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Annexure No. SCAA Dated

54 A 29.02.2008

Master of Business Administration with Diploma in Entrepreneur Development

MBA – Full Time (Regular) - Regulation & Syllabus
with effect from the academic year 2007-2008.

1. Eligibility for Admission to the Course A candidate who has passed any degree subject of study of this University or an examination of some other University accepted by the syndicate as equivalent thereto shall be eligible for admission to the Master Degree of this University. 2. Duration of the Course This Course of Study shall be based on Semester System. This Course shall consist of four Semesters covering a total of two Academic Years. For this purpose, each Academic Year shall be divided into two Semesters; the first and third Semesters; July to November and the second and the fourth Semesters; December to April. The Practical Examinations shall be conducted at the end of even Semester. 3. Course of Study The Course of the M.B.A. Degree shall be under the Semester System according to the Syllabus to be prescribed from time to time. This Course consists of Core Subjects and Elective Subjects. There shall be one Paper on applied Skill Oriented, subject preferably in each semester as part of the adjunct Diploma Programme. 4. Scheme of Examinations As given in the respective Board. Distribution of Marks Core - 2600 Diploma - 400 Total Marks - 3000 5. Requirement to appear for the Examinations a) A candidate will be permitted to take the University Examination for any Semester, if i) he/she secures not less than 75% of attendance out of the 90 instructional days during the

b) A candidate who has secured attendance less than 75% but 65% and above shall be permitted to take the Examination on the recommendation of the Head of the Institution to condone the lack of attendance as well as on the payment of the prescribed fees to the University. c) A candidate who has secured attendance less than 65% but 55% and above in any Semester, has to compensate the shortage of attendance in the subsequent Semester besides, earning the required percentage of attendance in that Semester and take the Examination of both the Semester papers together at the end of the latter Semester.


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d) A candidate who has secured less than 55% of attendance in any Semester will not be permitted to take the regular Examinations and to continue the study in the subsequent Semester. He/she has to re-do the Course by rejoining the Semester in which the attendance is less than 55%. e) A candidate who has secured less than 65% of attendance in the final Semester has to compensate his / her attendance shortage in a manner to be decided by the Head of the Department concerned after rejoining the Course. 6. Restriction to take the Examinations a) Any candidate having arrear paper(s) shall have the option to take the Examinations in any arrear paper(s) along with the subsequent regular Semester papers. b) Candidates who fail in any of the papers shall pass the paper(s) concerned within 5 years from the date of admission to the said Course. If they fail to do so, they shall take the Examination in the revised Text / Syllabus, if any, prescribed for the immediate next batch of candidates. If there is no change in the Text / Syllabus they shall take the Examination in that paper with the Syllabus in vogue, until there is a change in the Text or Syllabus. In the event of removal of that paper consequent to the change of Regulations and / or Curriculum after a 5 year period, the candidates shall have to take up on equivalent paper in the revised syllabus as suggested by the chairman and fulfill the requirements as per Regulations/Curriculum for the award of the Degree. 7. The Medium of Instruction and Examinations The medium of instruction and Examinations shall be in English, except languages. 8.Submission of Record Notebooks for Practical Examinations Candidates taking the Practical Examinations should submit bonafide Record Note Books prescribed for the Practical Examinations. Otherwise the candidates will not be permitted to take the Practical Examinations. 9. The Minimum (Pass) Marks A candidate shall be declared to have passed in a paper if a student obtains not less than 50% of marks in that paper. A candidate shall be declared to have passed the whole Examination if the student passes in all the papers. 10. Improvement of Marks in the subjects already passed Candidates desirous of improving the marks secured in their first attempt shall reappear once within the subsequent Semester. The improved marks shall be considered for classification but not for ranking. If there is no improvement there shall not be any change in the original marks already awarded.


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11. Classification of successful candidates A candidate who passes all the Examinations in the first attempt within a period of two years securing 75% and above marks in the aggregated shall be declared to have passed with First Class with Distinction. Successful candidates passing the P.G. Degree Examinations, securing 60% marks and above shall be declared to have passed the examination in First Class. All other successful candidates shall be declared to have passed the Examination in Second Class. 12. Ranking A candidate who qualifies for the PG Degree Course passing all the Examinations in the first attempt, within the minimum period prescribed for the Course of Study from the date of admission to the Course and secures 1st or 2nd Class shall be eligible for ranking and such ranking will be confined to 10% of the total number of candidates qualified in that particular subject to a maximum of 10 ranks. The improved marks will not be taken into consideration for ranking. 13. Conferment of the Degree No candidate shall be eligible for conferment of the Degree unless he / she has undergone the prescribed Course of Study for a period of not less than four Semesters in an Institution approved of by and affiliated to the University or has been exempted there from in the manner prescribed and has passed the Examinations as have been prescribed. 14. Evening College The above Regulations shall be applicable for candidates undergoing the respective Courses in the Evening Colleges also. 15. Checklist for Inspection a. Qualification for i. Teaching faculty: ii. Technical Faculty, if any: iii. Laboratory Staff, if any: b. Infrastructure Facilities i. Building: II. Number of Staff rooms: III. Furniture : (For all the above annexure is enclosed) C. Equipments i. Hardware: ii. Software: ( For all the above annexure is enclosed.)

Master Degree in Corporate Secretaryship with MPhil / Ph.D

16. Revision of Regulations and Curriculum The above Regulation and Scheme of Examinations will be in vogue without any change for a minimum period of three years from the date of approval of the Regulations. The University may revise /amend/ change the Regulations and Scheme of Examinations, if found necessary.


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17. Transitory Provision Candidates who have undergone the Course of Study prior to the Academic Year 20072008 will be permitted to take the Examinations under those Regulations for a period of four years i.e. up to and inclusive of the Examination of April 2012 thereafter they will be permitted to take the Examination only under the Regulations in force at that time. ***********************************


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M.B.A SCHEME OF EXAMINATIONS MBA (Full time) Programme (2006-2007) Curriculum Structure I Semester Internal External Total 1.1 Management Principles and Practice 25 75 100 1.2 Organizational Behaviour 25 75 100 1.3 Managerial Economics 25 75 100 1.4 Financial and Management Accounting 25 75 100 1.5 Quantitative Methods for Management 25 75 100 1.6 Executive Communication 25 75 100 1.7 Computer Application in Management -----------------------------------------Total 150 450 600

-----------------------II Semester 2.1 Operations Management 25 75 100 2.2 Marketing Management 25 75 100 2.3 Financial Management 25 75 100 2.4 Human Resource Management 25 75 100 2.5 Quantitative Techniques 25 75 100 2.6 Research Methods for Management 25 75 100 2.7 Computer Applications in Management* 25 75 100 (Only Practical examination) 2.8 a. Management Practice I* ------b. Comprehensive Viva-voce (Internal)# -----------------------------------------Total 175 525 700 Cumulative Total 1300 -----------------------------------* This course will be taught during the I & II semesters. III Semester 3.1 Business Environment & Ethics 25 75 100 3.2 Management Information System 25 75 100 3.3 Elective I 25 75 100 3.4 Elective II 25 75 100 3.5 Elective III 25 75 100 3.6 Elective IV 25 75 100 3.7 Project Report & Viva voce 25 75 100 ----------------------------------Total 175 525 700 Grant Total 2000 ---------------------------------IV Semester 4.1 Strategic Management : Indian and Global Context 25 75 100 4.2 International Business 25 75 100 4.3 Elective V 25 75 100 4.4 Elective VI 25 75 100 4.5 Elective VII 25 75 100 4.6 Elective VIII 25 75 100 4.7 a. Management Practice II (*) -------b. Comprehensive Viva-voce (Internal)# -----------------------------------------Total 150 450 600 Grant Total 2600 -----------------------------------

* This course will be taught during III and IV semesters. # The Comprehensive Viva-Voce is to be internally evaluated/conducted by the colleges / institutes themselves and be awarded the grades. No external examiners.


Services Marketing 3.2007-08 . Events Management 10. Advanced Production Management 11. Labour Welfare and Industrial Relations (Legislations) 10. System Analysis and Design 13. Electronic Commerce 12. Consumer Behaviour 4. Export Management 3.3 to 4. Basics of Financial Management 3. Basics of Financial Management Electives for III Semester Students can choose any four of the following for 3. Technology Management 13. Promotion Management 2. Quality Management Systems Electives for IV Semester Students can choose any four of the following for 4.6:- 1.Colleges Page 6 of 59 Supportive Courses (Papers) for II Semester 1. International Financial Management 6.6:1. Total Quality Management ------------------------------- 6 .3 to 3. Integrated Materials Management 14. Business Communication 2. Strategic Cost Management 8. Supply Chain Management 2. Total Productive Maintenance 14. Financial Services. Rural Marketing 5. Managing of Interpersonal Effectiveness 9.Anx. 6. Data Mining 12. Human Resource Development 8. Equity Research & Portfolio Management 7. Distribution Management 5. Software Project Management 11.A -MBA .54. Brand Management 4. Organisational Development 9. Principles of Insurance Management 7.

Learnt the modern trends in management process.Global and Comparative Management The Basis of Global Management.Control Techniques and Information Technology . 2002. Objectives: On successful completion of the course the students should have: Understood management functions and principles.2007-08 . Learnt the scientific decision making process and problem solving techniques. 4. Policies and Planning Premises . 2. PHI. principles and concepts of management.Line/Staff Authority and Decentralization . 6. VSP Rao. 7 . Management.A -MBA . Robert Krcitner. Stoner & Wankai.Human Factors and Motivation ..Overall Control and toward the Future through Preventive Control .Productivity and Operations Management .Global Organizing. 7. I Edition. Unit V The System and Process of Controlling . Koontz & Weirich. Pearson. Management.S.Global Planning. Unit IV Co-ordination functions in Organisation . Unit II The Nature and Purpose of Planning . emphasizing managerial functions. 2003.Effective Organizing and Organizational Culture . Goals: To enable the students to learn the basic functions.1 Subject Title Course Number : : MANAGEMENT PRINCIPLES AND PRACTICE Management Principles and Practice Subject Description : This course presents the Principles of Management. McGraw Hill. 5.Decision Making . V Hari Krishna – Management: Text and Cases. Weirich & Koontz. Unit I Management : Science. Tata McGraw Hill. 2004 3. Robbins.Leadership Committees and group Decision Making . explaining internal management of organizations and behavioural concepts as applied to practical management problems.Management and Society : The External Environment. Fundamentals of Management. Excel Books. Unit III The Nature of Organizing and Entrepreneuring .Objectives .Communication .Global Leading. Theory and Practice .Global Controlling and Global Challenges.A Global perspective. ATTBS.Anx.Colleges Page 7 of 59 SYLLABI 1. Thomson Learning. Helliregarl.54. Management . Essentials of Management. References 1.Strategies.The Evolution of Management Thought and the Patterns of Management Analysis .Organizational Structure : Departmentation . Social Responsibility and Ethics . Management.P.

A -MBA . types.relationship with behaviour.2 ORGANISATIONAL BEHAVIOUR Subject Title Course Number : : Organizational Behaviour Subject Description : Organizational Behaviour brings out the personality and behavioural science. Managerial implications of perception.Process. Goals: To enable the students to learn the basics of individual behaviour and an organizational behaviour. job-fit. sources. creating and sustaining culture. influence of personality. Foundations of group behaviour : linking teams and groups.Nature. trait theories. Implications of EI on managers and their performance. theories and concepts in organizational behaviour Unit I Organisational Behaviour : History . its influence on organizational behaviour by understanding the concepts of organizational change.Dynamics.Colleges Page 8 of 59 1. Sources. Resistance to change .values interventions. managing stress.Determinents.2007-08 . operant and social cognitive approaches. To learn the modern trends. Learning . values .classicial. ethics and types of management ethics. Implications of learning on managerial performance. role and types of culture and corporate culture. structure. behaviour. Unit III Stress . Conflict . Attitudes . bases. negotiation. management functions and relevance to Organisation Behaviour. Selection. Self monitoring. How personality trades can be molded to suit the organization. Levels.evaluation.importance. Organisational politics . Unit IV Organisational change .Organisational Development . 8 . psycho-analytical social learning. Stages of development Influences on team effectiveness. politics and behaviour. Effects.54. assessment. conflict resolution strategies. ethical issues in organisational culture. change management. Impression management. consistancy. contributing disciplines.Anx. Unit II Emotions and Emotional Intelligence as a managerial tool.Political behaviour in organisation. sources. sources. Objectives: On successful completion of the course the students should have: Understood personality trades and its influence on organization. team decision making. work attitudes.Managing planned change. Organisational culture . Organisation Errors.Management. types. Challenges & opportunities. Perception .Approaches to managing organisational change . Personality . Issues in Managing teams.

supply. deflation and balance of payment on national income. UNIT I : Managerial Economics . The Challenges of work force diversity and managing diversity. Organisational Behaviour. 7. 2. Prentice-Hall. Differences between countries.54.Elasticity of demand. 3. Organisational Behaviour. challenges at international level. References : 1. 6.P. Umasekaran. 2003. Goals: To enable the students to learn the application of the economic principles and policies on managerial decision making. 1.Isoquants. Hellinegal Slocum.cost functions. IX edn.Role of Managerial Economist . Robbins.Economies and diseconomies of scale . Cost concepts . X edn.production functions . Organisational Behaviour. Organisational Behaviour. Harris & Hartman. Prentice Hall. UNIT II : Supply meaning and determinants . Objectives: On successful completion of the course the students should have: Understood the economic principles and policies on managerial decision making. Thomson Learning. Learn demand. determinants and types of demand .. 4. Organisational Behaviour.. To learn inflation.2007-08 . Homogenity and hetrogenity of National cultures. India. explaining the supply. Thomson learning. Tata McGraw Hill.meaning. 5.cost . To learn profit policies.Cobb-Douglas function. Helliregal. nature and scope .Managerial Economics and business decision making . Tata McGraw Hill. Concepts contrivances and applications.3 MANAGERIAL ECONOMICS Subject Title Course Number : : Managerial Economics Subject Description : Managerial economics emphasize on the influence on micro and macro economics on managerial decision making. Expansion path .production decisions . Organisational Behaviour. Robbins S. Cases.output relationship . planning and problem solving techniques. Organisational Behaviour.Anx. its relative impact on the economy and the company correlating to profit and investment analysis. Umasekaran. 8.A -MBA .Fundamental concepts of Managerial Economics.meaning. demand and cost 9 . cost and profit concepts and functions along with its applications.. Demand Analysis . Jaico.S. McShane & Glinow.Colleges Page 9 of 59 Unit V Organisational Behaviour responses to Global and Cultural diversity.

R. 10 .Colleges Page 10 of 59 UNIT III : Market structure . Athmanand. Prentice Hall/Pearson.G.methods of pricing .Investment analysis.Techniques of Financial Statement Analysis: Comparative Statements. To learn the cost accounting concepts and applications. UNIT IV: Profit . 2001.Monetary and Fiscal Policies References : 1. Macmillan.4 FINANCIAL AND MANAGEMENT ACCOUNTING Subject Title Course Number : : Financial and Management Accounting Subject Description : Financial and Management Accounting emphasize on accounting concepts and application of accounting principles and managerial decision making. 1999. Goals: To enable the students to learn the basic functions.54.balance of payments .. Managerial Economics.Profit policies . Managerial Economics.Accounting Principles . The content of this paper takes care of financial accounting. Written down value method.Concepts and conventions Trial Balance – Final Accounts (Problems) .Cost volume profit analysis .Business cycle . Excel.characteristics . Sinking fund method. Tata McGraw Hill. concepts and application of accounting in management. Objectives: On successful completion of the course the students should have: Understood the financial accounting along with the preparation of final accounts. Business Book. UNIT II Financial Statement Analysis .Depreciation Methods-Straight line method.A -MBA . 2. Atmanand..Meaning and nature .Size statement. Mankar.Anx. Trend Percentage . New Delhi. Common .Pricing and output decisions . 1. Excel. Understood the concepts and application of management accounting along with the preparation. Joel Dean .inflation and deflation .Objectives .Definition .Government intervention and pricing. UNIT I Financial Accounting . Business Economics.Accounting Ratios: construction of balance sheet using ratios (problems)-Dupont analysis. 4. 5.2007-08 . management accounting and cost accounting.Profit planning and forecasting .Managerial Economics. 3. 2002. UNIT V : National Income .Principles of Macro Economics.differential pricing . principles.V.Reorganizing the Financial Statement Information . Rangarajan .

Distinction between Fund Flow and Cash Flow Statement.Problems -Zero Base Budgeting.Contribution. make or buy decisions. Basic Concept of differentiation – integration – optimisation concepts – use of differentiation for optimization of business problem UNIT II Data Analysis – Uni-Variate – ungrouped and grouped data measures of central Tendencies.J. Questions : 1. 2. 4.Cost Sheet – Problems. measures of dispersion – C V percentages (problem related to business applications).Break even point Analysis .Workings for Computation of various sources and uses Preparation of Fund Flow Statement .S. and Budgeting Control .Batty 80% of the questions shall be problems 20% of the questions shall be theory based.Khan and Jain Management Accounting .R. Budgeting.Cost Terminology: Cost.Statement of Changes in Working Capital . Constants. Problems UNIT IV Cost Accounting .2007-08 . Cost Centre.Computation of Fund from Operations .Anx.Elements of Cost .Meaning . 3. export decision. Cost Unit . 6.5 QUANTITATIVE METHODS FOR MANAGEMENT AIM To enable students to acquire the knowledge of mathematics & statistics and their use in business decision making. UNIT V Marginal Costing .Antony and Recece Management Accounting .Brown and Howard Management Accounting . Budget.Definition .Colleges Page 11 of 59 UNIT III Fund Flow Statement . Advanced Accountancy . Non-Linear functions – graphical representation of functions.Cash Flow Statement Analysis. master budget and Cash Budget . Bivariate – correlation and regression – problems related to business applications UNIT III Probability – definitions – addition and multiplication Rules (only statements) – simple business application problems – probability distribution – expected value concept – 11 .54.Distinction between Financial Accounting and Cost Accounting .Gupta and Radhaswamy Management Accounting .Types of Budgets .N.Maheswari Management Accounting . Variables – notion of Mathematical models – concept of trade off – notion of constants – concept of Interest. 5.distinction between marginal costing and absorption costing . UNIT I Linear. sales mix decision-Problems References: 1.L. p/v Ratio.Preparation of Flexible and fixed Budgets.Computation of Cash from Operations Problems .A -MBA . margin of safety Decision making under marginal costing system-key factor analysis.

UNIT II: Correspondence . enquiries. Questions : 80% of the questions shall be problems 20% of the questions shall be theory based. Time series – variations in Time Series for business forecasting. customers complaints.2007-08 .Types of communication . UNIT IV Basic concept of index numbers – simple and weighted index numbers – concept of weights . Complete Business Statistics.54.Meaning and significance for management . UNIT V Hypothesis testing of Proportion and Mean – single and two tailed tests – errors in Hypothesis Testing – Measuring the power of Hypothesis test. To learn about meetings and group discussions. 12 . Irwin McGraw-Hill. 3.Krehbiel and Mark L. Niffy. 1.A -MBA . Sensex.Colleges Page 12 of 59 theoretical probability distributions – Binomial. collection letters . Production Index. Chi-Square Tests References : Statistics for Management – Richard L Levin & Daid S Rubin Statistical Methods – S P Gupta Statistics for Business and Economics – R P Hoods – MacMillan India Limited David M.types of index numbers – Business index number – CPT. WPI. Timothy C.Levine.Principles of effective communication. Objectives: On successful completion of the course the students should have: Understand the preparation and development of business letters and reports.Anx. 4. Goals: To enable the students to develop written and oral communication skills in students and groom them as effective management professionals. 2. 1. 5th edition.Personalized standard letters.Berenson “Business Statistics: A First Course” .Norms for Business letters .6 EXECUTIVE COMMUNICATION Subject Title Course Number : : Executive Communication Subject Description : Executive Communication emphasizing the development of both soft hard skill for smooth managerial functioning. Poison and Normal – Simple problems applied to business. Aczel. Pearson Education Asia 5.sales promotion letters.Letter for different kinds of situations .Media-Barriers to communication . To learn the modern trends in communication and application for effective managerial functioning. Amir D. UNIT I: Communication .

evaluating oral presentation . Anderson & Others: Assignment & Thesis writing.paragraph formats . Kitty O Locker and Stephen Kyo Kaczmarek – Business Communication Building Critical skills.norms for including exhibits & appendices.Formating text .Using formulas for quick Calculations .Working & entering a Formula . modifying rows and columns . References : 1. EXCEL .AITBS 3. WORD . Lesikar and Flatley – Basic Business Commuications Skills for empowering the Internet Generation.formal & informal reports . 7.Entering.Structure of reports .body language use of charts. minutes and resolutions conducting seminars and conferences:.telephonic conversation. cutting.Changing front type. WOOLCOTT & UNWIN . inserting & deleting worksheets .Formatting a worksheet .Working within tables . 2002.Colleges Page 13 of 59 UNIT III: Report writing . POWERPOINT and EXCEL.headers and footers .Creating a new document with templates & Wizard .Working with multiple worksheets . 2005 5. TMH Publications.Editing a chart .long & short reports . transforming data . pasting. McMillan. TMH.Directories and File properties.spell check and Grammar check . diagrams & tables . line space character space .Hardware & Software .elecments of an EXCEL chart . 8. size .Using keyboard short-cuts & mouse .Printing charts. copying.merging & splitting cells.Tables .chart wizard . KRISHNAMOHAN & MEERA BANNERJEE . deleting.visual & audio visual aids for communication Dyadic communication:.Business Communication.converting files to and from other document formats . deleting tables .7 COMPUTER APPLICATIONS IN MANAGEMENT Aim : To introduce the concepts of information technology and their application in management decision making. Mc Millan 4.Introduction to WORD. UNIT IV: Non-verbal communication . 1.Working with worksheets .Adding symbols & pictures to documents . 13 . Basic Business Communication. moving.A -MBA . editing.Creating own document Opening/modifying a saved document .Inserting and deleting of cells.Bullets and numbering .Types of chart . Components of a Computer . rows & columns .54. copying.Mastering Business Communication.Procedure of Regulating speech . 2007 6.Developing Communication Skills.Anx.Creating and editing charts .preparing Agenda. New Delhi.Group Discussion: Drafting speach.Adding.2007-08 .adjusting margins. UNIT V: Conducting Meetings: Procedure .Finding and replacing text . 3rd Edition. RAISHER: Business Communication . Lesikar and Flately.personal appearance posture . editing. 10th Edition. TMH.face to face communication .switching between worksheets .Adding. Rajendra Paul and Koralahalli .moving.writing research reports technical reports .cells .Operating systems . 2.Selecting data to a chart . MS OFFICE .Formatting chart elements .

UNIT I : Operations Management – Meaning – Importance – historical contributions – System view of OM .Auto content wizard . Sales Register and Purchase Register.54. Statement of Accounts & Balance Sheet. BOTT .purchase functions and procedure . Making Ledger Accounts.C.Using headers and footers . 14 .Using template Blank presentation . EXCEL and POWERPOINT using all the above mentioned topics.Total Productive Maintenance (TPM) UNIT IV : Materials management – functions – material planning and budgeting – Value Analysis . Curve – Use of the O.Opening existing presentations .Animating text .Creating new presentations . Correcting sundry debtors and sundry creditors accounts.Special effects to create transition slides . Working in Tally : Opening new company. installation. Bank Books. Practicals : Simple problems to be done in WORD.Adding sounds to slides . Cash Book.1 OPERATIONS MANAGEMENT AIM : To focuses on key analytical methods and provide practical insight for operations management.Introduction and Installation.Adding graphics .Controlling the transition speed .Adding.Colleges Page 14 of 59 POWERPOINT . deleting. editing. copying.Applying new design .Anx.Using action buttons.BPB Windows 98 complete – BPB Windows 98 6in1 by JANE CALABRIA and DOROTHY BURKE . Group Summary.Assembly line balancing.C. Types of layout – analysis and selection of layout – Product and / or Process layout. Ledger Accounts.2007-08 . Characteristics. Curve – Concept of Type I and Type II error – Quality movement – Quality circles –– ISO Quality Certifications and types – Quality assurance – Six Sigma concept. Lean and Agile manufacturing systems – Computer Integrated Manufacturing Systems .PH 2.Functions of OM – types of production systems UNIT II : Product design and process selection – Evaluation and Selection of appropriate Production and Operations technology. Journal Register.inventory control – types of inventory – safety stock – order point – service level – inventory control systems – perpetual – periodic – JIT – KANBAN.Presentations . Writing voucher. Product Design and process selection.Statistical Quality Control for Acceptance Sampling and Process Control – Concepts of O. Preparation of Trial Balance. Required Hardware. References : OFFICE 2000 complete . UNIT V : Total Quality Management Concept . Safety of Accounts or Password. voucher entry. UNIT III : Production planning and control – meaning – functions – aggregate planning – master production schedule (MPS) – Material requirement planning (MRP) – BOM – Capacity requirement planning (CRP) – Techniques – problems in MRP and CRP – an introduction to MRP II and ERP – Business Process Re-engineering . hiding slides .C.PHI using Microsoft OFFICE 2000 by ED. TALLY . Books of Accounts.Operation strategy and competitiveness .A -MBA . Preparation for installation of Tally software. Making different types of vouchers. Cellular.

Anx. 9. Krajewski and Larry P. Product Mix and Product line decisions. Production and Operations Management – S N Chary – TMH Publications Production and Operations Management – Pannerselvam. Changing marketing practices. Branding and Packaging.Digitalisation. Operations Management (Theory and Problems ) – Joseph G Monks – McGraw Hill Intl. 7th Edition. 7. 2. 8. To learn the buyer behaviour and factors influencing the buyer behaviour. Goals: To enable the students to learn the basic functions. Ritzman. “Operations Management: Process and value Chains”. Questions : 40% of the questions shall be problems 60% of the questions shall be theory based. Product life cycle strategies.Colleges Page 15 of 59 References : 1. factors and methods. Objectives: On successful completion of the course the students should have: Understand the marketing concepts and tasks in the global economy. New product development. 2.54. Positioning and differentiation strategies. principles and concepts of marketing for effective managerial function.objectives.A -MBA . “ Operations Management: Strategy and Analysis”. Price setting .Value chain . Chase. Modern Production and operations management – E. Strategic marketing planning and organization. Unit I Marketing Concepts and Tasks. Lee J. e-business .2007-08 . Addison Wesley. Market Segmentation and Targeting. PHI.Delivery network. Initiating and responding to price changes. Aquilano & Jacobs “Production and Operations Management”. 15 . Unit II Buyer Behaviour. Production and Operations Management – Everest E Adam & Ebert – PHI – publication forth edition. Defining and delivering customer value and satisfaction . 6. 3. Himalaya. 4. Customisation.Tata McGraw Hill. PHI Lee J. 5. functions and systems by emphasizing on strategies and global market. Adapting marketing to new liberalised economy . Ritzman. 2007 Hunawalla and Patil – production and Operations Management. Marketing Information System. Krajewski and Larry P.setting up websites. Marketing environment.2 MARKETING MANAGEMENT Subject Title Course Number : : Marketing Management Subject Description : To enable the students to understand the market and marketing concepts.S Buffa. Price adapting policies. To understand the marketing communication process and mix along with the marketing channels.

VMS.Tata McGraw Hill. Benefits and Channels. structure.Functions and flows. Channel dynamics . Marketing concepts and cases – Michael J Etzel. Bruce J Walker. Delhi. 4. Customerism in India. 8. Channel management .Srinivasan .54. Direct marketing .Customer database. Market logistics decisions.PHI.Macmilan India.Perreault and McGarthy . 2007. Marketing Management: Planning. Pricing. References : 1. Basic Marketing .TMH. Implementation and Control: Global Perspective Indian Context – VS Ramasamy & S. 2007. MMS. Sales promotion and Public relation decisions. Distribution and Promotional Policy. Data warehousing and mining. 5. Telemarketing. 3. Pearson Education. 2003. Marketing Management – S. New Delhi. 2. Marketing Management . 2002.Ramphal and Gupta . William J Stanton and Ajay Pandit.Tata McGraw Hill. Case and Simulations in Marketing . Designing competitive strategies for leaders. Advertising.Rajan Saxena . Case Studies in Marketing .Anx.Golgatia. 11th Edition. Global Target market selection.2007-08 .Jayachandran . size and compensation.Pearson Education/PHI 12th Edition.R.Philip Kotler . challengers. Namakumari . 2002.A -MBA . Product. Channel design. Unit IV Integrated marketing communication process and Mix. Marketing Management .Growth. 16 . 2007. 2006. Controlling of marketing efforts. followers and nichers : Customer Relationship marketing . Unit V Identifying and analysing competitors. HMS.Selection. Attracting and retaining customers. Marketing Management: A South Asian Perspective – Philip Kotler and Kevin Lane Kotler. Motivation and evaluation of channel members.Colleges Page 16 of 59 Unit III Marketing channel system . standardization Vs adoptation. 6. 7. TMH 13th Edition. Training. 9. Salesforce objectives.

Risk analysis in Capital Budgeting.Receivables Management and Inventory Management .Time value of money concepts .A -MBA .problems.3 FINANCIAL MANAGEMENT Subject Title Course Number : : Financial Management Subject Description : Financial Management emphasizes the functions of financial management explaining the investment.Legal. Richard A.methods of appraisal .Net Income Approach . New Delhi.. To learn capital budgeting and cost of capital.Colleges Page 17 of 59 2. UNIT V Working Capital Management .Types of Divided Policy . “Principles of Corporate Finance” McGraw Hill.Conflict in criteria for evaluation . John J.Van Horns. “Financial Management & Policy” Prentice Hall of India (P) Ltd.54.Risk-Return relationship. New York. 2.Working Capital Policies Factors affecting Working Capital requirements .. dividend and working capital function along with the practical management problems.Definition and Objectives .Net Operating Income Approach MM Approach .Sources of Working Capital and Implications of various Committee Reports. Goals: To enable the students to learn the basic functions.Financial Leverage . References : 1.Indian Financial system .Dividend Policy .Cash Management .Working Capital Financing . UNIT III Cost of Capital .Myers.Hampton. “Financial Decision Making – Concepts. Objectives: On successful completion of the course the students should have: To learn the various functions of financial management along with the application. UNIT IV Capital Structure Theory . To understand capital structure.Operating Leverage . Stevart C. James C. Sources of Long term finance . New Delhi (1994). finance.Problems . Problems and Cases” Prentice Hall of India (P) Ltd.2007-08 . dividend policy and working capital management. UNIT II Capital Budgeting .Role of SEBI in Capital Issues.Role of Financial Management in the organisation . 17 .Anx.Brealey.Features of Capital market development in India .Computation for each source of finance and weighted average cost of capital -EBIT -EPS Analysis . UNIT I Objectives and functions of Financial Management . Regulatory and tax framework.Dividend Policy and share valuation .Forecasting Working Capital requirements (problems) .CAPM. 3. principles and concepts of finance in management.Capital Rationing .

common interviewing mistakes. Performance appraisal : Methods . Engene F. Managing careers : Career planning and development . Labour Welfare : Importance & Implications of labour legislations . interview. types of test.Employee health Auditing HR functions. Tata McGraw Hill. “Financial Management”.Changing environments of HRM . 5. Future of HRM function. Training via the internet.2007-08 .54.Pandey.Trends in HRM Organisation of HR departments .Managing promotions and transfers.Strategic human resource management .On-thejob and off-the-job Development techniques using HR to build a responsive organisation.Brigham. Designing & conducting the effective interview.Colleges Page 18 of 59 4.MBO approach . Unit II : Recruitment & Placement Job analysis : Methods .non-statutory (voluntary) benefits Insurance benefits .Performance appraisal in practice. selection techniques. 18 . 6. the training process.The responsive managers .Using HRM to attain competitive advantage .factors determining pay rate Current trends in compensation . work samples & simulation. 2.4 HUMAN RESOURCE MANAGEMENT Unit I : Human Resource Function Human Resource Philosophy . Prasanna Chandra. Pay for performance and Financial incentives : Money and motivation . B J Camsey. special purpose training. Training techniques. Management Developments and CD-Roms . “Financial Management – Theory and Practice”.The appraisal interviews . “Introduction to Financial Management”.M.Key factor for success. Developing and Using application forms . Recruitment and selection process : Employment planning and forecasting .IT and recruiting on the internet. need analysis. Unit V : Labour relations and employee security Industrial relation and collective bargaining : Trade unions .Writing job specification HR and the responsive organisation.Problem and solutions . I. computer aided interview. New Delhi (1994). Employee Testing & selection : Selection process. Benefits and services : Statutory benefits . The Gryden Press.Job evaluation .Collective bargaining future of trade unionism.Practices in Indian organisations. Unit IV : Compensation & Managing Quality Establishing Pay plans : Basics of compensation .Organisation wide incentive plans . basic testing concepts.Anx.Computerised job evaluation.Line and staff functions . New Delhi.IT and computerised skill inventory .Building employee commitment : Promotion from within .incentives for operations employees and executives .Role of HR Managers.Sources. Unit III : Training & Development Orientation & Training : Orienting the employees. Discipline administration .managing dismissals and separation. Vikash Publishing.grievances handling . small business applications.retirement benefits and other welfare measures to build employee commitment.A -MBA . Developing Managers : Management Development .pricing managerial and professional jobs .

Panneerselvam. R. VSP Roa. 4th Edition. Decision Theory – Pay off tables – decision criteria – decision trees. 2005. Robert L.Anx. PHI/Pearson. Seventh edition. 6. Adithya Publications. 4.2007-08 . Sixth edition.Venkatapathy & Assissi Menacheri. Sharma Macmillan Indian Ltd. UNIT I Mathematical Models – deterministic and probabilistic – simple business examples – OR and optimization models – Linear Programming – formulation – graphical solution – Dual of linear programming problem – Economic interpretation UNIT II Transportation model – Initial Basic Feasible solutions – optimum solution for non – degeneracy model – Trans-shipment Model – Assignment Model UNIT III Network Model – networking – CPM – critical path – Time estimates – critical path – crashing. McGraw-Hill International Edition.A -MBA .An experiential approach.Gibson and Marianne H. 2. 2001. H. 8th Edition.2000.Probabilistic EOQ model UNIT V Simulation – types of simulation – Monte Carlo simulation – simulation problems. “An Introduction to Operations Research. VI edition.. 2007 Operations Research. 2nd Edition. PHI. 3. Human Resource Management . 2.Colleges Page 19 of 59 References: 1. "Human Resource Management".54. Hamdy A Taha. 5. Gupta And Man Mohan Operations Research – Dr. Industrial Relations & Labour Welfare. Introduction to Counseling and Guidance.. J. Gary Dessler. Excel Books. 5.5 QUANTITATIVE TECHNIQUES AIM To enable the students to learn the techniques of operation Research and resources Management and their application in business management. UNIT IV Inventory Models – Deterministic – EOQ – EOQ with Price Breaks – Probabilistic Inventory Models . Third edition. Pearson. Concepts and cases – Fredrick S Hillier and Herald J Lieberman. Prentice Hall. 3. Personnel/Human Resource Management. First edition.Mitchell. References : 1. 2007 David A. PHI.K. Dr. 2000 19 . Operations Research – R. Waiting Line Model – Structure of model – M/M/1 for infinite population.Russel. Operations Research – An Introductions – Hamdy A Tata Operations Research – Kanti Swarup. Resources planning.A. Human Resource Management : Text and cases. CBE. DeCenzo & Stephen P.Robbins. Resource levelling. 4. 2.John Bernardin & Joyee E. New Delhi . Prentice-Hall of India P.Ltd. TMH. 2003 6.

54. F Test and Z test . Prentice Hall of India Questions : 80% of the questions shall be problems 20% of the questions shall be theory based. To study and understand sampling techniques along with hypothesis.Data processing:.features of good design .Pilot study .steps in design .T test.Data analysis. J. study .2007-08 .Identifying research problem – concepts. Kruskal Wallis.coding - UNIT IV Test of Significance:.6 RESEARCH METHODS FOR MANAGEMENT Subject Title Course Number : : Research Methods for Management Subject Description : Research Methods of Management emphasizing on the methodology of research and its application in managerial decision making.scope and significance . sign test. Data collection methods of data collection study .Types . Srivastava. Pearson Education 8.Research Process Characteristics of good research .sources . 2. Rardin. Goals: To familiarize the students with methodology of research and its application in managerial decision making.Types of sample designs . Sharma. sampling design along with the various parametric and non-parametric test. MDS.Types of research . Macmillan . UNIT I Research .meaning .and tabulation of data . “Optimization in Operations Research”. Second Edition. Discriminant ananlysis.U Test.A -MBA . 1997 9. “ Operations Research: Theory and Applications”. K. S. sampling .measurement .meaning .Scientific method .sources . Shenoy.Colleges Page 20 of 59 7. UNIT II Hypothesis:.Tests of sound measurement Techniques of measurement .scale construction techniques.Non Parametric Test . 20 . Parametric Test .Types of data . Sharma. Multivariate analysis-factor.Problems in research . Ronald L. To understand various scaling techniques and parametric and non-parametric test. meaning and types. G.Probability collection:.Tools for data . cluster.Types .Anx.formulation Research design . SPSS and its editing . (NO Problems).scaling Techniques meaning . Objectives: On successful completion of the course the students should have: To understand scope and significance of research in business decisions. C.constructing questionnaire . explaining hypothesis.need Errors in measurement .Types of scales . constructs and theoretical framework. UNIT III Sampling design .criteria for good sample and non-probability samples. “ Quantitative Techniques for Managerial Decision”.K.meaning .Assumptions about parametric and non-parametric tests.V.concepts .meaning .

Norms for using Tables. Note : 80% of the questions shall be problems 20% of the questions shall be theory based.A -MBA . I Semester:. 7. References: 1.meaning . 4.Anx.Oral presentation .. 2004 Wilkinson Bhadarkar . 4th Edition. They will be asked to find group solution through discussion and the group leader will present the same to the audience in the class.mechanics of writing research report .Report writing:. Uma Sekaran. 2.Himalaya. Team building and analytical skills for decision making through group discussions and develop their communication skills in preparing seminar papers and in presenting the same to group of audience. 2. Wiley Publications.Cooper and Pamela S.Research methods for management and commerce .8 b. Business Research Methods Kothari C. Rao K.Types of reports .Schindler . The aim of the course is to develop leadership.54. 2.Techniques of interpretation . II Semester:.Tata McGraw Hill.I (2 hours per week) This course will be taught during I and II semesters for Full Time and during III and IV semesters for Part Time.Assignment and Thesis writing.Business Research Methods . Research Methods for Business.Colleges Page 21 of 59 UNIT V Interpretation .2007-08 .executive summary . Anderson etal . 5. COMPREHENSIVE VIVA-VOCE (INTERNAL) 21 .Layout of report .Group seminar: Students will be organised into groups which will prepare papers on current issues pertaining to trade.Methodology and Techniques of Social Research .Group Discussion: Students will be organised into 4 to 5 groups.R.Significance Report writing:.V.8 a. commerce and industry and present the same to audience.sterling Zigmund. Pearson Education.Steps in report writing .norms for using Index and Bibliography. Each group may consist of 3 or 4 students.Appendix:. Management Practice .7 Computer Applications in Management (Only Practical Examination) 2. 2007 Naresh K Malhotra – Marketing Research: An Applied Orientation.Precautions for writing report . All the groups will be given a management problem relating to real life experiences of trade and industry in the country or world.Research methodology Donald R. charts and diagrams . 3. 6. 8. Interpersonal relations.

Colleges Page 22 of 59 3. UNIT V Legal environment of business .Central finances and New fiscal policy . ethical values and stakeholders.Indian constitution .1 BUSINESS ENVIRONMENT AND ETHICS Subject Title Course Number : : Business Environment and Ethics Subject Description : Business Environement Ethics emphasizing on emerging trends in social.Public debts & deficit financing.Customs & Central Excise Act . ethical and legal aspects affecting business decisions explaining the business environment concepts in significance along with the fiscal policy. To learn organizational ethic theories and sources. UNIT IV Fiscal Policy .Anx. factors influencing business ethics. Goals: To enable the students to learn the knowledge of emerging trends in social.Business and society. Ethics & Profit in Business.Central & State Sales Tax .Frame work of organizational ethic theories and sources.Directive Principles of State Policy. political.The concept and significance .Social responsibility Environmental Pollution and control. Business in Politics. ethics across cultures.Business and Government .Political system and its influence on business . ethical and legal aspects affecting business decisions. ethical leadership for improved Corporate governance and better business education. UNIT II Managing Ethics .54. Foreign Exchange Management Act-1 Securities and Exchange Board of India Act .Consumer Protection Act Pattents Act . 22 . VAT. Business and culture .constituents of business environment . political. To understand global management issues. Business & ethics . UNIT I Business environment . Managing environmental quality.Service Tax problems and reforms .Monopolies Restrective Trade Practices Act. MODVAT . ethics and profit. reforms in boards.A -MBA .Expenditure Tax . To understand the fiscal policy and legal environment of business. ethical decision making.Competition Law. compensation issues.Direct and indirect Tax structure. Corporate governance Structure of boards. Objectives: On successful completion of the course the students should have: Understand the concepts in significance of business environment along with the social responsibility.2007-08 . UNIT III Global management Issues MNCs Politics and Environment Multi national corporations and Government relationship.

“Strategic Management”.Business Environment 3. Unit III DSS and AI: DSS models and software: The decision making process . Kenneth C Laudon and Jane P Laudon.R .Types of IS. Supply chain management & Global Information technology Management. R. Vikas Publishing House. Pruti S. Accounting IS and Financial IS .Senthil. Amarchand D .Colleges Page 23 of 59 References : 1. Human Resource IS. Goalseeking Analysis and Optimizing Analysis. Mac Millan. “Management Information System”.IS Activities . Prentice Hall of India.Anx. 2.Wishwa Prakashan 9. McGraw Hill. Fourth Edition. TEXT BOOKS 1.Ethics for IS professional Societical challenges of Information technology. .A and Campbell. 2001.2007-08 . Frederik . 1999.Economic & Managerial Environment in India 4. Semi Structured and Unstrcutured problems. Oberview of AI. 3. Third Editions. Kitson. Sensitivity analysis. 4. Adhikari M .Expert Systems. 5.Business Government and Society. Shaikh Saleem – Business Environment.Components of Information Systems .Economic Environment of management 2.Roles of Information systems . 2003. "Management Information Systems". Waman S Jawadekar .Government and Business 7.A -MBA .54. IInd edition. Decentralised and Distributed . 2006 5.2007. Effy Oz. 3. 2002. Genetic Algorithms .6 ELECTIVE COURSES 3.Indian Economy . "Management Information System Text and cases".Structured.Organisation as a system .Denial of service. Mankard .Agarwal .Srinivasan.Centralised. Manufacturing IS.N.EDI.Business and society 6. 10. James A O'Brien.2 MANAGEMENT INFORMATION SYSTEM Unit I Foundations of Information Systems: A framework for business users . Neural Networks. 8. What if analysis. 9th Edition. A.Transaction Processing SystemsInformation Reporting System .3 to 3. Steiner & Steiner .facility control and procedural control Risks to online operations . Pearson Education. Palgrave. 6. 2003. 3. spoofing . Francis Cherunilam . “Management Information System”. M. 2006. New Delhi.Tata McGraw Hill. Tata McGraw-Hill . Fuzzy Logic Systems. New Delhi.Business Economics."Management Information Systems". PHI.The Ethical Organisation.System concepts . Unit V Security and Ethical Challenges: IS controls . Third Edition. Davis & Keith William C.7 PROJECT REPORT & VIVA VOCE 23 . Unit IV Managing Information Technology: Managing Information Resources and technologies IS architecture and management . Unit II IS for operations and decision making: Marketing IS.Information for Strategic Advantage.

Strategic management for small identify opportunities & threat .Colleges Page 24 of 59 4. competitive & environment analysis .Strategies of leading Indian companies .Stockholders' expectations.D.Vision of the firm .means and forms. maintenance and the role of leader . Teaching and Examination: Students are expected to keep abreast of the contemporary business practices by reading the business practices by reading the business magazines and management journals.7S model . Strategic management Practice in India.Streagic planning process.Future of Strategic Management.A.A -MBA .2007-08 .Porter's approach for Globalisation .Strategic control process . Strategy implication & Control : Various approaches to implementation of strategy .BCG approach . Unit I Corporate Strategic Planning .1 STRATEGIC MANAGEMENT : INDIAN AND GLOBAL CONTEXT Objectives : Students are expected to integrate their knowledge gained in various functional areas to make business flow implication IA-BS matrix . Competitive advantage of Nations and its implication on Indian Business.Development.SWOT audit . Unit II Environment Analysis & Internal Analysis of Firm: General environment scanning.Assessing internal environment through functional approach and value chain .limits .experience curve . 24 .Assessment of economic contribution of strategy .Balanced score card . Unit III Strategy Formation Generic strategies .to identify the strength & weakness .Business portfolio balancing .Du Pont's control model and other Quantitative and Qualitative tools .Anx. Scenarioplanning . non-profit organisations and large multi product and multiple market organisations.Strategic funds programming.The role of diversification . application project Seminars and group exercises will supplement the class lectures.Hierarchal levels of planning . Case studies.Grand strategies .Littles Life-cycle approach to strategic planning .Mission .Matching organisation structure with strategy . from the general manager's point of view in the global and Indian context.core competence .identifying critical success factors .54.industry analysis.M. Unit IV Tools of Strategy Planning and evaluation : Competitive cost dynamics .

The Functions of the Foreign Exchange Market.Horizontal Foreign Direct Investment .National Competitive Advantage .The Determinants of Economic Development . “Strategic Management: Formulation.I Introduction and Overview Introduction and Overview : Introduction . 25 .Porter's Diamond. 2.Colleges Page 25 of 59 References : 1. John A Pearce II and Richard B Robinson. Gregory G.Anx.A -MBA .Heckscher-Ohlin Theory . TMH.Cultural Change .Foreign Direct Investment in the World Economy .Srinivasan.Dess and Alex Miller. 11. 3.F.L.The New Trade Theory . Michael Porter. Strategic Management Concepts & Cases.Religion .States in Transition. Strategic Management: An Integrative Perspective.54.Social Structure .Legal Systems .C. New Delhi. 6.Culture and the Workplace . Pearce & Robinson. Concepts & Application. Business Policy and Strategic Management. The Revised Case for Free Trade . 7. II edition. Certo and J. UNIT .Mercantilism Absolute Advantage .Economic Systems . 2003. Second Edn. Benefits and advantages to host and home countries.Cross-Cultural Literacy Culture and competitive Advantage. Implementation and Control”.Vertical Foreign Direct Investment.Glueck. Strategic Management. 10. Differences in Culture : Introduction .The Globalization of the World Economy The Changing Nature of International Business . R. Competitive Advantage of Nations. 4.Regional grouping of countries and its impact.Differences in International Business. 2007 5. Rajive Gupta & William. 2003.II Country Factors National Differences in Political Economy : Introduction . Strategic Management.An Overview of Trade Theory .Trading System . Prentice Hall India. Fred R. McGraw Hill. Strategic Management. A.2007-08 . McGraw Hill.Paul Peter. Prentice Hall of India. Competitive strategies. Prentice Hall. UNIT . Strategic Management. 9th Edition.IV Foreign Direct Investment : Introduction . Exploring Corporate Strategy: Text & Cases. Samul C. Majifu.. Pearson.Language Education .Hax and NS.David.. 9.Comparative Advantage . Jauch.2 INTERNATIONAL BUSINESS UNIT . All Indian Travellors N D. 8.III The Global Trade and Investment Environment International trade Theory : Introduction .WTO & development of World trade . UNIT .Development of the World . The Global Monetary System The Foreign Exchange Market : Introduction . Gerry Johnson & Kevan scholes.Political Systems . Michael Porter. 4. Frank Bros&Co.

Making Alliances Work. III Semester: Group Quizes: Students will be organised into groups. Francis Cherunilam. Satisfactory and Poor.Cateora. Charles W. stress interviews. Irwin McGraw Hill. COMPREHENSIVE VIVA .Selecting and Entry Mode .Strategic Alliances . 4.Counter trade. Wheeler Publications. In addition management games will be conducted by each group. The performance of students will be rated by the teachers as Very Good.. 1998. 9th edn.Export and Import Financing . mock interviews for recruitment. IV Semester: Management Skill development: Practical exercises will be assigned to groups of students on Role playing . Irwin-McGraw Hill.W. however.Profiting from Global Expansion .Export Assistance . Exporting.The Promise and Pitfalls of Exporting . Macmillan India. adopt any innovative programmes for conducting the above said courses.VOCE (Internal) 26 .A -MBA . Good Average. mock press meets and the like.Anx.6 ELECTIVE COURSES 4. A teacher will coordinate the management practices and will evaluate the performance of students internally. Mode of Entry and Strategic Alliances : Introduction . International Business : Competing in the Global market place. International Business.Strategy and the Firm .Entry Modes . 5. Importing and Counter trade : Introduction .7 a.7 b. 4.V The Strategy and Structure of International Business The Strategy of International Business : Introduction . 4. Philip R. This ratings will be incorporated in the statement of marks. International Business. Each group will act as quiz masters and conduct quizes to other groups. The aim of the course is to develop managerial and analytical skills such as Problem solving and Stress Management through simulated management games. Colleges may.L. References : 1. quizes and mock stock exchange transactions. 2. Hill. MANAGEMENT PRACTICE II This course will be taught during III & IV semester for Full Time and V and VI Semester for Part Time.. International Marketing.Pressures for Cost Reductions and Local Responsiveness Strategic Choice.Colleges Page 26 of 59 UNIT .2007-08 . 3. Shivaramu.C. Quizes must relate to the current affairs on trade and industry. IrwinMcGraw Hill.54. 1999.Improving Export Performance . Hill. International Business.3 to 4.

7. Negotiation .Colleges Page 27 of 59 ELECTIVES PROMOTION MANAGEMENT UNIT I : PROMOTION MIX & PERSONAL SELLING: Promotion Mix Tools.AITBS. Cinema Outdoor and other forms .Salesmanship. Planning. Economic and Social Effects of Advertising. 3. UNIT II : ADVERTISTING MANAGEMENT: .2007-08 .AITBS.CBS College Publising.J.Sales force Design . PUBLIC RELATIONS : Objectives.Bovee & Thill . 9. steps in selling process. UNIT IV : ADVERTISING CREATIVITY: Advertising Copywriting for Print and Broadcast Media . Media Rates. 2006 5. 1. TV. UNIT VI Case Analysis References : Promotion Management . Advertising and Promotion: An Integrated Marketing Communications Perspective – George E Belch and Michael E Belch. Radio.Tony Dakin.Advantages.A -MBA . .Pran Chowdhry . Media Planning and Scheduling. Strategy & Tactics. Advertising .Cundiff. strategy six.Universal Book.John. Factors in deciding promotion mix.Theory & Practice . 10. Evaluation Promotion. Tools.objectives.54. Tools. Sales Management . Production of Print. Availability. 4.Julian Cummins. Styles.Mc Graw Hill International. Limitations. structure and compension. Advertising Excellence . Media and Message. TMH. Implementation and Control. Classification of advertisement. Successful Sales Promotion . Advertising Visualization and Design. Evaluation of Advertising.Vernon Fryburger . of Sales 27 .Gruning and Hunt . Sales Promotion . Evaluation of personal selling. Stil & Govani – PHI/Pearson. UNIT III : ADVERTISING MEDIA MANAGEMENT: Types . Customer Relationship Management. Practical Public Relations . Sales Promotion . 6th Edition. Campaign Planning. Personal selling .al. Steps in Communication process.Print.Sam Black .Models. Advertising Agency Management. Objectives. Managing Public Relations . Importance. Advertising Budget. 2. Principles of Personal Selling .MacMillan 8. 6. Organisation of Advertising Department. Broadcast and other Advertisements. Evaluation of Public Relations. UNIT V : SALES PROMOTION AND PUBLIC RELATIONS SALES PROMOTION : Objectives.Anx.

5. B.II Motivation . process and buying behaviour. ECGC .Anx.its application to Behaviour. Learning .S Rathor . conditions relevant to high and low involvement characteristics and types of learning.Institutional support for export promotion .Himalaya 2. Shivaramu . Export pricing: Factors influencing export price . Export houses.Letter of credit . Perceptual Consumer UNIT .distribution.scope . theories and their relevance.Process. TAS Balagopal . UNIT I : Export .Advertising . UNIT II : Legal aspects of export trade:.Himalaya CONSUMER BEHAVIOUR UNIT – I Consumer Behaviour and Marketing Strategy.freight forwarders . Import Procedure:. References : 1. nature and scope of Behaviour.Product preparation .Problems in export trade.Colleges Page 28 of 59 EXPORT MANAGEMENT AIM : To help students acquire familiarity of the knowledge and process of export and import trade.Role of export in economic development . interpretation. 28 .Nature. Trading houses . 100% EOU.pricing .Import of capital goods.Psycho-analytical neo-Freudian and social approaches to personality understanding consumer diversity.Transfer pricing .Planning for export .A -MBA .settlement of disputes .nature. Francis chernmilam .commercial banks.Star Trading houses .Export promotion Need .market analysis:. Perception . Perception and marketing strategy.Export Marketing .quality control and Pre-shipment inspection . Varshney & Battacharya . S. Brand loyalty.Incoterms. UNIT IV: India's export performance .54.Himalaya 4. marketing strategies based on motivational conflict.Cargo insurance .customs clearances . Perceptual organization and defense. Brand equity & leverage.pricing approaches . consumer imagery.International price quotation .Documentation Procedure and clearing Export bills.Dumping .Indian Laws: EXIM policy Law relating to packaging .Replenishment license Advance import license .Export Management .Pass book scheme . Market segmentation and Consumer Behaviour. motivational intelligence and market Research market selection and entry strategies for export. EXIM Bank. Self and self image.meaning .Import licensing . Perception .Export promotion incentives -EPZ & FTZ.Institutional aid for export financing: RBI. Personality .Elements.International law: Private Law .Project and consultancy export UNIT V: Export Procedure and documentation: Export order execution .Forms of pricing .Himalaya.Transport contracts .Payment and credit . Consumer strategies.International Trade and Export management . Just notice able difference .Export promotion in India:.2007-08 . Brand personality.Terms of payment for export . UNIT III : Export financing: methods and sources of export finance .International Marketing Sultanchand & sons 3.Export management .Pachaging .functions .

IV Culture. Targeting and Positioning. Concepts & Applications. Socialization of family members. Classification. degree. strategies of attitude change. sources of attitude formation. RURAL MARKETING UNIT I Rural Economy .III Selecting and Attracting markets . Scope. UNIT .Introduction. UNIT . Diffusion of innovation.A -MBA .L. McGraw Hill. Roger & Blackwell. Sub-cultures – Nationality.Tricomponent and structural models of attitudes. pragmatic. 3. References : 1. Multinational strategies. Albert Biutta. Krishnamacharyalu & Lalitha.Characteristics . Ramkishen. approaches covering strategy. Significance. Gopalaswamy. nature and attractiveness. Target audience. Innovation. PHI/Pearson. Cross culture : International perspective cross cultural consumer analysis. UNIT . Foot in the door phenomenon. References : 1. attribution. Concepts. self perception theories. Regional and Sex. Schiffman.V Promotion Strategy . Characteristics. Family decision-making and consumption . Loudon. Ingel.Nature . 2002. 3. geographic.types.Colleges Page 29 of 59 UNIT . Jaico Books. Objectives policy..G. cognitive dissonance. 2. Designing. guidelines and bases. Family.III Attitude formation & change . exploring. PHI/Pearson. Groups . Types.II Rural Marketing . Consumer Behaviour. Consumer Behaviour. Significance. & Kanak. Product Mix.IV Product Strategy .54. Dynamics.V Opinion leadership & process.Anx. Wheeler Publshing. Profile of consumer innovator. Kurder. UNIT . Celebarities. Rural Marketing. New Perspectives on Rural Marketing. new. 2. Subcultural interaction.2007-08 . Family life cycle. 29 . Pearson Education. Measurement and corporate strategy of opinion leadership. motivation and opinion leadership.Policy interventions.L. UNIT . Cross – cultural psychographic segmentation marketing mistakes – undertaking differences.introduction. Comparison Distribution strategy . Competitive product strategies. UNIT . 4.introduction Segmentation – Concept. Pricing strategy – Introduction. age. Consumer Behaviour.introduction.D.introduction.Measurement. Consumer Behaviour. rural vs urban Marketing. Rural Marketing.related roles. reforms Diagnosis challenges to Indian Marketer. channels old. Adoption process. 2002.L. Function of family.

Hand Book of Leasing Hire Purchase & Factoring. Financial Institution & Markets.M. To study and understand mutual funds.Evaluation of leasing proposals.J. R.Sriram. 30 .Asset securitization Depositories. mutual aspects .Modes of raising capital from Domestic and foreign markets . K. Nalini Prava Tripathy. hire purchase.Colleges Page 30 of 59 Subject Title Course Number : : FINANCIAL SERVICES Financial Services Subject Description : Financial Services emphasizing on the emerging trends in financial services like merchant banking. NBFCs in India. Financial Institution & Markets. UNIT I Merchant Banking . Habel J.Functions . Rajas Parashine and Ashok Kumar.Anx.Khan.Lease Accounting . Prentice Hall of India. UNIT III Mutual funds .C. leasing. M. 5.Verma. regulation . Mutual Funds & Investment Portfolio. Review of relevant articles.Bhole. merges and appreciation along with other financial services. 3. venture capital and mergers and acquisitions. UNIT II Hire Purchase .operations performances. Introduction to Lease Financing. Dr.Sundar Rajan. 2.Business Failures and reorganizations. UNIT V Mergers and Acquisitions .SEBI guidelines for mutual funds. Leasing -overview . T.Raising short term funds -Recent developments in the capital markets .Factoring . Indian Financial System. Financial Instruments and Services. Goals: To familiarize the students on the latest trends to financial services. Objectives: On successful completion of the course the students should have: To learn the various financial services provided by NBFCs. Venture Capital .2007-08 . Indian Financial Systems. Merchant Banking. 6.Concept . 8.Srivastava. 9. New Delhi.SEBI code on Take-overs . venture capital.Johnson.M. Case Analysis. UNIT IV Other financial services.Types of leases .SEBI guidelines on merchant banking in India. L. To understand the modes of raising capital from domestic and foreign market.A -MBA .evaluation of Hire Purchase rating . To evaluate feasibility of projects on hire purchase and leasing. 7. 4.Y.Bill Discounting . References : 1.

2007-08 .Sources of investment information . 4.Graham and Dodds investor rations value investing.Asset pricing theories .Portfolio theory Option pricing theory. To understand portfolio construction. 3.Anx. Industry life cycle .Trend .Preference shares .Applied valuation techniques . 5. diagnostic evaluation and revisions.Reilly.Economic forecasting and stock Investment Decisions Forecasting techniques. Economy and Industry analysis.Oscillators .Construction .Evaluating Industry relevant factors .Securities . 2.CAPM . 31 .derivatives .Securities Market . UNIT I : Investment setting .Performance Evaluation Portfolio revision.Charting methods Market Indicators .Trend reversals .Forecasting Earnings . Industry Analysis .Stoastics. Technical Analysis : Fundamental Analysis Vs Technical Analysis . Review of relevant articles.Moving Average . Emphasizing on construction and revision of port folios.Clark Francis Modern of Security Analysis and Portfolio Management .APT .Momentum .Gitman Security Analysis . Goals: To familiarize the students on the modes of selecting investment opportunities. Case Analysis.Colleges Page 31 of 59 EQUITY RESEARCH AND PORTFOLIO MANAGEMENT Subject Title : Equity Research and Portfolio Management Course Number : Subject Description : Equity Research and Portfolio Management emphasizing on valuation of securities based on technical and fundamental analysis. UNIT V : Portfolio . Objectives: On successful completion of the course the students should have: To understand investment settings and valuation of securities to study the fundamental and technical analysis – concepts and applications.Diagnotics Management .ROC . UNIT III : Economic Analysis .Balla and Tuteja.Industry classifications.Security market indicators .A -MBA .Patterns .Debt instruments Hybrid securities .External industry information sources. UNIT II : Valuation of Securities : Equity . and analyzing the securities for investment. 6.Exponential moving Average .RSI . Investment Management and Portfolio Analysis . Fundamentals of Investing .Graham and Dodd Management of Investments . References : 1.Fuller and Farvell.Security Contract regulation Act.MACD . UNIT IV : Company Analysis : Measuring Earnings .54. Investment Management .

UNIT V : Organization Effectiveness . Identification of training needs. 2001.the Indian Experience New India Publications. Development oriented appraisal system. Kandula S. UNIT IV : Training .conceptual framework for training. UNIT II : Performance appraisals and performance performance appraisal .performance Appraisal: Theory and Practice.The past and the future. Rao VSP. Training methods and their selection -MBA .characteristics. Oxford & IBH.Organisation Culture. 7. Rao T. Role Analysis and HRDKey performance areas. Pareek Udai and T. Basic appraisal. Determination of training objectives.Rao. performance counseling . HRD climate. PHI. HRD . development . Organization Development . 2. UNIT I : Introduction to the concept and philosophy of HAD .V. Sterling Publishers.Anx.V. scope. Silvera D. Evolution and Followup training.Human Resource Development . Career planning and Development. HRD experiences in India . Role Effectiveness. Strategic Human Resource Development. learning principles.Emerging trends and perspectives. HRD implementation strategies and issues in Human Resources System designing. through effective counseling. Role analysis methods. .objectives of considerations in performance Interpersonal Feedback and Developing dyadic relationship UNIT III : Potential Appraisal and Development. difference between traditional personnel management and HRD Contextual factors and Human Resource System Designing.R. 6. 4.54.Colleges Page 32 of 59 HUMAN RESOURCE DEVELOPMENT AIM : To enable the students to learn the principles and practices of developing human resources. importance.2007-08 . Critical Attributes.R. Human Resource Managing change through OD. 3.OD interface. References : 1. Response Books. HRD/OD approach to I.(ed) Alternative Approaches and Strategies of HRD Rewat Publications. Designing and Managing Human Resource Systems. 2001. ILO: An Introductory course in Teaching and Training Methods for Management Development. Training programme design. 32 . Rao T.AIMA-Vikas.Meaning.V.Giving and receiving feedback.M. 5.

oral .cutting.Gibson and Marianne H. 2. Anxiety and stress Counseling to develop organisations.Nonverbal Communication Paralanguage. Self Schemes. Life positions. Gaining Self Knowledge. 2003. TA tips for performance interviews. Training for Counseling. Self presentation motives and Strategies. This is a self and Personality development course to be integrated with exercises and experiential learning. Managing Interpersonal Effectiveness. preparing for assertive business writing . Stamps. UNIT II Communication Communication and language. 2005. Self Knowledge. Ta Tutor. rewriting. importance & relevance to organizational life . persuation. Check list for Counselors. Development Planning with subordinates. brevity Interpersonal Communication . Body language. VI edition. simplicity.A -MBA .ways of over coming . 3. Being assertive with oneself . UNIT V Counseling Introduction .T. responsibility.54. Deception. Self monitoring.other interventions . TA tips for selection. 4. Impression Management. scripts. tips. References : 1. games types. and Detecting deception.P. Time Structures . www. Rackets and sweat shirts. Ego States. Thomas Harris I'm okay.Colleges Page 33 of 59 MANAGING INTERPERSONAL EFFECTIVENESS Managing Interpersonal Effectiveness. models of . activities. When to say Yes/No. PHI.Barries .Withdrawal. Adhithya Publishers. style. Assertive writing. Introduction to Counseling and Guidance. Rituals.R and Jackson. 1993. Kinersics. you're okay. Robert Elements of Counseling .Mitchell. written . UNIT I Self Definition and Perception.2007-08 . Facial expression. strokes. 5. 33 .clarity. Eye Contract. Venkatapathy. Self effectiveness.Assertion and aggression . Fishert Uray Getting to Say yes: Negotiating an agreement without giving in AMA. UNIT III Assertive Training Nature. Self awareness. exclusion contamination.Qualities and profile of a good speaker.Counseling as a helping strategy and Significance Predicting People's Problems Journey into life space. Types of Transactions. pitfalls. Pastimes. editing and How to enhance individual assertiveness? UNIT IV Transactional Analysis Introduction. Advantages and disadvantages of TA.

advantages and disadvantages of events.2007-08 . Event and Entertainment. segmentation and targeting of the market events. Methods of pricing events. Events and promotion.. References : 1.S.54.measuring performance & correcting deviations.event infrastructure. venue. Events as a product. planning and control system – design on scheduling system – design of inventory system – design of maintenance system. Kotler. Economics and Social Issues – Automation – Operation strategy and competitiveness – economy studies for Investment and replacement in Production Management. Evaluation of event performance ..Colleges Page 34 of 59 EVENTS MANAGEMENT Unit I Events .Anx. Unit IV Strategic market planning. 1994. various functions of management in events. UNIT – II Design of the systems and procedures: Product Decision and Process Selection – Design of facilities. focusing and implementing events. designing. Avrich. 2.V. Panwar. Analysis. Unit II Elements of events . 34 . target audience. competition and defined objectives. and Saggere.P. Planning. UNIT – III Design of Production. Prentice Hall. Marketing in the New Era. media activities to be carried out.Barry. Marketing Management. organizers. Development and assessment of market plan. Sage Pub. Vision Books. interaction and importance.S. Event Marketing Management. Unit V Strategic alternatives arising from environment. ADVANCED PRODUCTION MANAGEMENT Aim To enable students in learning production management techniques and process at advanced level. 1998.J.various needs addressed by events. Implementation and Control. C's of events. 3. Gaur. Delhi. As a marketing tool .. UNIT – IV Productivity Techniques – Application of quantitative models for production planning and control – process charts. network analysis. Pricing objectives.S. 4..S. 1997.A -MBA .nature definition and scope. UNIT – I Impact of Technology on Production. Unit III Positioning in events and the concept of event property. Concept of market in events.

2006 5. Richardson Oriver W. 2000. “Electronic Commerce – A Managerial Perspective". Leno J. Referece 1.Wesley. Raymond Frost.Concepts and Technology . Andrew B.Anx.The Basic Algorithm System . Radford and D. J.Authentication and Trust .WAN. 3rd Edition. PHI. Whinston.Advantages and Limitations of Electronic Commerce .B. Whinston. Judy Strauss.Integrating Electronic Commerce. Addison . 2000. Pearson Education.History of the Web .2007-08 . 2003 6. S. Agarwal – Maintenance Management 6.Electronic payment Medias .Internet . Chase and O’ Aqulano – Production and Operations Management 2. David King. Unit V Web based Business: Business-to-Business Electronic Commerce-Intranets and Extranets .Designing for security . Blood (ed) ELECTRONIC COMMERCE Unit I Telecommunication Networks : Introduction . Wight – The Management of Production and Inventory Management in Computer area 3. REFERENCES: 1. Unit III Electronic Payment Systems: Overview of the Electronic payment Technology Requirements for Internet Based payments . 3.A -MBA . “Electronic Commerce from Vision to Fulfilment”. 35 .Wesley. 3RD Edition. Andrew B.A Manager's guide".Security Protection and Recovery . M.D.C. Ravi Kalakota. Ravi Kalakota.Brief history of Electronic Commerce . Richard – Automation and the worker Heffman 5.Intranets and Supply Chain Management . 4.Launching a Business on the Internet. 2001. 2002. E.Legal and Ethical issues .Key management . Floyd C.LAN . Powell Niland – Production Planning.Michael Chung.Case studies. " Electronic Commerce". Miller – Modern Maintenance Management Jerome W.Types of Electronic commerce . Elias M Award. 2. Elias. Jae Lee. "Frontiers of Electronic Commerce”.Internet Architecture . Addition – Wesley. Efraim Turban.Internet Security Protocols and Standards .Other Encryption issues.Colleges Page 35 of 59 UNIT – V Human aspects of production management – Methods of improving business process re-engineering – synchronous manufacturing – production planning and financial planning. Scheduling and Inventory control 4.Unique benefits of the Internet .What is Electronic Commerce . Awad. Prentice . Mann and L.Creating Web pages . "Electronic Commerce . “E-Marketing”. Adel El-Ansary.Hall of India Pvt Ltd. H.Virus .54. Unit IV E-security: Security in the cyberspace .Electronic commerce and banking. Addison .World Wide Web .Key questions for Management Unit II The Internet and the World Wide Web: The Internet Today .Encryption .

System Analysis.What does it do? . .Technical Skills . characteristics of a system.54. Types of a System. Case Analysis.Jerry L. procedures and controls. System Analysis and Design 4.E-R diagrams Normalization. Elements of a system. introduction to System Analysis and Design . Data base System Concepts 5. Lonnie D.Robert J Thierauf.Abraham Silberchatz & Sudharsan. Code design.2007-08 .Psychologist. System Analysis and Design 2.Bar . The Process of Logical & Physical design .A -MBA . System Development Life Cycle. Pearson. Computer based methods.Elias M. Unit III System Analysis : Problems who System Development Life Cycle approach. References : 1. System Analysis and Design 3.definition. Decision tables and Structured English. Unit II The Information System Analysis : Introduction . Process modeling with logical data flow diagram.Modern Computer Databases .where does the system analysis come from? . .Henry F. Computer outputs and controls.Anx. Data modeling with logical entity reltionship.General Business Knowledge .Awad. Dta dictionary. Decision Tree. System Design. Information Gathering.Investigator and Monitor .Communication skills .E-R models . 2002. Unit V System Implementation : System testing Conversion Compating resistance to change Post Implementation review Software maintenance Hardware/Software Selection Seuruty disaster/ recovery and ethics in System development.Preparing for Career as a System Analyst .Whitten. A problem solving approach .Colleges Page 36 of 59 SYSTEMS ANALYSIS AND DESIGN Unit I System Concepts & Information System Environment : System concepts . Unit IV System Design : Introduction. Politician. System Analysis and Design .Change Agent .A case study approach . Place of the System analyst position in the MIS organization.Korth. Motivator.Bently & Victor M. .Kendall. 36 .Data Flow Diagrams. Sales Person. Neet for a Structured approach.Different kinds of databases .Role of System Analyst . computer inputs and controls.

A. UNIT – V MISCELLANEOUS TOPICS Practical problems in Management of Dead Stocks.A -MBA . Imported Goods Deferred Payment Schemes – Lending Institutions – Leasing Trends.2007-08 . A.54. Patel. M. UNIT – IV WAREHOUSING AND STORES Location and Layout of Warehouses and stores – Different typical models. Inspection. Patel – Integrated Materials Management (Concepts & Cases) – Himalaya Publishing House. Seasonal Goods.S. UNIT – III PURCHASING Purchasing Fundamentals – Make or Buy – Source Selection – Vendor Rating – Value Analysis. Ltd. Materials Requirement Planning (MRP) Materials Problems in Indian Conditions and Inventory Audit and Inventory Audit and Information Systems. Gopalakrishnan – Inventory Management: Text and Cases – Macmillan Indian Ltd. Stores Procedures and Records for Receipt.Colleges Page 37 of 59 INTEGRATED MATERIALS MANAGEMENT AIM The Course is aimed at acquainting the student with various objectives and functions of Materials Management. Purchasing and Materials Management. 3. Reorder checking – Kardex Sores Accounting. Governmental buying – D.K. Surplus stocks and scraps – Evaluation of Stores Performance.R. UNIT – I INTRODUCTION AND BASIC CONCEPTS Concept and significance of Integrated Materials Management Materials codification and computerization UNIT – II MATERIALS PLANNING AND CONTROL Inventory Planning and Control Models – Theory and Practice ABC. P. 4.Anx. Gopalakrishnan.S. Issue.D. Tata McGraw Hill Publishing Company Ltd. This course also lays emphasis on decision making process. Sandilya and P. 2.G. Materials Handling and Transportation Management Case Studies REFERENCES: 1. Purchase Negotiations – Purchase Timing – Purchase Contracts – Purchase Insurance Purchasing Capital Goods. VED and other classifications EOQ – Reorder point – Lead Time Analysis – Safety – Stocks – Q System – P System – S System. M. Chunawalla and D. Datta – Integrated Materials Management A Functional Approach – Prentice Hall of India P. 37 .&D – Evaluation of Purchase Performance.

54.Colleges Page 38 of 59 QUALITY MANAGEMENT SYSTEMS UNIT – I Quality – meaning and importance. UNIT – IV Reliability – definition and concepts. Failure mode and effect analysis. Statistical concepts – definitions. measures of central tendency. Douglas C. np chart. Types of quality loss function. Acceptance sampling – single sample plan. repetition error effect. 4th edition 2. orthogonal array. Principles of quality gurus. Besterfield. Taguchi loss functions. Reliability engineering.III Quality loss function. scatter diagrams and run charts. Six sigma. 4th Edition 3. Montgomery. Dale H. UNIT . Costs of quality.2007-08 . cause-effect diagrams.S. UNIT – V Quality standards. IS 14000 – concepts and importance. Quality.A -MBA . Prentice-Hall. Total employee involvement. Product life characteristic curve – bath tub curve. Process capability index. Total production maintenance. X-bar chart. REFERENCES: 1. concepts of population and samples and normal curves. various procedures / clauses. 2003. ISO 9000 : 2000 – concepts. Total quality management – principles and practices. Service quality measurements – SERVQUAL and national and international standards. R chart. grand mean effect. Summers. Design of experiments – Two level experiments. Total Quality Management. Experimental approaches – one-factor-at a time experiment.a. Prentice Hall. Parameter optimization experiment. Reliability function. determining significant factors and optimum results. measure of dispersion. producer and consumer risk. Quality improvement techniques – pareto diagrams. implementation of ISO 9000 in Indian business environmental. full and fractional factional experiment. 2006. Donna C. Process variation – Basic forms and Taguchi’s view of variation. Quality circle. effect of the factors.Anx. UNIT – II Statistical process control charts – p chart. Parameter design process. 38 . Quality audit – world class standards. sequential sampling plan. Quality assurance. Introduction to Statistical Quality Control. Analysis of mean (ANOM) and Analysis of variance (ANOVA). Robust design process. Customer satisfaction. et. S chart and c chart. certification requirements. operating characteristic curve and double sampling plan.

Handfield & Ernest L. storage and issue of materials and stock maintenance of finished goods. Video Conferencing and Artificial Intelligence. Advanced Planning System. Best practices in Supply Chain Management – Organizational issues to implement SCM. 2. UNIT – I Introduction to Supply Chain Management (SCM) – Concept of SCM – Components of SCM. UNIT – IV Logistics management – Role of logistics in SCM – Integrated Logistics Management – Transportation Design and decision – Multi modalism – Third party logistics services and providers – Facilities management (Port/Airport/ICDs) Channels of distribution – Logistics and customer service. New Delhi.Designing and Managing the Supply Chain: Concepts. SCM current scenario – Value chain management and customer relations management.Nichols. E-Commerce. Ware housing and store keeping – Strategies of ware housing and store keeping – Space management. PHI.Colleges Page 39 of 59 SUPPLY CHAIN MANAGEMENT Aim To familiarize the students with the concepts of supplies pertaining to purchase.JR. an overview – Features of SCM – Strategic issues in SCM. Tele communication network. Sahay – Macmillan India Limited. ERP. UNIT – II Customer focus in SCM – Demand planning. Inventory management – Financial impact of inventory. UNIT – V Information technology and SCM: EDI. REFERENCE 1. 39 . 2nd Edition. Purchase planning – Make or Buy decision – Indigenous and global sourcing Development and Management of suppliers – Legal aspects of Buying – Cost management – Negotiating for purchasing / sub contracting – Purchase insurance – Evaluation of Purchase performance (performance indices). Strategies and Case Studies – Simchi-Levi. TMH. 3rd Edition..2007-08 . 2007 3. 1999. 2007 4. 2. UNIT – III Manufacturing Scheduling – Manufacturing flow system – Work flow automation – Flexibility in manufacturing to achieve dynamic optimization – Material handling system design and decision. 3. Kaminsky and Simchi-Levi.A -MBA .Robert B. Bar Coding. Prentice Hall of India. Supply Chain Management – For Global Competitiveness – B. Internet and Intranet. 4.Supply Chain Management: Strategy planning and operations – Sunil Chopra and Peter Meindal. Introduction to Supply Chain Management.54.Anx.S.

Sinha & S. Mutual Fund. Services Marketing .Jha . 3.2007-08 . Services Marketing: Integrating Customer Focus across the Firm – Valarie A Zeitnamd and Mary Jo Bitmer.Text & Readings .Positioning and differentiations strategies. Mumbai.Prentice Hall 7. anatomy. elements of design.Concept . Insurance.Achievement and maintenance. UNIT IV : Marketing of Financial services :. Lease.Services offered by charities Educational service .Himalaya Publishing Company 1998. UNIT – II Brand positioning – Basic concepts – alternatives – risks – Brands & consumers – Strategies for positioning the brand for competitive advantage – Points of parity – Points of difference .Perspectives of Tourism. UNIT II : Marketing mix decisions:.Prentice Hall of India.Himalaya. Prentice Hall.Adrian Pyne .Anx.Woodruffe . TMH. UNIT V : Marketing of Non-Profit Organisations :. 2000. BRAND MANAGEMENT UNIT – I Concept of a brand – Evolution.miscellaneous services . 8.54. Mumbai. Excel.Principles & Practice . Services Marketing . 5.M.Lovelock .Gousalves .Prentice Hall 9.C. 4.P. Building a strong brand – Method & implications.Colleges Page 40 of 59 SERVICES MARKETING UNIT I : Services Marketing . customer support serviceUNIT III : Marketing of hospitality :. New Delhi.meaning . quality of service industries .K.Indian experiences .Types and importance Relationship marketing .Airlines. pricing. promoting and distributing services . Portfolio and financial intermediary services.S. Factoring.Mission. Brands Vs Products. Delhi.S. 11. References : 1. Services Marketing . 6. Services Marketing .Features of Banking. Passenger and Goods Transport . 2003.nature of services . types of brand names.Power and Telecommunication.South Asia Publication 1998.Palmer. Brand elements: Components & choosing brand elements. Services Marketing .Leissure services.E.Buying decision perspectives on consumer behaviour.Ravishankar . Railway. Branding challenges & opportunities.A -MBA . brand name associations.I. Services Marketing . 2. strategy. Ravi Shankar.unique features of developing. 10. marketing plan market segmentation. Services Marketing . Services Marketing . perspectives.Jeithaml .McMillan. 40 .Sahoo . Advantages of Brands to consumers & firms. Services Marketing. Essence of Services Marketing . 3rd Edition. Hotel and Travel services .

Logistics System analysis and design. Kogan Page. Customer service UNIT V : PHYSICAL DISTRIBUTION MANAGEMENT Importance of Physical distribution. Relationship. Brand identity – perspectives. UNIT – V Brand valuation – Methods of valuation. New Delhi. and prisms. UNIT III : CHANNEL MANAGEMENT IN OTHER CONTEXTS Channel Management by wholesalers and Retailers – Retail formats – Franchisedesigning and management Telemarketing. 7. Himalaya. 3. PHI. Brand Loyalty & cult brands. services and Retailers – Building Brands online. Distribution cost analysis. Brand Management. line. location.54. wholesaling – structure. Kapferer. range. Brand Positioning. Harsh Varma. Brand Equity – Sources of Equity. Reinforcing and Revitalisation of Brands – need.Colleges Page 41 of 59 UNIT – III Brand Image.2007-08 . UNIT II : CHANNEL MANAGEMENT Channel Planning. Reference: 1. Designing Channel Systems – Organising patterns – Channels Policies. methods. Rameshkumar. Size. Sengupta. 2. symbolic & experiential brands. Strategic Brand Management. Vikas. levels.A -MBA . line trap – Co-branding & Licensing Brands. UNIT – IV Leveraging Brands – Brand extensions. Functions. prerequistion for Warehousing. Line extensions. umbrella & source endorsed brands. 6. Brand Architecture – product. Brand Equity models. Excell Books. Brand audits. e-marketing. Managing Brand image – stages – functional. PHI/Pearson. Integrated distribution management UNIT IV : RETAIL MANAGEMENT Identifying and Understanding consumers . Majumdar. brand associations & image. Buying and handling merchandise. 4. 5. Warehousing in India. Channel Communication and information systems. Product Management. Assessing marketing channel performance. Organization and control. pricing and financial management – Establishing and maintaining a retail image. Indianisation of Foreign brands & taking Indian brands global – issues & challenges. Retailing – Structure. operations and strategies. Chandrasekar. Managing Indian Brands. operations and strategies. Warehouse Type. Product Management in India. Brand Portfolio Management.Anx. Role and Importance of warehousing. e-tailing. Applications – Branding industrial products. New Delhi. implications for buying & selling brands. Inventory Control – Cost and issues – Risk Management. extendibility. Strategic Brand Management. Tata McGraw Hill. DISTRIBUTION MANAGEMENT UNIT I : EMERGENCE AND COMPONENTS OF MARKETING CHANNELS Types. image dimensions. Kevin Lane Keller. 41 . Physical Distribution – Structure and strategy.Choosing a store Location – Trading area analysis and site selection. New Delhi. number. merits & demerits.

Interaction of Investments and Financing decisions. UNIT II : Foreign Risk . UNIT IV : Evaluation and Explanations of Foreign Direct Investment . principles and concepts of International Financial Marketing. INTERNATIONAL FINANCIAL MANAGEMENT Subject Title Course Number : : International Financial Management Subject Description : International Financial Management emphasize on application of global trends like FDI.the growth and special problems of multinational corporations . 6.Management of Exposure .expectation theory .Cash management and market efficiency.A -MBA .w. 3.Insuring Currency Risks. Goals: To enable the students to learn basic functions.Financing multinational companies Foreign Institutional Investments. Stern & Abel I.Cost of Capital and Foreign Investment International Working Capital Management. UNIT III : International Investment decisions . UNIT I : Foreign exchange market . foreign market. To learn risk and hedging techniques. principles and concepts of International Financial Management.K Khanna – Himmalaya. Interest rate Parity theory . 5.Financing of international operations. To learn foreign exchange market and theories. Portfolio Investment . 4.Types of Exposure . inflation and interest on financial decisions of management explaining the theories of International Financial Management and evaluation of cost of capital.International monetary system Exchange rate determination . Futures and option market.Factors governing Exchange rate Behaviour.Currency Market Hedges . Elansary – Prentice Hall India.Forward. 2. Physical Distribution MGT – Logistical Approach – K. & Bixby Cooper – MC Graw Hill International. Evans – market equilibrium .54.Cash and spot exchange markets . Retail Management – A Strategic Approach – Berry Berman & Joel. Contemporary Logistics – James C Johnson & Donald F. evaluation and explanation of FDI and new trends in sources of capital. Long term Financial markets. Wood – Himalaya. 42 . Strategic Marketing Channel MGT – Donald Bowersox. Short term Financial markets -Eurodollars – Euro currencies . New York.2007-08 . Marketing Channels – Louis.r.Colleges Page 42 of 59 References : of one price .Anx. Objectives: On successful completion of the course the students should have: To understand the basic functions. Retail Marketing Management – David Gilbert – Pearson Education/Prentice Hall.

To understand the flow of operations in both life and non-life insurance and will be able to extend the concept. Principles of Corporate Finance.A -MBA . surrender. the student should be able to calculate premium. the student should be able to understand the flow of operations in both life and non-life insurance and will be able to extend the concept.K. 4.American Depository receipts .Jain & others.54.Insurance products and classes-Life and General 43 . Financial Management and Policy.. Russel J Fuller & Fuller & James L Farrell Jr. Aim : This paper is planned to provide an overall view of the insurance operations/administration of an insurance company especially Life and Non-Life Insurance. Richard A Brealely. Future of International Financial Systems. Stewart C.Global Investment companies . loan. Mauric D. 2.Ltd. Apart from this. claim amounts. surrender. Jack Clark Francies. prentice Hall of India Pvt.Myers. To learn to calculate premium. References : 1. McMillan 3.Anx. Goals: To enable the students to understand the flow of operations in both life and non-life insurance and will be able to extend the concept.2007-08 .Dr. claim amounts Unit I Introduction to life insurance: Definition of Insurance-Legal Position in India-Principles of a valid contract-special principles of Life insurance-Structure of a life insurance company-Life insurance Intermediaries.(1981) PRINCIPLES OF INSURANCE MANAGEMENT Subject Title Course Number : : Principles of Insurance Management Subject Description : This paper is planned to provide an overall view of the insurance operations/administration of an insurance company especially Life and Non-life Insurance. International Finance: The Markets and Financial Management of Multinational Business. loan. Management of Investments. At the end of this course. NewYork (1988) 5. McGraw Hill Book Company. McGraw Hill Inc. Newyork (1990). International Financial Management . New Delhi (1994). McGraw Hill Inc (1993) 6.McGraw hill Inc. P. Modern Investments & Security Analysis.Multinational diversification .Forming International Portfolios. Objectives: On successful completion of the course the students should have: To understand the overall view of the insurance operations/administration of an insurance company especially Life and Non-life Insurance.Colleges Page 43 of 59 UNIT V : International Investing . James C Van Horne.International Investment strategies .Levi.

Utility.P. Insurance and risk management.fundamentals of insurance pricing. Publications of Insurance Institute of India.K. References : 1.Merits.Reinsurance market structure . Life and Health Insurance. Marine Underwriting and Miscellaneous (Accident) Insurance.evaluating Management Control Systems . discretionary and committed costs . Fire Policy Drafting.Managing Delivery Costs . 4. and Evaluating Alternatives-Moral Hazard-Morale Hazard-Physical HazardRetention-Implement the Decision-Monitor the Exposure-Claims Notification-Claims Handling-Surveyors and Loss Assessors-Franchise –Arbitration. Developing.Problems. New Delhi (2000)..Problems.Target Costing .Colleges Page 44 of 59 Unit II Premium and Application-Acceptance: Proposal form-Underwriting-role of intermediary in selection-Mortality tables-stages in Premium Calculation-Premium Payment-Non – forfeiture regulations-Revival of Lapsed Policies. UNIT II : Total Cost Management .life insurance pricing-Identify possible rate classes-Measure the statistical significance of possible classes. on Motor Insurance.K and JawaharlalInsurance Underwriting: A managerial Perspective Vol:1 9.Management Control Systems . 44 .Cost Reduction and Productivity : Cost Reduction value Analysis .Anx.Chand & Co.Engineered. Elements of Cost . 3.54. Unit IV Insurance pricing. 5. Himalaya Publishing House 2.Cost Sheet . Unit III Claim Procedures and Underwriting Practices: Underwriting Process-Identifying.responsibility centers .trade barriers -The historical development of reinsurance. Demerits. Pune. Agarwal and Abhishek.Rate making entities-pricing of catastrophe events-Excess and Deductible Rating Unit V Introduction to reinsurance.types ratinglife insurance Vs. Management of insurance companies –Vivek Gupta 8. 6. Seethapathi .Learning curves .pricing objectives.Managing Production Costs .K 7.Drawbacks of conventional costing . John R.Life cycle costing. UNIT I : Costing .Value added concepts .Productivity . Kenneth Black and Harold Skipper.Managing Structural Cost.Managing Process Cost .Gupta R.Implementation of ABC.Ingrisano. Publications of National Insurance Academy.Evalution of the performance of different responsibility centers . The Insurance Dictionary.Designing Cost Systems for Job and Process oriented manufacturing environments. UNIT III : Activity Based Costing .Purpose .cost as a source of competitive advantage .Methodology of ABC . suitability of ABC .Reinsurance: Concepts and cases STRATEGIC COST MANAGEMENT AIM : To inculcate the students with the techniques of Strategic Cost in management. S.A -MBA .2007-08 . Dr. Mumbai. Insurance and Risk Management.quality circles.Gupta. Non.Purpose and Objectives of reinsuranceThe methods of reinsurance-Proportional and non-proportional reinsurancesCatastrophe reinsurance-Reinsurance cost and retention theory (classical and pragmatic theories)-Reinsurance accounting-Reinsurance markets.

French & Cecil H.Some Indian experience in O.D.D . Intergroup .: Underlying Assumptions & Values Theory and Practice on change and changing .D .Decentralisation and Transfer Pricing .The impact of O.The Nature of Planned Change .Anx. Interpersonal and group process interventions . UNIT IV Implementation and assessment of O. UNIT II Operational Components of O. Simson & Schaster.Choices about responsibility centers . 3. Nature and Scope of O.Multi national transfer pricing.Maintenance components.Jr. .Client relationship Mechanistic & Organic systems and contingency approach .D. UNIT V: Strategic Control systems . The specific areas covered are: UNIT I Introduction to Organisation Development:.Comprehensive interventions Structural Interventions.Horngern ORGANISATIONAL DEVELOPMENT AIM : To enable the students on the principles and practices of developing organizations.54. 2. 4th Edition. Problem and Cases – Khan and Jain. Strategic Cost Management .D.Interventions: .Personal.Applications of Regression Analysis in Cost functions. Rosabeth Moss Kanter: The change Masters. Bell and Zawacki . French.Organization structure and decentralisation . TMH. : Historical Perspective of O.Market based and cost based transfer prices . Wendell L. UNIT III O.Dynamics and Organisations as Systems.D References : 1.efforts. Management Accounting – Antony 3.Issues in consultant .Implementation conditions for failure and success in O. Management Accounting . Management Accounting: Text. 2007 4.D. and change in organisational performance .Organization Development.D.Team Interventions .D.Inter-group Interventions .Batty 5.Concepts. . References : 1. Cost Accounting .Organization Development Theory.2007-08 .Diagnostic. .Guidelines for Regression Analysis . Practice and Research Universal Book Stall.D .Implications of Linear Programming for cost accountants . 45 .The future of O. Action and Process . PHI Fourth edition. time and cost as competitive weapons. .Colleges Page 45 of 59 UNIT IV : Linear Programming and Regression Analysis .The Nature of Client Systems : Group Dynamics.Quality.A -MBA .D.Vijay Govindarajan 2. UNIT V Some key considerations and Issues in O. Third Edition.Assessment of O. Bell.

Concept .Theory. UNIT IV : Working Conditions: Factories Act 1948 . 1948 . UNIT III : Collective Bargaining :.2007-08 . References : 1.Concepts and systems . Trade unionism . Himalaya. Essentials of Human Resource Management and Industrial Relations – P.D.Mercandile Law .objectives and functions structure .IR at National and International levels .worker's Participation in management:.Their strength and weaknesses.function and importance . 46 .causes handling and settling disputes .C. 1923 .Nair & Latha Nair Sultan Chand & Sons.Indian Trade Union movement .Infrastructure that guide and direct Industrial relations .steps in grievance handling causes for poor industrial relations .Anx.industrial disputes . 3.Colleges Page 46 of 59 LABOUR WELFARE AND INDUSTRIAL RELATIONS (LEGISLATIONS) OBJECTIVES : To familiarise the students with the knowledge of industrial relations and their impact on managing human resource. 2. R. Kapoor .The Industrial Disputes Act 1947 . N. 1926 and latest legislations.Mamoria Human Resource Management . UNIT I : Industrial Relations .The Workman's Compensation Act.Venkatapathy & Assissi Menachery .their influence on HRM .The Minimum wages Act.Types .Role and methods of worker's participation.C.Aditya Publishers.Subbarao. Personnel Management & Industrial Relation -P. Policy .conditions for effective collective bargaining .1946 The Trade Union Act.54.The Employee's Provident Funds and Miscellaneous Provisions Act.employee grievances . 4.G.Procedure .Trends in India.1936 . 5. 1952.N.Industrial Relations & Labour Legislation .Sultanchand & Sons 6.remedies.Tripathi Dynamics of Personnel Management .B.The Employee's State Insurance Act.Industrial relations . UNIT V : The Payment of Wages Act.Principles and forms of collective bargaining . UNIT II : Labour Relations :.A -MBA .The Industrial Employment (Standing Orders) Act. 1948 .

Darrel Ince.Projects Management . Mike Cotterell.Configuration Management .Cost monitoring . Building the Business Case: Introduction . H. Inclination/Thomas Computer press.Uncovering the needs for data mining in the company .Access Tools .PRINCE project management.visualizing progress .Learning from past mistakes .Overall Architecture Data Warehouse Database .Defining the business value . Cleanup and Transformation Tools Meta data . Unit V Software maintenance and configuration Management : Maintenance characteristics Management tasks .Measuring Data Mining effectiveness Discovery versus prediction .software projects versus other types of projects .Sequencing and Scheduling projects .Risk Management: Nature of risk-Management risk-Evaluation risk Unit III Resource Allocation : Nature of resources-Resource requirements-Creating Critical path and counting the cost. "Introduction to software project management and Quality Assurance".Colleges Page 47 of 59 SOFTWARE PROJECT MANAGEMENT Unit I Introduction to Software Projects : Introduction.Monitoring and control: Responsibility-assessing progresssetting cheek points.Source code metrics . Unit IV Software Configuration Management : Basic Functions . Unit III Data Mining Business Value: Customer Profitability .Managing people and organizing teams. 47 .Over fitting .collecting data .Case study .Sourcing.Requirements specification . Acquisition.Network planning model .Prototyping .2007-08 .Standards Configuration management .Identifying critical activities .Impact of the Web.Data Mining Methodology.Some problem with student projects . 2.Software Estimation.Customer retention .Project evaluation: Strategic and technical assessment Risk evaluation .Models of Prototyping .State of the industry .software projects . Bob Hughes.Woodman.A -MBA .Content of project plan.What Data Mining is not? .The motivation for data mining .shortening project duration .Responsibilities .Customer Segmentation.Cross Selling .Data Marts . Tata McGraw Hill. Unit II Activity planning : Objectives. TEXT BOOKS 1. Unit II Data Mining: What is Data Mining? .Project Analysis and Technical planning .Maintenance issues .54.Datawarehousing overview .Data Warehouse Administration and Management .Priority monitoring .Anx.The Costs-Build the business case.Customer Acquisition .taking snap shots.Project schedules and activities-Different lanning models . "Software project management". 1995. 1995.Sharp and M.An overview of project planning . DATA MINING Unit I Data Warehousing: Introduction .Planning for small projects: Introduction .Maintenance side effects .

Collecting Customer data . Prentice Hall of India. "Data Mining Techniques".Anx.Optimizing the CRM Process: Introduction .54.2007-08 . Tata McGraw Hill.Guidelines for privacy . UNIT – II METHODOLOGIES TOOLS AND TECHNIQUES Tools for analyzing organizational impacts of new technology forecasting and planning technology – knowledge mapping: A tool for management of technology – Process of developing an R&D Project management – Enterprise engineering in the system age – Managing the “Technology Gradient” for Global competitiveness. Jaiwei Jan. Unit VI : Cases in Data Mining TEXT BOOK 1. UNIT – III EDUCATION AND LEARNING Learning Organization – Knowledge imperative and learning process in technology management – Technical Literacy and the knowledge imperative – Development technology managers. A business architecture for technology management – “Technology cycle” Approach to technology management – Technological base of the company corporate board and the need for technology analysis.The Complete loop . Kurt Thearling. 2.Types of Customer data . 48 . 2002. "Building Data Mining Applications fro CRM".Quality Assurance .Optimized CRM . TECHNOLOGY MANAGEMENT AIM To enable the students to update the knowledge on technological change and its implications on managerial decision making. UNIT – I PERSPECTIVES ON MANAGEMENT OF TECHNOLOGY Management of Technology: Description scope. Micheline Hamber.Collecting Customer Data: Introduction . Concept to commercialization.Scope the project .Define the user .preparing the data .Optimal CRM process Using data mining to optimize CRM process .Legal issues associated with data mining.Integrating scoring with other applications .Trial . Stephen Smith. and implications. Unit V Customer Scoring: Introduction .Colleges Page 48 of 59 Unit IV Deploying Data Mining for CRM: Define the problem .Define the data . 2000. Alex Berson.Launch .A -MBA . UNIT – IV THE NEW PRODUCT PROCESS Managing technology in the substitution context – A framework for product model and family competition – Process of managing product definitions in software – Product platform renewal.Data Mining tools and CRM tools.Improved Customer Profitability .privacy and data mining .Connecting Customer data .The process .Optimization techniques .

UNIT – II Total Productive Maintenance (TPM) – Meaning – Basic Philosophy – Goal – Need for Change – Change Process – TPM and its Environment – Management Information System and TPM – Equipment Data Base Maintenance – TPM and its Overall equipment Effectiveness. David L. Pearson Education.A -MBA . 1994.Ramamurthy.54. REFERENCES: 1. Importance – Functions – Structure of the Maintenance department – Types of Maintenance – Advantages & Disadvantages of Maintenance Management. 3rd Edition 2004. References 1. UNIT – V TPM and its Application – Planning and Implementation of TPM in Manufacturing & Service Industries.Colleges Page 49 of 59 UNIT – V MANAGING MANAGEMENT OF TECHNOLOGY Managing the management of technology process – Managing interfaces – Factors influencing effective integration in technical organizations – Barrier to implementation of structure for managing technology – Need for interdisciplinary endeavour and improved functional relationships – Research performance effectiveness and impact – long-term success dimension in technology based organizations – Measuring the benefits from managing technology. 2. 3. TOTAL PRODUCTIVE MAINTENANCE UNIT – I Maintenance Management – Objectives. 2. Production and Operations Management: P.Anx. New Age International Publication (P) Limited. 1996. The International Entrepreneur. Bodde. Frederic Betz. McGraw Hill. 49 . McGraw Hill. 1st Edition. Strategic Technology Management. Hand Book of Technology Management. Environment of Good Maintenance – Inventory Management in Maintenance – Maintenance & its service level – Maintenance cost. Prentice Hall of India. New Delhi. Gerard H Gaynor. 2002.2007-08 . UNIT – III Planning of TPM – Blue Print for TPM – TPM: Education and Training – Types of Training Required – Training Schedule – TPM and Equipment Maintenance – TPM and Plant Maintenance – TPM in All Functional Areas. Total Quality Management – Dale Dester Field. Role of Maintenance Department – Compensation – Balancing Compensation and TPM Benefits – Maintenance of TPM system. Planning and Implementation of TPM Small Scale & Large Industries – Planning and Implementation of TPM in Not-for Profit Organization – Planning and Implementation of TPM in Public Utility Services. UNIT – IV TPM Implementation – Method of Implementation – Resistance in Implementation and Over coming the Resistance – Role of Top and Middle Level Management in Implementation – Role of Labour Union/First Level Employees.

UNIT – III Total quality models – Enablers for total quality – quality responsibilities – achieving total commitment to quality – Information & customer – Strategic information system – Strategic quality management. UNIT – V Strategic choice of markets and customers maintaining competitive advantage – Designing process and products for Quality – TQM and ISO 9000 – Auditing for TQM – TQM in services – TQM in education – The leverage of productivity and Quality – Pitfalls in operationalising Total Quality. 5.54.Value & Differential advantage UNIT – II Pillars of Total quality management – Strategic thinking and planning.R. Mohanty and R. Lakhe ----------------------------- 50 . Organizational implications. Attitude & involvement of top management. the starting point for total quality – Total quality policy and deployment guidelines – Total quality approaches – Leadership for TQM. 3.A -MBA .2007-08 . UNIT – I Total quality management – concepts – quality management in retrospect – evaluation of quality approaches – Basic elements of TQM. 4. UNIT – IV Quality education and training quality process. REFERENCES: 1. Quality system – Quality measurement system including the tools of TQM – Quality cost – Quality planning – Quality information feedback – Internal customer conflict – customer retention and problems.Colleges Page 50 of 59 TOTAL QUALITY MANAGEMENT Aim To introduce the concept of quality in production including total quality in business Management. Total Quality :.P.Anx. Accelerating use of TQM – The continuous improvement process – International trend in continuous improvement process – Service quality Vs Product Quality. 2. 6. Total quality – Bharat Wakhlu Total quality Management – Sundararaju Five Pillars of TQM – Bill Creech Total quality management – Joseph and Berk TQM Strategies and Techniques – Stephen George TQM in service sector – R.

Project classifications identifications .entrepreneurial promotion: Training and developing motivation: factors . 5.Colleges Page 51 of 59 BHARATHIAR UNIVERSITY: COIMBATORE – 641 046 PG DIPLOMA IN ENTREPRENEUR DEVELOPMENT (COMPULSORY DIPLOMA) Subject Title : ENTREPRENEUR DEVELOPMENT Course Number : Number of Credit Hours : 3 (Three) Subject Description : This course presents the concepts. culture.Profit analysis .feasibility analysis . Objectives: On successful completion of the course the students will be able to understand 1.2007-08 .environment.operating revenue estimate .Project Report preparation. 4.mobility of entrepreneurs . 51 .Qualities.entrepreneurial .meaning . UNIT II Evolution of entrepreneurs . traits.Ratio analysis .entrepreneurial change . characteristics and role of entrepreneur and the basics of project finance and issues related to setting small business. the need for developing rural entrepreneurship 3. nature types. characteristics and role of entrepreneur 2. the factor that motivate the people go for their own business.Social cost benefit analysis .54. Financial analysis .importance . Entrepreneurship and economic development .Project Appraisal methods . the opportunities available for adapting for entrepreneurs career Contents UNIT I Entrepreneur . the impact of government actions in entrepreneurship development.Forms of business for entrepreneurs.A -MBA .formulation and design .B E analysis .occupational mobility .Role of consultancy organisations is promoting entrepreneurs .factors in mobility .Role of entrepreneurship .Anx. UNIT III Project management: Sources of business idea .investment Process . Similarities and differences between entrepreneur and intrapreneur. the concept.Preparation of Project Report and presentation.concept and scope project cost estimate .its importance . Goals : To enable the students to develop the achievement motivation and to develop entrepreneurial competency.

SIPCOT. SFC.Khanka “Entrepreneurial Development” S. NSICS. 4. SISI. New Venture Creation Equipments/Softwares and other teaching aids and tools: Computer.54.Colleges Page 52 of 59 UNIT IV Project finance: Sources of finance . 5.Saravanavelu “Entrepreneurship Development” Eskapee publications. Commercial Bank .Role of IFC.A -MBA .S. Satish Taneja. Entrepreneurial guidance bureau Approaching Institutions for assistance UNIT V Setting small scale industries . NIDC. 3.Anx. SIDCO. Assignment and Seminar Suggested contact hours required for teaching: 45 Hours 52 .steps in setting SSI unitProblems of entrepreneurs . ICICI. N. Gupta “Entrepreneurial Development” Sultanchand & Sons. REFERENCE 1.P. LCD Projector.Incentives and subsidies .Evaluating entrepreneurial performance Rural entrepreneurship . Vasanth Desai “Dynamics of Entrepreneurial Development and Management” Himalaya Publishing House. 2.Institutional finance .Chand & Company Ltd. Institutional aids for entrepreneurship development . SIPCOT. LIC.Women entrepreneurship. S.. OHP. P.Srinivasan & G.Sickness in small industries .P.Appraisal of bank for loans. IRCI.2007-08 . SIDBI. PowerPoint slides Preferable Method of Teaching: Lectures and Case Study Suggested components for evaluation for internal: Internal Test. Entrepreneur Development .Role of DICS. IDBI.reasons and remedies .location of enterprise .

A -MBA . 53 . metaphor.The Innovation Process – Where Are We Now ? – The Diagnosis – The Consultation Group – Selecting a Strategy – Preparing the Organisation – Setting up the Investment. Contents UNIT I Innovation in business – the big picture –The IQ – Innovation Quotient – Stepping off the cliff – Establishing environments for creativity .Colleges Page 53 of 59 Subject Title Course Number No.Task analysis – Springboards – Speculative thinking exercise – Imaging.Cycling worlds – Creating the climate – Taking risks. 4. the various tools in technological innovation.Anx. the importance of innovation in business 2. of Credit Hours : ENTREPRENEURSHIP AND INNOVATIONS : : 3 (Three) Subject Description The course presents the various aspects of entrepreneurship. Goals To enable the students to learn the various aspects of innovation and methods of Fostering Innovation Objectives On successful completion of the course the students will be able to understand 1. the process of planning innovation 3.Planning . UNIT IV Invention and Innovation – The Breakthrough Dilemmas – Invention : Seeing Differently – Innovation: The Long Road – Fostering Invention – Mentoring and Apprenticeship – Fostering Innovation –Innovative Research Groups – Obstacles to Radical Innovation – Cultures of Innovation – Innovation at the Crossroads. analogy and excursion – Journey into absurdity – Selection of springboards – Idea development – Developmental thinking exercise – Next steps – Learning from actual experience.2007-08 .54. invention and importance of innovation in business management and expansion. the role of innovation in marketing. failing and being OK. UNIT V Innovation and the Market – Assessing the Risk . UNIT II Working in an environment for creativity – The death of the chairperson – Listening: for ideas and to the meeting in your head – Speaking for easy listening – Questioning… the wisdom? – The destructive nature of questions – Hiding ideas behind questions – Discounting and revenge cycles – itemized response UNIT III The Creative Problem – solving Structure .

Morris. Contexts and Commercialization 5. Assignment and Seminar Suggested contact hours required for teaching: 45 Hours 54 . OHP.Anx. Innovation and Entrepreneurship Equipments/Softwares and other teaching aids and tools: Computer. Robin Lowe and Sue Marriott.2007-08 . Drucker. John Bessant and Joe Tidd.54. Peter F. Kuratko.Colleges Page 54 of 59 Evaluating the Costs of the Project – Evaluating the Impact of the Project Innovation is a State of Mind – Technology Watch – Acquiring Technological Innovation – Intellectual Property – Partnership REFERENCE 1. LCD Projector. Enterprise: Entrepreneurship and Innovation: Concepts. and Jeffery G Covin.A -MBA . Michael H. Prentice 2. Bellon Whittington “Competing through Innovation” . Corporate Entrepreneurship & Innovation 4. PowerPoint slides Preferable Method of Teaching: Lectures and Case Study Suggested components for evaluation for internal: Internal Test. Donald F. Innovation and Entrepreneurship 3.

merits and demerits.-Planning. the procedure for establishing a company. Classification of partnership on the basis of liabilities-Limited liability partnership and unlimited liability partnership-and Partner by holding out of estoppels. committee organization-Management consultancy UNIT II Law Relating To Partnership: Growth of Law of Partnership-Customs and usage of trade as origin. the various legal formalities in starting an organisation 4. Jews Law. the various types of business organisations 2. 55 . French Law. American Law and Indian Law.Colleges Page 55 of 59 Subject Title : LEGAL ASPECTS OF BUSINESS Course Number : Number of Credit Hours : 3 (Three) Subject Description : This course presents the various types of business organisations and the various legal formalities to be followed to start an organisation. Corporation in partnership-Types of PartnershipPartnership at will and Particular partnership.1932 – Introduction-Applications to provisions of Act IX of 1872 (Indian Contract Act.Advantages and limitations of planning – organization structure. Contents UNIT I Nature And Scope Of Business-Concept of Business-Branches of BusinessBusiness System-Business organization as a system-systems approach applied in an organization-Objectives of modern business-Essentials of a successful business-Forms of Business Organisations.Line.Forms of private and public sector enterprises-Rationality of public enterprises-Objectives of public enterprisesManagement of state enterprises-Forms of state enterprises-Department undertaking-Government company-Public corporation-Features. Definition of Partnership-Mode of creating partnership-Deed of PartnershipFirm name-Property of the firm-Tenancy right-Position of minor-Position of alien enemy-Insolvent-Married and un married woman-Hindu Undivided Family-A foreigner.Anx.A -MBA . Objectives On successful completion of the course the students will be able to understand 1.2007-08 .-Indian Partnership Act. the merits and demerits of various form of organisation 3. Goals : To enable the students to learn the various kinds of business organisation and the method of promoting them. partnership law under the different schools-Hindu Law of partnership. English Law. functional.1872)-Outline of the Act.54. Convict. Roman Law. staff organisations-Line and staff conflicts-projects.

C.Sharma and Sashi K. Duties. PowerPoint slides Preferable Method of Teaching: Lectures and Case Study Suggested components for evaluation for internal: Internal Test. Excel Books. R. Indemnity And Guarantee-Bailment And Pledge-Contract Of Agency-Sale Of Goods – Formation of Contract – Conditions and Warranties –Transfer of Property – Performance of Contract – Rights of an Unpaid Seller-Negotiable Instruments – Negotiable Instruments – Notes. UNIT IV Registration of Firm-Mode of registration-Application for registration-SignatureVerification-Fees-Certificate of registration-Registrar of firm-Rectification of mistake-Amendment of register by order of court-Penalty for furnishing false particulars-Inspection-Copy and rules of evidence regarding register and filed documents-Effects of non-registration of firm-Dissolution of Firm – Types of dissolution-Compulsory dissolution . Business organisation and management 3.Khuchal.K. UNIT V Company Law – Nature of Company-Kinds of Companies-Formation of Company-Memorandum of Association-Articles of Association-ProspectusMembership in a Company-Share Capital-Shares-Borrowing PowersManagement and Administration-Meetings and Proceedings-Accounts and Auditors-Prevention of Oppression and Mismanagement-Compromises. Liabilities and Authorities of PartnersMutual rights and duties-Rights and authorities-Liabilities-Rights of transferee of a partner’s interest-Rights of a partner-Duties of partners-mandatory and duties subject to agreement-Authorities of partners-Limitation of implied authorities-Reconstruction-Liability of a retiring partner-Liability of insolvent partner-Effect of change in constitution of the firm on guarantee given-Rights of outgoing partner-Agreement in restraint of trade. Gupta.2007-08 . Business Law 5. OHP.Bhusan. 2006 2. 3rd Edition.A -MBA .D. S. LCD Projector. Business Law Equipments/Softwares and other teaching aids and tools: Computer.Kapoor. Rights. Assignment and Seminar Suggested contact hours required for teaching: 45 Hours 56 .Anx. Business Law.U. Bills and Cheques-Parties to a Negotiable Instrument – Negotiation-Presenment of a Negotiable InstrumentDishnour of a Negotiable Instrument-Discharge of a Negotiable InstrumentRules of Evidence. SS Gulshan. Business organisations. Y.Colleges Page 56 of 59 UNIT III Partnership and Other Association-Partnership and H. Arrangements and Reconstructions-Winding up. REFERENCE 1.54.K. N.duties-and liabilities after dissolution of firm-Mode of giving public notice.F-Partnership and coownership-Partnership and club or non-trading association-Partnership and Joint Stock Company.voluntary dissolution under supervision of court and without the supervision of court-Rights. 4.

Objectives On successful completion of the course the students will be able to understand 1.Market Demand : A Five Dimensional Concept UNIT III Business Plan Components – The Executive Summary – Company Description – Industry Analysis & Trends – Target Market – Competition – Strategic Position & Risk Assessment – Marketing Plan & Sales Strategy – operations – Technology Plan – management & Organization – Community Involvement & Social Responsibility – Development.A -MBA . Contents UNIT I Business Plan : The Meaning . 3.2007-08 . Milestones & Exit Plan – The Financials.Information Sources .Need for Judgments – Soft Drink Illustration – Errors and Precautions – Manufacturing Process – Sources of Technical Know-how . 2.Basic Parameters Basic parameters : Timing of Decisions Undertaken .54.Reassurance on Manufacturing Process – Plant and Machinery – Supplier Identification – Interaction with Suppliers – Supplier Selection .Project Parameters :The Common Considerations – Factor of successful business – capital management – eligibility to attract motivates. 57 .Tips on Supplier – transaction.The ‘Why’ of Business Plan .Coverage of Market Study . of Credit Hours : BUSINESS PLAN : : 3 (Three) Subject Description The course presents the various aspects of a business plan and its preparation.Anx. to prepare the business plan for starting a business.Benefits of Market Study .Library –SBDC’s – Trade and industries association – sources of market research – evaluating data . Goals To enable the students to prepare a good business plan. government sources and statistics – offline research resources. the importance of business plan.Colleges Page 57 of 59 Subject Title Course Number No.Product / Service and EDR /DMR – Detailed Market Research (DMR) – Other Methods – Analysis of Information . UNIT IV Exploratory –cum-Desk Research (EDR) – Field Interviews : An Essential Skill – Field Interviews : useful Tips . UNIT II Business Plan process – Sources of Information – Internet . the various components of business control – Anticipating change and adaptability.

DeThomas Ph. PowerPoint slides Preferable Method of Teaching: Lectures and Case Study Suggested components for evaluation for internal: Internal Test.Colleges Page 58 of 59 UNIT V The Lay – out – Built-up Area – Raw materials . Writing a Convincing Business Plan 5. Business plan Preparation –Entrepreneurship Development Institute of India 4.Packing – Land Requirement – Utilities – Manpower – Search for Location : Reasons – Selection CriteriaInformation Sources – Location / Site Selection .A -MBA . Expenditure. Rhonda Abrams “ The business Plan in a day ” Prentice 3. Arthur R. Profit Estimate – Viability Test – profitability – Cash Flow Estimate – Risk Analysis – Financial Viability : A Recapitulation – Implementation schedule. McKeever. OHP. and Lin Grensing-Pophal. Mike P.D.Purpose of Financial viability – Financial viability : Meaning – Project Cost – Avoid Differences with Loaning Agency – Working Capital and Working Capital Margin . LCD Projector. Assignment and Seminar Suggested contact hours required for teaching: 45 Hours ******************************************** 58 . REFERENCE 1.Anx.2007-08 . How to Write a Business Plan Equipments/Softwares and other teaching aids and tools: Computer.Assessment of Working Capital Requirement – Working Capital Assistance.54. Capacity Utilization and Income. Rhonda Abrams “The Successful business Plan Secrets & Strategies” Prentice 2.

The duration of each semester is 90 working days.C (1 x 15 = 15 Marks) 11. Class room teaching will be supplemented by industrial visits and guest lecturers by practicing managers.Colleges Page 59 of 59 QUESTION PAPER PATTERN Time : 3 Hours PART – A (5 X 6 = 30 Marks) Answer all questions. Teacher will use overhead projectors computers and other advanced techniques for teaching.B Answer any three questions Each answer should not exceed 4 pages. Each answer should not exceed 2 pages (250 words). Students will be motivated to collect case data and write cases. 10. 4. 2. 3.2007-08 . Management Practices will be conducted strictly according to the guidelines given in the syllabus. Importance must be given to case analysis in teaching each course. 7. Note : Part A . Each courses will be taught for 4 hours a week including one hour tutorials.Anx. Part B . a a a a a or or or or or b b b b b Max Marks : 75 (3 x 10 = 30 Marks) PART . 8. 5. Pedagogy : 1. (500 words) 6. Case let followed by questions/Application Oriented Problem.Contains unit based restricted choice questions. Students will be actively involved in preparing seminar papers and presenting to the class in the emerging areas of concerned subjects.54.Contains unit based equal choice questions. ------------------------------ 59 . 9.A -MBA . 6. 7. PART . Part C – Contains no choice question.