building or remodeling, windows and patio doors are an integral design factor in your project and a reflection of your tastes.

Choose Windows and Patio Doors

Non-conductive spacers between the panes of glass decrease radiant cold transference across the spacer channel, reducing condensation, mold growth and reducing outside noise volume.  As energy becomes more costly, technology will help increase energy conservation without hampering construction design flexibility. Window manufacturers have their products independently certified by the National Fenestration Rating Council (NFRC) against a set of standards.  Consumer can easily compare product to see if they meet energy efficiency needs. Use the U-factor rating to compare products.   The lower the U-factor, the better the glazing resists heat transfer and the higher the energy performance.    Double hungs and gliders must be loose enough to slide in the track, so they have higher air infiltration rates than casements.  Casements, however, crank out from the house so they can impede traffic flow in a walkway. Because there is so much to consider when purchasing windows, find a dealer who is able to educate you about all the aspects of the products.   Windows and patio doors are no longer ‘one size fits all’ products.   Warranty issues may need to be addressed like stress cracks and seal failures, so your window dealer must let you know how these issues will be handled.   Although price is important, the

support system that backs up the products that you purchase is just as important.  Also, most windows are manufactured per customer order so they are not warehoused in a factory waiting to be sold.  This means that you need to plan ahead and start working with a dealer of your choice so you have time to make knowledgeable decisions about the windows needed for your project. The installation of a window or patio door is just as important as the product itself.  Even the best window can be installed improperly, causing performance and operational issues.  Be sure to find an installer who is reputable and has references readily available. Condensation problems arise because air can only hold a limited amount of water vapor and cold air holds less than warm air. The moisture on the glass is an indication of the level of humidity in the home, not the quality of the window, although non-conductive spacers, Low-E glass and gas fillings may help reduce condensation.
Cadillac News -

How to Guide 2013

25

...Building Beautiful Careers

Are you creative?

Do you like working with people? Do you keep up on the latest trends & fashions?
If you answered yes to the above questions, a career in COSMETOLOGY may be for you. You’ll perform services such as cuts, styles, hair coloring, permanent waves, artificial nails, manicures, pedicures, facials, makeup & more.

The COSMETOLOGY PROGRAM consists of 1600 hours of training. Full Time: Approximately 12 months; Part Time: Approximately 18 months Careers Include: • Specializing in a specific area • Cosmetic Buyer • Platform Artistry & Stage Prep • Makeup Artist • Manufacturer’s Representative • Educator • Salon/Spa Owner or Coordinator • Stylist Classes Begin Monthly Financial Aid Available to Those Who Qualify

“All Work Performed By Supervised Senior Students” 205 N. Mitchell, Cadillac, MI

231-775-3642

T-F 8:30-3:30 • Sat. 8-3
26

www.instituteofcos.com
How to Guide 2013 - Cadillac News
www.cadillacnews.com | Friday, August 9, 2013

How-to
If you like working closely with others and helping people look their best, cosmetology might be a fun way to make a living. It’s also a serious business, though, with licensing requirements, in-depth training and a certain level of business and customer service acumen needed to be successful over time. Here are some things to look for when exploring a career in cosmetology.

Choose a Career in Cosmetology.
Cosmetology can be an enjoyable and rewarding career for the right type of person.
It’s much better to find a school that goes beyond that, teaching you how to succeed in the business world, too — providing the best services, communicating clearly with customers and working well with co-workers. The best schools will have a training environment that closely mirrors what you will expect to find in the real world, including customers that ask for the most popular hair styles you can expect to see in your first job. You should ask about career placement services and financial aid offered. Cosmetology school can sometimes be as intense and expensive as a university, but it can also represent a great investment if it results in a solid, rewarding career down the road.

A LONG-TERM PLAN

STATE REQUIREMENTS

The first thing you need to know is what kind of legal requirements you have to meet before you can work as a cosmetologist in your state. Every state has different rules and training requirements — with some being tougher and more demanding than others — so you should start with a clear understanding of what it takes to get the job. You will probably have to go through some mandatory training in a cosmetology school, then take an exam to get your license. You’ll have to prove you can do a good job for your customers and meet all the state’s requirements.

A GOOD SCHOOL

The next thing to look for is a strong training program that can not only help you meet the government requirements, but also learn the skills to be exceptionally good at your craft. Every cosmetology school is different, and the best ones will have a reputation for making their students fully ready for the job market. In other words, teaching you to meet the state requirements and get your cosmetology license is a bare minimum.

Like most careers, cosmetologists typically start in entry-level jobs and work their way up to more responsibility and better paying positions over time. While you might start out purely as an employee, the most financially successful people in the cosmetology field typically are some form of entrepreneurs — perhaps renting a seat in a popular salon or even opening their own independent business. You need to make plans not only for getting your first job, but also for where you want to be 10, 15 or 20 years into your career. If you plan on opening your own salon, for example, you’re going to have to learn a lot about marketing and sales to keep new customers coming in the door. You’ll have to learn some accounting, too, so you can understand how to record your income and expenses accurately. You don’t have to learn all these things up front, but you should have a good idea of the steps you’ll need to take in your career ladder and education to achieve your biggest goals. And it all starts with finding a career you love in the first place. If cosmetology seems like a good fit for your future, talk with a local cosmetology school to see what it would take to get started on your new career.
Cadillac News -

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Where Healing Happens Every Day
A hospital is just a building until you fill it with people. Then it transforms into an extraordinary place of commitment and care. We never forget that it’s our people–the dedicated team of individuals who bring their diverse skills to the task of healing–who make us strong. Together, we are a hospital.

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How-to
Knowing what to look for and what to ask will help you choose a facility that provides quality care and best meets your needs. Sometimes people aren’t left with the option of choosing a hospital, especially in the case of an emergency. Consider asking the following questions to help you make a well-informed decision about your health care needs.

Choose the Right Hospital.
Selecting quality health care services for you, a relative or friend requires special thought and attention.
the hospital meet your specific medical needs? Do you have a medical condition requiring specialized attention? Your medical history and current medical condition may affect the type of hospital you choose. • Do you know the hospital’s success record in carrying out the specific medical procedure you need? What is the training of the doctor who will perform the procedure? Ask how often the particular procedure is done. • Does the hospital explain the patient’s rights and responsibilities? Ask to see a copy of the hospital’s patient rights and responsibilities information. • Do you know who is responsible for maintaining your personal care plan? How are the caregivers kept informed about your specific care needs? Can you or your family be kept up-to-date on your medical care? • Does the hospital have social workers? Ask what services the social workers provide. Social workers usually help patients and their families find emotional, social, clinical, physical and financial support services. • Will I see my doctor during my stay at the hospital? Some hospitals participate in a Hospitalist Program. A Hospitalist is an Internal Medicine physician who specializes in caring for hospitalized adult patients. Your primary care physician, and in some cases an Emergency Room physician, may refer you to a Hospitalist when you are admitted to the hospital. In other cases, you may be admitted by a specialist who will treat a specific condition, while a Hospitalist will be consulted for your general care. A Hospitalist may also evaluate you prior to surgery, so that your stay is as safe and efficient as possible.

Questions about discharge planning
• Will a discharge plan be developed for you before you leave the hospital? Ask what services are available and what your primary care doctor’s involvement will be. • Does the hospital provide you with the necessary training to continue your care in your home after you have been discharged? Ask what training is provided in changing bandages, taking medications or using medical equipment or devices. Does the hospital provide you with easy-to-understand written instructions?

General Questions
• Is the hospital accepted by your insurance, HMO or PPO plan? • Is the hospital conveniently located? Can you and your family get there easily for scheduled as well as emergency medical care? • Is the hospital accredited by a nationally recognized accrediting body, such as the Joint Commission? Joint Commission accreditation means the organization voluntarily sought accreditation and met national health and safety standards. The Joint Commission provides on-site surveys to review the hospital’s medical and nursing care, physical condition, life safety program, special care units, pharmaceutical services, infection control procedures and a number of other areas affecting patient care.

• Does the hospital have a written description of its services and fees? What resources does the hospital provide to help you find financial assistance if you need it? • Is the hospital clean? Visit the hospital and look around. Ask to see the waiting rooms and patient rooms.

What you should know:
• Look for an agent who is a member of the local board or association of Realtors. • An agent should explain and disclose their role and who they represent. • The agent should advise you on how to prepare your home for the market. • Be sure the professional shows enthusiasm, listens well, instills confidence, and has a personality that is complimentary to your own.
Cadillac News -

Questions about your specific needs
• Do the services and specialties provided by
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How to Guide 2013

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We Cater To You
Let us provide a tasteful menu for your special day. Offering a full selection of traditional favorites, we pride ourselves on preparing a celebration of food that exceeds your expectations.

Dawn Fresh Catering offers menus for all occasions. From weddings, company picnics and Christmas parties to graduation open houses, class reunions, and business meetings.
Dawn Fresh Catering has been recognized as the #1 caterer in the Cadillac area. Part of this distinction comes from a commitment to fresh, homemade foods and an emphasis on using our own homemade meat products.

Ebels Family Center Inc., 420 E. Prosper Rd., P.O. Box 69 • Falmouth, MI 49632 231.826.3333 • www.ebelsgeneralstore.com Bonded & Insured

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How-to
Do you want to host a successful party that is enjoyed by each and every one of your guests? When planning any special event or festive occasion, it is essential that you find the very best caterer available in your area. Experienced caterers can be of tremendous assistance as you plan a large event or festive celebration. Those who typically do not use caterers can greatly benefit from the help of a knowledgeable, cooperative professional. Such caterers are great resources regarding what types of food would work well at a given event and the quantities that would be needed. Along with creating impressive, tasty dishes, the caterer must exhibit a high sense of professionalism and commitment to their work. Investing the time required to choose an outstanding caterer can ease the duties of the host, saving you valuable time you can spend enjoying your party. Things to consider in selecting a high quality caterer:

Select the Right Caterer.
Experienced caterers can be of tremendous assistance as you plan a large event or festive celebration.
department. A positive record demonstrates their commitment to clean kitchen and food handling practices. This serves as a great indicator of a caterer’s overall quality.

Scheduling

It is important to communicate about scheduling. It can be risky to hire caterers who have packed schedules. Rather, use companies able to spend a great deal of time and effort on your party. If it seems that the caterer may have difficulty dedicating enough time to your event, you should probably hire someone else.

Sample

Be sure to sample the food before the caterer is hired. It is common for caterers to bring selections from their menu to an initial interview. Should this not be the case, it is wise to request samples prior to paying any deposits or advancing funds. There are companies that specialize in catering elaborately themed parties, and such firms can help you select the specific types of foods that would perfectly complement your celebration. There are also caterers with expertise in helping you craft a menu that is customized to your guest list. Finding a caterer that is willing to help you with the entire planning process of your meal from hors d’ouevres to dessert is something you will likely find extremely worthwhile. Your caterer will expertly guide you through the party-planning process. Since you have chosen your caterer with care, your event is certain to be a rousing success.
Cadillac News -

Event Information

Well in advance, gather all the information about your event, such as the date and time, the location, the general type of fare, the number of guests, and the budget.

References

Interview

Contact multiple catering companies prior to making a selection so that you find the one best suited to your needs. Check the phone book or online for local caterers; also ask for recommendations from friends and family. Schedule a meeting and be prepared with your questions.

It is always wise to check into a company’s reputation before making any substantial financial commitments to them. Ask the caterer’s representatives for client references that you can call in order to discuss the company’s work. In addition, online resources exist through which you can often find valuable caterer reviews from previous customers.

Record

Check the caterer’s record with the local health

Friday, August 9, 2013 | www.cadillacnews.com

How to Guide 2013

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Hearing Loss Can Make You Feel Isolated. It Doesn’t Have To Be That Way.

Approximately 28 million people in the U.S. experience hearing loss, over 50% of them are under 65.

WHY CHOOSE ASC HEARING CLINIC?
• Staffed by Doctors of Audiology with over 60 years of combined experience, we specialize in diagnosis and management of hearing and balance disorders. • Advanced testing and generous trial period allow for real world hearing aid performance and the best solutions to fit your hearing needs and budget. • Hearing aid repairs, batteries and extended warranties. • Major insurances accepted. Affordable payment plans.

Left to Right: Dr. Kelly Pendrick, Audiologist Dr. Sharon Blackburn, Audiologist/Director/Owner Dr. Amie Ruppert, Audiologist

“The Professional Choice for Hearing Healthcare and Balance Assessment”

or toll free 877-775-9398 www.aschearingclinic.com 8872 Professional Dr., Suite A, Cadillac

Call Now For An Appointment 231-775-9398

Major Insurances Accepted AFFORDABLE PAYMENT PLANS

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How-to
Most of the hearing aids in the United States are dispensed and fitted by Audiologists using the most advanced, computerized procedures and state-ofthe-art equipment to individualize their fittings. Hearing aid options are fully discussed with patients based on the results of a complete hearing aid evaluation that includes selection and verification of the devices most appropriate for the patient. Followup, care and hearing aid accessories are readily available from Audiologists dispensing hearing aids. Audiologists provide extensive hearing aid services to patients with hearing loss. In addition, Audiologists are experts with other types of assistive listening devices (ALDs) including individual and group listening systems, telecommunication devices, and personal alerting equipment. Finally, Audiologists provide education and training, which are crucial steps in ensuring that patients receive optimum benefit from amplification and communication devices. Audiologists have special training and may be found in medical centers, private practice and have passed a demanding competency examination A minimum of a masters degree program is required to practice as a certified audiologist and most master’s programs are transferring to doctoral programs. These professionals belong to several national organizations guided by a Code of Ethics requiring that Audiologists’ services must be provided in an ethical manner. The hearing-aid selection process begins with a comprehensive hearing test. If you are a candidate for hearing aids your Audiologist will discuss this with you at the conclusion of the hearing test. The Audiologist may suggest seeing a physician to obtain medical clearance for purchasing hearing aids, due to possible medical/surgical intervention. If you agree to the recommendation of purchasing hearing aids, the Audiologist will typically schedule a HearingAid evaluation. At this visit, the Audiologist will discuss the available styles and technologies that are most appropriate for you. Also at this visit the Audiologist will take impressions of your ear canal, explain the policies and procedures regarding how the instruments are dispensed, and inform you of the cost of the hearing aids. Usually, it requires a couple of weeks for the hearing aids to arrive. At the Hearing-Aid Fitting, you will wear the hearing aids for the first time to be sure they are comfortable and that whistling is not present. It is also during this visit that

Choose an Audiologist.
your Audiologist will take additional measures to verify that the hearing aids are providing optimum amplification. To accomplish this, many Audiologists use real-ear measures to verify the performance of hearing aids. This procedure allows the Audiologist to assure you that the hearing aids are optimized for your hearing loss. Finally, your Audiologist will counsel you extensively on the use and care of the hearing aids and review the warranty. You should ask your Audiologist about the benefits from aural (re) habilitation services such as speechreading, auditory training, assistive listening devices, communication strategies and counseling to supplement benefit received from amplification. Finally, you will be scheduled to return to your Audiologist to determine if you need to have the hearing aids adjusted. volume. Some of these hearing aids also include more than one microphone for enhanced understanding of speech noise. Digital Signal Processing (DSP) with Programability: This is the most current level of technology available. Hearing aids with DSP are capable of providing millions of calculations per second on the signal(s) received at the microphone before they are amplified and sent to the listener. Some of these hearing aids allow the Audiologist to “divide” the frequency response into numerous bands for significant flexibility in shaping the response of the hearing aids to more closely match the individual needs of the patient. Some of these hearing aids include more than one microphone to further enhance the understanding of speech in noise. One of the advantages of these hearing aids is the capability to reduce or eliminate feedback or “whistling.”

Audiologists provide extensive hearing aid services to patients with hearing loss.

How To Purchase Hearing-Aids

Hearing-Aid Selection & Fitting

Hearing-Aid Signal Processing Hearing aids can be divided into three major technologies. At the time of the hearing aid evaluation, your Audiologist will guide you through the numerous options available to determine which of the following general technologies would be most appropriate for you. Conventional with analog signal processing: These are the most basic hearing aids. They typically provide “linear” signal processing where soft, average and loud sounds are amplified equally. With these hearing aids, patients often turn up the volume control for loud sounds. These devices usually require the Audiologist to send the hearing aids to the manufacturer whenever changes are necessary. These instruments are a good choice for patients where finances are a major consideration. Programmable with analog signal processing: These are analog instruments with digital programming that allow the Audiologist to change the parameters of the hearing aids via a computer. This might be necessary to compensate for changes in hearing or sound quality. Most of these hearing aids provide “nonlinear” signal processing, where they amplify softer sounds more and loud sounds less. Because this signal processing automatically adjusts volume, many of these hearing aids have several memories “stored” in the hearing aids that are available for improved understanding in different listening situations. A remote control may be necessary to access these memories or change the

5 Points for Hearing...
1. Admit that you have a permanent hearing problem. “Honesty is the first chapter in the book of wisdom.” Thomas Jefferson 2. Be aware that it may take a while for the brain to adjust to a hearing aid, so you can’t always determine right away if you will like it. 3. Bring appropriate expectations: Hearing aids may help you cope more effectively in communication, but they will not restore normal hearing. 4. Be aware that hearing aids do not work well in all situations. Educate yourself about hearing. 5 Practice, Time and Patience–Your Keys to Success!
Cadillac News -

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In the Market for a Used Car?

Where You Buy Matters.
Don’t get burned by dishonest dealers. Every pre-owned vehicle we sell comes complete with vehicle history report, 100-point inspection and a 30-day money back guarantee.

Over 200 vehicles to choose from! If we don’t have what you want in one of Northern Michigan’s largest inventories - We’ll find it!
Honesty and Integrity are the Foundation of Our Business!

www.DonsAutoClinic.com
1110 N. Mitchell • Cadillac, MI • 775-2413
Hours: Mon.-Fri. 8 AM-5:30 PM, Sat. 8 AM-2 PM, Other by Appt.
www.cadillacnews.com | Friday, August 9, 2013

®

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How to Guide 2013 - Cadillac News

How-to

Choose a Used Car Dealer.
When you have worked hard and saved up everything that you have, finding the best used car dealer is important.

You do not want to end up with a lemon that you cannot return. You also do not want to pay more than you should. Of course, the dealer will need to make a profit - which is perfectly reasonable but you still should have an idea of the price you should pay for the vehicle you want the most. When it comes to spending If you come across more than one positive family review of a specific money, there is always an intelligent process you must go through to avoid dealership, take that as a sign to check that dealer out. Your family will making mistakes that you can take back. Here are some tips on how to never steer you to give your money to a bad dealer. choose a used car dealer.

1. Choose Your Vehicle

4. Search Locally and Online

One of the worst mistakes that you can make is attempting to shop for a car without knowing what you want. The very first step in the process is deciding what kind of car you want. If you do not know the exact make and model of the vehicle you desire, you should at least narrow it down to the automobile type. Decide whether you would like a sports car, an SUV, a pickup truck or a van. That way you will not waste your time looking around at shops that do not have what you need.

Next, you want to gather a list of local dealerships. You can find this information in your telephone book and online. Write down the addresses of the top used car dealerships. Call them up and make an appointment to come in a look at their inventory. You can even ask them what kind of financing they have and if they offer extended warranties on their vehicles and such. Try to make appointments with all the establishments on the list. You are going to research many dealerships before you choose. Picking a place to buy a car from should not be decided on quickly and in haste.

2. Search the “blue book”

Stop by each dealership that you have on your list. Look around for cars that you want. Have in depth conversations with the sales clerk to find out if he is someone you are comfortable doing business with. Ask about the financing options, the warranty programs, the maintenance, past owner reports, and anything else you can think of that makes you feel more secure. Do not make a purchase on the first visit. You have more shops to look at. Grab a business card and move on to the next location. After you have stopped by all locations on your list, you can research 3. Talk to Friends and Family customer reviews of the ones you thought were the best establishment. The first thing you can do to attempt to find a reputable dealer is speak to This is how you will narrow it down to the No. 1 dealership. The dealer your closest friends and family members. with the car you want for the lowest price with the best customer review If they buy used cars like most people do, they will be perfect sources of will win your business. information on how their dealer treats its customers.
Friday, August 9, 2013 | www.cadillacnews.com Cadillac News -

The next thing you want to do before you choose a dealership is get an idea of the amount you want to spend with the dealership. You can search the Kelly Blue Book (http://kbb.com) for the make and model of the car you desire. That way you have a general idea of the price range you want to stay in. It will keep you in perspective so you know roughly what to pay for a particular car. In addition, search newspapers and online sites to see the asking prices for cars that you’re interested in buying.

5. Visit the Dealerships

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Bandeen Orthodontics
Thank you for choosing Bandeen Orthodontics for your Orthodontic needs. As the only full-time Orthodontist in Cadillac, I am always here to ensure that your experience is the best possible.

Dr. Roger L. Bandeen

DAMON CLEAR BRACES
No Extra Charge!
Dr. Bandeen has been a Damon Braces System Provider longer than any other Orthodontist in Northwest Michigan.

Using DAMON BRACES means:
• Bulky Uncomfortable Herst Appliances - Never • Extractions - Rarely

Open Until 7:00 PM

Dr. Roger L. Bandeen

• Head Gear - Never • Happy Patients - Always

• Expanders - Rarely

Come find out what Damon Braces can do that Invisalign can’t… and often in less time! FREE INITIAL EXAM
Dr. Bandeen does the free initial exam. You also receive a digital pantographic x-ray and digital photographs AT NO CHARGE. Come and find out why this is the place to be! • AFFORDABLE PAYMENT PLANS • FAMILY DISCOUNTS • Most Insurances Accepted

NO REFERRAL NEEDED CALL TODAY! (231) 876-2530

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How-to
Few people are born naturally with perfect teeth, though. That’s why it’s important to find a good orthodontist who can provide customized, caring service to create a brilliant smile that lasts a lifetime. Here are some things to consider when looking for an orthodontic specialist:

Choose an Orthodontist.
Nothing expresses confidence, health and happiness like a good smile.
be able to give you the clear, unbiased views that you can’t find anywhere else.

TECHNOLOGY

SERVICE

Braces require regular visits to the orthodontist for adjustment, so the service you receive should be one of your top priorities. The orthodontic office ought to be a place that makes you feel relaxed and comfortable. Take note of how the staff treats you on your first introductory visit — which will hopefully be offered for free — and see how the overall experience makes you feel. The best orthodontists will schedule their appointments so that patients can be seen promptly. People today live busy lives, and finding an orthodontist that respects your time is a big plus. Also make sure the orthodontist personally makes you feel at ease. They should do the most important work on your braces themselves, without farming it out to lower-level staff members, and take the time to thoroughly answer any questions or concerns you have. Good orthodontists will make you feel like a valued customer and friend. It is also important that you get along well with the dental assistants. The assistants will play a role in your treatment, so notice if they seem to take their work seriously and mesh with your personality. You can learn a lot about orthodontists from word-of-mouth. Talk to your neighbors, friends, coworkers and associates to find out their opinions about orthodontists. These people will

On your first visit, make sure you ask about what technology the orthodontist will use to straighten your teeth. A wide variety of orthodontic systems are used to help straighten teeth, and they’re all surprisingly different in their appearance and function. Some require more adjustments than others, and some take longer to do the job. On your first visit, ask lots of questions about the systems offered. Each one has its own strengths and weaknesses, and your orthodontist should be able to clearly explain why they prefer one system over another. Orthodontic technology is always improving, too, so make sure your orthodontist is experienced and trained in the latest systems for straightening teeth. One popular option for braces today is the Damon System, which doesn’t use elastic or metal ties. Since there are no “rubber bands” in your mouth, the Damon System is a discreet, comfortable, easy-to-clean choice that doesn’t attract plaque like older-style braces that use elastic ties.

CLEAR BRACES

For people who are worried about their mouth’s appearance during treatment, clear braces are another great choice. While invisible aligners are heavily promoted, they’re not always the right choice for patients. Depending on the severity of tooth crowding and the patient’s specific needs, a better option might be clear braces, which are technologically very different from the clear aligners.

If you’re thinking about looking for clear braces to make your treatment less noticeable, ask your orthodontist about which systems they offer and why. Again, they will be able to make an educated recommendation for your needs. Choosing an orthodontist is an important part of your life. You don’t want to give your teeth over to just anyone, so look for a professional with the right combination of credentials, experience, personality and technology to exceed your expectations. The results will make you smile.
Cadillac News -

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How to Guide 2013

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NO DEALERSHIP Time for PRICE MATCHING New Treads? GAMES!
Don’t take chances on worn, unsafe tires. Come in today for a free check of your tread depth.
High Quality Products •
Our First Price Is Your Best Price...
All prices include: Mounting, Balancing, and Sales Tax OUT-THE DOOR!

Destination™ A/T
SUV/Light Truck Radial

• Highway and off-road traction • All-terrain traction • Two steel belts provide protection and durability • Passenger car-like ride • 50,000 miles treadwear limited warranty (P-Metric sizes only)

SAVE ON ALL 4!

Certified Technicians

Tires you can depend on in nearly any weather condition.

LTX® M/S

6 MONTH PROMOTIONAL PAYMENT PLAN*

ASK ABOUT A BRIDGESTONE/FIRESTONE CREDIT CARD *With Approved Credit

Trust your family’s safety to our trained technicians… Our ASE Certified Technicians have over 105 years of combined experience.
Our experts will help with the knowledge and advice you need for a safe, well handling vehicle

#

COMPLETE SUSPENSION PARTS
• CV Joints • Ball Joints • Tie Rod Ends • Rack-N-Pinion • Wheel Bearings • Coil Springs

ALIGNMENTS
Front starting at $29.95 4 Wheel starting at $42.95
Camber • Caster • Toe

SHOCKS & STRUTS
• Shock Absorbers • Strut Suspension Units • Strut Replacement Catridges

1

• Provides long-lasting, balanced performance in any condition, even mud and snow • MaxTouch Construction™ helps deliver long-lasting uniform tread wear

SAVE ON ALL 4!

TIRE SOURCE
BRAKES
$

Precision Touring
Touring

• Silica improves traction in wet conditions • Tread design resist hydroplaning • Tuned for a comfortable and quiet ride • 70,000 miles treadwear limited warranty

SAVE ON ALL 4!

Starting At
Turn Rotors,

89.95

Same Day Service!

The race-winning standard for off-road performance.

All-Terrain T/A® KO

Front & Complete 4 Wheel Alignments

Drums, Pack Wheel Bearings

• Aggressive, high-void all-terrain tread design for excellent traction and handling on- and off-road • Two full-width steel belts; stiffer tread area for precise steering response

SAVE ON ALL 4!

VEHICLES ARE OUR ONLY BUSINESS! See us BEFORE you buy tires for the best value.

Cadillac

South U.S.-131 • Cadillac • 231-775-7382 OPEN: Mon.-Fri. 7:30 am-5:30 pm, Sat. 8:00 am-1 pm www.cadillactirecenter.com
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How-to
Choose tires that match both your vehicle and the way you drive.

Choose Tires.
• Extensive highway driving: Tires with a smooth, quiet ride. If you face very different driving conditions (heavy snow in the winter and lots of highway driving in the summer), consider selecting two sets of tires. You’ll get better driving performance and longer total wear from your tires.

The tires on your vehicle can affect your safety & driving enjoyment.
Something Your Tires Don’t Need
Nitrogen in Your Tires
Have you noticed that many tire stores now offer nitrogen as an alternative to compressed air for your vehicle’s tires? The theory behind this practice is that pure nitrogen is less subject to contraction and expansion than the regular air we all breathe, and that inflating your tires with the gas will save you fuel as a result. The truth is, standard compressed air is already around 78 percent nitrogen, and the differences between a tire filled with standard air and one filled with nitrogen are negligible at best. If the service is free, don’t turn it down, but don’t pay for it, either.

How Many Tires Do I Need?

All four tires should be identical size. If your tires don’t match, you could have handling problems. For instance, one end of your vehicle may not respond as quickly or completely as the other end, making the vehicle more difficult to control. If you need to replace one tire that has been damaged, replace it with a tire of the same size and speed rating. A tire that doesn’t match the other three tires on your vehicle could affect your driving safety. If you need to replace two tires and the remaining two have a lot of tread depth left, replace them with tires that match your existing set as closely as possible. Identical new tires are best but others of the same size and type can also provide good results.

What Kind Of “Look” Do I Want?

Think about whether you’re happy with standard tires or you want the added flair of custom wheels or plus sizing.

How Can I Find The Best Value?

Should I Buy A Different Type Of Tire?

If you are replacing all four tires, you can explore another category of tires. If you want longer lasting tires, better traction or a smoother ride, there are tires that will help you accomplish this.

Simple fact: In the long run, cheap tires won’t save you money. They don’t last as long as higher quality tires and may result in a rougher ride and inferior handling. Your goal in tire shopping should be to find the highest quality tire that meets your specific needs and your budget.

A Tire Has Several Important Functions:
STEERS THE VEHICLE
A tire’s ability to maintain its course affects the vehicle’s ability to drive in a straight path. The tire has to help the vehicle steer regardless of road and weather conditions.

What Size Tire Do I Need?

Tires must be able to carry the weight of your vehicle. If a tire is overworked just carrying the load, it will have little reserve capacity to help your vehicle respond quickly and safely. Do not buy undersized tires. Check your owner’s manual, vehicle door jam or glovebox, to find the size of tire recommended for your vehicle.

1. Proper size of tire for the vehicle 2. Correct load range (ply rating) of tire for vehicle 3. Driving habits & average mileage/year 4. Pricing should include mounting, balancing, new valve stems & tire disposal 5. Facility should be capable of checking all aspects of tire vehicle wear & handling: Alignments, Wheel bearings, CV joints & axles, tie rods, ball joints, shocks & struts and brakes 6. Experienced, knowledgeable sales staff and certified licensed mechanics plus trained tire technicians
Cadillac News -

SUPPORT THE VEHICLE ABSORBS BUMPS

A car tire has to carry more than 50 times its own weight. The flexibility of a tire helps it absorb bumps on uneven road surfaces and provides a stable ride for the driver and passengers while protecting the vehicle.

What Weather And Driving Conditions Will The Tires Face?

Select a tire that suits the driving conditions you face most often: • Snow or ice: Snow tires • Heavy Traffic: More responsive tires • Winding roads or in the mountains: A tire that handles well
Friday, August 9, 2013 | www.cadillacnews.com

TRANSMITS FORCES

Tires transmit the engine’s power to accelerate and the braking force to stop. How well the tire performs these functions depends in part on how well the tire is maintained.

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THE PRESCRIPTION For What Ails You
For the last 14 years we have been providing this community with fast and friendly service.

Local Delivery Service & Customer Charge Accounts Available All Major Insurance Carriers Accepted Hassle Free Prescription Transfer Cards & Gifts Fast, Friendly Service

Thank you.

Stop in for details.

$4 and $10 Prescription Drugs

CADILLAC FAMILY PHARMACY
in DOWNTOWN CADILLAC • 108 Mitchell St. • 775-8200
A Business Built on Customer Service

Plenty of Free Parking in Rear
Mon.-Fri. 9 AM-7 PM, Sat. 9 AM-6 PM, Sun. 10 AM-4 PM
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How-to
Pharmacies have changed a lot over the years. In the past, they were usually small neighborhood stores where everyone knew your name. The selection might not have been the best, but the customer service they provided was always excellent. These days, many neighborhood pharmacies are large, corporate stores. The expansion in size has given them room to carry more products. No longer confined to selling only medicine or medical-related supplies, these pharmacies have turned into small retailers. Along with pharmaceutical goods, many stores also carry a variety of groceries and cosmetics. Unfortunately, not every pharmacy has kept its focus on its customers. As these stores have changed, it has become more important than ever to sift out the good from the bad. When deciding on which pharmacy you want servicing your prescription needs, there are several important factors to consider. emergency.

Choose a Pharmacy.
When deciding on which pharmacy you want servicing your prescription needs, there are several important factors to consider.
Location

A pharmacy’s location is just as important as its hours of operation. Using a pharmacy close to your house is not only convenient, but it also makes purchasing medical products much easier. You may even find a store that is on your way home from work or school, allowing you to quickly and easily stop and pick up your medication. It is also useful to have a pharmacy that is minutes away, in case someone in your family becomes sick in the middle of the night.

Drug Coverage

Availability

One factor to consider is the pharmacy’s hours of operation. Stores with limited business hours will not be very helpful if you or your loved ones get sick. Try finding a pharmacy with convenient business hours. You may even find a pharmacy in your city open 24 hours. Usually, it is the large corporate chain stores that will be open late. Smaller, locally owned pharmacies may have be open for a shorter duration, but tend to provide more personalized service than the larger stores. Regardless of the pharmacy you choose, it is always a good idea to know where a 24hour pharmacy is located in case of a late-night

Another factor to consider is whether the pharmacy accepts your prescription drug plan. Not every pharmacy accepts every kind of insurance. Call pharmacies to make sure they take your type of insurance. Convenient hours and location mean nothing if you are going to have to pay out of pocket. Anyone who has little to no prescription coverage should contact pharmacies and ask about prescription discounts. Many pharmacies are now offering lower prices on generic versions of medications, some of which may be medications that you take. By using a pharmacy that offers prescription drug discounts, you can save a good deal of money. Older patients who are on Medicare should be also take care when deciding on a pharmacy. Ask pharmacies in your area if they accept your Medicare Part D plan. As there are many options available on Medicare Part D plans, it is vital to make sure the pharmacy you select is willing

to work with your plan in order to cover the medications you need.

Service

One last thing to consider is customer service. It is important to find a store where you feel at home. Do the pharmacists and staff remember your name? Does the pharmacist take time to answer questions about your medication? Finding a pharmacy staff that is knowledgeable, helpful and friendly can go a long way. While it may not be easy to find a pharmacy that meets each of these criteria, with a little research you should be able to find one that fits your needs.
Cadillac News -

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How to Guide 2013

41

Who you see for physical therapy

is your choice

Cadillac
8872 Professional Dr Suite C

231.876.0010

We help our patients achieve great outcomes. Our patient satisfaction is excellent and our charges are significantly lower than most other physical therapy providers. We put your needs first to keep you active, healthy and happy.

Choose Dynamic Physical Therapy
www.dynamicptmichigan.com Buckley • Cadillac • Gaylord • Grayling • Manistee • Marion • Traverse City

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How to Guide 2013 - Cadillac News

www.cadillacnews.com | Friday, August 9, 2013

How-to
Physical Therapists (PT’s) are health care professionals who diagnose and treat people of all ages who have medical problems or other healthrelated conditions that limit their abilities to move and perform functional activities in their daily lives. PTs must have a graduate degree from an accredited physical therapy program before taking the national licensure examination. The minimum educational requirement is a master’s degree, yet most educational programs now offer the doctor of physical therapy (DPT) degree. Physical therapists practice in hospitals, private practices, outpatient clinics, rehabilitation facilities, skilled nursing facilities, homes, education or research centers, schools, hospices, corporate or industrial health centers, athletic facilities, and other settings.

Choose a Physical Therapist.
for physical therapy that is to be provided in his or her office or to a facility in which he or she has a financial interest. Most physical therapists oppose this practice since it limits choice for patients and has the obvious potential for bias.

You are the most important member of your own health care team.

How To Choose A Physical Therapist

Information You Need When Selecting A Physical Therapist

You are the most important member of your own health care team and are entitled to choose the most appropriate health care professional to meet your goals. Because physical therapy treatment plans are generally set up over a series of appointments, it is important that you feel comfortable and confident in the relationship with your PT. The treatment center or facility is also important so be sure to explore all options your community has to offer. Your success depends on it.

Make sure that you receive physical therapy from a licensed physical therapist. Physical therapists are professional health care providers who are licensed by the state in which they practice. If you are receiving physical therapy from a physical therapist assistant, be sure that he or she is supervised by a licensed physical therapist. Ask the physical therapy clinic if they participate with your insurance company and/or will they submit claims on your behalf to your insurance company. Some policies require copayments for services and the co-payment will be dependent on if the physical therapist is part of the insurers provider network. You will also have to meet your deductible. Finally, ask around. You may consider asking friends and family who they have used for their physical therapy care. You can also call clinics and ask to speak to a physical therapist about your specific case before making your choice.

Consumers Awareness

Your Appointment

Freedom Of Choice

You have the freedom to choose your own physical therapist. No one can force you to choose one physical therapist over another or one facility over another. Just like it is your choice which pharmacy to use to fill your Doctor’s prescription, it is also your choice which clinic to use for your physical therapy care. Keep in mind that your insurance policy may affect your coverage for physical therapy depending on which clinic you choose. Some clinics also charge more than others and this affects your coverage and out-of-pocket expenses as well. Your physician may refer you

Your first visit should include an evaluation by the physical therapist. Your physical therapist will perform an examination to identify current and potential problems. Based on the results of the examination, and considering your specific goals, your physical therapist will design a plan of care to include specific interventions and will propose a timetable to achieve these goals and optimize your function. Your physical therapist will likely provide you with instructions to perform exercises at home to facilitate your recovery. You should feel comfortable asking your physical therapist any questions regarding your course of care, including specifics regarding interventions and expectations.

With the Court reaffirming healthcare reform it is more important for patients to understand their right to choose healthcare providers. Currently 47 states allow direct access to physical therapy providers. This means you, as a consumer of physical therapy services, have the right to schedule a consultation with a clinic of your choice without a prescription from your physician. Michigan happens to be one of three states, which does not allow you to visit a physical therapist without a prescription from a physician; however, you can expect that to change in the very near future. These changes are positive for all consumers as they allow you to gain greater control over your own healthcare. Look for clinics that invest in the continued education of their physical therapists and physical therapy assistants. Another good idea is to ask about recent awards or recognitions they have received. Focus on Therapeutic Outcomes (FOTO) performs surveys of physical therapy clinics nationwide every year. Do some research and find a clinic that performs well through the eyes of their peers and critics. Your success in recovery could depend on this decision and change the way you look at physical therapy treatment.
Cadillac News -

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The Area’s Specialists in Advanced Urological Medicine
Prostate cancer is the second leading cause of cancerrelated death in men in the U.S. According to the American Cancer Society, one of every six men will develop prostate cancer in his lifetime. The good news is that over 90% of prostate cancers

are now being diagnosed in the early stages, and with early detection, remission rates greatly improve. Since there are often no symptoms to indicate prostate cancer’s early stages, we recommend annual rectal exams and PSA blood tests for men over age 45.

Find out more about other innovations in urology at www.CadillacUrology.com

Specialists in Advanced Urological Medicine and Innovative Solutions Using State-of-the-Art Technology
• ED • Prostate Health • Incontinence • Kidney Stones • BPH
ACCEPTING NEW PATIENTS

CadillacUrology UrologyPractice Practice Cadillac
www.CadillacUrology.com 1011 Sunnyside Drive, Cadillac, MI 49601
Dr. Brian R. Drabik D.O., FACOS

231.779.2565 231.779.2565 231.779.2565

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How to Guide 2013 - Cadillac News

www.CadillacUrology.com www.CadillacUrology.com • MOST INSURANCES ACCEPTED • 1011 Sunnyside Drive | Cadillac, Michigan 49601 1011 Sunnyside Drive | Cadillac, Michigan 49601

Patricia Gable MSN, FNP-BC

www.cadillacnews.com | Friday, August 9, 2013

How-to
As physicians who deal with the unitary tracts of both males and females, many people will find themselves needing the services of one of these highly trained specialists during their life. Urologists are experts at using surgical and nonsurgical methods to solve a wide range of problems, including kidney stones and urinary tract infections. If you find yourself needing the advice or treatment of a urologist, here are some things to consider.

Choose a Urologist.
Urologists play an important but often overlooked role in the medical world.
CHECK CREDENTIALS

If you want to dig deeper, you can check with your state's medical board to see what records, if any, they have about urologists in your area. They will usually be able to tell you whether the urologist has the required credentials to practice in your area and might have records about any sanctions the doctor has faced in the past. You can also check with the American Board of Medical Specialities (ABMS) to see if the urologist is board certified. The ABMS has a website set up specifically for patients who want to look up local specialists at ASK AROUND One of the best ways to find a good http://CertificationMatters.org. urologist is to ask other physicians who they recommend. Ask your family doctor THINGS TO CONSIDER about which specialist they would want Finally, there are non-medical things you to see if they were in your shoes. might want to consider as well. You can also ask close friends or family When you call the office or go in person members who they saw if they faced for a visit, pay close attention to how the problems similar to yours. Medical office staff treats you. They should be polite, issues that affect the urinary tract are return phone calls promptly and make you surprisingly common, even if people feel comfortable as a patient and customer. don't like to talk about them, and patients You might also consider the convenience who had a good experience with a of the urologist's practice, especially particular doctor are usually glad to help if you'll be going for frequent followpass along their recommendations. up visits. Know their office hours and Finally, you can search for online location ahead of time. reviews of urologists in your area to see Communication is another key factor, what other patients are saying about as you'll want to find a urologist who can them. This can give you some idea of answer all your questions before, during what to expect as a patient, but keep in and after any procedures you might need. mind that anonymous online reviews can In the end, you'll want to find a urologist be easily faked and rarely tell the whole you're comfortable with in all ways — story. Take what you read online with a from their experience and training, to their grain of salt. bedside manner and office environment. A little research can give you a lot of peace of mind.
Friday, August 9, 2013 | www.cadillacnews.com Cadillac News -

How to Guide 2013

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Highpoint Cadillac GMC... We Perform at a Higher Level...Yours.
Gustave Flaubert once said, “Success is a result, not a goal.” There are always a few who are inspired to work a little harder and climb a little higher. So where can you find this same commitment to excellence in an automobile dealership? At Highpoint. We’re a unique dealership with an exceptional way of doing business. At Highpoint, success will never be an indication of completion, but a signal to begin again. That’s why we are constantly revitalizing our facilities, our services and our premiere selection of fine automobiles. Perhaps that’s why so many of this area’s successful individuals will make Highpoint their dealership. Visit us, we perform at the highest level . . . yours.

OUR SERVICE DEPARTMENT IS OPEN MON.-FRI. 7:30 AM-5:00 PM, SAT. 8-12 NOON FOR YOUR CONVENIENCE! SALES HOURS: Mon.-Fri. 8:30 AM-6 PM, Sat. 9 AM-1 PM

46

How to Guide 2013 - Cadillac News

www.cadillacnews.com | Friday, August 9, 2013

How-to
Because of this initial anxiety in the minds of car buyers, purchasing a new or even a used car has become a tactical encounter instead of a simple negotiation for a good price on a new or used car. There is a way to handle the entire process of car buying that consists of just a few calculated steps that will result in your finding a good car dealer you will be very pleased with. Selecting the right kind of car for you and your family is by far the biggest thing to consider. If you have a large family and you take frequent trips with the family, you should be looking at an SUV or a van to accommodate everyone. On the other hand, a college student buying a car will find that a small sub-compact or a compact car will meet his needs adequately. Consider your neighborhood and preferences when determining the type of the vehicle and related options. In case you have a long travel drive to work on a daily basis, you should think of a smaller vehicle having a good MPG rating. Also, items like hybrid models and suitable options for your needs as well as your locale should be considered. Those who live in cold weather must seriously consider a style of vehicle with all-wheel drive or frontwheel drive.
Friday, August 9, 2013 | www.cadillacnews.com

Choose a New Car Dealer.
New car buyers are often afraid of overpaying when they have to interact with a new car dealer to purchase a vehicle.

The next step is to spot vehicle types that interest you. Internet sites as well as other highly regarded resources are available for you to do research on styles which fit your needs. You really need to select from several models that interest you. Test driving the vehicle first, prior to making any concrete decisions to purchase or to speak about price is the correct way to proceed. You have got to identify your top two or so choices so that you can select a new car dealership to start discussing buying a vehicle. Do not get caught up in talking about sales agreements yet; you’re still in the process of contemplating the ideal choice for your newcar. When you decide on a few cars you would consider purchasing, start to research the dealers in your local area. For your best two vehicle selections, it is best to find the closest couple of dealers for that make of vehicle. This is important in getting the selling price down, since dealers for the same types of vehicle will compete for your sale. Also make sure you have looked out for current sales of the car you are interested in. Automobile producers have several sales that may enable you to get a greater deal on the

automobile of your choice. In addition at particular times in the year, such as the product year-end occasions, you can get a better deal on a brand new automobile. If you are adamant, and want to hold out for the best possible price, get in touch with the dealerships in your local area with a request for a price quote on your top two favored models. This way when it comes time for you to complete a buying decision, you will possess price quotes that you can use to get a potentially better offer on the vehicle. After you have received price quotes from the closest dealerships, start contacting dealers of your favorite vehicle selection. Obtain the dealerships’ very best price on your automobile. Then you may wish to go to these dealers and begin talking to sales agents regarding your potential automobile purchase. It is critical that you only deal with a dealership you’re comfortable with. Because of the large price of a car and the long-term commitment you are entering, you will find that it is worth it to invest a few extra dollars to get a seller who gives you a good buying experience and who meets your car buying needs.
Cadillac News -

How to Guide 2013

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and find out "how to" use newspaper advertising to grow your business.

Leader

Run with the

the #1 SouRce

of local news & advertising information.

48

To speak with a advertising specialist about the perfect place to advertise your business, call 231-775-6565 and ask for Pat.
How to Guide 2013 - Cadillac News
www.cadillacnews.com | Friday, August 9, 2013

How-to
Good advertising is often defined as that which moves a prospect or client to action. Action can be picking up the phone, visiting a retail location, or requesting additional information. Advertising is about selling. The point of your ad is to generate interest in your product or service. To create ads that sell well requires a disciplined approach. Below are seven steps that can guide even a novice to create effective print ads.

Choose Advertising.
Seven steps that can help to create effective print ads.
of any good story. What activity best conveys the problem and the powerful way your offering solves it? Copy, supported by photos or illustrations, must set up a believable contest, describe benefits, and create a desire to take action. Imagine you are your target customer. Use these tools on this site to help you relate to them. Regardless of the copy approach, your ad should follow the same “AIDA” formula that has proven to be effective in all print and broadcast advertising. This mnemonic reminds you to:

5. 6.

Make a prototype of the ad that looks as much like the final ad as possible. Place it in the venue where it will be seen. If it’s going to run in a magazine, tape your prototype into a magazine. Then, test it on friends, colleagues, or better yet, typical customers.

Test the layout on humans.

1.

Who are you selling to? What are they buying– really? Choose the message that will attract customers’ attention, stimulate their interest, and the benefits of what you offer. Don’t be in a hurry to start writing your ad. There are several components to the creative approach that must be decided before creative work begins. You’ll need to: • Identify the target market. Know as much about your audience as possible before writing or designing anything. Only when you know who you are talking to can you design an ad that fits its intended audience. • Define the offer–will you be promoting your overall brand, or a specific product or product line? • Choose a benefit with emotional appeal. What problem are you going to solve? What disaster will you keep at bay? • Support your brand. Consider how the tone or style of the ad reflects on the public image you’ve created so far. • Be consistent. Before you start writing, jot down a few words summarizing each of these components of your creative approach.

Choose the right creative approach.

Remember to write clearly and concisely in your copy. Avoid buzz-words, cliches and puns. Write to one person, not the masses–make your ads feel personal to your intended readership.

A–get Attention I–arouse Interest D–create Desire A–stimulate Action

3.

Show the drafts to someone who’s familiar with your business, your market and the publication in which the ad will appear. Take the reader’s seat for a moment and ask “Why should I care?” Then read your ad. Is it clear what you promise, and how you substantiate your claim? Is the benefit you promise one with plenty of emotional power? And finally, does the ad copy make it clear what you want the reader to do next? The “call to action” is critical. Do you want them to call? Say so. To visit your Web site? Offer an incentive: A bonus or contest waiting for them there.

Test the ad copy on humans.

When it comes to production, remember the old saying “garbage in, garbage out.” What you provide to the publication determines what appears in print. Printed images require higher resolution (expressed as dots per inch, or DPI), than images prepared for display on Web pages. Make sure that the photos or logos you use weren’t simply borrowed from your Web site–the resolution of those files won’t be high enough to make a sharp printing image. Beware of submitting art or photos “Googled” from the internet! These graphics cannot be reproduced without permission and could result in thousands in compensation damages. Rely on your publication to provide graphics from services they subscribe too. When in doubt, trust the publication to guide you–they’re professionals at this, and they have an interest in getting your ad right, thereby keeping you happy. Ask them to review your files for potential problems. Submit your ad well in advance of their publication deadline–no one’s going to hold the presses while you scramble to get your ad finished.

Use only quality artwork in your ad.

2.

Pick one message and one message only. Don’t try to cram everything into your advertising. Select one point, product or offer in your ad and build the copy and design elements around it. Ads that try to be all things to all people usually fail to reach anyone. Next, look for the action. Action is the heart

Write compelling ad copy.

4.

7.

Don’t go overboard with graphics. Graphics should enhance your advertising and help draw people in to the ad, not overwhelm it. Unless you are very capable, use the newspaper’s creative graphics department. They are professionals and this service is free.

Design a clean, easy-to-follow ad layout.

From the beginning of printed advertising, advertisers have kept records of inquiries produced by different ads, in order to learn what works. In your ad, ask for a specific behavior, such as calling for a free sample, then track how many calls you receive.

Measure your results.

Friday, August 9, 2013 | www.cadillacnews.com

Cadillac News -

How to Guide 2013

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Professional Pet Grooming & Boarding
All Breeds: Bathing • Trimming • Styling • All Natural Baths for Fleas & Skin Problems • No Sedatives Used, Friendly Patient Care • Climate Controlled Boarding Facility with 24/7 on-site care
Call For Appointment
50

“WAGS”

231-839-4747

420 Al Moses Rd. Lake City
www.cadillacnews.com | Friday, August 9, 2013

How to Guide 2013 - Cadillac News

How-to
They can provide a bath or brush-out at critical times. After all, you wouldn’t want visitors to smell your dog upon entering your home. But pet groomers can also have a hand at ensuring the health of your dog or cat. For instance, they can spot evidence of a skin disease. Groomers also clip hair around eyes and check your pet’s ears. You would never choose a doctor without thorough research. As well, don’t select a groomer sight-unseen. These tips will help you find the right pet groomer for your furry family member.

Choose a Pet Groomer.
Anyone who owns a dog or cat knows the importance of having a good pet groomer.
Visit several groomers and check for cleanliness and professionalism. The area where pets are catered to should be clean and smell fresh. Ask to be shown where pets are kept while waiting for services. Watch how the groomer and staff interact with animals and clients. We all lose our patience from time-to-time, and nothing can be more difficult than washing a wiggly pet. Still, a groomer should never jerk a pet around or yell at it. Ask about their services. Do they groom both cats and dogs? Do they allow you to select the shampoo? Are toenail trims and anal gland expressions a part of the price, or do those services cost extra? Asking these things ahead of time will spare you disappointment when you pick up your pet. Some groomers do not offer these services at all; if they are important to you be sure to find out if they can be done. What happens should your pet have a medical issue while they are at the groomer? Does the groomer have a cooperative relationship with a local veterinarian? Some towns have mobile pet groomers. These are people who have a van outfitted with all they need to groom your pet right in front of your house. If traveling is inconvenient, this might be a viable option for you.

Referrals

One of the best ways to find a pet groomers is to ask your friends and family for recommendations. Referrals are a big part of a groomer’s business. Many groomers make an extra effort to provide excellent services. If you get the name of a groomer via a recommendation, be sure to mention it. They will be pleased to know their business has a strong reputation. They will also want to make sure you are happy enough to refer them to someone else. Pet groomers can be found in large pet stores, veterinary offices and stand-alone businesses. Look in your local newspaper, Yellow Pages or online for local grooming shops. Look for a great groomer in a location that’s convenient for you, as you will be dropping your pet off and picking them up later in the day.

Bringing Your Pet

Visit and Ask Questions
Friday, August 9, 2013 | www.cadillacnews.com

Before scheduling an appointment with the groomer, bring your pet by for a meet-and-

greet. Watch how the groomer interacts with your pet and if your pet seems comfortable with the groomer. You know your pet best. If your dog is stressed by toenail trims, bites those who clean its ears or is petrified of the hair dryer, bring this to the groomer’s attention. If your pet has difficulty getting his nails trimmed, be sure to mention it to the groomer. Decide what services you want before you walk through the door. Groomers, at times, work on commission and may try to upsell you. Others will simply make note of what you want and get it done. Never let them talk you into services you do not need or want. If you are unhappy with the way your pet looks when you pick him or her up, speak to the groomer immediately. It may have been due to a miscommunication or your pet’s behavior. Most groomers will ix the problem to your satisfaction right away.
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How to Guide 2013

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Feel right. At home.

More people are discovering the benefits of the home environment as a place that helps in healing and faster recovery. Since 1985, Mercy Homecare has provided the best in personalized healthcare services in the most important environment of all, the home. As part of Trinity Home Health Services, Mercy Homecare remains focused on the Trinity mission, “…to heal mind, body and spirit, to improve the health of our communities, and to steward the resources entrusted to us.” Mercy Homecare provides care seven days a week, and offers 24-hour on-call access for admission and clinical intervention. All this comes with a special caring touch – warm, friendly smiles, and words of encouragement. To make a home care referral or to get more information, please call 231-775-9550 or see us online at www.trinityhomehealth.org.

7985 Mackinaw Trail, Suite 100, Cadillac • 231-779-9550
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How to Guide 2013 - Cadillac News
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How-to
There’s No Place Like Home
After my mother’s surgery, she required special care. Home health care was the solution prescribed by her doctor to get skilled nursing care in the comfort of home. I wanted to compare local agencies to see which provided the best quality of care. I searched on Medicare’s Home Health Compare at www. medicare.gov on the Web. It reports to quality of care measures for home health agencies. Then, I called the home health agencies to ask questions to be sure they could give her the care she needed. What Is Home Health Care? Basic home care refers to the kinds of services provided to patients who otherwise might be unable to remain at home because of disabling health condition. Continued health supervision with an emphasis on health promotion enables these patients to maintain both a stable state of health and relative independence. Home health care is prescribed by your doctor and is provided by a variety of health care professionals. Medicare covers home health care that is temporary and part-time.

Find Home Health Care.
Basic home care refers to the kinds of services provided to patients who otherwise might be unable to remain at home because of disabling health condition.
health care services limited to assistance with bathing, dressing and/or feeding. For more information about these services and Medicare’s coverage of home health care, read the free publication from the Centers for Medicare & Medicaid Services, “Medicare and Home Health Care,” available on the Web at www.medicare.gov or by calling 1-800-MEDICARE (1-800-633-4227). Call agencies and ask questions about their services. Some services may not be covered by Medicare. Ask whether the agency: Offers the specific health care services you need, such as nursing or therapy; Has staff available to provide the hours of care your doctor ordered, and can start when you need them; Meets your special needs, such as language or cultural preferences; Offers the personal care services you need, such as help bathing and dressing; Offers the support services you need, such as help with laundry, cooking or shopping; Can help you arrange for additional services, such as Meals on Wheels; Has staff available at night and on weekends for emergencies; Is Medicare-certified; Will explain what your insurance covers, and what you must pay out-of-pocket; Does staff background checks; Has letters from satisfied patients, family members, and doctors.

Compare Care:

Medicare’s Information About Quality

Home Health Care:

To help you make an informed decision, Medicare provides quality of care information for all Medicarecertified home health agencies. You can compare how well agencies in your area help patients get better in the following measures: • bathing • dressing themselves • getting to and from the toilet • mobility • getting in and out of bed • taking oral medicines correctly • level of confusion • pain when moving around • admission rate to the hospital • the need for urgent, unplanned care For this information, visit: www.medicare.gov (select Home Health Compare) or call 1-800-MEDICARE (1-800-633-4227) TTY/TDD (1-877-486-2048)

Getting Started With Medicare’s Home Health Compare Web Site

What Medicare Covers

To find out whether you or someone you know qualifies for home health services under Medicare, talk to the hospital discharge planner or your doctor or call the agency directly. For those patients who are not covered by Medicare, most home health agencies accept reimbursement from private insurance companies or from the patient directly. To be eligible for Medicare paid visits, a patient must first qualify for skilled care, such as that provided by a Registered Nurse or Physical Therapist. Medicare does not cover basic home

Things To Ask Home Health Agencies

Getting information about the quality of local home health agencies is easy. First, know what services you (or your loved one) are likely to need. Then: 1. Go to www.medicare.gov 2. Select Home Health Compare 3. Follow the step-by-step instructions on the web site to find information about agencies in your area As you review the results of your search, look for agencies that perform well in the services you need most. When you call the agencies, use the checklist in this brochure to guide you in learning more about the services they offer. www.medicare.gov 1-800-MEDICARE (1-800-633-4227) TTY/TDD (1-877-486-2048)
Cadillac News -

Quality of care can differ among home health agencies. To make the best decision, talk to your family, health care provider, or discharge planner.

Friday, August 9, 2013 | www.cadillacnews.com

How to Guide 2013

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The Curry House way… our passion is to enhance the life experiences of our residents

If you thought an

Alzheimer’s diagnosis

Think Again
• Discover the only licensed one level secure memory care apartments and suites with trained staff specializing in memory care. • Beautiful surrounding in a safe, quiet country setting just 2 miles from downtown Cadillac

meant institutional care…

• Mercy Hospital and doctors’ offices are near for your convenience • Open air kitchens with home cooked meals • Private and semi-private rooms available • Housekeeping and laundry included

• Daily social activities • Beauty salon, barber shop • Emergency call system in every apartment and suite • Respite care available

Please call or come for a tour and see for yourself all we have to offer.

5858 S. 47 Rd., Cadillac • (231) 876-0611 • www.curryhousecadillac.com Licensed by the State of Michigan
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How to Guide 2013 - Cadillac News

Assisted Living & Memory Care

www.cadillacnews.com | Friday, August 9, 2013

How-to
But it doesn’t have to be.
Thanks to a new option in senior care services, people diagnosed with Alzheimer’s or other forms of dementia are able to get specialized medical and personal care that can minimize the impact of memory loss on their daily lives. These new specialized facilities — often called memory care centers — differ from nursing homes or assisted living facilities in several important ways. They have staff members trained and experienced in caring for Alzheimer’s patients, a setting that makes residents feel comfortable, and activities and rehabilitation treatments designed to let residents remain as independent as possible.

Choose a Memory Care Center.
When a loved one faces memory loss, it can be a frightening and stressful experience.
Take notes about both the common areas and the residents’ individual rooms, and be prepared to ask lots of questions. What scheduled activities does the center offer? Is there an exercise area? Are family members welcome for meals? What types of therapies are available on site? Cleanliness is also an important consideration because it’s a signal about how well-managed a facility is. If the floors are spotless and the air smells fresh, that’s a good indication that managers and employees take pride in what they do. Security is also crucial for memory care centers. Because it can be dangerous and sometimes deadly when advanced Alzheimer’s patients leave the facility, make sure you know exactly what security features the center has to protect residents.

STAFF

When choosing a memory care center for a loved one, the most important thing to consider is the training, experience level and attitude of the staff members. These are the people your loved one will be interacting with all the time, so you need to make sure they’re well-trained and capable of providing excellent care at all times. When touring a facility, notice the general atmosphere of the staff and residents. Does it seem chaotic and disorganized, or does it seem relaxed, calming and home-like? And because following a familiar routine is a big part of making Alzheimer’s patients feel comfortable, it’s important that the staff is stable and consistent. Excessive turnover among nurses, or too many part-time employees, can be a bad sign. Make sure you find out the ratio of staff to residents and the qualifications of the medical staff. If you need more information on what

type of care your loved one needs, always ask your doctor to get specific advice.

SECURE, COMFORTABLE SETTING

In general, it’s good for a memory care center to look more like a home and less like a hospital. If the facilities are warm and inviting, as opposed to cold and clinical, the residents are going to be more relaxed and feel more like they’re at home.

Finally, you need to know what support services are offered for residents and their families. Because Alzheimer’s is such a wide-ranging disease, with symptoms from mild to extreme, you should make sure the memory care center is equipped to deal with the stage your loved one is in -- both now and in the future. And since dementia is a disease that affects not just one person, but their entire family, it can be helpful to find a memory care center that offers support groups for family members and caregivers. In the end, you ought to be comfortable that your decision fits both your family and your loved one’s needs. For people suffering from memory loss, a good memory care center will help them make the most of every day.
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SUPPORT

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How to Guide 2013 - Cadillac News

How-to
Develop a career plan
For most, however, this “passion” won’t become realized until an experience sets them on course for their career. Regardless, lifelong personal success depends on – you. Yes, qualities such as ambition, dedication, education, and skills all play a role in determining your future, but true success will also be determined by well-developed strategies concerning academics and career. But what, then, are the right steps to take in order to achieve these desired results? Everyone has different paths they choose to take, but here are some tips to consider before making a life-changing decision. Think about what you want to do and find out more about the kind of training, education, and skills needed to achieve career goals.

Choose a Career.

Some people are born knowing what their career passion is in life.
you best, begin developing a plan to reach your career goal. 04. Physician assistants 05. Computer software engineers, applications 06. Physical therapist assistants 07. Dental hygienists 08.Computer software engineers, systems software 09. Dental assistants 10. Personal and home care aides 11. Network and computer systems administrators 12. Database administrators 13. Physical therapists 14. Forensic science technicians 15. Veterinary technologists and technicians 16. Diagnostic medical sonographers 17. Physical therapist aides 18. Occupational therapist assistants 19. Medical scientists, excep epidemiologists 20. Occupational therapists

Select a training center

You’ll need one that offers a college degree or training program to meet your career goal and financial situation.

Research

funding options Find out about financial aid and scholarships that could help support your efforts to attain your goal.

Develop job-hunting skills

Assess skills & interests

Think hard about what you enjoy, what you are good at, what kind of personality you have, and your values. You don’t want to work hard toward a career you’ll dislike.

As you prepare to graduate or move into the job market, you should develop a true understanding of how to locate and secure jobs in your industry and know about different hiring processes.

Develop interview skills

IMPORTANT POINTS
• Compare your skills and interests with your selected occupations • Develop an impressive résumé and polish your interviewing skills • You will need a school or training center that meets your education and financial requirements

Research occupations

Develop an impressive résumé style along with dos and don’ts. Learn acceptable interviewing techniques and develop communication skills.

Find out more about the nature of the jobs that interest you such as educational requirements, salary, working conditions, future outlook, and industry certifications.

Seek assistance

Compare your skills

Go to a career guidance center at a school or college or a local library for additional information and help on career planning and don’t forget about Internet resources.

Compare your skills and interests with your selected occupations. The career that matches your skills, interests, and personality the closest may be the career for you.

Fastest growing jobs in the United States
01. Home health aides 02. Network systems and data communications analysts 03. Medical assistants

QUESTIONS TO THINK ABOUT
• What occupation matches you best? • Do you have a plan to reach your career goal?
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Choose a career goal

Once you’ve decided what occupation matches

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How to Guide 2013

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How to Guide 2013 - Cadillac News

www.cadillacnews.com | Friday, August 9, 2013

How-to
WHAT IS AN OB/GYN?
An Obstetrician/Gynecologist, commonly abbreviated as OB/GYN is a physician specialist who has completed an additional four years of specialized training beyond medical school focusing on the health of the female reproductive system and in the management of pregnancy, labor and the timeperiod directly following childbirth. This specialist provides both medical and surgical care to women and has particular expertise is pregnancy, childbirth and disorders of the reproductive system. They take vital care of a woman’s health needs not just during the reproductive years, but also throughout her entire life. Because the OB/GYN plays such a central role in one of the most private aspects of your life, finding the right one takes some time and planning.

choose an OB/GYN.
by listing themselves as a fellow. The initials of FACOG or FACOOG following the physician’s degree represent this. You may also choose to contact the state’s medical board; often the board will release information through a web site or toll-free number. Insurance Coverage: Check with your insurance carrier on which OB/GYNs are part of your plan. Your Expectations: If your plans include childbearing, you will want to make sure your physician currently practices both obstetrics and gynecology. You must ask whether he or she delivers babies as some OB/GYNs limit their practice to gynecology only. Feel free to ask about their experience; how long they have been practicing, how many babies they have delivered and how many similar surgical procedures they have preformed. Hospital: Find out which hospital your physician practices at. Ideally you should be comfortable with the hospital, as well as with your physician/ surgeon, and both should be within reasonable driving distance of your home or work. Preferably this information should be determined before developing a relationship with your OB/GYN or otherwise you may be forced to make a change at a critical point in your care. Physicians Coverage: Find out whether your physician is in solo practice or has one or more partners. You should have a clear understanding of who handles deliveries and after-hour problems and emergencies when your physician is ill, off duty or out of town. You should feel comfortable with these arrangements as no one physician can be available 24 hours a day, 365 days a year. Office and Staff: Evaluate the office and staff starting from the first telephone communication. Are you treated politely and professionally? Do you feel welcome, unhurried and does the staff seem competent and caring? Is it a clean and pleasant environment? You should trust and feel at ease with the staff as well as your doctor. Medical Conditions: If you have chronic illnesses such as high blood pressure, diabetes, thyroid disease or epilepsy that may complicate a pregnancy or require special care, find out if your physician is experienced to treat you. Most OB/GYNs will be able to manage patients with these high-risk complications. At times they may obtain consultation with a perinatologist (high risk obstetric sub-specialist). For those patients who have had difficulty in conceiving, most OB/GYNs can evaluate and offer initial treatment for infertility.

The best time to select an OB/GYN is while you are healthy, before you need care, so you can make a careful, informed choice.

WHY CHOOSE AN OB/GYN?

THINGS TO CONSIDER?

The best time to select an OB/GYN is while you are healthy, before you need care, so you can make a careful, informed choice. Most often this relationship begins with scheduling an annual preventative exam that includes a pap smear and breast and pelvic examinations. These type of appointments allow you to evaluate the physicians practice style, as well as their skill, kindness and compassion. If you would feel more comfortable, try scheduling an introductory visit rather than an actual GYN examination. You will probably be charged for the office time, but if finding the right doctor and feeling comfortable is a concern, it may be worth it. Recommendations: To help find a reputable physician “get some neighborly advice” by asking for recommendations from family, friends, coworkers and/or trustworthy medical professionals in your community. Professional Certification: Make sure your doctor is board-certified in obstetrics and gynecology. Board-certification indicates that the doctor has taken and passed the accreditation test to practice in the specialty of obstetrics and gynecology. Boardeligible indicates that the doctor is qualified to take the test, but has not yet taken or passed the exam. Board certified physicians are permitted by their specialty organizations to indicate this achievement

A woman’s life is filled with many changes. We may notice little things month to month and larger changes as years go by. An OB/GYN is skilled at addressing the health care needs of women at all stages as their needs change; from the teenage years throughout menopause. They specialize in the treatment of well woman care, they evaluate and treat pelvic pain, abnormal pap smears, abnormal bleeding and perform female pelvic surgery. Providing evaluation of infertility and starting basic treatment is included in many practices; with referral to an infertility speciality if appropriate. They also manage problems that may occur later in life with pelvic support such as urinary incontinence. When expecting a baby, a woman makes many important decisions including: the choice to breast or bottle feed, care seat safety, child care and even the child’s future education. The first decision is who will care for her and the baby over the next nine months promoting a happy, healthy pregnancy. An OB/GYN has specialized training in the management of pregnancy, labor, childbirth, and will be able to handle most problems that arise. The birth of your child will be one of the most special moments of your lives and most women hope for that “perfect birth experience” with a normal vaginal delivery. If however, you have a complicated pregnancy or if problems arise during labor or at delivery, your OB/GYN has the specialized training to manage the complication and perform a C-Section if indicated. Things happen very quickly in an emergency situation and this can be scary. Rather than having someone unfamiliar called in, you may feel more at ease knowing your OB/GYN will be there to manage the situation. Women feel more secure when they have a good long-standing relationship with their physician.
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Her Focus is You
Mercy OB/GYN Partners is pleased to welcome Andrea McSwain, DO, to our team. Dr. McSwain is focused on providing innovative and compassionate patient care. A focus promoting the well-being of all women.

Obstetrical Care
• • • • • • • Preconceptual counseling Pregnancy testing Prenatal care Delivery services in family-oriented, private rooms Postpartum care High-risk pregnancy care Ultrasound examinations

Gynecology
• Complete health screening • Pap and pelvic exams • Breast screening exams and management of benign breast disease • Menopause and hormone replacement • Menstrual disorder management • In-office endometrial ablation • Urinary Incontinence and pelvic organ prolapse management and treatment • Coordination of care with other health care professionals Accepting new patients. Evening hours available. For an appointment call (231) 876-6100.

Specialized Care for Every Stage of a Woman’s Life
7985 Mackinaw Trail | cadillac, Mi 49601