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T H E

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P U B L I C

A F F A I R S

W E E K L Y

T U E S DAY, J U LY 3 0 , 2 0 1 3
VOLUME 37 EDITION #32 PALM SPRINGS, CALIFORNIA

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S E R V I N G A L L O F T H E D E S E RT C I T I E S A N D U N I N C O R P O R AT E D A R E A S O F R I V E R S I D E C O U N T Y I N T H E C O A C H E L L A VA L L E Y

Betty Ford Center, Hazelden Foundation Pursue Possible Alliance


Hazelden Foundation and Betty Ford Center, leaders in addiction treatment, are pursuing a formal alliance. Both Hazelden and Betty Ford offer intensive treatment programs for persons addicted to alcohol and/or other drugs. The boards of both institutions have approved in principle the concept of a formal alliance between the widelyrespected institutions. According to Hazeldens Board of Trustees Chair Judge Susan Fox Gillis, the 2014 full implementation of the Affordable Care Act (ACA) is one of the principle drivers of the affiliation conversations. Judge Gillis says the ACA presents the treatment field with both challenges and opportunities. The good news is that many more Americans who desperately need help will be eligible to receive quality treatment for their addiction to alcohol or other drugs, she says. The challenge will be to pay for that expanded coverage and service. At this stage it appears that institutionally, only the strong will survive and thrive. Both Betty Ford and Hazelden are recognized as industry leaders, but the fact is wed be even stronger if we collaborated on a formal basis. Betty Ford Center board of directors chair Dr. Mary Pattiz says Hazelden and Betty Ford are natural partners. Weve been as one since day one, she says. Before Betty Ford Center opened its doors in October, 1982, we looked to Hazelden. Our co-founders, First Lady Betty Ford and Ambassador Leonard
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Trading Trades: Local entrepreneur launches barter website


BY KEN ALAN

edian household income has fallen 7.3 percent since the recession began, according to a February 2013 study of economic trends by Sentier Research. In addition to downsizing and cutting back on luxury items, some people have turned to bartering. There are at least 40 bartering websites that cater to various interests, but Palm Desert entrepreneur Steven Fuchs hopes Barterball.com will become the go-to bartering site. Fuchs, a divorce lawyer and former Wall Street investment banker, has invested about $50,000 to get the site up and running from his home office, using mostly turnkey website building modules. The site went live in mid-June. What does Barterball mean? Originally it was Barter Bee because of the way bees work in a beehiveeverybodys cooperating, its very collaborative. I wanted something catchy. I was thinking of a ballgame, because youre sort of playing and trading. Barterball is very trademarkable simply because it has no meaning at all. He came up with the idea of a barter website about a decade ago. It was not unheard of back then for lawyers to do barterin fact, one of my partners got himself an almost new Volvo for handling a divorce case, he said. He abandoned the project at the time because he didnt want to be in the barter exchange business, which requires the tracking of member transactions and reporting them to the Internal Revenue Service (IRS). I decided I could get around that by making the site free and earning money by serving Google AdWords,

Palm Desert entrepreneur Steven Fuchs hopes Barterball.com will become the go-to bartering site.

he said. So, in essence, Barterball functions more like a sophisticated community bulletin board, leaving the details and legal responsibilities of the trade solely in the hands of the traders. While private bartering transactions could fly under the radar of the IRS, Barterball does feature a rating system that could expose traders to a tax audit. People that conduct a trade, at their option, they can report it back to the site with a thumbs-up or thumbs-down rating and they can write a little blurb, if they wish, about the service itself. The tax implications of barter transactions could be significant, since the seller has no cash to set aside for the taxes owed. I want to remind all taxpayers that the fair market value of property or services received through a barter is taxable revenue. Both parties must report as revenue the value of the goods and services received in the exchange, said La Quinta-based CPA Adam Ochoa. Barter and trade dollars are the same as real dollars for tax reporting purposes. If you barter, you must report on your tax return the fair market value of the products or services you received. Bartering is taxable in the year it occurs. The tax rules

may vary based on the type of bartering that takes place. Barterers may owe income taxes, self-employment taxes, employment taxes or excise taxes on their bartering revenue. How you report bartering varies depending on which form of bartering takes place. Generally, if you are in a trade or business you report bartering income on Form 1040, Schedule C, Profit or Loss from Business. You may be able to deduct certain costs you incurred to perform the bartering. Barter may also be subject to sales tax at fair market value, if the goods and services being exchanged would ordinarily be taxable. Fuchs has been creating Internet sites for more than 20 yearsamong them DivorceNet.com, which he later sold to a private capital company. How do you launch a commerce website without investing millions of dollars? You have to make every penny go a very long way. Dont buy anythinglease everything, or rent it or borrow it. Theres no reason to own anything. Back in the old days you had to program everything, which was hugely time-consuming and expensive. Now there are (off-the-shelf web development) products for everything. We probably have
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IN THIS ISSUE
DEPARTMENTS Business Calendar . . . . . . . . . . . . . . . . . . . 3 Business News . . . . . . . . . . . . . . . . . . . . . . 3 Public Sector News . . . . . . . . . . . . . . . . . . 5 CV People . . . . . . . . . . . . . . . . . . . . . . . . 10 PUBLIC NOTICES . . . . . . 12 FEATURES/NEWS PGA TOUR Superstore . . . . . . . . . . . . . . . 2 Dollars & Sense . . . . . . . . . . . . . . . . . . . . . 4 Fox & Hounds . . . . . . . . . . . . . . . . . . . . . . 6 Sunnylands Wins Top Honors . . . . . . . . . . 8

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Trading Trades: Local entrepreneur launches barter website


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eight or nine products like that on Barterball that you never seetheres just a huge number and theyre all real cheap, said Fuchs, adding the site is hosted by Amazon Web services. Someone still has to put all of those stand-alone modules together, so Fuchs first turned to Palm Desert-based Thinglet Software. They took it as far as they could and then I couldnt find a local programmer at a reasonable price so we outsourced to a programmer up in Seattle. While Barterball.com is technically out of the beta testing stage, Fuchs continues to focus his marketing efforts on the Coachella Valley for now. Through Meetup.com, he found a few business networking groups, such as Desert Network Professionals. There he hands out 4" x 6" promotional cards for the site. A few people have signed up so far. We have a massage therapist and a chiropractor that have traded a couple of times. Youll see lot of massage therapists in any (bartering system) because the cost of goods sold is so low, so theyre willing to be flexible. The massage therapist issued a gift certificate

which is something Im going to integrate into the system as soon as I can so that the (barter) is assignable, and that will dramatically increase the liquidity of these transactions because then you can assign it to friends, family or business associates. Since revenue depends solely on Google AdWords, Fuchs says it will be a few years before Barterball.com will be a moneymaker. In order to make big money you need huge traffic, and in order for that to happen I would probably need over a million members and make it stickymeaning that people need to come back on a regular basis. They want to make sure that theres no trade theyre going to miss because they dont go back on a regular basis. Fuchs came to the desert about seven years ago to retire. Hes been doing volunteer work for the Living Desert and other charities, but now hes working mostly full time on Barterball.com. Once he proves the concept, he hopes to attract additional investment. The first hires will be a fulltime programmer and public relations professional.

PGA TOUR Superstore continues expansion in Palm Desert


Following the opening of its first California Superstore in East Palo Alto this May, and a previously-announced opening of a store in Irvine in November, PGA TOUR Superstore has announced plans to open a third California store, located in Palm Desert, this fall. The 50,000 square foot store will be on the northeast corner of Fred Waring Drive and State Highway 111, in a portion of the former Mervyns location. Golf enthusiasts in the Coachella Valley area will find PGA TOUR Superstore their one-stop shopping destination, said PGA TOUR Superstore President and CEO, Dick Sullivan. Customers will quickly learn that we pride ourselves in offering the best and most popular brands along with expert advice. Our trained sales associates match the optimal equipment with each players swing and experience; and, since our associates do not work on commission, customers will never feel pressured. Palm Desert is PGA TOUR Superstores 18th retail location. The superstores are owned and operated by Golf & Tennis Pro Shop, Inc., whose controlling owner and chairman is Arthur M. Blank, retired Home Depot co-founder and owner of the Atlanta Falcons. We look forward to bringing our stores products, services and expertise to golfers in the Desert, and we will be a positive contributor in the community, Blank said. Our goal is to establish long-term relationships with our customers through an ultimate shopping experience: a store with knowledgeable sales professionals in a setting that is filled with the best and favorite golf brands. PGA TOUR Superstore also provides an array of services, including personalized golf lessons; seminars conducted by certified golf professionals using state-ofthe-art teaching technologies; golf club and ball fittings; and club repair and re-gripping. The store experience also includes five performance practice bays with swing analysis; eight swing simulators for lessons and club fittings; and a 2,500 square-foot putting green. PGA TOUR Superstore offers an unrivaled selection of golf equipment along with a broad assortment of apparel, shoes and junior products. Customers will always find their favorite golf brands well represented at PGA TOUR Superstore. A small sampling of such brands includes Titleist, TaylorMade, Callaway, PING, Nike, Cobra-PUMA, adidas, Cleveland, Srixon, Adams, Mizuno, FootJoy, Bridgestone, ecco, PGA TOUR, and Under Armour.

Betty Ford Center, Hazelden Foundation Pursue Possible Alliance


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Firestone, studied whats still referred to as the Hazelden model. It was and is our inspiration, and for more than 30 years weve worked side by side as philosophical partners in providing quality care to alcoholics, addicts, and their families. At both Betty Ford and Hazelden, the Twelve Steps of Alcoholics Anonymous provide the foundation for treatment protocols, which are abstinence-based. Judge Gillis, says one of the top prioritiesif not the top priorityas collaboration discussions move forward, will be ensuring that the extraordinary legacy of Betty Ford continues to be honored. Mrs. Ford is a hero to us all, she says. When she so bravely went public about her own addiction, she put a face on this disease. She brought this disease out of the closet. By insisting that half the treatment beds at the center named after her be reserved for women, she also guaranteed that women would no longer be the forgotten gender. Judge Gillis adds that members of the Ford family are a critical part of the ongoing

collaboration conversations. The Betty Ford Center, a licensed addiction treatment hospital founded in 1982, is based in Rancho Mirage, California. In February this year it achieved the 100,000 benchmark; thats how many men, women and children have benefited from its many treatment programs. Betty Ford Center also offers its unique Childrens Program in Denver and Dallas/Ft. Worth, and is in the forefront of teaching medical professionals about the disease of addiction and the promise of treatment. Hazelden Foundation is a national nonprofit organization founded in 1949. Hazelden offers a comprehensive approach to addiction that addresses the full range of patient, family and professional needs, including substance abuse treatment and continuing care for youth and adults, research, higher education, public education and advocacy and publishing. It currently has facilities in Minnesota, Oregon, Illinois, New York and Florida.

THE PUBLIC RECORD (ISSN 0744-205X), is published twice weekly for $59.95 per year by The Public Record, 1800 East Tahquitz Canyon Way, Palm Springs, CA 92262, (760) 771-1155, Fax (760) 771-1188. Periodical postage paid at Palm Springs, CA 92262. Postmaster: Send address changes to The Public Record, 78-370 Hwy 111, Suite 250, La Quinta, CA 92253. The Public Record is an approved newspaper of general circulation for those required by law to cause publication of legal notices. The Public Record was adjudicated by the Superior Court of the State of California for the County of Riverside, Case No. 49271, Filed March 31, 1987. The Public Record is a newspaper of general circulation ascertained and established in the City of Palm Springs in the County of Riverside, State of California, Case No. RIC 358286, Filed June 8, 2001. The information contained in The Public Record is taken from public records. The Public Record assumes no responsibility for errors or omissions. The original public records are open to public inspection and should be consulted before any action is taken on information contained herein. The material published in The Public Record is compiled at a substantial expense for the exclusive use of subscribers. The Public Record is available through UMI in one or more of the following formats: microform, electronic or paper. The material cannot be republished, resold, recorded, or used in any manner, in whole or part, without the consent of the publisher. Any infringement will be subject to legal redress. Opinions expressed in guest editorials are those of the author and do not represent those of The Public Record, its owners, or its employees. Copyright 2013 by The Public Record. Publisher Robert Marra Managing Editor Ken Alan Editorial Layout Cynthia Gunn Contributing Writers Pamela Bieri Peter Solomon Dr. Stephenie Slahor Madeline Zuckerman

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BUSINESS NEWS
COACHELLA VALLEY ECONOMIC PARTNERSHIPS CVIHUB CLIENT, INDY POWER SYSTEMS RECEIVES U.S. PATENT APPROVAL FOR BATTERY CELL MANAGEMENT The Coachella Valley Economic Partnership (CVEP) is pleased to announce CViHub client, Indy Power Systems recently received approval from the United States Patent and Trademark Office for, Battery Cell Management. The protection of intellectual property validated by approval for United States patents is the foundation on which formidable companies with staying power are launched. I am pleased to offer my congratulations to Steve and the Indy Power Systems team on this important addition to their growing IP portfolio, says Joe Wallace CViHub managing director. Indy Power Systems has previously earned two patents: one for energy management and the other for battery cell management. With this, Indy Power Systems will now own three patents with an additional patents still pending. Being a member of the Coachella Valley iHub has afforded us the opportunity to meet business partners and prospective clients, notes Steve Tolen, president of Indy Power Systems. Joe Wallace and his team have been instrumental in arranging introductions and meetings that have led to several ongoing business relationships, he adds. Indy Power Systems designs and builds energy management systems that optimize energy use between any combination of buildings, alternative energy systems, battery storage and the utility grid. Indy Power Systems can integrate any number of different alternative energy sources (Wind, Solar, Fuel Cell, etc.) and can integrate any battery chemistry, or any combination of batteries, new or used. Indy Power Systems is the first to commercialize the use of used batteries for storage in its Redundant Array of Inexpensive Batteries (RAIB). FOREVER MARILYN TO STAY IN PALM SPRINGS UNTIL MID-NOVEMBER P.S. Resorts announced the iconic, 26 ft. tall sculpture of Marilyn Monroe, Forever Marilyn by artist Seward Johnson, will remain in Palm Springs until mid-November. Forever Marilyn has been a huge success for our destination, so we are very excited to have her until mid-November, said Aftab Dada, chairman of P.S. Resorts. It is the goal of P.S. Resorts to promote tourism through events and attractions like Forever Marilyn, and this will give us a chance to create a few more events and programming around the sculpture. The Forever Marilyn sculpture was scheduled to remain in Palm Springs through June 2013, or for one year, but a new arrangement made with the sculptures owner allows it to stay here until mid-November. Next year, the sculpture will travel to New Jersey for a lifetime retrospective exhibition and gala honoring its creator, Seward Johnson, at the 42-acre sculpture park Grounds For Sculpture. In a statement from Paula Stoeke, the Director of The Sculpture Foundation which owns the sculpture, said, Palm Springs residents and visitors have delighted us with their creative embrace of the Forever Marilyn sculpture. The online posts, the many emails, events and celebrations, all have shown the Foundation, and artist Seward Johnson, how a community can be inventive and enhance the experience of public art. We look forward to enjoying more of the Palm Springs vivacity until November. P.S. Resorts is planning free activities at Forever Marilyn this summer. THE PENTA BUILDING GROUP ANNOUNCES NEW DIRECTOR OF HEALTH CARE CONSTRUCTION SERVICES AND NEW DOWNTOWN LOS ANGELES OFFICE LOCATION The PENTA Building Group recently announced the addition of Thomas Conroy as the companys director of health care construction services. Working from the companys Los Angeles office, Conroys responsibilities include ensuring the successful execution of projects for PENTAs health care clients. Conroy joins PENTA with more than 25 years of experience in the construction industry. His past projects include the Kaiser Los Angeles Medical Center, Care Meridian Bowles, Breeze Medical Plaza, Los Alamitos Medical Office Building, and many other notable facilities. Conroys areas of expertise include providing preconstruction and construction services for health care, research lab and assisted living facilities. He graduated with a degree in construction management from Purdue University. PENTA recently relocated from its Stevenson Ranch location to its new office at 550 South Hope Street in downtown Los Angeles. We relocated our office to downtown so we could be centrally located to better serve our clients throughout Los Angeles County, Orange County and the Inland Empire, explains Conroy, Director of Health Care. The PENTA Building Group is a nationally recognized general contractor with offices in Las Vegas, Reno, Phoenix, Los Angeles, Palm Desert and Tulsa. As a general
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BUSINESS CALENDAR
July 30 Indio Chamber Social Networking Live Mixer: Sun City Shadow Hills. 5:30 p.m. August 5 DBA Mixer: Paradiso Restaurant. 6:00 p.m. August 8 Palm Desert Chamber Profit Connection Leads Tips Lunch: Tommy Bahamas. 11:30 a.m. August 8 Palm Springs Chamber Lead$ Lunch Power Networking: Central Park. Noon August 13 Palm Desert Chamber Business Breakfast: Congressman Raul Ruiz; Desert Willow Golf Resort. 7:00 a.m. August 13 Palm Springs Chamber Lead$ Lunch Power Networking: Central Park. Noon August 15 Cathedral City and Rancho Mirage Chambers Joint Mixer: The Show Agua Caliente Casino. 5:30 p.m. August 19 DBA Educational Seminar: WHY Social Media Palm Springs Association of Realtors. 6:00 p.m. August 21 Palm Desert Chamber Mixer Event: Fixtures Rancho Mirage. 5:30 p.m. August 22 Palm Desert Chamber Profit Connection Leads Lunch: Tommy Bahamas. 11:30 a.m. August 28 La Quinta Chamber August B.A.D. Mixer: The Grill on Main. 5:30 p.m. September 10 Palm Desert Chamber Business Breakfast: Desert willow Golf Resort. 7:00 a.m. September 12 Palm Desert Chamber Profit Connection Tips Lunch: Marios Italian Restaurant Palm Desert. 11:30 a.m. September 16 Coachella East Rotary 4th Annual Scholarship Cup: Mountain View Country Club. 7:00 a.m. Registration September 18 Valley Wide Employment Expo 18th Annual: Riverside County Fairgrounds. 9:00 a.m.-1:00 p.m. September 20 Coachella Valley History Museum Exhibition: Journey of a People: A History of the Cahuilla & Chemehuevi Tribes; Coachella Valley History Museum. 4:30 p.m. September 27 La Quinta Chamber 16th Annual Mayors Cup Golf Challenge: L.Q. Country Club. 4:00 p.m. ABOUT THE CALENDAR Listings in the Business Calendar are free and limited to chambers of commerce, associations, networking groups, or other nonprofit, businessoriented organizations. Please submit event notices at least three weeks in advance. Email to admin@desertpublicrecord.com or fax to 760-771-1188. Please include the event, time, location, price, phone, and sponsor. All listings are subject to space availability. FOR MORE INFORMATION American Business Women Association www.abwa.org Building Industry Association Contact 760-360-2476 Cathedral City Chamber of Commerce 760-328-1213, www.cathedralcitycc.com Coachella Chamber of Commerce 760-398-8089, www.coachellachamber.com Coachella Valley Womens Business Center 760-345-9200, www.cvwbc.org Desert Business Association 760-904-4589, www.desertbusinessassociation.org Desert Contractors Association 760-200-9202, www.desertcontractors.org Desert Hot Springs Chamber of Commerce 760-329-6403, www.deserthotsprings.com Desert Valleys Builders Association 760-776-7001, www.thedvba.org Indian Wells Chamber of Commerce 760-346-7095, www.indianwellschamber.com Indio Chamber of Commerce 760-347-0676, www.indiochamber.org La Quinta Chamber of Commerce 760-564-3199, www.lqchamber.com Palm Desert Area Chamber of Commerce 760-346-6111, www.pdacc.org Palm Springs Chamber of Commerce 760-325-1577, www.pschamber.org Palm Springs Desert Resorts Convention & Visitors Authority 760-770-9000, www.palmspringsusa.com Palm Springs Hospitality Association 760-835-4957, www.palmspringshospitality.org Rancho Mirage Chamber of Commerce 760-568-9351, www.ranchomirage.org Thousand Palms Chamber of Commerce 760-343-1988

INPUT WELCOME
The Public Record welcomes letters to the editor, guest editorials, tips on local business news and press releases. All submissions should include your name, occupation or business affiliation, email address and phone number. Photos submitted for publication should include a caption and be a minimum of 4"x6" at 300dpi (1800x1200 pixels), jpg format is preferred. We reserve the right to edit for length, grammar and to ensure that copy remains within the bounds of good taste. Send all correspondence to ken@desertpublicrecord.com

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Dollars and Sense

I recently came across an error on my credit report. Is there any way I can fix it?
SUBMITTED BY CHARLES LAVERTY

Good credit is an important part of your overall financial well-being. It can impact everything from the interest rates youll pay to being a prerequisite for employment. As a result, youll want to try to fix any errors on your credit report and have them removed as soon as possible. Your first step should be to contact the credit reporting agency in writing to indicate that you are disputing the information contained on your credit report. The credit reporting agency usually has 30 days to complete an investigation of the disputed information. Once the credit reporting agency investigation is complete, they must provide you with written results of their investigation. If, during its investigation, the credit

reporting agency confirms that your credit report does contain errors, the information on your report either must be removed or corrected. If the investigation does not resolve the issue, you still have a couple of options. First, you can try to mitigate the disputed information by adding a 100-word consumer statement to your credit bureau file. Even though consumer statements are often dismissed or ignored by potential creditors, it can at least provide you with a chance to tell your side of the story. You can also try to resolve the issue with the creditor that submitted the inaccurate information in the first place. The creditor will be obligated to investigate the disputed issue and notify you of its findings.

If you believe that the error is the result of identity theft, you may need to take additional steps to try and resolve the issue, such as placing a fraud alert or security freeze on your credit report. You can visit the Federal Trade Commission (FTC) website for more information on the various identity theft protections that might be available to you.
Finally, due to the amount of paperwork and steps involved, fixing a credit report error can often be a time-consuming and emotionally draining process. If at any time you believe that your credit reporting rights are being violated, you can file a complaint with the Consumer Financial Protection Bureau (CFPB) at www.consumerfinance.gov.

This information is reprinted with permission from Broadridge Investor Communication Solutions, Inc. Copyright 2012. Charles Laverty is Executive DirectorInvestments at Oppenheimer & Co Inc., in the Palm Desert satellite office of Newport Beach (OSJ). He can be reached at (760) 636-0726 or charles.laverty@opco.com The Branch Manager of the office of supervisory jurisdiction (OSJ) which supervises the Palm Desert location, can be reached at (888) 876-1150. This article should not be construed as an offer to sell or the solicitation of an offer to buy any security. The information in this article has been obtained from outside sources and is not the product of Oppenheimer & Co In. (Oppenheimer) or its affiliates. Oppenheimer has not verified the information and does not guarantee its accuracy or completeness. Additional information is available upon request. Oppenheimer, nor any of its employee or affiliates, does not provide legal or tax advice. However, your Oppenheimer Financial adviser will work with clients, their attorneys and their tax professionals to help ensure all of their needs are met and properly executed. Oppenheimer & Co. Inc. Transacts Business on All Principal Exchanges and SIPC.

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PUBLIC SECTOR NEWS


FILM FRIENDLY PRODUCTION PREMIERS ON LIFETIME TV
Hidden Away, the first ever Film Friendly incentive production, filmed right here in Palm Springs, premiered last weekend on Lifetime Television Network. The movie, which filmed at several iconic locations throughout the city, including the Palm Springs Art Museum, was the first to receive a $5,000 incentive grant from the City of Palm Springs Film Friendly Incentive Program, in partnership with P.S. Resorts and the Palm Springs Bureau of Tourism as way to entice more Hollywood film, television and photography producers to film in Palm Springsand stimulate our local economy. The City of Palm Springs wants the world to know that we are film friendly and willing to go the extra mile when it comes to welcoming filmmakers and assisting them in bringing their productions to life, said Councilmember Paul Lewin. As the home of the world famous Palm Springs International Film Festival, this type of industry incentive program makes perfect sense and we are thrilled it has become such a huge success. Since the program began several months ago, the Bureau of Tourism has assisted numerous production shoots in Palm Springs and most recently assisted location managers with a new NBC reality series and a new Canadian series featuring luxury vacation home rentals. In addition, the Bureau coordinates familiarization tours of the city with locations managers and plays a key role in partnering with them to find the perfect Palm Springs settings to showcase, said director Mary Jo Ginther. Although the $5,000 incentive grant is a huge help, its not just about the money. Just as important, we are creating awareness in the industry that Palm Springs is film friendly and welcoming when it comes to rolling out the red carpet. Producers and location managers appreciate this assistance and are excited to come here because when it comes to dramatic locations and iconic destinations everyone knows Palm Springs truly is like no place else.

BENOIT ANNOUNCES SELECTION OF AQMD SUMMER INTERNS Supervisor John J. Benoit (right) announced the selection of William Nelson (left) and Kailah Byrd (center) who recently began summer internships with the South Coast Air Quality Management District (SCAQMD). Through this competitive and prestigious program, these students gain invaluable experience working in the largest and most advanced air quality district in the United States, said Supervisor John J. Benoit, who serves on the AQMD Governing Board. Both interns participated in this program last summer, and were pleased to have them return and build on their experience. Now in its 14th year, AQMDs student internship program encourages students to consider careers in air quality or other environmental fields. Assignments are available in the districts chemistry laboratory, information management, engineering, technology advancement, environmental and policy analysis, finance, human resources, legislative and public affairs, media relations, environmental law and other functions. A senior at Desert Christian Academy, William Nelson will intern in the science and technology advancement office. During his internship last summer, he reprogrammed a compliance calculator for an incentive program that replaces older off-road diesel vehicle engines with new, cleaner engines. He audited contracts and evaluated malfunctioning filters on school district buses. A leader in his student class, Nelson has been involved in Supervisor Benoits Youth Advisory Council in each of his high school years and this past school year served as 4th District Commissioner for the Riverside County Youth Commission. Kailah Byrd of Moreno Valley will intern again in the districts legislative and public affairs division. She recently graduated from Oakwood University in Huntsville, Ala. with a bachelors degree in communication media. While learning about air quality and environmental justice issues, she was exposed to video production and broadcast in the government realm. A highlight of her past summer internship was writing, shooting, directing and producing an orientation video for future interns. Her career goals are to become an actress, writer and television talk show host. Students work side-by-side with air quality professionals involved in programs designed to clean the air and improve the quality of life for residents in Southern California. AQMD interns are given a stipend of $10 an hour for college students and $8 an hour for high school students. AQMDs Governing Board members will begin accepting applications in mid-February for the 2014 summer intern program and start making their selections in April. Interested students may request further information by emailing Intern-Apply@aqmd.gov.

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The Public Record

FORMER GOVERNORS SUPPORT OF GOV. BROWN ON PRISONS A DOUBLE-EDGED SWORD


BY JOEL FOX

There is good news and bad news for Governor Jerry Brown in accepting support of Californias former governors challenging the federal court panels order to release prisoners from the states prisons. All former California governors supported Gov. Brown with a brief to the Supreme Court asking the court to stay any prisoner release ordered by a lower federal court until the Supreme Court can consider the matter. However, the support of all former living governors puts Brown on a tightrope because of his realignment program. Brown championed AB 109 moving prisoners to county jails from state prison in part to deal with the overcrowding problem in the state prisons. Local authorities squeezed by the extra burden have reduced some prisoners sentences, which has resulted in prisoners released early. In turn,

there has been a recorded increase in crime in California. This increase in crime is one of the chief arguments cited by the former governors in their legal brief. The former governors claim that the action of releasing additional prisoners demanded by the court panel will result in irreparable harm from increased crime. Pointedly, the brief notes that, Irreparable harm not only is likely to result from the denial of the stay, it already has occurred. (my emphasis.) Is that what Governor Brown wants to hear? The brief points out that the prisoner releases are not necessarily the cause of the increased victimization. However, the brief says that the increase in crimes indicate that the three judge panels reliance on experts who said there was no danger to the public in reducing the prison population

was wrong. The FBI statistics cited in the brief show that in the last year while the realignment program was in effect the percentage change of violent and property crimes in cities of over 100,000 in population has jumped more in California than in the nation. Below are the statistics taken directly from the brief.

recent FBI statistics to make the case that realignment is not working. He writes that, The reality is that tens of thousands of inmates are being released into our communities without state parole supervision. Even violent felons have had their state parole slashed from three years to one, and felons/parolees face little to no consequences for their continued victimization. Thus, these criminals have no fear of arrest. While the governor welcomes the support of his fellow governors, he walks a tightrope in both defending the realignment program as a success while relying on increased crime figures to back his effort to get the Supreme Court to intervene. Joel Fox is Editor of foxandhoundsdaily.com and President of the Small Business Action Committee.

Senator Jim Nielsen has been a vocal critic of AB 109. Nielsen uses the same

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BUSINESS NEWS
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contractor, construction manager and concrete subcontractor, the company partners with every member of the development, design and construction team to build a variety of projects ranging in size and scope. PENTA is ranked annually among the top 400 national general contracting firms by Engineering News Record and is the recipient of countless project awards. PENTA is privately held company possessing an impressive financial statement, bonding capacity and a commendable safety record.

INTEGRATED WEALTH MANAGEMENT PRESENTS SEMINAR ABOUT INSURANCE & RISK MANAGEMENT NEEDS FOR NONPROFIT ORGANIZATIONS Nonprofit organizations are invited to join Integrated Wealth Management for an informative seminar about insurance and risk management needs for nonprofit organizations Wednesday, August seventh from 8 a.m. to 9 a.m. Those in attendance will hear from experts about best practices and solutions that can be implemented today. The seminar will offer helpful information for nonprofits on how to identify exposure to financial loss and liability, and how to analyze and manage risk. The seminar will take place at Integrated Wealth Management, 74-245 Highway 111, Suite 201, Palm Desert, CA 92262. Coffee and pastries will be served. Space is limited. Please RSVP to Erin Scott at (760) 969-7113 or Erin@IWMgmt.com. PALM VALLEY SCHOOL TO HOLD SUMMER OPEN HOUSE AND ROBOTICS WORKSHOP Palm Valley School (PVS)formerly Marywood-Palm Valleyannounced that it will hold a Summer Open House and Robotics Workshop Saturday, August 3, 2013 from 10-11 a.m. on the schools campus (35-525 DaVall Drive, Rancho Mirage). The free

event will feature the schools groundbreaking Middle School Robotics curriculum and will be open to any Coachella Valley student interested in learning more about robotics and about Palm Valley School. The robotics session will feature demonstrations of recent PVS student robots as well as a hands-on session during which children can work on their own robots. In addition, Palm Valley students, parents, and teachers will be available to lead campus tours and answer questions about the school. As we hear about the U.S. falling behind in the STEM subjectsscience, technology, engineering and mathematicsSit becomes more and more important to make these subjects accessible and interesting, says PVS Robotics teacher and workshop leader Keith Reedy. Robotics shows students the practical applications of the formulas theyre learning in math and the concepts introduced in physics. It helps to cultivate logical thinking, even at a young age. Students have to identify what they want their robot to do and plan a logical approach to making that happen. Also, he smiles, its just a lot of fun! PVS is the only independent private school in the Coachella Valley serving preschool through high school. 100 percent of graduates qualify for four-year colleges. School class sizes average 15 to 20 students and 50 percent of the 62 teachers hold advanced degrees. The school is fully accredited by the Western Association of Schools and Colleges and the California Association of Independent Schools, and is a member of the National Association of Independent Schools, the California Scholarship Federation, the National Association of College Admissions Counselors and the College Board. The Palm Valley School develops intellectual abilities through a passion for learning and critical thinking as well as inspires individual courage, respect and tolerance. Known to foster integrity, compassion and responsibility, PVS nurtures imagination, creative expression and a sense of humor while encouraging a balanced perspective on life through healthy decision-making and personal fitness. For more information or to RSVP, please contact Lisa Olson, PVS Director of Admission, at (760) 328-0861.
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SUNNYLANDS CENTER & GARDENS WINS TOP HONORS AT L.A. ARCHITECTURAL AWARDS
The Los Angeles Architectural Awardsone of the largest celebrations of cutting-edge design and architecture in Southern Californiarecognized nearly three dozen buildings from throughout the region for their excellence in design, commitment to sustainability and impact on the community. Dwell Media President Michela OConnor Abrams emceed the event, which drew more than 500 design and building professionals. The Grand Prize was awarded to the Platinum LEED-certified Conrad N. Hilton Foundation Headquarters for its sustainability measures, which include a unique ventilation system that allows for natural heating and cooling using rainwater and solar thermal heat collected on the roof of the 22,000square-foot building. Other notable awards included the Sunnylands Center & Gardens at the Annenberg Retreat, in the Best of L.A. Architects category, which hosted a summit between President Obama and Chinese President Xi earlier this year; and in the Design Concept Category, the Sixth Street Viaduct at the Los Angeles River. At the close of the ceremony, architectural icon Ray Kappe was honored with the L.A. Architectural Lifetime Achievement Award. Every year, we take this opportunity to celebrate truly outstanding design projects that demonstrate an unyielding commitment to the environment, stimulate the economy and enhance our overall quality of life in greater Los Angeles, said Mary Leslie, president of the Los Angeles Business Council, which hosted the event. Also unique to this event was a student design contest among the top seven schools of architecture in Los Angeles. Teams of three students from each school participated in a three-day competition in February to design a Continuing Care Retirement Community that will promote social interaction and community on the MLK Medical Center Campus in Willowbrook. Los Angeles County Supervisor Mark Ridley-Thomas joined Pritzker Prize-winning architect Thom Mayne to honor the team from Woodbury University in Burbank with the Julius Shulman Emerging Talent Award. Their design was titled Augmented ConnectivityBridging Neighborhood and Wellness. As a special highlight during the event, Ray Kappe, principal of LivingHomes and Founder of the Southern California Institute of Architecture (SCI-Arc)one of the nations most forward-thinking independent architecture schools was honored with the L.A. Architectural Lifetime Achievement Award. Following a video portraying Kappes work and accomplishments, Thom Mayne called Kappe to the stage to accept the award. I am very honored to be given this Lifetime Achievement Award by the Los Angeles Business Council for my 60 years in architectural practice and my contribution to architectural education, as well as my twenty years of involvement with urban design for the City of Los Angeles, Kappe said. The L.A. Architectural Awards honor entire project teams for their contributions to exceptional design in Los Angeles County, including the building owner, designer, contractor and developer. A jury of 25 notable building and design professionals led by Jury Chair Joseph DeTuno of Next Century Associates, LLC selected the 31 winners in 20 categories from hundreds of entries. Except in special categories, all projects were completed in 2011 or 2012. LABC Chairman Jacob Lipa was enthusiastic about the accomplishments of the winning entries. These projects set a high standard in every possible category of architecture, and represent millions of dollars of investment in our local economy, he said. Its truly an honor to recognize some of the worlds best designers and project managers here today. Other featured presenters included Grand Park Director Lucas Rivera, METRO Second Vice Chair Richard Katz and William A. Witte, President of Related California. A full list of honorees is below. For pictures of the winners, visit the Los Angeles Business Council website at www.labusinesscouncil.org.

Grand Prize
Conrad N. Hilton Foundation Headquarters: The 22,240-square-foot structure features solar energy panels, water collection systems and a green roof, and is designed to maximize the use of natural daylight.

Community Impact Award


Grand Park: Located in Los Angeles urban and civic center, the new Grand Park features 12 acres of vibrant, programmed and active space that celebrates the cultural vitality of the city and its inhabitants. Metro Orange Line Extension: The four-mile extension of the Metro Orange Line features a multi-modal transportation facility within a greenway that includes an exclusive busway, landscaped pedestrian and bicycle paths, four uniquely designed stations, artwork and numerous station amenities.

Best of L.A. Architects Award


Sunnylands Center & Gardens at The Annenberg Retreat (Rancho Mirage, CA): A historic estate that was converted into a cultural and retreat facility now operates as an oasis in the desert for public use. Health Sciences Education Building (Phoenix, AZ): The HSEB is an inter-professional, multi-institutional academic medical training facility with a mix of environments supporting 21st century medicine curricula.

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BUSINESS NEWS
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IDYLLWILD ARTS SUMMER PROGRAM STUDENTS PRODUCE VIDEO IN WAKE OF DEVASTATING MOUNTAIN FIRE In response to the mountain fire, in Southern Californias San Jacinto Mountains, Idyllwild Arts Academy and Summer Program alumni and students from around the world spontaneously produced an extraordinary Rain Dance video and posted it on YouTube, where through a variety of social media, it went viral. We have received such encouragement and support from around the world; the video these students and alumni produced has touched us all deeply, said Steve Fraider, director of the Idyllwild Arts Summer Program. We cant say for certain that their Rain Dance brought rain, but it did bring many heartfelt smiles at a challenging time for us all. The Mountain Fire had caused the suspension of Summer Program classes and a mandatory evacuation Wednesday, July 17 of 450 students and 115 faculty and staff from the Idyllwild Arts campus. Since the students entertaining Rain Dance video received such overwhelming enthusiastic response, it leaves some wondering: could it have produced the 1" to 1-1/2" rainfall overnight? That amount of rainfall is twice the average amount of rainfall Idyllwild receives during the month of July. The weather allowed us to attack the fire, said Riverside County Fire Chief John Hawkins. It knocked down the flames. The benefit of the rain not only helped put the fire out but allowed us to end the evacuation. The rain has significantly aided the 3,500 firefighters efforts in containing the fire for the first time since the fire broke out Monday, July 17 and has since burnt more than 27,000 acres. The Rain Dance was produced by Idyllwild Arts Academy alumni and current students, and posted to YouTube by Kate Graham, a current Idyllwild Arts student. Alumni and students appearing in this YouTube video are: Mikeala Gerwing, Sabrina Melendez, Delaney Clark, Liz Shwindenhammer, Anna Karina Guiterrez Sotomayor, Andrea Guiterrez Sotomayor, Rebecca Cox, Clara Stark, Michael Powell, Naomi Iancu, Ana Garcia Ldec and Marianna Orozco. The evacuated students had been transported to the nearby desert communities where 110 students, mostly from out-of-state, were hosted for a BBQ Pool Party Saturday, July 20 at the Palm Springs home of Idyllwild Arts Foundation board members Jeff Dvorak and Michael Slocum. You would never have guessed that the 110-plus students were displaced under tough circumstances; they were each so polite, appreciative, complimentary and genuinely happy to be here, said Slocum. While they had fun, it was clear they cant wait to get back on campus, they love that place, Jeff Dvorak added. Idyllwild Arts celebrates its 64th Annual Summer Program (June 16 August 11, 2013) and offers more than 100 intensive hands-on workshops for all ages in a variety of fields including music, dance, theatre, visual arts, writing, filmmaking and Native arts. A major component of the Summer Program is the annual Native American Arts Festival Week. BRANDMAN UNIVERSITYS PALM DESERT CAMPUS OFFERS TUITION DISCOUNTS BEGINNING SEPTEMBER 3 Cynthia Flores, campus director of Brandman Universitys Palm Desert Campus is pleased to announce the following programs are now offered at Palm Desert: Masters of Masters of Arts in Education and a Masters of Arts in Teaching. The MAE programs have five emphases available. The MAT program is a dual degree consisting of a credential and a Masters degree in one program. Also Single Subject Credential and Multiple Subject Credential programs are available for education professionals. We are excited to be able to offer these programs to the Coachella Valley with a schedule and location that accommodates working adults in the area, observes Flores. Brandmans new School of Education tuition scholarship discounts for Fall 2013 are available for these programs. Completion of MAE is possible in less than two years in a blended format (with one evening a week on campus followed by online work.) The MAE is a total of 30 credits for the full program. Financial aid may be available for students to manage remaining costs after scholarship discounts. With three large school districts, a number of private schools and several higher education institutions in the Coachella Valley, a Masters of Arts in Education and Masters of Arts in Teaching has strategic career value for area educators. As with all colleges and universities the tuition rate is subject to changeover time.

Brandman University is a private, nonprofit institution accredited by the Western Association of Schools and Colleges (WASC). As part of the Chapman University System, Brandman blends a legacy of academic excellence with progressive, innovative curriculum and strong support services designed for working professionals. The university serves more than 12,000 students annually in 50+ undergraduate, graduate, credential, and certificate programs in arts and sciences, business, education, nursing and health, both offered online and through 26 campuses in California and Washington. During its 55-year history, Brandman has awarded more than 70,000 degrees and teaching credentials. The universitys online programs have been named among the best in the nation by U.S. News & World Report, with undergraduate earning the No. 8 spot in the country and No. 1 in California.

DESERT BUSINESS ASSOCIATION MAKES ANNUAL NONPROFIT DONATIONS: 16 ORGANIZATIONS TO RECEIVE CONTRIBUTIONS The Desert Business Association has again made a contribution to 16 local charitable organizations that are members of the DBA. According to Kerry Hendrix, DBA executive director, As a nonprofit organization we understand the need to not only receive funds, but also the importance of giving back. The Association raises funds for these contributions at the annual Installation Dinner through a silent auction and raffle ticket sales. This year, a total of $1,200 is being contributed to: ABC Recovery Center, Agua Caliente Cultural Museum, AIDS Assistance Program, Desert AIDS Project, Desert Blind & Handicapped Association, Desert Legal Aid, Desert Women for Equality, Dezart Performs, Gildas Club Desert Cities-Cancer Support, Goodwill Southern California ISSE, McCallum Theatre, Mizell Senior, Center, Palm Springs Art Museum, Save-A-Pet, Inc., The CenterLGBT Center of Desert, and Unitarian Universalist Church of the Desert. Other businesses are asked to support the efforts of the Desert Business Association in supporting our community by becoming members and contributors to our annual awards dinner and silent auction.

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CV PEOPLE
DESERT AIDS PROJECT APPLAUDS GREATER PALM SPRINGS PRIDE FOR 2013 HONOREE CHOICES While Desert AIDS Project thinks Palm Springs Pride has always done a great job choosing their honorees, they couldnt be happier with this years choices for Community Grand Marshals and Volunteers of the Year. Mark Jones and Brian Vatcher of Brighthaus Marketing have been great supporters of D.A.P. in so many ways over the yearsfrom our AIDS Walk, to Dining Out for Life, and lots more, said David Brinkman, CEO of Desert AIDS Project. As an organization that depends so greatly on the generosity of its donors and volunteers, Brinkman continued, Along with Melanie Jonesa D.A.P. employee who coordinates our Revivals volunteersand her partner Ellen Zimmerman, they are all four great choices for Community Grand Marshals because they are models for how individuals can have a positive and lasting impact on their community. Similarly, Steve Boyd has given a lot of his time to D.A.P. as well. He and his partner Michael Green have contributed their time to so many worthwhile causes and share in our congratulations as Volunteers of the Year. In 2012, Desert AIDS Project received the Spirit of Stonewall Advocate of the Year and moved the date of its Desert AIDS Walk on a one-time-only basis, so that Walkers had the choice of joining the Pride Parade during the second half of the Walk. Although D.A.P. will have their customary presence in the 2013 Pride Parade, the Desert AIDS Walk will return to its usual route this year, setting off from Ruth Hardy Park on the morning of Saturday, Oct. 19. Congratulations to ALL of the honorees of the 2013 Greater Palm Springs Pride, including Shann Carr, Christopher Kennedy, Tom Bianchi, Ginny Foat, Lambda Legal and all the rest, finished Brinkman. These are truly models of service, not only to the LGBT community but to the greater good of our world. HARD ROCK HOTEL PALM SPRINGS NAMES CHRISTINE A. DELGADO DIRECTOR OF SALES Hard Rock Hotel Palm Springs is pleased to announce Christine A. Delgado has been hired as Director of Sales. Delgado will support a team of Sales and Convention Managers to maximize revenue potential, and cultivate relationships within Palm Springs and the surrounding Coachella Valley, as well as the Hard Rock community worldwide. We have a unique opportunity here to create a very special experience for both leisure and convention group guests. Im excited about bringing together great music, incredible food, amazing people and having a blast doing it, says Delgado. Hector Moreno, vice president and general manager of the Hard Rock Hotel Palm Springs echoed the sentiment saying, We are very pleased to have Christine aboard; her skillset will no doubt contribute to our success as a premier resort and meetings destination. Delgado has extensive sales and marketing experience in the hospitality industry. Prior to joining the Hard Rock Hotel Palm Springs, she served as Director of Sales and Marketing for the Los Angeles Marriott Burbank Airport Hotel and Convention Center, Director of Sales for the Renaissance Esmeralda Resort and Spa in Indian Wells, and Senior Account Executive for Rancho Las Palmas Resort and Spa in Rancho Mirage. Hard Rock Hotel Palm Springs is projected to open Fall 2013 with 163 rooms with more than 20,000 square feet of ballroom and banquet facility space. AAF, PALM SPRINGS-DESERT CITIES CONFIRMS KRISANN BACON OF TWC AS PRESIDENT; NEW BOARD LEADERSHIP The American Advertising Federation (AAF), Palm Springs-Desert Cities chapter finalized its new executive committee and board of directors serving the 2013-2014 year. Krisann Bacon from Time Warner Cable is selected as incoming president; vice president is Jeff Levine, Lamar Outdoor Advertising; Joshua Bonner, The Desert Sun Media Group is treasurer; Scott Burch from Cord Media will serve as secretary; directors at large include Stacy Thetford, Thetford Web Development; Mandi Witkower, Fantasy Springs Casino; Gregg Aratin; Jessica Walke, Greater Palm Springs CVB; Anthony Rios, CBS Local 2; Rebecca Brown, FG Creative, Inc.; Mitch Blumberg, Desert Arc; and Dayna Smith serves as Executive Director. As past vice president, I am excited for more responsibility in serving as new President, and look forward to cultivating and maintaining a positive leadership for the Desert Cities advertising industry, said Bacon. I am confident the incoming leadership, led by Krisann, will make a lasting impression on current and future members of the American Advertising Federation, Palm Springs-Desert
Cities chapter, said past president, Ethan Kaminsky. All incoming board members are familiar with the association culture.

SUNLINE INTRODUCES NEW TAXI ADMINISTRATOR


SunLine Transit Agencys Interim General Manager, Roger Snoble has appointed Michael Jones to the position of Taxi Administrator for SunLine Regulatory Administration (SRA). The SRA is a business unit of SunLine Transit Agency (STA) and is responsible for regulating and licensing Coachella Valleys 180 taxicabs. SRA is totally funded by taxicab fees and uses no public taxpayers money. Mr. Jones has been with SRA for the past Five years in the position of Manager of Taxi Administration and knows every aspect of the operation. After watching him work with our partners, the taxicab companies, I feel Mike is well suited for the job and ready to step up to the next level which will still require him to spend most of his time in the field, Snoble said. The position became open because of the retirement of Naomi Nightingale, former Taxi Administrator and SunLine Chief of Staff. Jones has been employed with SunLine Transit Agency since May 5, 2008 and transferred to SRA August 6, 2008. Before coming to SunLine, Jones was the Area Manager for Cable Repair with Qwest Communications in Utah.

DESERT CHRISTIAN ACADEMY NAMES NEW HEAD OF SCHOOL


Desert Christian Academy (DCA) announced this week that Charles Chet Crane will succeed founder and former head of school Dave Fulton as the new head of school. Crane began working on campus July 1, 2013. Most recently, Crane served as Head of School at Maranatha Christian School in Pasadena. This was a long, prayerful and painstaking process, says Albert Keck, DCA board member and chair of the search committee. Chet Cranes distinguished career in Christian Education and his immense personal faith made him the right fit. We believe he is the ideal person to continue the great work and vision that began with Dave and Julie Fulton more than 30 years ago. Crane graduated with a degree in Psychology and Mathematics from the University of Pittsburgh in 1973, then took his Masters in Biblical and Theological Studies from Fuller Christian Seminary in 1983. His dedication to helping young people fulfill their potential drew him into Christian Education, and has kept him there for nearly 30 years. Following a decade long tenure at Maranath Christian School in Pasadena, the opportunity to help DCA grow and expand was irresistible. I am extremely blessed to join Desert Christian Academy, and look forward to working with Dave Fulton, the Board, our faculty and staff to give students here the greatest educational opportunity in the Valley, says Crane. Our desire is to see these young people reach their full potential as students, Christians and good citizens. We have an abundance of opportunity here at Desert Christian Academy, and I am overwhelmed to be a part of such a wonderful institution. That the Board and search committee selected Chet gives me great satisfaction and comfort, says Fulton, who will now focus on development and new facilities for DCA. He is a man of great faith, and tremendous intellectual curiosity. He will be a great mentor to our students, a great manager of our faculty and staff, and great servant of God here at DCA. In addition to his duties at Maranatha, Crane has also been working in international Christian Education, with frequent visits to China as a consultant, meeting with parents of international students, and working with Chinese educational programs as well.

LEE & ASSOCIATES PROMOTES SHAWNA STRANGE Lee & Associates, Palm Desert announced the promotion of Shawna Strange to vice president. Strange joined the team that opened Lees Palm Desert office more than eight years ago. In that time she has expanded her role to include the leasing and sales of primarily retail properties, but offers her services to office and industrial clients as well. Shawna pays tremendous attention to detail. She has a strong work ethic that has won her the admiration of so many of Lees clients. It is an honor to promote Shawna as she has certainly earned it through her hard work and dedication, said Maggie Montez, one of the founders of Lee & Associates, Palm Desert.

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CV PEOPLE
TOM LALIBERTE HIRED AS EVENTS MANAGER AT THE LIVING DESERT The Living Desert announced Tom LaLiberte has been hired as events manager for the park, and will oversee all public and private events, park rentals and event planning. Tom will be a great asset to our team with his strong background and expertise in event planning, says Stacey Johnson, president & CEO of The Living Desert. Aside from our ongoing annual events, well be looking to Tom to manage and increase our private events as we move forward. The Living Desert offers many settings for private events, including the Littlefield Gallery and Lurie Reception Patio, Tennity Village WaTuTu, the District Commissioners House, the Venuto Palm Garden Patio, the Miriam U. Hoover Discovery Center, and the Tennity Wildlife Hospital Conservation Center. Prior to joining The Living Desert, LaLiberte was an event consultant for Signature Party Rentals, where he built an impressive client base with repeat and annual events, and developed effective sales strategies. He has also consulted for Abbey Event Services, Classic Party Rentals, and Apres Party and Tent Rentals. Im thrilled to be a member of the wonderful team at The Living Desert, says LaLiberte. Managing events at the park is going to be challenging and fulfilling, and Im looking forward to assisting guests with their special occasion planning for extraordinary private parties theyll remember forever. QUINTANILLA NAMED GENERAL COUNSEL FOR MODERNISM WEEK Local attorney Steven B. Quintanilla has been retained as General Legal Counsel for Modernism Week by the Modernism Week board of directors. Quintanilla is a long time (18 years) Coachella Valley resident and has a great appreciation for midcentury architecture, design and culture. Quintanilla jokes that at 55, he prefers to be considered a mid-century modern man, rather than just another middle aged guy. Joking aside, Steve looks forward to volunteering much of his time to assisting Modernism Week with all of its legal needs as it expands the number and scope of events which include, but not limited to, architectural tours, films, lectures, architectural symposia, art shows, educational events and fun parties in very cool modern homes in the Palm Springs area. Quintanilla is a partner in the law firm of Green, de Bortnowsky & Quintanilla, LLP which maintains offices in the Los Angeles area and in the City of Rancho Mirage. Quintanilla specializes in public agency law and he currently serves as City Attorney for the cities of Rancho Mirage and Desert Hot Springs, Deputy City Attorney for the City of Cathedral City, and General Counsel for the Rancho Mirage Housing Authority, Greater Palm Springs Convention and Visitors Bureau, Coachella Valley Mosquito and Vector Control District, Palm Springs, Temecula and Orange County Cemetery Districts and the Southern Coachella Valley Community Services District which serves the communities of Thermal, Mecca and Oasis. Quintanilla is also well-known for the extensive volunteer work he has provided and continues to provide to numerous nonprofits throughout the Coachella Valley. Steve currently serves as a board member of the Regional Access Project Foundation, which provides financial assistance to health, mental health and juvenile intervention organizations and ACT for MS which provides services to those living with Multiple Sclerosis. Quintanilla also serves as Pro Bono Legal Counsel for the Rancho Mirage Public Library Foundation, Friends of the 29 Palms Library and the SOS Foundation which provides food assistance to needy families in the Morongo Basin. CORD MEDIA HIRES GENERAL MANAGER
Cord Media announced Mike Czerwinski has been named General Manager. Mike is a highly motivated and respected leader, and were looking forward to having his leadership on board to work directly with myself, our president Jaci Fitzsimonds and our COO Bob Hoffman to move Cord Media to the next level, said CEO Jonas Udcoff. Czerwinski brings more than 20 years of experience in the field of media sales and advertising to Cord Media. He successfully managed advertising sales for broadcast and cable entities in Minneapolis before relocating to Palm Springs to serve as the General Manager of Time Warner Media Sales. Under his leadership at Time Warner, he consistently exceeded budget goals and grew revenue each year, while also changing the culture and reputation of Time Warner Media Sales in Southern California.

KERRY GRAVES JOINS THE LIVING DESERT AS DIRECTOR OF PARK SERVICES AND GUEST RELATIONS The Living Desert is pleased to announce Kerry Graves has been hired as director of park services and guest relations. Graves will lead a wide range of park operations including admissions, membership, park attractions, marketing and events. Kerry brings a tremendous amount of experience to our team, and were thrilled to have him on board at The Living Desert, says Stacey Johnson, president & CEO of The Living Desert. Hes highly motivated, and as director of park services and guest relations, hell be instrumental in our success as the park continues to grow. Graves brings more than 30 years of experience to The Living Desert, including two successful years at The Maryland Zoo in Baltimore. Graves has also worked for several theme and entertainment attractions, including Medieval Times Entertainment, Hard Rock Park and the Anheuser-Busch Theme Parks. The Living Desert is a wonderful, engaging zoo and Im looking forward to utilizing my skills to further the parks goals and mission, says Graves.

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