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August 11th, 2013

Published by: Jesse Erickson

Top Digital Marketing News


Digital Marketing sponsored by: Digital Traffic Squad To your Success - Jesse think is the best business page you can hatch, sit back with a cup of coffeeand then hit publish. You pray someone sees it, and buys your product or services. Days, weeks, months passes you by but you dont get any sales and then you worry and panic because you think what you have to offer is synonymous to crapso you clamor to figure out what the hell is wrong and scheme. Again. Feeling like youre driving and driving but getting nowhere. Youre heartsick and simply down in the mouth.

Digital Marketing
By Kookie on August 7th, 2013

Top 5 Things You Should Be Doing On Social Media Author: Kookie 5 Keys to Successful Social Media Marketing Excuse me, Sir. Can you spare a moment for the Lord of Marketing? Do you have a moment to talk about your online selling tactics? No worries. Ill be very quick. I just need to send His message across to you. He only wants to talk to you about one particular area: Social Media Marketing. The one area where you sort of just hurl your business into the world wide web specifically in social media platforms and hope against hope someone at least notices you and maybe just maybe becomes your loyal follower and if youre lucky becomes your brands ambassador. (Yes, the Lord of Marketing saw your strife, and Hes tired of seeing you there.) SITCH NO. 1 You opt to open a new business that youre really so thrilled about, so you scheme, spend a few hours creating what you Why, oh, why? SITCH NO. 2 You opt to post content that tells people about how awesome your business is. You use HootSuite or other tools so you can post and tell people how whiz-bang of a biz you have 2-4 times a dayand then you hit schedule. You pray someone sees, likes and shares all your posts like crazy and buys your product/services. Days, weeks, months passes you by but you dont get any sales and then you worry and panic because you think what you have to offer is synonymous to crapso you clamor to figure out what the hell is wrong and scheme. Again. Feeling like youre driving and driving but getting nowhere. Youre heartsick and simply down in the mouth.

August 11th, 2013

Published by: Jesse Erickson

where your most active clients, influencers or customers spend time in the world wide webthen hear them out and take notes. There are tools out there that you can take advantage of to tune in to What-Do-You-Have-To-Say-About-Me FM such as: Twitter Search, Google Blog Search, Ice Rocket, Technorati, Bloglines and many more. KEY NO. 2 Almost therebut not quite! SITCH NO. 3 You opt to try a couple more tactics. You post different content like quotes, videos and images You pray someone sees, likes and shares all your posts like crazy; notices your business and buys your product/services. Days, weeks, months passes you by but you dont get any sales and at this point you are already convinced that no one really likes what you offer.so you GIVE UP. ENGAGE. ENGAGE. ENGAGE. Next up is to regularly exercise and employ your social media channels to interact with your prospective clients/ customers. When you start paying close attention to the conversations, you might find out things about your business that arent very good. Thats fine. Your job now is to engage with these customers to figure out a way to help them. Be willing to acknowledge mistakes or oversights when they happen. Youll be surprised but customers are notably forgiving when a business engages in an honest and humble manner. One good example is Starbucks on Twitter. It shares customer comments, local specials and interacts with clients on their page by asking questions like what their fave products are. Its open and pleasantly casual, but subtly appeals to the attractiveness of Starbucks brand. KEY NO. 3 HAND OUT AND HAND OVER. Is your team always in communication with possible clients, influencers and current customers on your social media channels? If yes, how involved are they? Do you publish engaging and interesting content that aids your prospects and make their jobs easier? How many times do you blog, post images on Flickr, Pinterest or Tumblr? How often do send out Tweets in a day? Do you comment on other blogs & Podcast and upload videos on YouTube among other things? The more content you come up with or curate and publish on your social media channels, the more traffic you can magnetize to your website. this will absolutely help you increase sales. KEY NO. 4 TOOLS MASTERING 101. It is so important to mesh your social media and business strategy together; but without a know-how of what social media and social networking sites capacitates you to do, its very challenging to figure out how to do that. A good social media site to look into is Twitter, while it provides an almost unrestricted way for you to engage with your clientsit only allows you to type 140 characters at a time. So, posting how-to articles about your product will be more effective when posted on YouTube as a video. And then theres Facebook which lets us see who our friends know; LinkedIn Answers is a wonderful place to answer organization focused queries than any other social media channel. Thoroughly explore your chosen social media channels to get business value out of your own social media strategies and activities. Hire an expert if you may to learn more of where to focus your time to get the best return. KEY NO. 5

Should I give up now? He just cant let His humble servant in you stay in those situation forever, so

Ahhtheres hope? Behold the 6 Keys to the Pearly Gates of Social Media Marketing Success Town: KEY NO. 1 FIND YOUR TARGET MARKET & HEAR THEM OUT. Your first challenge is to be seenthat is, by the very people whom you think your product or services will be very useful and valuable. You need to measure the success of your social media marketing by pinpointing your proper scope. Each week there are new social networks launching and flaunting their usability; however, its a waste of your time, energy and resources to use and join every social network. Check and see

August 11th, 2013

Published by: Jesse Erickson

Measure. Measure. Measure. The geniuses of social media marketing and management agrees that social media will definitely disturb and modify the next generation SEO techniques because search engines are starting to use the signals we unanimously and simultaneously leave as we interact, network and share media in the world wide web. To this date, social media activity disturbs and/or influence the success of many other inbound marketing strategies such as:

Discover the Secret Formula the Most Successful Businesses Use to Dominate Their Markets! Join us FRIDAY June 28th at 11AM (training will last approximately 1 hour)

RSS Subscriptions Inbound Links Comments on your Blog First-time and Repeat Visitors SEO Social bookmarking activity Leads & Clients! Videos/Podcasts views/listens Social Media Networking Connections

><LIMITED TO REGISTER! THE FIRST 25 WHO


The business landscape has changed dramatically in the last 10-20 years. Heck, weve seen tectonic shifts in just the last 10-20 months! Its pretty remarkable. Thanks to Google, information is more accessible than ever; thanks to Facebook, people are more connected than ever; and thanks to Apple and others, a previously unfathomable amount of computing power now sits in the pocket of almost every American consumer. Its a pretty heady time to be in business. Youre forgiven for not always knowing how to make heads or tails of it all! Weve got good news for you! Even with all of these tectonic changes happening in the marketplace, the fundamentals of growing a business still apply. For example

Salvation!!! Whoohooo! Use all 5 keys and never miss out any one of those and you can absolutely expect that leads and sales will occur and beef blissket will always be served in all everness.

You still need to manage your reputation, protect your _________________________________________________________________ brand and cultivate positive word of mouth About the Author Kookie is q uite an outwardly serious-looking-but-reallyinwardly-silly-dorky-biz-online-offline-inline-out-of-line; most-of-the-time friendly neighborhood inbound-outbound marketing ninja AKA The Kookyfier. Also one heck of a dog lover and and two-hecks of a start-up junkie and that should not to be confused by dogs running start-ups. You still need to expand your reach to make sure that more people know about you today and tomorrow than yesterday You still need to resell, upsell and cross-sell in order to maximize your revenue per customer You still need to pursue referrals so that you can spend less money acquiring new customers and pocket bigger profits

Digital Marketing
By Jesse Erickson on June 26th, 2013

Digital Marketing
By Jesse Erickson on June 25th, 2013

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How to Build a Thriving Facebook Community Episode 2


Here are the top 10 Things You Should Be Doing on Your Fanpage
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August 11th, 2013

Published by: Jesse Erickson

1 Connect with Your Fans People on Facebook dont want to connect with a Logo they want to connect with REAL PEOPLE. That means you need to communicate with them accordingly. Invite people behind the scenes and show them you are real (video works well for this). Show them what interests you (so they can identify and connect with you). Create MEANINGFUL posts by adding a human touch peoples B.S radars are at an all-time high be genuine and you will grow your connections. 2 Create Unique and Engaging Content Photos are the number one thing people relate to best on Facebook. Take the time to develop your content so that it includes a combination of Video, Images and Articles remember, not everyone likes to watch video and not everyone likes to read create a blend of both. Its important to share other peoples content; however, creating your own unique content is absolutely critical to a successful Facebook Campaign. 3 -Create Engaging Dialogue You MUST find a way to get people sharing and commenting on your Fanpage The future reach of your content depends on it. If people arent engaging with your content, you are missing the boat big time. Make it a point to ask engaging questions get people to comment on your content and encourage them to share their own content on your page. The more interaction, the better. 4 Be Consistent The number one reason for failure in Facebook Marketing is inconsistency. You must post consistently that does not mean you need to post 10 times a day! In most cases, once per day is enough (depending on your niche). What you dont want to do is post once a month and expect results Remember, your Facebook Fan Page is a Dynamic Billboard on the busiest highway in the world take advantage of it and POST CONSISTENTLY. 5 Tell Your Fans What To Do In a meaningful way, of course. If you want them to share your post TELL THEM! If you want them to like your post TELL them! Make your post actionable and your results will increase dramatically. 6 Monitor your Metrics You must understand what metrics are important and which to monitor like a hawk. You need to know what types of posts are engaging your community. The cool thing about Facebook: They tell you exactly what posts are popular and what are not. Use this data to create your future content. 7 Spotlight Your Fans You can pick up serious momentum by spotlighting your fans. Contests are a great way to get your community active and posting the winner of a contest allows you to spotlight them. When you spotlight your Facebook Fans, you are giving them exposure (which in turn is giving YOU exposure). 8 Create a Bridge between your Fanpage and Your Website

Remember what we said in episode one of our series? NO DIRECT SELLING ON FACEBOOK! Do your selling on your website but create interest on Facebook. There are several ways to accomplish this but BE CAREFUL. The number one reason people leave a Facebook community is because of too much Promotion and not enough engaging content. 9. Keep Your Text to a minimum We stated this earlier, but IMAGES perform far better than text. Why is that? You have to remember that people are viewing your posts in THEIR NEWS FEEDS NOT YOUR ACTUAL FAN PAGE. There are also dozens of other posts dripping across your fans newsfeed so you are essentially competing for their attention. If you post a lot of text, people will generally skip right over it. An image, on the other hand well, it can speak 1000 words. 10. PROMOTE Your Posts Whoever said Facebook marketing was FREE- Lied to you (or they had no clue what they are talking about). If you really want to be noticed on Facebook, you will need to setup a budget to: 1) attract new fans 2) Get your content seen by the masses. The biggest myth in Facebook Marketing is that everyone sees your content when you post > this is absolutely NOT true. Facebook is free for people to use; however, if you want your content to be seen plan on spending money (it is still one of the cheapest forms of advertising you can do). Facebook Content Series

Digital Marketing
By Jordan Lung on June 4th, 2013

i. I am Jordan Lung - Like you I watch dozens of videos each month. And when I am looking for a laugh, I dont care as much about the video quality and the audio quality nor do I care as much about scripting and special effects. I just want to see some crazy joker trip and fall down the stairs or a wild cat attacking someone. But when I do watch an informative teaching video and a professional video, I expect five key elements in that video.

One, shoot HD-quality video. The video quality is the very first thing you notice. Within a split second you can see if the video is pixilated, poorly lit and blurry. Fortunately nearly all smartphones record in 720 or 1080 HD video. Quality video relies heavily on proper lighting, exposure and color balance.
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August 11th, 2013

Published by: Jesse Erickson

Two, record quality audio. Use either a lapel, handheld, or a shotgun like to capture crisp and professional sounding audio. Many video cameras have a microphone jack to plug a mic into but many do not. So what do you do? You either closer to the camera to reduce the background noise or purchase an external audio recorder to plug your mic into. Three, choose a suitable location. If you like the option of a green screen, use that. Heres what this screen actually looks like. Pretty cool, huh? If you are outside a studio, look for natural lighting that isnt too harsh. The perfect time to film is at sunrise and sunset, because that light naturally lights your face. If you are a realtor shooting a video, go to a quiet neighborhood stand and in front of a beautiful home. The location must match your profession and identity. Otherwise, it just wont make sense. Fourth, use a tripod. Shaky video can make you sick and even ____1:59 your previous meal. So please dont do that to people watching your videos. By using a tripod, your video becomes a smooth picture and pleasant to view. And lastly, write a compelling message. And include things like questions that make your audience think, ways to relate to your audience, charisma, relevant facts that prove your points and natural and organized flow of thoughts, and a call to action. So, if you include quality video, quality audio, a suitable location, a tripod and a compelling message, you will be making videos worth bragging over. However, if you dont want to invest all that time into filming, into editing, as well as the money into equipment et cetera, Id happy and honored to help you out with that.

The Busiest Interstate in the United States has roughly 374,000 traveling on it per day (Hwy 405 in Los Angles) Having an ACTIVE Facebook Fan page is like having an Billboard on the busiest highway in the world. But your billboard doesnt just sit there it is DYNAMIC. 1. Your Billboard allows you to interact with the people driving by. 2. Your Billboard allows you to collect data about the people driving by. 3. Your Billboard allows you to change the message you want to deliver AS MUCH AS YOU WANT. 4. Your Billboard allows you to target only the cars you want it to (if you wish) Understanding just how many people you can reach (and how quickly) is extremely important. Companies spend THOUSANDS of dollars on Billboards ever month yet many of the fail to realize how much larger of an audience they can get in front of with Facebook. If your company is paying to be on a Billboard then Facebook Marketing should REALLY excite you

Digital Marketing
By Jesse Erickson on May 22nd, 2013

Facebook Mindset #2 Your customers are on Facebook and EXPECT you to be there as well.
Facebook has become so big that consumers have come to expect your brand to be on it. In many cases, consumers will look you up on Facebook BEFORE they research your website.

acebook is an excellent platform to reach existing and potential customers. That being said, you must understand that marketing on Facebook is completely different than traditional marketing. If you go into a Facebook Marketing Campaign without the proper MINDSET you are setting yourself up for failure.

Get Mindset Tips 3-10 at

Digital Marketing
By Jesse Erickson on May 21st, 2013

In this edition we are recommending a wide variety of Digital Marketing News and Updates there are some very important articles on YouTube, Local Marketing, Analytics and Website Design.

Facebook Mindset #1 Think Dynamic Billboard


Facebook is one of the most Trafficked places to market your business. Check out these figures There are 665 Million People Using Facebook PER DAY (Actively)
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August 11th, 2013

Published by: Jesse Erickson

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Digital Marketing
By Jesse Erickson on May 15th, 2013

Digital Marketing News - YouTube is revolutionizing the video marketing scene, via Googles all-new YouTube Channel Gadget, which allows viewers to click on videos, find info on products, and even make purchases, directly from within the video stream from a brands channel page. Digital Marketing Article 2 - Do Local Businesses Deserve Your Money? - Chris Brogan, another one of my favorite fellow marketers, tells it how it is in this post, which reminds us that local does not equal good. Local equals local. Its what gets people to choose you over the competition that makes the difference. Digital Marketing Article 3- How Real-Time Analytics Help Email Marketers - A recent study said a quarter of marketers claim that the biggest challenge they face is analyzing data. Integrating data into future plans is the next top concern. In this post, see three reasons why you cant afford to not gather and use email data. Digital Marketing Article 4 - How Website Design Impacts the Bottom Line - This post from regular Digital Marketer contributor Tabitha Jean Naylor dives into easy ways to build credibility within the design of your website. Read on for great advice for anysites just starting out, or those due for a redesign.

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Digital Marketing
By Jesse Erickson on May 15th, 2013

Digital Marketing
By Jesse Erickson on May 15th, 2013

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August 11th, 2013

Published by: Jesse Erickson

Rhoncus, turpis mauris duis? Cum montes, velit, amet. Arcu montes? Phasellus pulvinar arcu scelerisque in quis lorem adipiscing, natoque lectus tristique cum? Turpis proin. Dignissim elementum elementum adipiscing placerat platea.

Digital Marketing
By Jesse Erickson on May 15th, 2013

Turpis penatibus elementum elementum vel sit porta a egestas diam penatibus turpis enim, vel quis, ultricies etiam ut sociis mauris, amet phasellus sed et, urna, sagittis ultricies integer tincidunt pellentesque ut eu! Sit placerat sit odio adipiscing risus elementum tincidunt platea, aliquet dolor lacus egestas aliquam cursus ut duis eu natoque enim in sociis vel sit lundium purus rhoncus tempor in pellentesque montes penatibus, rhoncus et? Rhoncus, turpis mauris duis? Cum montes, velit, amet. Arcu montes? Phasellus pulvinar arcu scelerisque in quis lorem adipiscing, natoque lectus tristique cum? Turpis proin.