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Introduction and overview of the website

Fashionandyou comes under in e-commerce website. E-commerce means the paperless exchange of goods or services through the use of electronic data”. Fahionandyou is basically B2C (business to consumer) website. is a venture of the Smile Group, responsible for other e-commerce initiatives like BeStylish,, FreeCultr and Juvalia&You. is a part of Brand Alliance, an international organization formed by major private sales companies in Brazil, Turkey, Mexico, Australia, the Middle East, the USA, India, Russia and Switzerland.

Company Profile
Fashion and You is a by invitation-only private sales club, which partners with high fashion and luxury brands across fashion apparel, designer wear, accessories, footwear, watches, jewelry, fragrances, kids, home décor, and holds private sales events for these brands on at prices up to 80% off. FNY(fashionandyou) has over 400 partner brands such as dunhill, Calvin Klein Jeans, Gucci, Dolce & Gabana, Escada, Guess, Blackberry, Ed Hardy, Ritu Kumar Manish Arora and Tarun Tahiliani. Fashion and You is a pure click company formed in early 2010 by Pearl Uppal (Ex Sales Director, Yahoo India) and Harish Bahl. Pearl Uppal, former Director, Sales, Yahoo India is Fashion and You’s Co -founder & CEO. CEO Pearl Uppal is an internet industry veteran and has extensive experience at companies such as Yahoo, Rediff and GE. She Graduated from IIT Delhi and is also a gold medalist from Delhi College of Engineering. Harish Bahl is the Indian Investor, Co-Founder and Chariman of FNY. Harish is the founder CEO of Smile Interactive and has incubated and grown several successful leading online businesses like Quasar (WPP Digital & Smile JV), Tyroo (Smile & Yahoo JV), Zoomtra and Zumtra . Rahul Narverkar is Fashion and You’s Director of Sourcing who prior to joining Fashion and You, was the Senior General Manager, DLF Retail Developers. Narverkar has over 15 years of experience in retail and media. The website company is owned by Goldsquare Sales India Private Limited. Since its inception, has been growing at a tremendous pace. employs more than 450 people spread across offices and distribution centers in Gurgaon, Mumbai & Bangalore. Fashion and You reason of success is its hugely experienced team and its early mover advantage. The website was operational in November 2009 and was offered only to a few people who kept on inviting others. Fashion and You are following in the footsteps of Google’s Gmail that was also offered to consumers by invitation only. Of course Gmail then was offering a 1 GB inbox when others were only offering 4MB so the whole invitation only concept makes sense. With Fashion and You, the

Terms and Condition: Description of service: In the Site. it was the third round of investment -. something that the Indian consumer has not witnessed yet. The ideology seems to be working as currently. Fashion and You raised its first round of funding during its inception — from European and Indian private investors. The tax rate applied to the order will be the combined tax rate for both state and local tax rates in accordance with the address where the order is being shipped. A request for cancellation of order shall be valid and accepted only if they are made within 24 (twenty four) hours of making the order on the Site.invitation only concept also seems relevant because they have a very unique selling model – sales events. Fashion and You raised $40 million (Rs 201 crore) from a group of investors led by Norwest Venture Partners and Intel Capital in 2011. fashionandyou. electronic gadgets. leather goods and reserves the right to collect taxes for shipping charges wherever applicable. fashionandyou. In the second round. relating to the product and service would be provided by the manufacturer/supplier of such product and not by fashionandyou. vouchers and coupons (the "Service"). Fashion and You has over provides users with access to sales of luxury and high fashion items online. Billing: The price of our merchandise is inclusive of the VAT. it raised $8 million from Sequoia Capital India in December 2010. Disclaimer of Warranty: All warranties. Cancellations by the Customer: In case of requests for order cancellations. For the company. As part of usual business practice. This is touted to be the highest investment in e-commerce space in the The vat charged shall depend upon the destination where the order has to be reserves the right to accept or reject requests for order cancellations for any reason. Duration of Sale: Each sale shall last from 24 to 72 hours only and the time of beginning of the sale is 1100 2 . if any.7 million registered users and are the country’s most well funded e-commerce website. fashionandyou.and also saw participation from Sequoia Capital India and Nokia Growth Partners. we shall cancel the order and refund the entire amount. if we receive a cancellation notice and the order has not been processed / approved by us.

unworn. the company tallies up all orders and a purchase order is issued and sent to the works with different type of suppliers (Manufacturers. Jewellery. unwashed and undamaged by transporters’ strike reserves the right to make delivery of the goods by instalments. FNY(fashionandyou) signs an agreement with the supplier – the brand for sale of its product. fashionandyou. Delivery fashionandyou. poly bags. fashionandyou. No information regarding the presence of any Product in our stock will be given and we will alert you only when an item is sold must receive the merchandise within 14 days from the date it was shipped to you. Goods will be returned only if they are returned in their original may accept returns on apparel and footwear for account credit only. Hosiery. Other factors include delay in delivery through the courier partner. Therefore. If the catalogue is approved by the to you and that these terms of returns and exchange are not available in case of a sale by third party and invoice which shall be governed by the terms of such sale. it is the customer’s responsibility to login earlier if they want to avail better products or styles because fashionandyou. the sales event is launched at 11AM and lasts for 3 straight endeavours but does not guarantee to deliver the products to customers within 3-4 weeks from the day of close of sale depending upon the shipping location. No returns. dust bags. 3 . Items must be unused. it is send to the customer – the product’s final destination. its suppliers are the brands itself. Swimwear. After this. Then.) and the delivery time to customers is subject to delivery of products from supplier to fashionandyou. Sunglasses. fashionandyou. eye glass cases and gift boxes. The supplier then sends the products ordered and these are delivered directly to FNY’s processing unit where they are sorted and packed in FNY’s packaging. Home Décor. hang tags on garments.hours IST. promotions to all members via Email/SMS and social media are delivered about the sales event. including: hangers. At the end of the sales event. Vintage. shoe boxes. In its first step. For this purpose fashionandyou. importers etc. Fashionandyou Supply Chain (SC) is an 7 step process. Goods once sold can only be exchanged for replacement or a store credit if they meet our terms and conditions. first served”. Supply Chain Management As the company is not into manufacturing and only into retailing. distributors. Wallets and Watches as these items are for final sale only. an e-catalogue is produced in FNY’s in house studio. Leather Goods. Handbags. Returns and Exchange: You acknowledge that these terms of returns and exchange are limited to direct sale by fashionandyou. After the product is prepared. Beauty and sales are “first come. The merchandise is not restocked once sold out. We do not provide refund on any goods sold. refunds or exchanges will be accepted on Accessories. Intimates.

Fahionandyou supply chain management SWOT Analysis Swot analysis 4 .

You will then need to fill in your bank details. Sector-18. San Pada. Haryana Distribution Offices: Mumbai Shop No. Begumpet.122015. Dumdum. Maruti Industrial Area. Hyderabad . simply select the card type of our choice.4. Housing Society Ltd.S.500 016 Payment Methods accepts the following payment methods for our orders: While completing our order. Payment methods: (for payment by card) If your payment is accepted and your order confirmed. Please be aware that fashionandyou. (Opp.Fashionandyou Offices:Corporate Office: Plot 7C. 1. RMZ Gateway Inner Ring Road. Airport Gate. Bangalore .). P. 2. Prakash Nagar Colony. You will then be directed to the secure payment platform. Motilal Colony No. Chaurang Co. they recommend that you keep a copy of the transaction summary. Once the payment has been accepted. Ground Floor. 5 . Navi Mumbai – 400705 Bangalore 1st & 3rd will not keep any of your details on file. Huda. Gurgaon . Plot No.700 081 Hyderabad House no 1-8-506/55/A. you will automatically be sent an email confirmation. Sector-16. Koramangla.560 034 Kolkata House No 220/B. Kolkata .

Front page of Fashionandyou website Sitemap 6 .

for their convenience. so we can buy product according to our budget. home & lifestyle products. It is a hassle-free shopping method where payment is also done online after the transaction. Convenience: online buyers or consumers will just select the goods they need and tick a box provided by the store which are placed on the shopping carts. no need to go fashion andyou website is too much beneficial . Many brand’s products are available on this website.on the retail store. Now customer don’t have any need to go anywhere and no need of hurry to select the product quickly. in this case .Background: The alternative option to buy any product is to visit stores physically. 7 . Customer can easily compare the price of various brands. a time-saving method to do their shopping without that long drive to the malls anymore. Delivery: They deliver the merchandise in 3-4 weeks from the date you place an order on their site. low price to high price or high to low. we may have to visit many stores. The price ranges are reasonable and it has long range of products. The advancements of technology. cosmetics. women’s and kids also. If u want to buy last store visted product then u have to come back there. He/she can watch the product many times and take decision with relaxation We can watch the products according to our wish . As we Know that fashionandyou deals in all kind of apparels for men’s . e-commerce has really provided both business sector and consumer side. It a lso deals in footwear. This is how the modern shoppers do their shopping nowadays. accessories. The customer will just have to wait for the goods to be delivered to the designated address. watches. Various kinds of variety is available here and cutomer can save his/her travelling expenses to buy this product online . So it gives ease to the the customer that he/she can select her product ‘s from various brands at one place. An autoresponder shall inform them of the total cost with the shipping charge included which shall be paid by the buyer. we can get many brands on single website. fragrances.

 Easy to start and manage a business. they will know your presence there.  Mechanical failures can cause unpredictable effects on the total processes. With high level of visibility. as well as easy to find products. By then. there is no theoretical geographic limitations.It takes 2 to 3 weeks after the end of each sale to receive the merchandise from their suppliers in their Order Processing Center. 8 .  No need of physical company set-ups.  More reach to customers.  You can’t feel the feel the product or check it by hand in online shopping . Then they prepare our order and ship it to us via their courier. it takes 2 – 7 working days to reach us. customer loyalty is always on a check.) Having a retail outlet means you have a physical presence in that area.  Apparel size problem can be occur and it will take-time to exchange this product .  Comparison between e-commerce shopping with fashionandyou and physically Shopping: ADVANTAGES OF FASHIONANDYOU  Faster buying/selling procedure. o According to my experience physically retail brand outlet advantages and disadvantages are: Advantages (1. In a month. It also helps in building trust with your customers by having a physical shop.) You can draw on the passing crowd. This enable your business to be easily identify by your customers. DISADVANTAGES OF FAHIONANDYOU  There is no guarantee of product quality.  Buying/selling 24/7. (2.  Low operational costs and better quality of services. Regular shoppers frequent that area twice a week.  As there is minimum chance of direct customer to company interactions. From the time our order is dispatched from their Order Processing Center. regular shoppers are able to recognized your outlet.  Customers can easily select products without moving around physically. they would have seen your shop eight to ten times.

The high capital outlay also means the business is in higher risk. renovate the shop etc. It has fix timings for business. A cash business reduces the risks of bad debt.(3. Unlike some businesses that uses 7 days or 30 days term. You can't do out and out sales that is more active in sourcing your customers. you basically stay in the shop waiting for customers. (3. pay up. You have to purchase the inventories.) Retailing belongs to a much more passive kind of business.) The sales process in retailing is much shorter and easier compared to other business. he/she can ask immediately. That means all customers pay cash or credit card to purchase your products or services.) Setting up a retail outlet requires high capital cost. business can be done at any time. (5. (2.) Customer can touch and feel the product. Instead of going out to get business. your staff serve them. set up the shelves. If he/she has any doubt . Customer comes to shop. Disadvantages (1. The process is pretty straight forward. your market can 'move away' etc. customer decide to buy. 9 . For example.  Summary of comparison between e-commerce shopping with fashionandyou and physically Shopping from brand retail outlet: Comarison points FashionandYOu Retail brand outlet Business time 24X7 hours. parking restrictions might be imposed.) Retailing is a cash business. (4. the neighbourhood can go into decline.) It is not flexible to some changes that may take place in the market.

What FNY needs to do is to buy products from suppliers in bulk. there is a shortfall in supply. More reach to customers. This leaves the customer angry and he loses faith in the company. In FNY’s case this is hazardous.Running Cost Lesser than retail outlet Higher Convenience More. there is no theoretical geographic limitations. store them in their warehouses and then set up a sales event. customer has to go to the outlet Geographical limitation Yes Sales process Much shorter and easier Feel the product and check the product by hand at the time of purchasing Delivery No Yes It will take several weeks Immediately Recommendation: Fashionandyou is a young and growing company and has a lot of ground to cover before it becomes one of the biggest players in the market. Purchase orders are issued only after the sales events are over. This way they have complete track of how many products have been ordered and how many remain. Incase.FNY cannot deliver the product to the customer and will have to cancel that order. Longer Lesser . The area that FNY should be most concerned about is their supply chain. This process also delays 10 . Customers can easily select products without moving around physically. The fact that FNY sends a PO after the sales event is over has led to a lot of cancellations and has also left many customers disheartened.

Fashionandyou should be advertise in print media and television.       Conclusion The future for Fashiandyou in India seems very bright indeed. If he/she is impressed by the product . Most online retailers globally deliver within a week. more and proper research needs to go in this area in the Indian context to get fair and accurate results.  Some person’s should be there in the office of fashionan dyou to receive the call at any Website should be more user friendly. So It should be followed for each segment. Feedback should be taken by fashionandyou with the help of phone-call or messages or e-mail. In my opinion fashionandyou is perfect site for purchasing apparels to the consumer’s. it’s only fair to say that the scope for online retailing in India is pretty good. they will definitely create their account on fashionandyou. he can see all brands denim according to his/her needs. Fashionandyou follow this thing. but not for all segments. as long as this good phase in the market isn’t like the dot com bubble. products should be arranged according to their type also. If FNY buys products before hand and stores them. not only by brands like any person want to see denim. People. time as through this process. Delivery of the products should be quicker. who don’t have account on fashionandyou must allow atleast to look the product. and attracting an equal amount of investment from the world over. deliveries are made after 3-4 weeks. they can clear the customers doubts and can give information about the products according to their needs. Because every person read newspaper and watch TV Price should be more competitive. they can take care of both these situations at once. 11 .

economictimes. 07 31). 2011. Venture Capital .com/2011-07 19/news/29791081_1_online-retailers-e-retail-private-equity  retailing-gathers-steam-in-india/359627/ 12 .com/sites/lydiadishman/2011/05/13/exclu  sively-in-targets-200b-indian-wedding-market-with-new-online boutique/  2. Jha. (2009.pdf  Dishman. Lifestyle. es/1_Million_fans_on_facebook. (2011. 05 27). 05 31). 05 13). ( saga-a-review/  http://articles.fashionandyou. Online Retailing gathers steam in India.indiatimes.A Review.Reference:  http:/www. P.watblog.forbes.  Retrieved 12  article on fashionandyou: http://newms. from Business Standard:  http://www. from Watblog:  http://www. Porush. Retrieved 12 02. 2011.  Retrieved 12 02. Retrieved 12 02. from VCCircle:  http://www. India's Online Retail Saga . 2011. Sindhu.fashionandyou.  from Forbes:  http://www. L. (2009.vccircle.