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Mark Zuckerberg wrote Facemash, the predecessor to Facebook, on October 28, 2003, while attending Harvard as a sophomore. According to The Harvard Crimson, the site was comparable toHot or Not, and "used photos compiled from the online facebooks of nine houses, placing two next  to each other at a time and asking users to choose the 'hotter' person" To accomplish this, Zuckerberg hacked into the protected areas of Harvard's computer network and copied the houses' private dormitory ID images. Harvard at that time did not have a student "Facebook" (a directory with photos and basic information), though individual houses had been issuing their own paper facebooks since the mid-1980s. Facemash attracted 450 visitors and 22,000  photo-views in its first four hours online. The site was quickly forwarded to several campus group list-servers, but was shut down a few days later by the Harvard administration. Zuckerberg faced expulsion and was charged by the administration with breach of security, violating copyrights, and violating individual privacy. Ultimately,  the charges were dropped. Zuckerberg expanded on this initial project that semester by creating a social study tool ahead of an art history final, by uploading 500 Augustan images to a website, with  one image per page along with a comment section. He opened the site up to his classmates, and people started sharing their notes. The following semester, Zuckerberg began writing code for a new website in January 2004. He was  inspired, he said, by an editorial in The Harvard Crimson about the Facemash incident. On  February 4, 2004, Zuckerberg launched "Thefacebook", originally located at thefacebook.com. Six days after the site launched, three Harvard seniors, Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra, accused Zuckerberg of intentionally misleading them into believing he would help them build a social network called HarvardConnection.com, while he was instead using their  ideas to build a competing product. The three complained to the Harvard Crimson, and the newspaper began an investigation. The three later filed a lawsuit against Zuckerberg, subsequently  settling. The agreed settlement was for 1.2m shares which were worth $300m at Facebook's  IPO. Membership was initially restricted to students of Harvard College, and within the first month, more  than half the undergraduate population at Harvard was registered on the service. Eduardo Saverin (business aspects), Dustin Moskovitz (programmer), Andrew McCollum (graphic artist), and Chris Hughes soon joined Zuckerberg to help promote the website. In March 2004, Facebook  expanded to Stanford, Columbia, and Yale. It soon opened to the other Ivy League schools, Boston University, New York University, MIT, and gradually most universities in Canada and the United  States. In mid-2004, entrepreneur Sean Parker, who had been informally advising Zuckerberg, became the  company's president. In June 2004, Facebook moved its base of operations to Palo Alto,  California. It received its first investment later that month from PayPal co-founder Peter  Thiel. The company dropped The from its name after purchasing the domain name facebook.com  in 2005 for $200,000. Facebook launched a high-school version in September 2005, which Zuckerberg called the next   logical step. At that time, high-school networks required an invitation to join. Facebook later expanded membership eligibility to employees of several companies, including Apple  Inc. and Microsoft. Facebook was then opened on September 26, 2006, to everyone of age 13 and  older with a valid email address.
making it the third largest in U. as part of  its efforts to boost cyber security.000 profiles from the site every day for various infractions. allowing companies to attract potential customers and tell about themselves. JP Morgan (JPM). history. pricing  the company at $104 billion.000 business pages. In early 2011. Initial public offering Main article: Facebook IPO Facebook filed their S1 document with the Securities and Exchange Commission (SEC) on February 1. Securities and Exchange Commission Chairman Mary Schapiro and Financial Industry . closing at 34. The IPO  raised $16 billion. Facebook is the second  most accessed website in the US (behind Google). it set a new  record for trading volume of an IPO.S. Inc. Morgan Stanley (MS). held an initial public offering on May 17. the largest valuation to date for a newly public company. Web company  after Google and Amazon. In March 2011. it was revealed that Facebook's lead underwriters. giving Facebook a total implied value of around $15 billion. negotiating a share price of $38 apiece..03 on May 21 and 31. Facebook announced that  it would set up its international headquarters in Dublin. the largest valuation to date for a newly listed public company. but a new concept called  company pages was planned. More people visited Facebook than Google for the  week ending March 13. Facebook. Only the aforementioned technical glitches and artificial support from underwriters prevented the stock price from falling below  the IPO price on the first day of trading. 2010. Ireland. inappropriate content and underage use. In March 2012. released in December 2011. 2012. California.Late in 2007.  valuing the company at $104 billion. In October 2008. making it one of the biggest  in tech history and the biggest in Internet history.00 on May 22. Android and mobile web users. Later. On October 24. the former Sun  Microsystems campus in Menlo Park. Traffic to Facebook increased steadily after 2009. an online mobile store which sells applications that  connect to Facebook. an exchange for shares of privately held companies. Facebook valued its stock at $38 a share. 2007. Facebook said  that it had turned cash-flow positive for the first time. According to the Nielsen Media Research study. A 'circuit breaker' was used in an attempt to slow down the decline in the stock  price. based on SecondMarket Inc.S. Microsoft announced that it had purchased a 1. making it the most visited website of those tracked by DoubleClick. The shares began to be traded on May 18. The stock continued its freefall in subsequent days. Microsoft's purchase  included rights to place international ads on Facebook. Facebook's value was $41 billion (slightly surpassing eBay's) and it became the third largest U. In September 2009. including spam. it was reported that Facebook removes approximately 20.6% share of Facebook for  $240 million. In November 2010. The company filed for a US$5 billion initial public offering (IPO). 460 million shares. These started as group pages. and Goldman Sachs (GS) all cut their earnings forecasts for the company in the middle of the IPO  roadshow. Facebook announced App Center. 2012. Release of statistics by DoubleClick showed that Facebook reached one trillion page views in the  month of June 2011. and though the stock struggled to stay above the IPO price for most of the day. The store will be available to iPhone. Facebook had 100. Facebook announced plans to move to its new headquarters. The first day of trading was marred by  numerous technical glitches that prevented orders from going through.
a class-action lawsuit is in the works due to the trading  glitches. the stock lost over a quarter of its starting value. The campaign highlighted content promoting domestic and sexual violence against women. as the company home. San Mateo County. On April 19. Following a campaign uniting 100 advocacy groups. The company is the subject of a lawsuit by Rembrandt Social Media for the use of patents involving the "Like"  button. distasteful content on its own does not violate our policies. which provides users with a "precise answer" rather than a link to an answer  by leveraging the data already present on its site. who in turn used the information to cash out on their positions while leaving the general public  with overpriced shares.' national economic statistics. 2013. On April 15. The social media website initially responded by stating that "While it may be vulgar  and offensive. On August 23. Facebook unveiled Home. The partnership spanned 19 states. 2013. 2013. 2012. Facebook added a gay marriage icon to its timeline feature.forcing them to incur bigger losses when their trades finally went through. including Nissan UK.". On April 3." After IPO In July 2012. version 5. Facebook announced its new product Graph Search. a user-interface layer for Android devices offering greater integration with the service. but agreed on May 29. and used over 57. The app changed how data was collected and displayed to make the app faster. House of Burlesque and Nationwide UK. HTC announced a smartphone with Home pre-loaded. 2013 Facebook officially announced on its newsroom that it was introducing clickable hashtags to help users follow trending discussions or search what others are talking about on a  particular topic. Facebooks' IPO is now under investigation and has been compared to pump and  dump schemes. Facebook officially modfied its logo to remove the faint blue line at the bottom of the "F" icon.0. became the top wage-earning county in the country after the fourth quarter of 2012. The letter "F" moved closer to the edge of  the box. JPM. which led to the Wall Street  Journal calling the IPO a "fiasco. The remaining underwriters  (MS. 2013. It is believed that adjustments to earnings estimates were communicated to the underwriters by a Facebook financial officer. Facebook announced an alliance with the National Association of Attorneys General to provide teens and parents with information on tools that to manage Facebook  profiles." On June 12.Regulatory Authority (FINRA) Chairman Rick Ketchum called for a review of the circumstances  surrounding its troubled initial public offering. The Bureau of Labor Statistics reported that the average weekly wage in the county wasUS$3. which led to botched orders.000 tweets and more than 4. the glitches prevented a number of investors from selling the stock during the first day of trading while the stock price was falling . 2013 to take action after it had "become clear that our systems to identify and remove hate speech have failed to work as effectively as we would like.S. Facebook agreed to update its policy on hate speech. Apparently. California. By the end of May 2012. A July 2013 Wall Street Journal article identified the Facebook IPO as the cause of a change in the U. Facebook released an update to its iOS app.  the HTC First." returning only results from content already shared with the user. On January 15. GS) and Facebook's CEO and board are also facing litigation.900 emails to create outcomes such as the withdrawal of advertising from Facebook by 15 companies.240. In the meantime. particularly around issues of gender-based  hate. Additional lawsuits have been filed due to allegations that an underwriter for Morgan Stanley  selectively revealed adjusted earnings estimates to preferred clients. 107%  . Facebook emphasized that the feature would be  "privacy-aware.
Li Ka-shing: 0. Dustin Moskovitz: 6%. Facebook on the Ad-tech 2010 Billboard on the Thomson Reutersbuilding welcomes Facebook to Nasdaq. Microsoft: 1. Eduardo Saverin: 5%. A small group of  . the Interpublic Group: less than 0. As of 2012 are: Mark Zuckerberg: 28%.Sean Parker: 4%.000 a year." Mark Zuckerberg co-created Facebook in his Harvard dorm room. Greylock Partners and Meritech Capital Partners: between 1 to 2% each.107 a week. Corporate affairs Management The ownership percentages of the company.higher than the previous year: "That's the equivalent of $168.5%. or roughly $110. Digital Sky Technologies: 10%. and more than more than 50% higher than the next highest county.3%.8%. 2012. New York County (better known as Manhattan). Peter Thiel: 3%.000 a year. Accel  Partners: 10%. 2005. which came  in at $2.
. Reports claimed that he and Zuckerberg  began quarreling.270  114% Facebook generally has a lower clickthrough rate (CTR) for advertisements than most major Web sites. Key management personnel comprise Chris Cox (VP of Product).000 employees. Other managers include chief financial officer David Ebersman and public relations  head Elliot Schrage. in millions US$) Year Revenue Growth 2006 $52  — 2007 $150  188% 2008 $280  87% 2009 $775  177% 2010 $2.current and former employees and celebrities own less than 1% each. Adam D'Angelo. and Mark Zuckerberg (Chairman and CEO). Facebook has over 2. The remaining 30% or so are owned by employees. Jeff Rothschild. and offices  in 15 countries. Chris Hughes.com.04% of the time (400 clicks  for every one million pages).  Revenues (estimated. former chief technology officer and friend of Zuckerberg. an  undisclosed number of celebrities. and outside investors. including Matt Cohler. For example. banner advertisements on Facebook have generally received  one-fifth the number of clicks compared to those on the Web as a whole. As of April 2011. and that he was no longer interested in partial ownership of the company. while Google users click on the first advertisement for search results an average of 8% of the time (80. Revenue Most of Facebook's revenue comes from advertising. Sheryl Sandberg (COO).000 clicks for every one million  searches). resigned in May 2008. while Reid Hoffmanand Mark Pincus have sizable holdings of the company.000  158% 2011 $4. Facebook's users click on advertisements an average of 0. and Owen Van Natta. although specific comparisons can reveal a much larger disparity. According to BusinessWeek. Adam D'Angelo.
49%  for Wall posts. Facebook announced it had acquired the domain name fb. Asia. some companies have reported CTR as high as 6.  and that CTR for ads tend to fall within two weeks.Palo Alto. for video advertisements on Facebook.5 million in "domain sales income". California In early 2011. reports that successful advertising campaigns on the site can have clickthrough rates as low as 0. By comparison. On pages for brands and products. A study found that.04%.5 times better than Facebook's rate but still low compared to many other Web sites. who was Facebook's Online Sales Operations Manager. while the industry average was 25% for in-banner video  ads. California. however. On January 11. Facebook announced plans to move to its new headquarters. Australia. California Entrance to Facebook's previous headquarters in the Stanford Research Park. the former Sun Microsystems campus in Menlo Park. about 2. the Farm Bureau disclosed $8. Offices Entrance to Facebook headquarters complex in Menlo Park. 2010.Sarah Smith. . Mergers and acquisitions Main article: List of acquisitions by Facebook On November 15. The cause of Facebook's low CTR has been attributed to younger users enabling ad blocking software and being better at ignoring advertising messages.05% to 0.1%. making the acquisition of FB.com one of the  ten highest domain sales in history. 2011. over 40% of users who viewed the videos viewed the entire video. All users outside of the US and Canada have a contract with Facebook's Irish subsidiary "Facebook Ireland Limited".com from the American Farm Bureau Federation for an undisclosed amount. the CTR for competing social network MySpace is about 0. This allows Facebook to avoid US taxes for all users in Europe. as well as the site  being used more for the purpose of social communication as opposed to viewing content.
whiledomestic clone VK has around 34 million. it is registered as 'Facebook India Online Services Pvt Ltd'. IBM and Computer Associates that have already set up   shop. Facebook opened its fourth office. Dublin in Ireland as well as at Austin. Fair scheduler in Apache Hadoop. Though Facebook did not specify its India investment or hiring figures. CEO Zuckerberg visited Moscow to stimulate social media innovation in Russia  and to boost Facebook’s position in the Russian market. in Hyderabad  and the first in Asia. Texas. Facebook's   contributions include: HipHop for PHP. Users can communicate with friends and other users through private or public . multi-lingual support to the social networking site's users and  advertisers globally. Microsoft. Apache   Hive. announced that its Hyderabad centre would house online advertising and developer support teams and provide round-the-clock. In 2010. 2012. Open source contributions Facebook is both a consumer of and contributor to free and open source software. In April 2012 Facebook opened a second data center in Forest City. In Hyderabad. Dell. North Carolina. On October 1. Apache Cassandra. Facebook joins other giants like Google.Africa and South America. With this.  Facebook has roughly 9 million users in Russia. Oracle. lists of personal interests. Russia's communications minister tweeted that Prime Minister Dmitry Medvedev urged the social media giant's founder to abandon plans to lure away Russian programmers and instead consider opening a research center in Moscow. A custom-built data center with substantially reduced ("38% less") power consumption compared to  existing Facebook data centers opened in April 2011 in Prineville. contact information.  Website Main articles: Facebook features and Facebook Platform Profile shown on Thefacebook in 2005 User profile Users can create profiles with photos. which would supplement its operations in California. Facebook is making use of the Double Irish arrangement which allows it to  pay just about 2-3% corporation tax on all international revenue.  Facebook. which in 2010 had more than 750 million active users globally including over 23 million in India. Oregon. Facebook also contributes to other opensource projects such as Oracle's MySQL database  engine. and the Open Compute Project. and other personal information. it said recruitment had already  begun for a director of operations and other key positions at Hyderabad.
The patent covers News Feeds in which links are provided so that one user can participate in the same  . Another difference is Facebook's requirement that users  give their true identity. Since then. a  space on every user's profile page that allows friends to post messages for the user to see. Facebook has been prompted to add a "third gender". which appears on every user's homepage and highlights information including profile changes. News feed On September 6. post  and tag themselves and others. Many newsmartphones offer access to Facebook services through either their Web browsers or applications. On June 13. and webOS. Facebook introduced a "Usernames" feature. Facebook was granted a patent on certain aspects of its News Feed. some complained it was too cluttered and full of undesired information. Depending on privacy settings. 2010. a demand that MySpace does not make.facebook. whereas the Wall was previously limited to textual  content only.com/facebook instead  of http://www. Zuckerberg issued an apology for the site's failure to include appropriate customizable privacy features. A 2012 Pew Internet and American Life study identified that between 20–30% of Facebook users are "power users" who frequently link. poke. or "intersex" tab in the  gender option which contains only male and female. 2009. some of which are maintained by organizations as a means of  advertising. users have been able to control what types of information are shared automatically with friends. In response. They can also create and join interest groups and "like pages" (called "fan pages" until April 19. whereby pages can be linked with simpler URLs such ashttp://www. including profile changes.messages and a chat feature. Facebook refused and said that individuals  can "opt out of showing their sex on their profile". and conversations with other  users).php?id=20531316728. "other". Wall posts. which allows  users to inform their friends of their whereabouts and actions. On February 23. upcoming events. Facebook has a number of features with which users may interact. Initially. the News Feed caused dissatisfaction among Facebook users. The user page is set up in a minimal fashion with blue as the main  color. and Status. Pokes. Comparison with Myspace The media often compares Facebook to Myspace. An official Facebook application is available for the operating systems Android. iOS. others were concerned that it made it too easy for others to track individual activities (such as relationship status changes. This enabled spammers and other users to manipulate these features by creating  illegitimate events or posting fake birthdays to attract attention to their profile or cause. which allows users to send a virtual "poke" to each other (a notification then tells a user that they have   been poked). and newly added  friends. anyone who can see a user's profile can also view that user's Wall. This was done because Zuckerberg is red-green colorblind. a News feed was announced. events. where users can upload albums and photos. Facebook began allowing users to post attachments to the Wall. MySpace allows users to decorate their profiles using HTML and Cascading Style Sheets (CSS). In July 2007. Nokia and Research In Motion both provide Facebook applications for their own mobile devices. 2006.facebook. Photos. but one significant difference between the two  Web sites is the level of customization. Users are now able to prevent user-set categories of friends from seeing updates about certain types of activities. 2010). More than 425 million active users access Facebook through mobile devices across 200  mobile operators in 60 countries.com/profile. They include the Wall. and birthdays of the user's  friends. while Facebook allows only plain  text.
profiles were separated into tabbed  sections.00 each to purchase. The Mini-Feed and Wall were consolidated. while the privacy of another album can be set so that all Facebook users can see it. was launched on November 15. 2007. compared with other image hosting services such as Photobucket and Flickr. Facebook began migrating all users to the new version starting in September 2008. and an effort was made to create a "cleaner" look. Facebook allows users to upload an unlimited number of photos. After initially giving users a choice to  switch. the privacy of an album can be set so that only the user's friends can see the album. and provides them a link to see the photo. a significant redesign of its user interface on selected networks. or through the Facebook website or mobile app)—no matter what method is used to deliver a message. Since the launch of the App Center. On June 7. and  other blogging services.   Facebook Notes Facebook Notes was introduced on August 22. On  December 11. For instance. LiveJournal. One of the most popular applications on Facebook is the Photos application. which apply limits to the number of photos that a user is allowed to upload. On July 20. Another feature of the Photos application is the ability to "tag". this limit has been increased to 200 photos per  album. it was announced that Facebook was testing a simpler signup process. Messaging A new Messaging platform. Facebook users were limited to 60 photos per album. It will help the users in finding  games and other applications with ease. the system allows users to directly communicate with each other via Facebook using several different methods (including a special email address. Facebook launched Gifts on February 8. Described as a "Gmail killer" by some publications. which may potentially include websites such as Twitter. During the first years. users in a photo. 2006. As with other Facebook features. which lets  users post free classified ads. The sorting and display of stories in a user's News Feed is governed by the algorithm EdgeRank. or from anyone. . which allows users to send virtual gifts to their friends that appear on the recipient's profile. 2008. or label. The patent may encourage Facebook to pursue action against websites  that violate its patent. then the user can tag the friend in the photo. As of May 2009. Facebook has seen  150M monthly users with 2. During the week of April 7. 2008. Facebook launched its App Center to its users.activity of another user. 2007.4 times the installation of apps. friends  of friends. Privacy settings can be set for individual albums. This sends a notification to the  friend that they have been tagged. Blogger. Facebook released a Comet  based instant messaging application called "Chat" to several networks. 2012. they are contained within single threads in a unified inbox. 2010. codenamed "Project Titan". if a photo contains a user's friend. Facebook introduced "Facebook Beta". Users were later able to import blogs from Xanga. limiting the groups of users that can see an album. a blogging feature that allowed tags and embeddable images. which points out that the major difference between the two is that listings posted by a user on Marketplace are seen only by users in the same network as that user. For example. and a personalized message  can be attached to each gift. Gifts cost $1. whereas listings posted on Craigslist can be  seen by anyone. Facebook launched Marketplace. text messaging. which allows users to communicate with friends and is similar in functionality to desktop-based instant messengers. 2008. users can adjust from whom they can receive messages from —including just friends. On May 14. Marketplace has been compared to Craigslist byCNET. where users can upload  albums and photos.
such as banner ads. Facebook compiles into a 1. 2011. Messages can also be accessed through the site's mobile apps. It allows one-to-one calling using a Skype Rest API. 2011. verified accounts do not display a special  verification badge. Rossi stated that it takes . Facebook requires a user's name and profile picture (if applicable) to be accessible by everyone. and generates  revenue from advertising. According to comScore. through their privacy settings. According to an interview in 2012 with Chuck Rossi. Facebook launched Facebook Beacon. This feature. Facebook agreed to settle US Federal Trade Commission charges that it  deceived consumers by failing to keep privacy promises. Facebook enables users to choose their own privacy settings and  choose who can see specific parts of their profile. the Subscribe button would be re-labeled as a "Follow" button—making it more similar to other social  networks with similar functions. which was an ultimately failed attempt to advertise to friends of users using the knowledge of what purchases  friends made. On November 6. allowing users to chat with others from all over the world. As of March 2012. a build engineer at Facebook. Following On September 14. an internet marketing research company. but considerably less than Yahoo!. lets the user add voice to the current Facebook Chat as well as  leave voice messages on Facebook. Technical aspects Facebook is built in PHP which is compiled with HipHop for PHP. FTC settlement On November 29. In 2010. a source code transformer built by Facebook engineers that turns PHP into C++. In conjunction. which is provided free through T-Mobile's new Bobsled service. Facebook announced that due to user confusion surrounding its function. or  a dedicated Facebook Messenger app. Video calling On July 6. Facebook users have had the ability to make live voice calls via Facebook Chat.5 GB binary blob which is then distributed to the servers using a custom BitTorrent-based release system. Facebook launched its video calling services using Skype as its technology partner. In December 2012. but are given a higher priority in a user's "Subscription Suggestions". as well as who can find them in searches. but privacy  concerns remain. The website is free to users. Facebook's usage of its user data is under close scrutiny. Facebook collects as much data  from its visitors as Google and Microsoft. Privacy To allay concerns about privacy. Users can control who sees other information  they have shared. 2011. Facebook added the ability for users to provide a "Subscribe" button on their page. which allows users to subscribe to public postings by the user without needing to add them as a  friend. The deployment of HipHop reportedly reduced average  CPU consumption on Facebook servers by 50%. Unlike a similar system used by Twitter. the security  team began expanding its efforts to reduce the risks to users' privacy.Aside from the Facebook website. Voice calls Since April 2011. 2007. Facebook is developed as one monolithic application. Facebook also introduced a system in February 2012 to verify the identity of certain accounts.
Facebook is the leading social networking site based on monthly unique  visitors. Actions (plugin + news feed)). The data is then sent to MapReduce servers so it can be queried via Hive.S. ComScore reports that Facebook attracted 130 million unique visitors in May 2010. the website's ranking among all websites increased from 60th to 7th in  worldwide traffic. Continuously liking any contents of one's friend will cause flooding of notifications on his/her part and Facebook will display message to the liker stating that (s)he must slow down. Like button The like button is a social networking feature. comments. It is also a social plug-in of the  Facebook Platform – launched on April 21. The more and longer data is cached the less realtime it is. Quantcast ranks   the website 2nd in the U. The backend is written in Java and Thrift is used as the messaging format so PHP programs can query Java services. and the logs are tailed. data is output in PHP format (compiled with HipHop for PHP). After this. 60% of which responded that they believed that . Using a tailing architecture. Puma is used to manage periods of high data flow (Input/Output or IO). According to Alexa. These requests are written to a  log file using Scribe (developed by Facebook). Reception According to comScore. (s)he must wait for five minutes in order for him/her to continue liking. Raw logs are  removed after a period of time. an internally built tool to aggregate data from multiple Scribe stores.S. an increase of 8. Batches are taken every 1. It tails the log files and pulls data out (thus the name). having overtaken main competitor MySpace in April 2008. The build and release  process is zero downtime and new changes to Facebook are rolled out daily. Lawsuit Patents relating to the "Like" button and other social features held by deceased Dutch programmer Joannes Jozef Everardus van Der Meer are subject of a lawsuit brought against Facebook by  Rembrandt Social Media. in traffic. This also serves as a backup plan as the data can be recovered from Hive.approximately 15 minutes to build and 15 minutes to release to the servers. allowing users to express their appreciation of content such as status updates. Ptail data is separated out into three streams so they can eventually be sent to their own clusters in different data centers (Plugin impression. and is currently 2nd. Facebook used a combination platform based on HBase to store data across distributed machines. The system rolls these events up and writes them into storage. and advertisements. 2010 – that enables participating Internet websites to display a similar like button.5 seconds. News feed impressions.  limited by memory used when creating a hash table. and Compete.com ranks it 2nd in the U. The User Interface then pulls the data out and displays it to users. photos. Data is processed in batches to lessen the amount of times needed to read and write under high demand periods (A hot article will generate a lot of impressions and news feed impressions which will cause huge data skews). from September 2006 to September 2007. Facebook handles requests as AJAX behavior. In 2010. The website is  the most popular for uploading photos. Caching solutions are used to make the web pages display more quickly. with 50 billion uploaded cumulatively. Data is read from these log files using Ptail. new events are stored in log files.6 million  people. Sophos's "Security Threat Report 2010" polled over 500 firms.
33% September 15. 2009 200  225 13. alongside industries such as the IRS e-file system. 2008 100  1. airlines. and  spam. In 2010. 2010 400  143 6. including    Canada. Facebook penetration is highest in North America (69 percent). followed by Middle East-Africa (67  percent). frequent changes to the website's interface. 2010 500  166 4. Inc.38% February 5. well ahead of MySpace.. 2009 300  160 9. a New Jersey-based company specializing in research concerning the college student market.99% July 21. and cable companies. In a 2006 study conducted by Student Monitor. In regional Internet markets.665 178. placing it in the bottom 5% of all private-sector companies in terms of customer satisfaction. and Asia-Pacific (17 percent). Judge Richard Seeborg issued an order approving the class settlement in Lane v. Facebook received a score of 64 out of 100. Facebook won the Crunchie "Best Overall Startup Or Product" for the third year in a  row and was recognized as one of the "Hottest Silicon Valley Companies" by  Lead411. However. the United Kingdom. Some of  the top competitors were listed in 2007 by Mashable.  Twitter. tied with beer and only ranked lower than the iPod.  Facebook. Facebook was named the second most popular thing among  undergraduates.38% April 8. and winning the "People's Voice Award" from the Webby Awards in 2008. Latin America (58 percent). On March 2010. The website has won awards such as placement into the "Top 100 Classic Websites" by PC   Magazine in 2007.Facebook was the social network that posed the biggest threat to security. [N 1] Total active users Date Users (in millions) Days later Monthly growth[N 2] August 26. and LinkedIn. the class action lawsuit arising out of Facebook's Beacon program. in a July 2010 survey performed by the American Customer Satisfaction Index. The reasons why Facebook scored so poorly include privacy problems. Europe (57 percent).52% . the results returned by the News Feed. and the United States. Facebook is the most popular social networking site in several English-speaking countries.
Writers for The Wall Street Journal found in 2010 that Facebook apps were transmitting identifying information to "dozens of advertising and Internet tracking companies".Total active users [N 1] Date Users (in millions) Days later Monthly growth[N 2] January 5. 2013 1.e.73% April 24.'" In early 2010.04% March 31. 2012 900  215 1. In  2008. Collins English Dictionary declared "Facebook" as its new Word of the Year.110  178 1. the use of Facebook had already become so ubiquitous that the generic verb "facebooking"  had come into use to describe the process of browsing others' profiles or updating one's own. 'I  decided to unfriend my roommate on Facebook after we had a fight. Openbook was established. to everyone on the Internet. defined as "To remove someone as a 'friend' on a social networking site such as Facebook. the New Oxford American Dictionary declared its word of the year to be the verb "unfriend".67% In December 2008. In January 2013. 2011 600 [N 3] 168 3.45% September 22. In December 2009.74% October 4. 2012 1. 2011 700  145 3. The apps used an HTTP referrer which exposed the user's identity and sometimes their friends'. 2011 800  115 3. the New Zealand High Court associate justice David Gendall allowed for the serving of legal papers on Craig Axe by  the company Axe Market Garden via Facebook. Facebook said. the countries with the most Facebook users were:   . By 2005. i. "We have  taken immediate action to disable all applications that violate our terms". It is believed to be the world's first legal judgement  that defines a summons posted on Facebook as legally binding. an avowed parody (and privacy advocacy) website that enables text-based searches of those Wall posts that are available to "Everyone".000  163 2.57% May 30. Employers (such as Virgin Atlantic Airways) have also used Facebook as a means to keep tabs on their employees and have even been known to  fire them over posts they have made. In March 2009. the Supreme Court of the Australian Capital Territory ruled that Facebook is a valid protocol to serve court notices to defendants. As in.
8 million members Brazil with 64. 147 million iPhone users. there are 192 million Android users. Facebook reported having 1. In regards to Facebook's mobile usage.  globally. As of March 2013. per an analyst report in early 2013.4 million members Mexico with 40.6 percent of Facebook's 1 billion worldwide  members.11 billion monthly active users.  . and a  total of 604 million mobile Facebook users.6 million members Indonesia with 51. 48 million iPad users and 56 million messenger users. Active users of Facebook increased from just a million in 2004 to over 750 million in 2011. United States with 168. Facebook popularity.6 million members India with 62.2 million members All of the above total 309 million members or about 38.
more than a hundred police were deployed for crowd control." examines how parents consistently enable children as young as 10 years old to sign up for accounts.000 people a day. Syria(unblocked in    Syria )." The findings of the study raise questions primarily about the shortcomings of United States federal law. In 2007. A 2011 study in the online journal First Monday. and Bangladesh on different bases. 1. In July 2011. Facebook described the reports as inaccurate. in response to widespread reports of underage users. In one instance. several Facebook users in Bangalore. For example. property damage and resistance to authorities." The study's authors also note. and it was reported that more than 200. the minimum age in the site's terms of service. and . more than three-quarters (76%) of parents reported that their child joined Facebook when she was younger than 13. Iran. violent and sexual contents. Facebook has settled a lawsuit regarding claims over  source code and intellectual property. The study notes that. Only 53% of parents said they were aware that Facebook has a minimum signup age. It has also been banned at many workplaces to prevent employees from using it during  work hours. users' news feeds were spammed with pornographic. In another unexpectedly overcrowded  event. After reports of overcrowding.000 accounts were affected. German authorities began to discuss the prohibition of events organized on Facebook. due to concerns including reduced productivity and the potential for industrial espionage. or  thought the signup age was 16 or 18. "Why Parents Help Their Children Lie to Facebook About Age: Unintended Consequences of the Children's Online Privacy Protection Act. 41 young people were arrested and at least 16 injured. In November 2011. was paid for by Facebook in what  CNN referred to as "a new level skullduggery" and which Daily Beast called a "clumsy smear". but also implicitly continue to raise questions about whether or not Facebook does enough to publicize its terms of service with respect to minors.600 "guests" attended the 16th birthday party for a Hamburg girl who accidentally posted the invitation for the event as public. In May 2011 emails were sent to journalists and bloggers making critical allegations about Google's privacy policies. Of the more than 1. Facebook takes various measures both to restrict access to children and delete their accounts if they join. however it was later discovered that the anti-Google campaign. This policy technically allows Facebook to avoid conflicts with a United States federal law. Uzbekistan.Registered Facebook users by age as of 2010. Pakistan. which requires minors aged 13 or younger to gain explicit parental consent to access commercial websites.  The decision is based on several cases of overcrowding by people not originally invited. Criticism Main article: Criticism of Facebook Facebook has met with controversies. the 1998 Children's Online Privacy Protection Act (COPPA). it was reported that 43% of British office workers were blocked from accessing Facebook at  work. "Indeed. conducted by PR giant Burson-Marsteller. people who are underage. A policeman was injured and eleven participants were arrested for  assault.000 households surveyed for the study. it was banned in many countries of the world on the basis of allowed content judged as anti-Islamic and containing religious discrimination. and the safety of user accounts has been compromised several times. directly violating Facebook's policy banning young visitors. and not 13. a Facebook executive has said that "Facebook removes 20. India reported that their accounts had been hacked and their profile pictures were replaced with pornographic images. It has been blocked intermittently in several countries including     the People's Republic of China. 35% of these parents believe that the minimum age is a site recommendation (not a condition of site use). For more than a week. The privacy of Facebook users has also been an issue.
the beauty pageant Miss Sri Lanka Online was run exclusively  using Facebook. "Who Commits Virtual Identity Suicide? Differences in Privacy Concerns. With its availability on many mobile devices. Facebook has now been involved in campaigns for True Blood. The company began its push by inviting a select group of British advertising leaders to meet Facebook's top executives at an "influencers' summit" in February 2010. They met after Watson found her Facebook profile. Behavior. A 2013 study in the journal CyberPsychology. Facebook allows users to continuously stay in touch with friends. and has been known to reunite lost family members and friends because of the widespread reach of its  network. Facebook quitters were found to be more concerned about privacy. and Top    Gear. Another father–daughter reunion was between Tony Macnauton and Frances Simpson. Social impact Main articles: Social networking service#Social impact and Social impact of the Internet#Social networking and entertainment Facebook has affected the social life and activity of people in various ways. being followed by a general dissatisfaction with Facebook (14%). Financial Times and ABC  News have used aggregated Facebook fan data to create various infographics and charts to accompany their articles. Some argue that Facebook is beneficial to one's social life because they can continuously stay in contact with their friends and relatives. The number one reason for users to quit Facebook was privacy concerns (48%). who had not seen each other for nearly 48  years.Bangalore police speculated that the stories may have been rumors spread by Facebook's  competitors. and Social Networking. . One such reunion was between John Watson and the daughter he had been seeking for  20 years. In 2012. American Idol. but the claims have been  questioned by other commentators. negative aspects regarding Facebook friends (13%) and the feeling of getting addicted to Facebook (6%). Several news stories have suggested that using Facebook can lead to higher instances of divorce and infidelity. Internet Addiction. Some studies have named Facebook as a source of problems in relationships. Facebook launched a new portal for marketers and creative agencies to help them  develop brand promotions on Facebook. as long as there is access to the Internet. News and media outlets such as the Washington Post. more  addicted to the Internet and more conscientious. Impact Media impact In April 2011. relatives and other acquaintances wherever they are in the world. It can also unite people with common interests and/or beliefs through groups and other pages. while others say that it can cause increased antisocial tendencies because people are not directly communicating with each other. and Personality Between Facebook Users and Quitters" points to the fact that there is a rising number of Facebook users who are discontent with Facebook and finally decide to quit Facebook.
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