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A PROJECT REPORT ON “TO STUDY PRODUCT AWARENESS AND ITS ACCEPTANCE BY THE CUSTOMERS FOR PURE-IT”

Comment [l1]: Comment [l2R1]:

FOR “HINDUSTAN UNILEVER LIMITED (HUL)”

SUBMITTED BY MR. V.SAISRINIWASAN

UNDER THE GUIDANCE OF MRS. TRUPTI DANDEKAR

SUBMITTED TO “UNIVERSITY OF PUNE”

IN THE PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF

MASTERS OF MARKETING MANAGEMENT

THROUGH VISHWAKARMA INSTITUTE OF MANAGEMENT, PUNE - 411048

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ACKNOWLEDGEMENT

During the research project and report writing for the same, a number of people assisted me. Notwithstanding the size of their contribution, I would like to express my sincere gratitude to all involved, for their support. In particular, I would like to thank Dr. S.P.KASANDE (Director), VIM for letting me do the summer internship in his department; the whole staff of VIM for their eagerness; Prof. Trupti Dandekar for the guidance; and to my friends and family for the encouragement and support.

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INDEX

SR. NO 1 2 3 4 5 6 7 8 9 10 11

CHAPTER EXECUTIVE SUMMARY INTRODUCTION COMPANY PROFILE PRODUCT PROFILE OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY DATA ANALYSIS LIST OF TABLES LIST OF FIGURES FINDINGS AND SUGGESTIONS CONCLUSIONS

PAGE NO. 5-7 9-11 13-17 19-23 25 27-28 30-46 48-49 51 53 55

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LIMITATIONS

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REFERENCE BIBLIOGRAPHY

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LIST OF ABBREVATIONS

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QUESTIONNAIRE

63-67

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CHAPTER – 1 EXECUTIVE SUMMARY 4 .

Swach (Tata) and Kent (UF based) are the major brands in the non-electric & storage water purifiers mostly thriving in market. the study analyzed the purifier market and its acceptance.  Two-third of the purifier market is UV based indicating that the low. 5 . Pure-it (HUL).  A quantitative sample survey was conducted among the consumers in Pune.  Aqua-Sure (Eureka Forbes).EXECUTIVE SUMMARY The study aims at product awareness of Pure – it and its acceptance by the customers along with its comparative analysis with other manual water purifiers.cost and nonelectric.  Apart from interviewing the consumers.

The consumer research revealed:  Households in Pune primarily depended more on tap water.  Awareness about the methods of purification of water was largely restricted to „boiling of water‟.  Supply of water was generally reported to be adequate.  Awareness about non-electric purifier was highest among the different types of purifiers. 6 .  It is said that the TDS percentage in water should not be more than 500 and the water of Pune contains more than 500 of TDS percentage.  Gauging quality of water (purity) was related to visibly clean water (not muddy.  They were aware of the fact that impure water can cause diseases. no foul smell)  Though it is difficult for them to gauge the purity of water but they are quite concerned about the purity of the water.  The average daily consumption of drinking water is close to 20 liters for a family of about 6.

 User-ship of purifier is close to 6%.

 Maintenance of purifier was more impulsive than planned.

 Users of purifiers were generally satisfied with the services and cost of maintenance was between Rs.350-800/- depending on the type of purifier.

 About one-third of the non-users of purifiers have expressed their desire to own a purifier-more than half wants to buy a non-electric purifier.

 Replacement guarantee is desirable.

 Overall estimated market size is about 13% of the total market.

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CHAPTER – 2 INTRODUCTION

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INTRODUCTION

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond‟s, Vaseline, Lakme, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall‟s and Pure-it. The Company has over 16,000 employees and has an annual turnover of around Rs.19, 401 crores (financial year 2010 - 2011). HUL is a subsidiary of Unilever, one of the world‟s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about €44 billion in 2011. Unilever has about 52% shareholding in HUL.

MANAGEMENT COMMITTEE

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The Management Committee is headed by Mr. In his early years in the Company. Nitin Paranjpe and has functional heads as its members representing various functions of the Company  Mr.  Mr. Post-acquisition Integration of TOMCO with HLL.Detergents and then Product Manager . 10 . Sridhar Ramamurthy joined the Company in 1989 and worked in a number of finance and commercial roles in India till December 2002 spanning Internal Audit.  Mr. Paranjpe worked as Area Sales Manager . Hemant Bakshi joined the Company in June 1989 and has worked in various sales and marketing assignments spanning across Personal Products and Home Care categories. Gopal Vittal has 21 years experience in Marketing & Sales in the FMCG market. Nitin Paranjpe joined the Company as a Management Trainee in 1987. Mr.  Mr. Soaps and Laundry.The day-to-day management of affairs of the Company is vested with the Management Committee which is subjected to the overall superintendence and control of the Board. Factory Commercial. including Skin Care.Detergents. Supply Chain and Corporate Accounts.

Leena is an Electronic Engineer who discovered her passion for people and HR and switched lanes. Mr. Dev Bajpai is a Fellow Member of the Institute of Company Secretaries of India and has a law degree from University of Delhi. 11 . She is a gold medalist and MBA in HR from XLRI. Pradeep Banerjee joined the Company as a Management Trainee in 1980.  Mr.  Ms. Jamshedpur.

CHAPTER .3 COMPANY PROFILE COMPANY PROFILE 12 .

Unilever set up its first Indian subsidiary. The rest of the shareholding is distributed among about 360. Since the very early years. visitors to the Kolkata harbour noticed crates full of Sunlight soap bars. embossed with the words "Made in England by Lever Brothers".In the summer of 1888. Hindustan Vanaspati Manufacturing Company. The erstwhile Lipton's links with India were forged in 1898. India Limited was formed. the company had launched Red Label tea in the country. The growth process has been accompanied by judicious diversification. HUL offered 10% of its equity to the Indian public. Brooke Bond joined the Unilever fold in 1984 through an international acquisition. The erstwhile Brooke Bond's presence in India dates back to 1900. In 1931. HUL has vigorously responded to the stimulus of economic growth. with it. By 1903. being the first among the foreign subsidiaries to do so. 13 . It joined the Unilever fold through an international acquisition of Chesebrough Pond's USA in 1986. began an era of marketing branded Fast Moving Consumer Goods (FMCG). Brooke Bond & Co. Vanaspati was launched in 1918 and the famous „Dalda‟ brand came to the market in 1937. These three companies merged to form HUL in November 1956. Unilever acquired Lipton in 1972 and in 1977 Lipton Tea (India) Limited was incorporated. In 1912. always in line with Indian opinions and aspirations.10% equity in the company. Pond's (India) Limited had been present in India since 1947. Soon after followed Lifebuoy in 1895 and other famous brands like Pears.675 individual shareholders and financial institutions. Lux and Vim. Unilever now holds 52. followed by Lever Brothers India Limited (1933) and United Traders Limited (1935).

Lakme Limited sold its brands to HUL and divested its 50% stake in the joint venture to the company. Unilever Nepal Limited (UNL). In 1996. The 1990s also witnessed a string of crucial mergers. In one of the most visible and talked about events of India's corporate history. clearly marked an inflexion in HUL's and the Group's growth curve. Lakme Unilever Limited. HUL launched a slew of new business initiatives in the early part of 2000‟s. started in 1991. Lakme Limited. In 1992. It is a unique win-win initiative that catalyses rural affluence even as it 14 . Detergents and Personal Products both for the domestic market and exports to India. HUL formed a 50:50 joint venture with the US-based Kimberly Clark Corporation in 1994. HUL has also set up a subsidiary in Nepal. The UNL factory manufactures HUL's products like Soaps. effective from April 1. acquisitions and mergers. the erstwhile Brooke Bond acquired Kothari General Foods. the erstwhile Tata Oil Mills Company (TOMCO) merged with HUL. 1993. It is a rural initiative that targets small villages populated by less than 5000 individuals. it acquired the Kissan business from the UB Group and the Dollops Ice-cream business from Cadbury India. Project Shakti was started in 2001. to market Lakme's market-leading cosmetics and other appropriate products of both the companies. Removal of the regulatory framework allowed the company to explore every single product and opportunity segment.The liberalization of the Indian economy. acquisitions and alliances on the Foods and Beverages front. formed a 50:50 joint venture. Subsequently in 1998. HUL and yet another Tata company. without any constraints on production capacity. In 1993. which markets Huggies Diapers and Kotex Sanitary Pads. and its factory represents the largest manufacturing investment in the Himalayan kingdom. deregulation permitted alliances. Simultaneously. Kimberly-Clark Lever Ltd. with significant interests in Instant Coffee.

Direct to home business was launched in 2003 and this was followed by the launch of „Pure-it‟ water purifier in 2004. According to Brand Equity.000 Shakti entrepreneurs covering over 100.000 villages across 15 states and reaching to over 3 million homes. 2. detergents and shampoos amongst others with over 700 million Indian consumers using its products. 1. In 2007. In 2002. tea.000 crore sales milestones in 2008. Hindustan Unilever Network. On 17th October 2008. the Company name was formally changed to Hindustan Unilever Limited after receiving the approval of share holders during the 74th AGM on 18 May 2007. BRANDS HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps. It has consistently had the largest number of brands in the Top 50. there are over 45. Sixteen of HUL‟s brands featured in the ACNielsen Brand Equity list of 100 Most Trusted Brands Annual Survey (2008). HUL completed 75 years of corporate existence in India. 15 . Currently. Brooke Bond and Surf Excel breached the Rs.benefits business. HUL has the largest number of brands in the Most Trusted Brands List. HUL made its foray into Ayurvedic health & beauty centre category with the Ayush product range and Ayush Therapy Centres. and in the Top 10 (with 4 brands).000 crore sales mark the same year followed by Wheel which crossed the Rs.

Pears. MILESTONE ACHEIVED  Five of HUL's leading brands – Lux. Sunsilk and Dove shampoos. Hamam and Moti soaps. Red Label) tea. Lifebuoy. Taaza. and Surf. Brooke Bond (Roses. Lux. Fair and Lovely creams.The company has a distribution channel of 6. Taj Mahal.American Express Corporate Awards 2007. Clear. Vaseline lotions. Pond's talcs and creams. Lipton tea. Domex disinfectant. Pure-it water purifier. Knorr soups & meal makers.  Four HUL brands featured in the top 10 list of the Economic Times Brand Equity's Most Trusted Brands 2008 survey  HUL was awarded the Bombay Chamber Civic Award 2007 in the category of Sustainable Environmental Initiatives.  HUL was selected as the top Indian company in the FMCG sector for the Dun & Bradstreet . Bru coffee. Clinic Plus.3 million outlets and owns 35 major Indian brands. 16 . Rexona. Breeze. Rin and Wheel laundry detergents. Its brands include Kwality Wall's ice-cream. Kissan squashes and jams. Clinic Plus and Sunsilk – won the Reader's Digest Trusted Brand 2008 Awards. Ala bleach. Pears. Liril. Dove. Pepsodent and Close Up toothpaste and brushes. VIM dishwash. Modern bread. Axe deo sprays and Comfort fabric softeners. Annapurna salt and atta. Lakme beauty products. Clinic All Clear.

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A. Nigeria. Pure-it Compact. consisting of six models: Pure-it Classic. Pure-it Classic removes germs without needing electricity or pressurized tap water. Pure-it Classic Autofill. Indonesia and Bangladesh.CHAPTER – 4 PRODUCT PROFILE PRODUCT PROFILE Pure-it is a range of water purifiers made by Hindustan Unilever currently sold in India. Pure-it Intella. Pure-it Marvella and Pure-it Marvella. 18 . Pure-it claims to meet the E. Pure-it Classic costs Rs. Sri lanka.P. Brazil. Mexico. Pure-it was first launched in Chennai in 2004. 2000. germ-kill criteria.

a 'compact carbon trap'. 270. The volume specified by the germkill battery assumes these conditions. The germkill kit is designed to work at 25° C in moderately humid conditions. filtering out visible dirt.PURIFICATION Pure-it consists of four parts that purify the water in four stages: a 'microfibre mesh'. The model of the germkill kit determines how much water it can purify before the kit needs replacing. Pure-it also features an 'auto switch off' mechanism whereby the filter prevents the flow of water following the consumption of the germkill kit. This stage removes bacteria and viruses. This kit itself comes in various models. ranging from 2250 litres for Rs. The microfibre mesh functions as a sieve. The carbon trap removes parasites and pesticides. These four parts are collectively branded the germkill kit or the battery. the microfibre mesh has been rebranded as a 'pleated filter'. The processor is a tablet consisting of chlorine. This battery needs continual replacing. MODELS 19 . as indicated by a germkill battery indicator visible on the front of the device. as branded by Hindustan Unilever. There are currently four germkill kits available. The germkill kit has an expiry date of three years from the date of packaging. The polisher improves taste and clarity of water and removes the residual form of chlorine from the water. For the Pure-it Marvella model. 510 to a 1000 litre kit available for Rs. a 'germkill processor' and a 'polisher'. while the compact carbon trap has been rebranded as an 'activated carbon filter'. along with a prefix of 'unique'.

Pure-it Classic is the base model. It is available for Rs. Pure-it Marvella also has a capacity of 4. 1000. CLAIMS HUL claims Pure-it does the following: 20 . All six Pure-it models claim to provide water that meets the germkill criteria of E. Compact.Pure-it is available in six models: Classic.5 litres. but has the ability to refill itself automatically if connected to a water supply using what is branded as a 'hydrosensor'. Autofill. Total volume of this purifier is 23 litres. It has a capacity of 10 litres: 5 in the top chamber and a further 5 litres in the bottom. Pure-it Marvella is capable of automatically filling itself. These three models are available in a choice of two colors. 2000.A. branded by Hindustan Unilever as burgundy and royal blue. Pure-it Autofill is identical to Pure-it Classic. Marvella also has an 'Insta-serve' jug: a jug that can be plugged into the purifier.P. Marvella and Marvella RO. 3200. It has a capacity of 9 litres in the top chamber. It is available for Rs. and another 9 litres in the bottom. and the first model introduced. Pure-it Marvella has been branded as 'India's first fully automatic water purifier'. Pure-it Autofill is available for Rs. Intella. transparent chamber. Pure-it Compact is available for Rs. and automatically filled. 6900. in regards to bacteria. viruses and pesticides without the use of electricity.

Mumbai. Kolkata. Kolkata. 21 . Kolkata. Has been tested by the following institutions:  SRL Ranbaxy Clinical Reference Laboratories.  Institute of Public Health Engineers. Chennai. germ kill criteria.   Meets E. Tamil Nadu. Provides complete protection from waterborne diseases caused by germs. Maharashtra. Karnataka. The tagline of Pure-it.  Central Food Technological Research Institute.  Sundaram Medical Foundation.A.P. Mysore.  Indian Public Health Association. Tamil Nadu. Is 'As Safe As Boiled Water'. Chennai.  National Institute of Cholera and Enteric Diseases.  King Institute of Preventive Medicine.

 Scottish Parasite Diagnostic Laboratory. Hence there is an assured gift for everyone.  London School of Hygiene and Tropical Medicine. 1 Crore amongst people who will be buying Pure-it this monsoon. Pure-it had issued a Rs. National Environmental Engineering Research Institute. If you buy any model of Pure-it this monsoon you could either get the same Pure-it for free or get a Double warranty on it for free. Pure-it is distributing upto Rs. If anyone can find a purifier which meets Pure-it's 3 safety features then Pure-it would give them Rs 1 crore. It's been 2 years and till date no purifier in India has been able to meets Pure-it's safety challenge. Glasgow. PROMOTIONAL POINT OF VIEW: In 2009. UK. 1 Crore worth of Pure-it for free!! 22 . 1 Crore safety challenge i. What's more. as part of this offer. Pure-it is now celebrating its unbeatable safety performance by distributing the same Rs. UK.e. Chennai. Tamil Nadu.

CHAPTER – 5 OBJECTIVE OF THE STUDY 23 .

OBJECTIVE OF THE STUDY The major objective of the study is to assess market viability of the product Pure-it among various manual water purifiers available in the market.what is considered as safe potable water? How water can be made potable? b) Current practice-what is the source of water for drinking? How safe/potable do they feel is the available water? 24 . More specifically. the study will aim at understanding the current market scenario for the product Pure-it: 1) Among the target audience (customers): a) Perception on about safe potable water .

f) Perceived value for money of a water purifier.Awareness about the different types of purifier? Desire need for purchasing water purifier? What is the perceived cost that they can spend on a water purifier? e) Perceived benefits of a water purifier.c) Purifying water for drinking.Do they do anything to ensure that the water is potable? What do they do? d) Perception & usage of purifier . CHAPTER – 6 RESEARCH METHODOLOGY 25 .

thus a questionnaire was framed and distributed manually among different people who are residing in the Pune region.RESEARCH METHODOLOGY The Data for this project was collected through Primary and Secondary sources. A successful and the most popular technique of data collection is through a questionnaire. PRIMARY DATA:  It is essential to collect PRIMARY DATA to make sample survey. SECONDARY DATA:  This Report is dedicated to Secondary information about company profile and various decisions taken by the company regarding product line expansion. product line 26 .

Editing 2.43 respondents. Classifying 3. And then finally the data was interpreted to reach a final conclusion. DATA COLLECTION TOOL:  I have collected all the information with the help of Internet. Coding The contents of data obtained in the study were carefully checked for any possible inconsistencies or incompleteness. Journals and Secondary source. ANALYSIS OF DATA Three preliminaries should be followed for analyzing the data:1.  Size.People residing in the Pune region. 27 . SAMPLE PLAN  Units. This report gives you relevant information about various activities taken by Hindustan Unilever limited. I have collected this information with the help of internet and journals.pruning and various other matters related to product line.

CHAPTER – 7 DATA ANALYSIS 28 .

1 Options A B FIGURE Respondents 43 0 NO. 43 . 0 29 a. 1 b.DATA ANALYSIS A) Product awareness and its acceptance by the customers :1) Are you aware of the product Pure-it? a) Yes b) No TABLE NO.

2 Options A B C D E Respondents 17 6 1 6 1 FIGURE NO. 2 30 . Please Specify________________ TABLE NO.Interpretation: All the people in market know about the product Pure-it. 2) How do you get to know about Pure-it? a) b) c) d) e) Television Newspaper Radio Friends Others.

1 a. 6 c. advertisements and through friends. 12 of the respondents haven‟t answered any of the option. 6 Interpretation: Most of the people came to know about the product through Newspapers. 17 b. 3 Options A B C D E Respondents 10 13 6 30 1 FIGURE NO.e. 3) What features are you aware of pure-it? a) b) c) d) e) f) Looks Price Capacity Filtration process None Other. Please Specify________________ TABLE NO. 3 31 . 1 d.

e. 4 Options A B Respondents 11 32 FIGURE NO. 13 c. 30 b. 4 32 . Many of the respondents had answered more than one option. 1 a. 10 d. 4) Have you ever called for a free demo of Pure-it? a) Yes b) No TABLE NO. 6 Interpretation: Most of the people are unaware of the features of the product Pure-it.

5 Options A B Respondents 37 6 FIGURE NO. 5) Do you know anyone who uses Pure-it? a) Yes b) No TABLE NO. 11 b. 5 33 . 32 Interpretation: Majority of the people haven‟t called for a free demo of Pure-it.a.

6 Options Respondents 34 . 6 a. 6) What are the positive features in Pure-it from your point of view which are not there in any other manual water purifier? a) b) c) d) e) f) Models Price Capacity Warranty or guarantee None Other. Please Specify________________ TABLE NO.b. 37 Interpretation: Majority of the people are known of those customers who are using Pure-it.

1 e. 7) Have you heard about safety challenge of Pure-it? a) Yes b) No TABLE NO. 13 c. 7 b. 3 d. 22 Interpretation: Majority of the people believe that the price factor is best and lowest among all other manual water purifiers. 6 f. 8 a.A B C D E F 13 22 7 8 3 1 FIGURE NO. Many of the respondents had answered more than one option. 7 Options A B Respondents 40 3 35 .

7 b. Please answer the following questions if you own a Pure-it:- 8) What changes should be done by the company for making the product more effective and efficient? a) b) c) d) Technology Warranty or guarantee Storage capacity Other . 3 a. Please Specify________________ 36 . 96% of the people heard about the safety challenge of Pure-it. 40 Interpretation: Out of all.FIGURE NO.

TABLE NO. 8 d. 10 of the respondents haven‟t answered any of the option. Please Specify________________ TABLE NO. 5 Interpretation: Majority of the people believe that there should be some changes made in the storage capacity of the product Pure-it. 9 c. 3 a. 9) What made you buy this product? a) b) c) d) Price Safety challenge Assured gift Other . 9 Options A B C Respondents 10 19 2 37 . 16 b. 8 Options A B C D Respondents 9 5 16 3 FIGURE NO.

4=satisfactory and 5=poor) and why? a) b) c) d) e) 1 2 3 4 5 TABLE NO. 3=good. 19 Interpretation: The reason for believing and making to buy for the customers is the safety challenge. 2=very good. 1 c.D 1 FIGURE NO. 2 a. 11 of the respondents haven‟t answered any of the option. 10) What rating will you give it to Pure-it from 1 to 5 (Where 1=excellent. 10 Options Respondents 38 . 9 d. 10 b.

0 d. 6 c. 10 e. 12 Interpretation: The overall rating given to the product Pure-it was found to be very good. 10 b. B) Comparative analysis for Pure-it against its competitors :- 1) WITH RESPECT TO PRICE: TABLE NO. 1 39 . 13 of the respondents haven‟t answered any of the options. 2 a.A B C D E 6 12 10 2 0 FIGURE NO.

2 40 .PRICE 30 25 20 15 10 5 0 EXCELLENT VERY GOOD GOOD SATISFACTORY POOR 2) WITH RESPECT TO STORAGE CAPACITY: TABLE NO.

3 41 .STORAGE CAPACITY 25 20 15 10 5 0 EXCELLENT VERY GOOD GOOD SATISFACTOORY POOR 3) WITH RESPECT TO WARRANTY OR GUARANTEE: TABLE NO.

WARRANTY OR GUARANTEE 18 16 14 12 10 8 6 4 2 0 EXCELLENT VERY GOOD GOOD SATISFACTORY POOR 4) WITH RESPECT TO QUALITY: TABLE NO. 4 42 .

QUALITY 20 18 16 14 12 10 8 6 4 2 0 EXCELLENT VERY GOOD GOOD SATISFACTORY POOR 5) WITH RESPECT TO TECHNOLOGY: TABLE NO. 5 43 .

TECHNOLOGY 25 20 15 10 5 0 EXCELLENT VERY GOOD GOOD SATISFACTORY POOR 6) WITH RESPECT TO COMPANY REPUTATION: TABLE NO. 6 44 .

7 45 .COMPANY REPUTATION 18 16 14 12 10 8 6 4 2 0 EXCELLENT VERY GOOD GOOD SATISFACTORY POOR 7) WITH RESPECT TO INFORMATION GIVEN THROUGH ADVERTISEMENT: TABLE NO.

INFORMATION GIVEN THROUGH ADVERTIEMENT 20 18 16 14 12 10 8 6 4 2 0 EXCELLENT VERY GOOD GOOD SATISFACTORY POOR 46 .

NO.8 LIST OF TABLES LIST OF TABLES SR.OF TABLE DETAILS ABOUT TABLES 47 .CHAPTER .NO.

6 7 TABLE NO .5 6 TABLE NO .OF TABLE DETAILS ABOUT TABLES 11 TABLE NO .4 RESPONDENTS WHO CALLED FOR FREE DEMO ANYONE WHO USES THE PRODUCT PURE-IT POSITIVE FEATURES OF PURE-IT IN COMPARISON WITH OTHERS SAFETY CHALLENGE OF THE PRODUCT PURE-IT CHANGES TO BE DONE IN THE PRODUCT PURE-IT WHAT MADE TO BUY THE PRODUCT PURE-IT RATINGS FOR THE PRODUCT PUREIT 5 TABLE NO . NO.7 8 TABLE NO .9 10 TABLE NO .3 FEATURES OF PURE-IT 4 TABLE NO .1 TABLE NO .NO.10 SR.8 9 TABLE NO .1 AWARENESS OF THE PRODUCT PURE-IT GETTING KNOWN ABOUT PURE-IT 2 TABLE NO .2 3 TABLE NO .B1 WITH RESPECT TO PRICE 48 .

B7 49 .B3 14 TABLE NO .12 TABLE NO .B5 WITH RESPECT TO TECHNOLOGY 16 TABLE NO .B2 WITH RESPECT TO STORAGE CAPACITY WITH RESPECT TO WARRANTY OR GUARANTEE WITH RESPECT TO QUALITY 13 TABLE NO .B6 WITH RESPECT TO COMPANY REPUTATION WITH RESPECT TO INFORMATION GIVEN THROUGH ADVERTISEMENT 17 TABLE NO .B4 15 TABLE NO .

CHAPTER .9 LIST OF FIGURES LIST OF FIGURES 50 .

c=1. d=6. b=6 6 FIGURE NO-6 a=13. e=1 4 FIGURE NO-4 a=11. e=3. b=22. d=30. c=7. c=6. b=0 2 FIGURE NO-2 a=17. b=13.OF FIGURE DETAILS ABOUT FIGURE 1 FIGURE NO-1 a=43. b=3 51 . NO. d=8. b=6.SR. b=32 5 FIGURE NO-5 a=37. f=1 7 FIGURE NO-7 a=40.NO. e=1 3 FIGURE NO-3 a=10.

CHAPTER – 10 FINDINGS AND SUGGESTIONS FINDINGS AND SUGGESTIONS 52 .

colour cosmetics.  HUL enjoys a formidable distribution network covering over 3. According to Secondary Data Hindustan Unilever Ltd is a 51 per cent owned subsidiary of the Anglo Dutch giant Unilever.  Its implementing its strategy to grow includes focusing on the power brands' growth through consumer relevant information. which has been expanding the scope of its operations in India since 1888.  The product portfolio of the company includes household and personal care products like soaps. detergents. FMCG Company in the country and has one of the widest portfolios of products sold via a strong distribution channel.4 billion in 2003. 53 . skin care products. shampoos. face creams and water purifier. shampoos. including soaps.  It is also building a great reputation among the existing manual water purifiers in the market. tea.On the basis of research.400 distributors and 16 million outlets. cross category extensions. deodorants and water purifier. leveraging channel opportunities and increased focus on rural growth. I came to know that “Hindustan Unilever (HUL)” is the largest Player.  It is the country's biggest consumer goods company with net sales of US$ 2. It owns and markets some of the most popular brands in the country across various categories. detergents.

CHAPTER – 11 CONCLUSION CONCLUSION 54 .

personal care and foods products. customers and shareholders in following ways:  They continually developing new and improved products. but others have a narrower regional or local focus. manufacturing and distribution processes while still maintaining. Many of they also operate on an international scale. 55 . the quality of our products. no other company touches so many people's lives in so many different ways. They aim to compete and give value consumers. Competition is a normal part of business. It does this in a very systematic way and is in the process of developing procedures to make the developed standard applicable throughout all of its operations.  They support efforts to create a more open competitive environment through the liberalization of international trade.  HUL is striving to lower the cost of our sourcing. They have a wide and diverse set of competitors in consumer goods businesses.  They are sharing innovations and concepts with businesses all around the world. and improving.Company is having good position in the market and they are offering quality product in the market. With 400 brands spanning 14 categories of home.  They support the fuller implementation of the Single European Market and inclusion. Unilever has over the past 5 years been actively involved in setting standards for social and environmental behavior and conduct.

56 .CHAPTER – 12 LIMITATIONS LIMITATIONS The limitations for the project are as follows:  Many customers whom I met were not interested as they were in their busy schedule.

 Many people had misconception that the purifiers which run on electricity can only purify water in comparison with the manual water purifiers. The responsible person of the family was unable to give time to us as many of them were job holders. flat schemes and the builders had already tie up with the dealers of the comparative manual water purifiers.  Majority of the residential areas. 57 .  The company‟s schedule included selling the product Pure-it via door to door which does not match with the company‟s reputation.

CHAPTER – 13 BIBLIOGRAPHY BIBLIOGRAPHY In order to make this project we have taken the help of the following websites & books:  www.wikipedia.com  www.com 58 .oppapers.

co.scribd.com Besides it various books are also consulted to prepare project report.hul. Ahuja Modern Microeconomics Theory and Application C.K. www.in  www. Kothari Research Methodology 59 .L. AUTHOR‟S NAME BOOKS H.

CHAPTER – 14 LIST OF ABBREVATIONS LIST OF ABBREVATIONS  UV – ULTRA VIOLET  TDS – TOTAL DISSOLVED SOLIDS  E.P.A – ENVIRONMENTAL PROTECTION ACT  UF – ULTRA FILTRATION 60 .

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000-1. 1. 50.000 Rs.5 lacs Rs.___________________________________________ Occupation: .________________________________________ Annual Income: ._____________________________________________ Address: . 5 lacs 62 .___________________________________________ Age: .______________________________________ Upto Rs.5-5 lacs Above Rs.CHAPTER – 15 QUESTIONNAIRE QUESTIONNAIRE Name: .______________________________________________ Gender: .50.

Please Specify________________ 4) Have you ever called for a free demo of Pure-it? a) Yes b) No 5) Do you know anyone who uses Pure-it? a) Yes b) No 6) What are the positive features in Pure-it from your point of view which are not there in any other manual water purifier? a) b) c) d) Models Price Capacity Warranty or guarantee 63 .A) Product awareness and its acceptance by the customers :1) Are you aware of the product Pure-it? a) Yes b) No 2) How do you get to know about Pure-it? a) b) c) d) e) Television Newspaper Radio Friends Others. Please Specify________________ 3) What features are you aware of pure-it? a) b) c) d) e) f) Looks Price Capacity Filtration process None Other.

Please Specify________________ 2) What made you buy this product? a) Price b) Safety challenge 64 . Please Specify________________ 7) Have you heard about safety challenge of Pure-it? a) Yes b) No Please answer the following questions if you own a Pure-it:- 1) What changes should be done by the company for making the product more effective and efficient? a) b) c) d) Technology Warranty or guarantee Storage capacity Other .e) None f) Other.

2=very good. 3=good. 4=satisfactory and 5=poor) and why? a) b) c) d) e) Ans :1 2 3 4 5 B) Comparative analysis for Pure-it against its competitors :- Please tick in the appropriate boxes accordingly:1) Price :Models Kent Aqua-sure Pure-it Tata swach Excellent Very good Good Satisfactory Poor 2) Storage capacity :65 .c) Assured gift d) Other . Please Specify________________ 3) What rating will you give it to Pure-it from 1 to 5 (Where 1=excellent.

Models Kent Aqua-sure Pure-it Tata swach Excellent Very good Good Satisfactory Poor 3) Warranty or guarantee :Models Kent Aqua-sure Pure-it Tata swach Excellent Very good Good Satisfactory Poor 4) Quality :Models Kent Aqua-sure Pure-it Tata swach Bajaj 5) Technology :Models Kent Aqua-sure Pure-it Tata swach Bajaj Excellent Very good Good Satisfactory Poor Excellent Very good Good Satisfactory Poor 6) Company reputation in market :- 66 .

Models Kent Aqua-sure Pure-it Tata swach Excellent Very good Good Satisfactory Poor 7) Information given through advertisement :Models Kent Aqua-sure Pure-it Tata swach Excellent Very good Good Satisfactory Poor 67 .