Sex is Pure
«Сдерживание [сексуальности] парализует действие мятежных сил в человеке, так как каждый жизненный порыв теперь обременён страхом; поскольку секс стал запретной темой, критическая способность и мысль человека также становятся запретными» — Вильгельм Райх
Sex right here and right now!
Our goal is to connect people who are looking for sex. You won’t have to create a proﬁle or waste time chatting about sexual preferences and whether or not they are ready to meet up.
What Is Pure?
Our team’s core tenet is that no one person should be expected to be everything for another. We believe it’s natural for everyone to feel a powerful sense of attachment to a long term partner while feeling intense romantic love for somebody else and atthe same time, and feeling sexually attracted to a diverse range of people. We would like it to be all about exploring different dynamics with different people –sexual, emotional, psychological and spiritual. Government, society, and religion have oppressed human sexuality in the past and continue to do so to this day. It's time to make a radical change and get people back the joy of a regular and diverse sex life. We are certain that gender, sexual activities, or the number of participants in sexual relations should not be externally regulated. Some people are looking for just one partner, while others want to explore and enjoy. It's your choice, and Pure helps you act on it!
What Problem Do We Solve?
Developments in Mobile Technology should have eased the connections between people, but hypocrisy and traditional approach to online dating have made it difﬁcult and ineffective to ﬁnd a partner for sex «right here and right now». Existing dating services and apps are built around proﬁles and chats, and require investing a lot of time searching for what you want. This is a well known problem to sexually active people, regardless of their orientation, sexual preferences, and marital status.
How is the problem currently being solved?
Online forums, BBS
Porn, Cam Sites
Saunas, Arcades, Dark rooms
What’s wrong with these solutions?
Online dating and forums
One wastes time due to the lack of focus on sex — one person wants to ﬁnd love, another wants to meet for coffee, or is just bored and wants to chat. You spend valuable time ﬁguring out the possibility of meeting, sexual preferences, and logistics with each candidate. They lack a simple tool for determining mutual attraction. Asynchronous communication is ineffective.
Escort services need to be planned in advance, in the morning for the night, or for the next day.
Porn and Cam Sites
Sex life consisting mainly of masturbation and virtual sex have a negative inﬂuence on one’s self-esteem and psychological state.
Clubs and Bars
Waste of time and money for searching a partner and «talking him/her into sex», and often have unpredictable results.
Saunas, Arcades, and Dark Rooms
There is never a guarantee you will ﬁnd an acceptable partner, possibly wasting your time and money.
Our target audience is sexually active people with smartphones/tablets, who are using dating services, watching porn, buying pleasure products and escort services.
By 2015, the number of smartphone users globally will surpass 2B people. Grindr: 6M
dating service, 2013
dating service, 2013
Adult Entertainment Industry
We provide a service that connects people looking for immediate sex. Focus on Sex
Pure connects it’s members based on their desired sexual activities and ability to host/travel.
Ease and Simplicity
The search starts within seconds. Mutual attractions are deﬁned simply by pressing YES/NO.
Requests and photos are only visible to those with matching search criteria.
Using a required feedback mechanism, Pure will block those who don't show up for arranged meetings, use misleading pictures, and violate the terms and conditions.
To use Pure, one needs to buy a pass that allows a member to submit unlimited sex requests for 24-hours.
Passes are sold through In-App purchase. The suggested pass price is $9.99.
We project active users to purchase 2+ passes per month.
We will make a decision on expanding pass options, ie. weekend/monthly pass, based on traction.
Go to Market Plans
We will form a waiting list and determine the best trafﬁc sources based on CAC and conversion rate.
After launching in AppStore (August 2013) we will start a promotion campaign, involving opinion leaders from the sex-positive movement.
The geographic distribution of people on the waiting list, will help us decide which city/cities for the pilot launch.
Pure currently has a team of 10 people working on the project.
May 2012-February 2013, San Francisco
Hypothesis testing, interactive prototype
Timeline and Activities
iOS app development
Website design and development + waiting list
Waiting list development
June 20013 - August 2013
Waiting list ﬁlling up
Determining the best trafﬁc sources via CAC and conversion rates
August 2013 - October 2013
Pilot launch in the USA (New York, San Francisco)
We Are Straightforward
Choose your desired sex activities
Specify if you can host or travel
Select those who you ﬁnd attractive and see if it's mutual
We Are Focused
We connect people by matching sex requests
The request is live till the moment of partner selection, or a maximum of 1 hour
You only see those who want the same things as you, are nearby, and are up for a meeting right now
The selection tool matches based on the ability to host or travel
We Are Confidential
No proﬁles or names
To see others' requests, you have to submit your own
The photos are visible only to users with matching interests
The request, with the history of conversation and photos, will be automatically deleted within an hour.
We Know What We Want, and We Follow the Rules
Conﬁdential user feedback is mandatory and is used to ban those who don’t show up for arranged meetings, use misleading pictures, or violate the terms and conditions.