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Table of Contents

1. 2. 3. 4. Introduction ................................................................................................... 2 Herrmann Brain Dominance Instrument (HBDI) .............................................. 3 Team Formation ............................................................................................. 4 The Process .................................................................................................... 5

4.1. The Problem ........................................................................................................................................... 5 4.2. The Ingenuity Model ........................................................................................................................... 7 4.2.1. Define ........................................................................................................................................................ 7 4.2.2. Discover ................................................................................................................................................... 7 4.2.3. Determine ............................................................................................................................................... 9

5. 6.
6.1. 6.2. 6.3.

Conclusion ................................................................................................... 10 Appendices .................................................................................................. 11
Appendix 1 ........................................................................................................................................... 11 Appendix 2 ........................................................................................................................................... 13 Appendix 3 ........................................................................................................................................... 16

1. and stop an opportunity that might end up changing your life. I have a background in retail and I belong to a non-entrepreneurial family. . In this report we will be looking at four sections. which will include the Ingenuity Model. I have realized that I was partly wrong. second. will look at the process. It’s an idea that inspires you to believe in yourself. will look at the Herrmann Brain Dominance Instrument (HBDI). no one can teach someone to become an entrepreneur. will look at the team formation. I never thought starting a business was an option for me. third. why could I not come up with something like that. PUGH and Win2. a conclusion will be made for the whole process. It’s an idea that is absolutely genius that makes you think. an entrepreneur needs to have the courage to take risks and people can’t be taught how to take risks but they can be taught the skills to spot opportunities and make the most of those opportunities. first. Introduction ‘The million Dollar Homepage’ has been one of the most interesting ideas that I have heard. Finally. Before I joined this module I had a perception that people are born entrepreneurs.

As the saying goes “you are as strong as your weakest link” and after answering the HBDI questionnaire I was reassured about the weakness that I have and if I had to work towards any business idea. I have tried a number of things that could enable me in doing all the above mentioned and I can assure you that there is a whole industry that just runs on the assumption that one can be taught to think long term or be creative. and I completely agree with it. I like to plan. I lack in skills such as long-term strategy development. I belong to the Box B. I had my reservations about the process and I kept questioning myself whether creativity can ever be thought. There are people who are creative or they are not. which is about regulations and methods. Herrmann Brain Dominance Instrument (HBDI) Before starting the module. is a way of putting people in different boxes. . The one tool HBDI gave me was to find a person who could replace my weakest link. On the other hand. which according to me. identifying future trends and thinking about new concepts as well as the skill of being creative. If we look into the HBDI model.2. organize and take control of every activity around me. the first step would be to find the right partner who could fine tune my ideas and do the creative and long term thinking.

3. I was a very strong Box B and we had two Box Ds. we were a group of five people. we perfectly complimented each other. Team Formation On the 2nd of January 2013. It was a well thought through decision and on the 28th of January our choices were proven correct as each member of our team belonged to a different boxes. . our team was formed. we all had worked with each other before and we were aware of each other’s strengths and weakness and also knew that we would work well together.

so the group sat down and came up with a number of big and small problems. we used feasibility. Now the challenge here was to convince everyone that it was important to believe in the process. We understood this. Coming up with ideas instead of following the process was very tempting and we had to keep policing this and making sure that the process was being followed. so we came up with a matrix that could help us in the eliminations process. then the next step was to start finding problems that needed solving. which can be defined as the problem that can be conveniently done and expertise. According to Schumpeter.” 4. which can be defined as the skills and knowledge in a particular field. The different steps enabled the team to come up with a solution that was creative as it used a number of different existing businesses and built a new combination that does not exist (at least.1. “Whatever the type. We made sure that we were very carful in evaluating the problems. The Ingenuity model gave a step-by-step guide for clear thinking. 2013).…one is an entrepreneur only when he actually carries out new combinations. Research shows that finding problems are closely related to identifying opportunities (UNIEI. this is true for the research that we carried out). and we knew that one of the problems that we had on the list was going to lead us towards an opportunity that might turnout to be an actual business. The Process The first step of the process was to form the right group and we had already completed that step.4. . The Problem Finding problems that the group collectively wanted to solve was a challenging task as the existence of a particular problem highly depends on the perception of an individual. and loses that character as soon as he built up his business. As we can see the graph 1.

one$ of$ the$ problems$ that$ we$ had$ on$ the$ list$ was$ going$ to$ lead$ to$ a matrix$ that$ could$ help$ us$ in$ the$ eliminations$ process.$ $ High We$ just$ had$ to$ be$ very$ carful$ in$ evaluating$ the$ problems. As mentioned earlier. lack of student funding. Elimination of the problems . the problem that was high in the feasibility as well as expertise was. In our team we had a finance student who was interested in building the financial model for the operations of the business. I was very interested in the business as it was addressing a social problem.$ so$ we$ c $ $ $ $ $ $ $ $ $ High $ L ow L ow We plotted all the problems that we had come up with on the graph. through this process we then started eliminating each problem on the basis of how it was placed on the graph. for example if the feasibility was low and the expertise of the group was high then we would add it to the possibilities lists but if a problem was low in feasibility and expertise. we would just eliminate the problem. we had a teacher who has been in academics for the last 16 years and she understood the problem that are faced by students and finally me being a CSR student. so we were able to relate to the problem area and we spotted the opportunity of helping others to resolve their financial problems. our team comprised of five members and all of us had faced a common problem as we were perusing our undergraduate studies. YOU CAN PROBABLY GIVE THE POINTS NAMES LIKE PROBLEM 1 PROBLEM 2 AND EXPLAIN THAT PROBLEM 1 DID NOT FIT OUR CRITERIA BLAH BLAH AND PROBLEM 2 DID BECAUSE OF THESE REASONS After we completed the whole process. Feasibility$ Expertise$ $ Graph 1.

Define The define phase enabled us to find the root causes of the problem.2. After we completed the phase 1. The Ingenuity Model “The innovation process is most efficient when the highest quality of concept has been realized before sunk cost starts rise. In the appendix 2 below. The three phases in the model. Discover The second stage was what we had been waiting for. define.4. Appendix 1 gives the list of all the questions and answers from the first stage. is the list of the different ideas that we came up with in our brainstorming session.2. 4. During a session in class. It was a very effective exercise. the complexity and the challenges that we need to overcome.” The Ingenuity Model enables us to go through a process of deconstructing the problem that needs to be solved and also allows the team to come up with innovative and creative ideas to solve the problem. we had to come up with different ideas for a sample problem.1. we had to find solutions for the problem. it was about going crazy and looking for all the possible ways to solve the problem. as I had never done brainstorming before never . the impact of the problem. discover and determine gives a clarity to the problem and it also enables the team members to think of the different possibilities that could help the solution in becoming successful.” 4. we had finally come came up with the problem statement that we needed to address and this was: “There are financial barriers to entry in prestigious universities for lower income Student. Brainstorming is a very useful tool when it comes to generating ideas.2.2.

I realize that not everyone can be creative and according to Heitz (2013) one cannot be taught to be creative but they can be inspired. we then selected the one’s that were high on both. According to Stein (1974). Graph 2 explains how did our process work. first being novel and second being appropriate. we reviewed each idea on the basis of two things. in someway reflected about the individual. without being judgmental it showed the level of creative that all the members had in themselves and all the ideas that were shared. We followed the same methodology as in the problem selection process. I could see how I lacked creativity in the ideas that I came up with in comparison to the other group members. I belong to Box B. Similarly the Ingenuity model inspires me to try and be more creative and I pushed myself to think outside the box. Again mark the problems with . Graph 2: Elimination process for the ideas Finally. creativity is a process that results in a novel work.done brainstorming before … really .. The exercise gave me clarity to what exactly happens during a brainstorming session. The whole process was very useful and also very enjoyable. we plotted the ideas on the graph and on the basis of how high or low it was on a particular axis. As I mentioned earlier in the report that according to the HBDI model. this is a huge negative point on you.

number so that I can compare graph 1 and graph 2 and mention which number was your university funding problem 4. and it shows that Project NINE and company sponsorship.3. clearly were better than the other two ideas we had. The table 1 shows the results of the four ideas we had. Table 1: The PUGH Model . as we believed that it is more novel than company sponsorship. We narrowed down all the different ideas that we had to four and then further listed the possible ways we could carry out these ideas. we should have chosen company sponsorship but we went for Project NINE. these are shown in Appendix 3 below. Determine In the final stage we narrowed down all the creative ideas into four main categories. However. we realized that Project NINE was 8 out of 10 and Company sponsorship was 9 out of 10 so if we had to follow the PUGH model.2. The table 1 below shows the way we carried out the PUGH model and which was the idea that stood out. To enable us in finalizing one idea we used the PUGH model.

it can be said that it highly depends on how does the individual analyze information that is fed into the model. I think it is not up to an individual to do this on their own. Win2 which is an online evaluation tool to assess different aspects of the solution like the impact of the solution on the society. we added a few extra services such as mentoring. comes down to having a gut feeling of which idea is better than the other. The model is a systematic way of creative problem solving and inspires everyone to think outside the box. The different elements of the model suit people from each box of the HBDI model and it can easily be adapted in different situations. however. I think is a good tool to use when one needs to narrow down the different ideas and Win2 is a good model to look at the attractiveness of an idea. Win2 enabled us to see the weakness we had in the plan and also fine tune the service.Looking at the PUGH model. whether the solution will work and whether we have the necessary expertise to carry out the solution etc. the criteria list of the PUGH model is listed according to importance and importance is very subjective so I believe that the final decision of which idea should be chosen. Finally. . Finally. we were first looking at top 50 US universities. We were targeting only the low-income students but we changed that to funding all talented students. 5. Conclusion After going through the whole process of The Ingenuity model with my team members I feel that the model can be used in any situation to come up with a solution for a particular problem. It is very important to have the right team who can see the model through and can compensate for each other’s weaknesses. whether there is market attractiveness. networking and recruiting. but then we reduced it the top ten universities. The PUGH model. such as we decided to target on the US market and US citizens. At the end we had to make a few changes in our business.

the process is a well-integrated system that can help an idea reach a stage.Altogether. How does the problem work?     Is it simple or complex? What is the root cause?      Lack of higher education Missing on talent Lack of economic growth Reduced spending on education Complex Banks are not lending Governments don't have funds Lack of scholarship Expensive effects on economic Questions How does the problem manifest itself? . What is the impact of the problem?  Missing out on potential talent. 6. where the chances of it succeeding increases. which growth. Appendix 1 Answers    Who does the problem affect?  Unrealized potential Unethical alternatives Exploitation of potential talent Prospective students unable to secure funds for higher education in the US. Appendices 6.1.

 What are the criteria for success?  Private universities Finding an alternative way that would increase the possibility of higher education for the students from US What are the constraints?      Legal Source of fund Identify potential talent Making it profitability Time constraints American citizens Postgraduate students Private universities Top 50 What are the priorities?     Table 2. Results for stage 1 .

and give companies tax incentive to do so One class per semester of high school.6.2. Use students for paid charity work Teach entrepreneurship in high school 100% management project based on a company Advertising tattoos on the student’s bodies Have a fashion show for the students to show their profiles Organize benefits to gather funds Corporate branding on student clothes Create a buzz by students saving their heads and walking around   Create a 24/7 high school reality TV with adverts Marathons Employment Events      . which employs students and pays them at the end of four years. Category Appendix 2 Ideas               High school students become tutors Students doing CSR representative work Generate employment Create jobs for students by paying them what one would pay for outsources workers Jobs after high school where money earned is invested in stock market Become ‘Free’ locally based call center workers and employ them for a period of time afterwards Start accreditations for institutions/ companies that can be received after funding a student Recruitment for students before starting education Hire students as labors for construction etc Provide jobs in multinational across the world.

as in act like a child for parents who want part time children Student Adoption Find mentors/sponsors Students getting adopted by business tycoons Students sponsoring other students Donor matches for critical illnesses Legalize marijuana Sugar daddies Students doing strip shows Guinea pigs for medical treatment Immigrate to UK/ Canada Outsource child growth to cheaper countries Make energy while walking Sell sperm/ surrogates Students begging on the streets Sell kidneys Rent a pet Student exchange where prostitution is legal Businesses investing in students for a contract to work for a lifetime Getting the top business to invest money Form a company on the person and sell the shares Crowd funding Lottery for students .   Adoption        Creative Ideas             Investment      Advertise the talent on the web Portal like the matrimonial model Showcase Students ready to go through medial testing Adopt a parent Adopt a child.

          Play truth or dare for big money K-12 piggy banks in high interest accounts worldwide Betting shops for student education Sell options on your services to companies Create a gambling market for students Hedge their talent Sell the future income today Give the dowry in advance Make a portal for the investors who are ready to support students Sell future SSB in advance Table 3: Ideas for solving the problem .

Project 9 Appendix 3 Possibilities        Crowd funding Advertise the talent on the web Getting the top business to invest money Make a portal for the investors who are ready to support students Form a company for the person and sell the shares Students sponsoring other students Getting the top business to invest money you have mentioned this point above Categories Nullifying Outsourcing   Create jobs for students by paying them what one would pay for outsources workers Become ‘Free’ locally based call center workers and employ them for a period of time afterwards Gambling    Lottery for students Play truth or dare for big money Betting shops for student education Students getting adopted by business tycoons Students doing CSR representative work Organize benefits to gather funds Start accreditations for institutions/ companies that can be received after funding a student Company Sponsor     Table 4.3. The list of four final ideas .6.