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INTERNATIONAL SCHOOL OF BUSINESS & MEDIA

Research on the reasons/factors why the sales Of Audi are more than Mercedes-Benz cars.

PGDM 3 rd Trimester

ACADEMIC YEAR 2012-14

Guided By:

Mr. Jaysingh Bhosle

Submitted By:

Rohit Mehlan Ishan Gautam Dutta Ayush Tiwari Mukul Prabhakar Shashwat Bajpai Prateek Verma

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CERTIFICATE

This is to certify that Rohit Mehlan, Ishan Gautam Dutta, Mukul Prabhakar, Shashwat Bajpai, Prateek Verma & Ayush Tiwari have completed their project work on the subject entitled Research on the reasons/factors why the sales Of Audi are more than Mercedes-Benz cars” which is based on the survey/ research study undertaken by them.

This project report is completed by the candidates under my supervision. It is an original unaided research study completed under my guidance to meet the partial requirement of the subject Business Research Methodology at ISB&M, Pune.

Prof. Jaysingh Bhosle Project Guide

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TABLE OF CONTENTS

Contents

PREFACE

4

ACKNOWLEDGEMENT

5

SUMMARY OF THE PROJECT

6

7

OBJECTIVE OF RESEARCH

8

RESEARCH

9

INTRODUCTION TO THE TOPIC

10

DATA COLLECTION

12

DATA

13

DATA ANALYSIS &

14

TESTING OF HYPOTHESIS

35

MAJOR FINDINGS

36

SUGGESTIONS

37

LIMITATIONS .............................................................................................................................

38

39

40

41

“INCENTIVES AND THEIR IMPACT ON

42

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PREFACE

This project is based on the Research on the reasons/factors why the sales Of Audi are more than Mercedes-Benz cars.

Chapter 1- This chapter contains Rationale of Project, Objective of Study, and Methodology.

Chapter 2-

This chapter contains the

Introduction to

the

topic of study,

Profile of the

organization.

Chapter 3- This chapter contains Data collection, Data representation, Analysis & interpretation with different tools used Bar graph, Chi Square test for testing hypothesis.

Chapter 4- This chapter contains Major Findings, Suggestions, Limitations, Conclusion, Bibliography and Annexure.

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ACKNOWLEDGEMENT

Gratitude is the fruit of great cultivation. Many people helped us in the efforts of drafting this research work successfully. By their valuable contribution & encouragement, we owe our sincere gratitude to those individuals, who have been the sources of inspiration & motivation.

We gratefully acknowledge our indebtedness to our respectable guide Mr. Jaysingh Bhosle for providing the opportunity to carry out this Research Work under his guidance. With great pleasure and without hesitating we could say that this project was just impossible without his moral support and guidance. I am also thankful to him for his precious suggestions, guidance, and encouragement at every step in the preparation of this project.

Finally, we extend our gratitude to all of them who helped us in this endeavor.

Thank You!

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SUMMARY OF THE PROJECT

The topic of our research is “Research on the reasons/factors why the sales Of Audi are more than Mercedes-Benz cars” on which we thoroughly studied various parameters and provisions which are applied.

During the process of data collection, we learned how to deal with the various mindsets of respondents. We came to know as to what factors/reasons which influence the buying decision of a customer of a premium automobile brand. During the data collection we used methods like Tables, Graphs and Chi Square test for getting realistic results.

We found that the factors like driving pleasure, after sales service, comfort, engine performance, features, variants and return on investment have a key role in determining the buying behavior which directly affect the sales of the automobile. All these factors were determined through a sample size of 20 customers who gave primary data about their cars.

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RATIONALE OF THE PROJECT

Since the world market is again showing trends of boom, the luxury/premium market is key to the success of the automobile industry are the top three German car brands. Out of these the two that is Mercedes-Benz and Audi have become cut-throat competitors in terms of sales and it is a curious question that we are trying to resolve through this research.

Benefits to the students:

The study will be beneficial for us in increasing our research knowledge and also it will give us exposure to the outside world through which we will learn as to how to interact with people and how to tackle the problems in the field of research.

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OBJECTIVE OF RESEARCH

This project is based on the Research on the reasons/factors why the sales Of Audi are more than Mercedes-Benz cars.

  • (a) Primary Objective-

To know the various factors determining consumer buying behavior affecting sales.

  • (b) Secondary Objective-

To study the psychological and behavioral aspects affecting sales.

To assess the various technical features and compare them.

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RESEARCH METHODOLOGY

Research Methodology in common parlance refers to a search for knowledge. One can also define research as a scientific and systematic research for pertinent information of specific topic. Research is an art of systematic investigation. Some people consider research as a movement, a movement to the known to the unknown.

“Research comprises defining and redefining problems, formulating hypothesis or suggested solutions, collecting, organizing and evaluating data, making deductions. Reaching conclusion,

and at last carefully testing the conclusion to determine whether they fit the formulating

hypothesis.”

Sampling Method- Chi Square Method

Sampling Size- The sampling size is 18.

Area Covered- Mercedes-Benz- B.U.Bhandari Audi- Pashankar Auto

- Clifford Woody

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INTRODUCTION TO THE BRANDS

Mercedes-Benz - the benchmark and pinnacle of automotive engineering. One of my favorite

new

cars

is

their

E-class

diesel.

Awesome

highway cruisers.

Audi - the best looking in terms of design and interior, not to mention their high quality interiors. Ride is a bit hard and probably wouldn't consider it unless a diesel came stateside in their new all road.

Background of Audi and Mercedes:

The automobile industry saw a rapid growth all around the world in the recent years. There are many world class top car selling brands that launch very high quality cars with the most innovative ideas every year. All these brands are very closely competitive with each other.

About Audi:

INTRODUCTION TO THE BRANDS Mercedes-Benz - the benchmark and pinnacle of automotive engineering. One of my

· Audi brand belongs to Volkswagen group which is a German automotive manufacturer which also owns some other brands like Bentley, Bugatti, Lamborghini.

· In the year 1965, the Audi was re-introduced by Volkswagen with a new series named “Audi

F103”. If you see the logo of Audi brand, there are four rings linked to each other just like a

chain where each ring represents individual car companies- Audi, DKW, Horch and Wanderer, showing their unity.

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About Mercedes:

About Mercedes: · Mercedes also called as Mercedes-Benz, a popular brand, also belongs to a German

· Mercedes also called as Mercedes-Benz, a popular brand, also belongs to a German automotive manufacturer and it was launched into the market in the year 1901 for the first time. · Two companies- Benz and Cie, Daimler Motoren Gesellschaft united and formed Mercedes Benz. Both companies are highly competitive even on their own. · But after the world war-1, deep financial crisis was witnessed. So these two companies decided to merge and started their product sales as one. · The Mercedes logo has a circle with three point Silver Star inside it which means to be able to travel in air, land and sea.

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DATA COLLECTION

Collection of data means the methods that are to be employed for obtaining the required information from the units under investigation.

The method of collection of data depends upon the nature, object and scope of the investigation on the one hand availability of money and time on the other. It is prime important to know very clearly the points on which data is to be collected for the analysis of the problem at hand. There are two types of data:

i.

Primary Data

ii.

Secondary Data.

Primary Data: Primary data are those which are directly collected from the field of investigation.

These are collected by the researcher according to a planned way fixed up in the beginning of the project. They are collected for the first time and are then kept in the various forms for analysis purposes.

According to Horace Secrist, “By primary data we mean those data which are original, that is,

those in which little or no grouping has been made, the instance being recorded or itemized as

encountered. They are essentially raw materials.”

The collection of raw data is more technical, times taking and expensive but the conclusions through them are more realistic and hence are more reliable. In our research we used questionnaire method for primary data.

Secondary Data: The primary data are collected by the researcher for the first time and are used for his purpose of study. Then they are stored for further uses in future either by him or by someone else working on the same or similar problems. When such are used again they are

termed as secondary data. According to M.M. Blair, “Secondary data are those already in

existence and which have been collected for some other purpose than answering of the question

of hand.”

In our research we have used the internet source for coming up with the features table.

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DATA REPRESENTATION

“It is well said that one picture is better than thousand words.”

A diagram is a visual form for presentation of statistical data, highlighting their basic facts and relationship. The words graph, chart and diagram are used interchangeable for the pictorial representation of the statistical data.

It is very important to represent data through using different diagrams such as graphs, pie-charts, bar graphs etc. it helps in easy analysis and interpretation. Usually comparisons among the items are best shown by means of diagrams. The representation then becomes easier to understand the actual data.

Objective of Data Representation

  • 1. To make a quick, lasting and accurate impression of the significant facts because diagrams are very attractive, impressive and interesting.

  • 2. To make data simple and intelligible because diagrams do not strain observer.

the mind

of

  • 3. To save time and labor in grasping the facts of the data and in drawing the conclusions.

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AUDI A6 3.0 TDI

OVERVIEW

 

Length

4915

mm

Width

1874

mm

Height

1455

mm

Seating Capacity

5 Person

Displacement

 

2967 cc

Fuel Type

 

Diesel

Max Power

241 bhp

Max Power @ RPM

4000

RPM

Max Torque

500 Nm

Max Torque @ RPM

1400

RPM

Mileage (ARAI)

16.66 kmpl

Transmission Type

Automatic

No of gears

 

7 Gears

Drivetrain

 

AWD

Air Conditioner

Automatic Climate Control

Power Steering

 

Yes

Power Windows

Front & Rear

Central Locking

Remote

Anti-Lock Braking System

 

Yes

Airbags

6 Airbags

Seat Upholstery

 

Leather

Alloy Wheels

 

Yes

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TECHNICAL SPECIFICATION

 

Dimensions & Weight

 
 

Length

4915

mm

Width

1874

mm

Height

1455

mm

Wheelbase

2912

mm

Kerb Weight

1795 kg

 

Capacity

 

Seating Capacity

5 Person

Doors

4 Doors

No of Seating Rows

 

2 Rows

Fuel Tank Capacity

65 litres

Engine & Transmission

 
 

Engine Type

V6 diesel engine with common rail injection

Displacement

 

2967 cc

Fuel Type

 

Diesel

Max Power

241 bhp

Max Power @ RPM

4000

RPM

Max Torque

500 Nm

Max Torque @ RPM

1400

RPM

Mileage (ARAI)

16.66 kmpl

No of Cylinders

6 Cylinders

Cylinder Configuration

In V Shape

Valves per Cylinder

4 Valves

Fuel System

Comon Rail Injection

Transmission Type

Automatic

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No of gears

 

7 Gears

Drivetrain

 

AWD

Suspensions, Brakes, Steering & Tyres

 

Suspension Front

adaptive air suspension

Suspension Rear

adaptive air suspension

Front Brake Type

 

Disc

Rear Brake Type

 

Disc

Steering Type

Electromechanical Power Steering

Tyre Construction

 

Radial

Front Wheel Diameter

17

inch

Front Tyre Profile

 

55

Front Wheel Section Width

225

mm

Rear Wheel Diameter

17

inch

Rear Tyre Profile

 

55

Rear Wheel Section Width

225

mm

UNITS SOLD

34678 units sold in 2012 as compared to 2011 in which 30741 units were sold.

2011 2012
2011
2012

FEATURES

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Safety

 

Airbags

6 Airbags

Dual-Stage Airbags

Yes

Middle rear three-point seatbelt

No

 

Braking & Traction

Anti-Lock Braking System

Yes

Electronic Brake-force Distribution

Yes

Brake Assist

Yes

Electronic Stability Program

Yes

Traction Control System

Yes

Locks & Security

Engine immobilizer

Yes

Central Locking

Remote

Child Safety Lock

Yes

Comfort & Convenience

Cruise Control

Yes

Air Conditioner

Automatic Climate Control

Rear AC

Vents Only

Heater

Yes

Power Steering

Yes

Steering Adjustment

Tilt & Telescopic

Ash Tray

Yes

Keyless Start

Yes

D Changer

6 CD

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Headlight off and lgnition Key Off Reminder

Yes

Paddle Shift

No

Rear Parking Sensors

Yes

Vanity Mirrors on Sun Visors

Driver & Co-Driver

Cigarette Lighter

Yes

12V Power Outlets

Yes

Seats & Upholstery

Seat Upholstery

Leather

Active headrest

No

Driver Height Adjustable Seat

Yes

Lumbar Support

Driver & Co-Driver

Folding Rear Seat

Partial

Driver Armrest

Yes

Rear Armrest

Yes

Head-rests

Front & Rear

Adjustable Head-rests

Front & Rear

Leather-wrapped Steering Wheel

Yes

Front Seat Pockets

Yes

Audio Controls in Rear Armrest

No

 

Storage

 

Cup Holders

Front & Rear

Doors, Windows, Mirrors & Wipers

Power Windows

Front & Rear

Rear Defogger

Yes

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Boot-lid Opener

Internal with Remote

Door Pockets

Front

Outside Rear View Mirrors

Both Sides

Adjustable ORVM

Electrically Adjustable & Retractable

Turn Indicators on ORVM

Yes

Body-Coloured ORVMs

Yes

Rear Wiper

No

Rain-sensing Wipers

Yes

Headlight Washers

Yes

 

Exterior

 

Sunroof / Moonroof

Electrically Adjustable

Body-Coloured Bumpers

Yes

Roof Mounted Antenna

Yes

 

Lighting

 

Headlamps

Projector with Xenon

Automatic Head Lamps

Yes

Fog Lamps

Rear

Clear lens Head Lamp

Yes

Daytime Running Lamps

Yes

LED tail lamps

Yes

Clear lens Tail Lamp

Yes

Headlight Height Adjuster

Yes

Instrumentation

Distance to Empty

Yes

Average Fuel

 

Consumption

Yes

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Average Speed

 

Yes

Clock

 

Digital

Seat Belt Warning

 

Yes

Low Fuel Level Warning

 

Yes

Door Ajar Warning

 

Yes

Entertainment, Information &

Communication

 
 

Music Player Size

 

2 Din

Integrated (in-dash) Music System

 

Yes

Touch-screen Display

 

No

GPS Navigation System

 

No

AM/FM Radio

 

Yes

CD Player

 

Yes

MP3 Playback

 

Yes

DVD Playback

 

No

Bluetooth Compatibility

 

Phone & Audio Streaming

iPod Compatibility

 

Yes

USB Compatibility

 

Yes

Aux Compatibility

 

Yes

Speakers

 

6+

Wheels & Tyres

 
 

Alloy Wheels

 

Yes

Tubeless Tyres

 

Yes

 

Manufacturer Warranty

 

Warranty (Years)

 

2

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MERCEDES

 

TECHNICAL SPECIFICATIONS

Dimensions and Weights

Overall Length (mm)

4868

Overall Width (mm)

1854

Overall Height (mm)

1471

Wheel Base (mm)

2874

Ground Clearance (mm)

123

Front Track (mm)

1585

Rear Track (mm)

1604

Boot Space (liter)

540

Kerb Weight (kg)

1825

Gross Vehicle Weight (kg)

2350

No of Doors

4

 

Fuel Economy

Mileage Highway (km/liter)

12

Mileage City (km/liter)

8

Mileage Overall (km/liter)

10

 

Capacities

Seating Capacity (person)

5

Fuel Tank Capacity (liter)

80

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Performance

Maximum Speed

Km/Hour

0-100kmph

7.9seconds

1/4 Mile

seconds

 

Engine

Engine Type/Model

V- engine

Displacement cc

2987

Power (PS@rpm)

231PS @3800rpm

Torque (Nm@rpm)

540Nm @1600rpm

Valve Mechanism

Bore (mm)

92

Stroke (mm)

83

Compression Ratio

15.8:1

No of Cylinders (cylinder)

6

Cylinder Configuration

V6

Valves per Cylinder (value)

4

Fuel Type

Diesel

Fuel System

 

Transmission

Transmission Type

Automatic

Gears/Speeds

7Gears

Clutch Type

Hydraulic Torque Converter

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Final Reduction Gear Ratio

Front Suspension

McPhersons axle with coil spring

Rear Suspension

Multi link independent suspensions with coil spring

 

Steering

Steering Type

Speed-sensitive hydraulic rack & pinion steering

Power Assisted

Standard

Minimum Turning Radius (meter)

5.6

 

Brakes

Front Brakes

Discs

Rear Brakes

internally ventilated

 

Wheels and Tyres

Wheel Type

Alloy Wheels

Wheel Size

8.5 J x 17 H2

Tyres

245/45 R 17

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FEATURES

Feature

Availability

Interior

Cup Holders

Cup Holders

Folding Rear-Seat

Folding Rear-Seat

Tachometer

Tachometer

Leather Seats

Leather Seats

AM/FM Radio

AM/FM Radio

CD Player

CD Player

Comfort & Convenience

Air Conditioner

Air Conditioner

Power Windows

Power Windows

Power Door Locks

Power Door Locks

Power Steering

Power Steering

Power Seats

Power Seats

Steering Adjustment

Steering Adjustment

Central Locking

Central Locking

Defogger (Rear)

Defogger (Rear)

Remote Boot/Fuel-Lid

Remote Boot/Fuel-Lid
 

Exterior

Alloy Wheels

Alloy Wheels

Tubeless Tyres

Tubeless Tyres

Sun-Roof

Sun-Roof

Front Fog Lights

Front Fog Lights

Rear Wash Wiper

 

Anti-Lock Braking System

Anti-Lock Braking System

Driver Air-Bags

Driver Air-Bags

Passenger Air-Bags

Passenger Air-Bags

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5 AUDI MERCEDES 0 45 40 35 30 25 20 15 10 RATING
5
AUDI
MERCEDES
0
45
40
35
30
25
20
15
10
RATING
 

DRIVING

AFTER SALE

COMFORT

ENGINE

FEATURES

VARIANTS

ROI

  • MERCEDES

40

 
  • 40 39

  • 42 40

   
  • 30 42

  • AUDI

45

 
  • 41 41

  • 36 43

   
  • 34 37

SURVEY RESULT

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Age-

Name-

Questionnaire (For Mercedes E-Class)

Particulars

1

2

3

4

5

Driving Pleasure

         

After Sale Service

         

Comfort

         

Engine Performance

         

Features

         

Variants

         

Return on Investments

         

Any Comments:-

How do you rate ? ( 1 being the lowest and 5 being the highest)

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Age-

Name-

Questionnaire (For Audi A6)

Particulars

1

2

3

4

5

Driving Pleasure

         

After Sale Service

         

Comfort

         

Engine Performance

         

Features

         

Variants

         

Return on Investments

         

Any Comments:-

How do you rate ? ( 1 being the lowest and 5 being the highest)

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DATA ANALYSIS & INTERPRETATION

1) Are you well aware of the goals and objectives of the organization?

YES

22

NO

8

YES, 73% NO, 27%
YES, 73%
NO, 27%

- Majority of the employees working in the organization are well aware of the goals and objectives.

2) Are you satisfied with the current job?

YES

25

NO

5

NO, 17% YES, 83%
NO, 17%
YES, 83%

-Majority of the employees are satisfied with their current job

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3) Do you also get non-financial incentives?

 

YES

20

67% YES

67%

YES

 

NO

10

NO

 

33%

-67% of the employees feel that they get non-financial incentives too.

 

4) Do the financial and non-financial incentives influence you to work more?

YES

19

 

NO

11

NO

36% YES
36%
YES
 
 

64%

-64% of the employees get influenced to work more through the incentives they receive.

 

5) Do you often get exhausted in between your working hours?

YES

18

 

NO

12

67% 33% YES NO

67%

33%

YES

NO

 
   
 

- Majority of the employees get exhausted between their working hours.

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6) Safety and security is ensured in the organization.

AGREE

15

DISAGREE

10

CAN’T SAY

5

CAN'T SAY

DISAGREE

33%

17% AGREE 50%
17%
AGREE
50%
  • - 50% employees feel that safety and security is ensured in the organization and 33% disagree to it

7) Do you feel determined and enthusiastic to work more after receiving your salary?

ALWAYS

12

OFTEN

10

RARELY

6

NEVER

2

NEVER, 7% DISAGREE, RARELY, 20%
NEVER, 7%
DISAGREE,
RARELY,
20%

AGREE,

40%

33%

  • - 40% of the employees feel determined and active to work more for the organization after receiving their pay, whereas 33% disagree to it. 20% rarely feel enthusiastic and 7% never are determined after getting their pay.

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8) Employees are being provided with proper and satisfactory training.

AGREE

20

DISAGREE

7

CAN’T SAY

3

CAN'T SAY

DISAGREE

23%

10% AGREE 67%
10%
AGREE
67%

- Majority of the employees find that they are being provided with proper and satisfactory training.

9) How often do you expect remunerations?

ALWAYS

8

OFTEN

17

RARELY

5

NEVER

0

NEVER

ALWAYS OFTEN 27% 17% 0% RARELY
ALWAYS
OFTEN
27%
17%
0%
RARELY

56%

- 56% of the employees often expect to get the remunerations whereas 17% rarely want the same.

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10) Does the management give you flexible working hours?

YES

26

NO

4

NO YES 13%
NO
YES
13%

87%

  • - 87% employees feel that they get flexible working hours, rest deny to it.

11) Are you satisfied with the remunerations you receive?

YES

22

NO

8

73% YES,
73%
YES,

NO, 27%

  • - 73% of the employees are satisfied with the remunerations they get whereas the rest are not.

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12) Does the management involve you in the decision making which are connected with department?

your

YES

16

NO

9

OCCASIONALLY

5

OCCASIONALLY, NO, 30% 17%
OCCASIONALLY,
NO, 30%
17%

YES, 53%

- 53% employees think that they are been involved in the decision making process of the organization. 30% are against it and 17% feel that it happens with them occasionally.

13) Which type of incentives motivates you more?

FINANCIAL INCENTIVES

23

NON-FINANCIAL INCENTIVES

3

BOTH

4

BOTH, 13%
BOTH, 13%

NON-FINANCIAL, 10%

FINANCIAL, 77%

-

Majority (77%) of the employees are motivated more by financial incentives whereas 10% and 13% are motivated by non-financial and both financial and non-financial respectively.

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14) Does the management often force you to work over-time?

YES

8

NO

11

OCCASIONALLY

11

OCCASIONALLY

NO, 37% YES, 26%
NO, 37%
YES, 26%

- 37% of the employees are against the statement that they are being forced by the organization to work over-time.

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TESTING OF HYPOTHESIS

Question- Do the financial and non-financial incentives influence the employees of “Mercedes Benz India Pvt. Ltd.” to work more?

Serial Number

Opinion

No. of Respondents Observed value

Expected value

A

YES

19

15

B

NO

11

15

 

TOTAL

30

30

Formulation of H 0 and H a :

H 0 - Financial and non-financial incentives influence the employees of “Mercedes Benz India Pvt. Ltd.” to work more. H a - Financial and non-financial incentives do not influence the employees of “Mercedes Benz India Pvt. Ltd.” to work more.

Calculations:

OBSERVED

EXPECTED

O-E

(O-E) 2

(O-E) 2 / E

VALUE( O)

VALUE( E)

19

15

4

16

1.07

11

15

-4

16

1.07

       

2.14

χ 2 = 2.14

Degree of freedom= Number of categories- 1= 2-1=1

Calculated value of χ 2 = 2.14

The Table Value (TV) of x 2 for 1 degree of freedom at 5% level of significance is 3.84.

Since calculated value < table value Therefore accept the null hypothesis i.e Financial and non-financial incentives influence the

employees of “Mercedes Benz India Pvt. Ltd.” to work more.

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MAJOR FINDINGS

  • 83% of the Employees are completely satisfied with their current job.

  • Financial incentives play the most important role in motivating the employees.

  • Employees are provided with both financial and non-financial incentives

  • 73% of the employees are satisfied with the remunerations they receive, which is quite well.

  • The organization employs only male workers and no female personnel.

  • Employees are also provided with satisfactory training.

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SUGGESTIONS

During the process of project work and various discussions with employees of the company, following suggestions were brought out

  • Few employees suggested that some incentives should be linked with the monthly net sale. A small percentage of net sale should flow towards the incentives to its employees

  • An employee suggested that once or twice in a year, a family get together or picnic should be organized by the management for the families.

  • Few were of the opinion that flag hosting should take place on the National holidays like Republic Day and Independence Day to commemorate these important days in the history of India.

  • Few employees urged their fellow employees not to use tobacco, cigarettes and gutkhas during the duty hours. They also urged them to keep the working area clean.

  • Few employees suggested for an extensive tree plantation on the empty land of the factory for a better and pollution free atmosphere in and around workplace.

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LIMITATIONS

  • The respondents may be biased

  • Time was the major constraint

  • Hesitation in giving response

  • Maximum respondents are satisfied with the safety measures provided by the company.

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CONCLUSION

The research conducted under the topic “Impact on Productivity by the Incentives” at

M/s Mercedes Benz India Pvt. Ltd. reveals that most of the employees are satisfied with their

current job and get highly motivated by the financial Incentives. The finding of the project

represents that most of the employees are somehow satisfied with the present scenario of the

organization.

The company provides their employees with sufficient training with both financial and non-

financial incentives with which it enjoys high productivity. The job they are providing to their

employees helps them to increase their creativity and innovations.

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BIBLIOGRAPHY

  • Employee Benefits- Burton. T Beam

Dearbon Trade, 2001

  • Human Resource Management- Dessler Print House India, 2009

  • Organizational Behaviour- Seema Sanghi Print House India, 2007

  • Quantitative Techniques- C.R Kothari New Age International Publishers , 2 nd Edition

  • Research Methods for Business Students- Mark Saunders, Philiph Lewis, Adrian Thornhill Pearson Publications, 2007

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ANNEXURE

Questionnaire

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INCENTIVES AND THEIR IMPACT ON PRODUCTIVITY

Respected Sir/Madam,

As a part of our project we, the students of ISB&M would like to gather some information from you which will help us in an in-depth study of our project. We’d be obliged if you co-operate with us in filling the questionnaire. Since the questionnaire is being used for academic purpose, the information gathered will be strictly confidential.

Thank You!

Questionnaire

Name: __________________________

Age: ___________________________

Designation: _____________________

Tick the Option:

1) Are you well aware of the goals and objectives of the organization?

Yes

No

2) Are you satisfied with the current job?

Yes

No

3) Do you also get non-financial incentives?

Yes

No

4) Do the financial and non-financial incentives influence you to work more?

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Yes □ No □ 5) Do you often get exhausted in between your working hours? Yes
Yes □
No □
5) Do you often get exhausted in between your working hours?
Yes □
No □
6) Safety and security is ensured in the organization.
Agree □
Disagree □
Can’t say □
7) Do you feel determined and enthusiastic to work more after receiving your salary?
Always □
Often □
Rarely □
Never □
8) Employees are been provided with proper and satisfactory training.
Agree □
Disagree □
Can’t say □
9) How often do you expect remunerations?
Always □
Often □
Rarely □
Never □
10) Does the management give you flexible working hours?
Yes □
No □
11) Are you satisfied with the remunerations you receive?
Yes □
No □
12) Does the management involve you in the decision making which are connected with your
department?
Yes □
No □
Occasionally □
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13) Which type of incentives motivates you more?

Financial Incentives

Non-Financial Incentives

Both

14) Does the management often force you to work over-time?

Yes

No

Occasionally

15) Give your views for the management of your organization.

_________________________________________________

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