Entry-Level Positions in Marketing What type of entry level jobs exist in marketing?
There are a multitude of entry-level opportunities for undergraduates looking to jumpstart a career in marketing. The career paths span diverse areas.
Product Management: Brand Assistant / Assistant Brand Manager
Description: A typical entry level position in a consumer products company is Brand Assistant or Assistant Brand Manager. The Brand Assistant works at the direction of the Brand Manager. They are responsible for financial, performance and customer analysis and assisting in the development and management of customer fulfillment processes.
Skill Requirements: Many Brand Assistants are hired directly in as MBAs. This, however, doesn't mean you can't be hired in as an undergraduate. (Many of the large consumer products companies have Marketing Management Training Programs (see Proctor & Gamble) open to both MBAs and undergrads). Successful Brand Assistants are results-oriented and creative; possess strong interpersonal, communication, and analytical skills; and have entrepreneurial leanings. Being a Brand Assistant requires a fundamental background in marketing's functional core: advertising, research, consumer behavior, and strategy. In addition, analytical skills are extremely important and students are encouraged to prepare by taking accounting and finance courses. Familiarity with Microsoft software packages is also required. In many cases, practical experience through internships is preferred.
Training: New hires participate in a training program that entails sales training in the field from one to four months and in-house classes and seminars. Most companies offer on-the-job training in the form of coaching and participation in on-boarding seminars.
Due to the technical nature. analyzing. costs. He / she also analyzes/develops monthly product reports.
Education: MBA. These positions are highly analytical and individuals should be comfortable working with numbers and be able to communicate complicated findings clearly. Marketing Research is the job of gathering. implements direct mail campaign and analyzes responses. most entry-level jobs are targeted toward MBAs. maintains product tracking database. BS.Tasks: As part of a multifunctional team and under the direction of a Brand Manager. a Brand Assistant. BA. and interpreting marketing data. profit margin. A Market Analyst collects and analyzes data to evaluate existing and potential product and service markets. administers terms and conditions of approved and assigned contracts. BBA
Salary: $30 .
. and customer data. revenues.40K (BBA) / $55-65K (MBA)
Market Research: Assistant Market Research Analyst / Product Analyst
Description: Marketing research entry level positions are commonly found at the Assistant Market Analyst or Assistant Product Analyst level. analyzes sales. monitors the budget and billing process. monitors product/service quality from assigned vendors.
group discussions / focus groups. facilitation and creation of surveys. and results modeling. BS. and psychology are often required. psychology. history. Degrees in marketing and coursework in statistics. The daily routine depends on the type of research. BA. focus group planning. survey design. mathematics. analysis. geography. Many researchers may be expected to work weekday evenings or during the weekend. one-on-one chats. While certification currently is not required for market and survey researchers. report preparation. The majority of entry-level market research analysts are drawn from degree disciplines that require strong communication or analytical skills. and communications skills are important. contacting people via the internet. Much time is spent designing and planning telephone interviews.Strong analytical.$65K
. when it is possible to make easier contact with respondents. (There is no such thing as a ‘typical day' for a market researcher and this is reflected in the hours you will work. including the data collection method(s) to be used and the sample to be taken.
Training: Typically on-the-job and very limited. as well as on continuing education. such as languages. politics. and presentation of findings to management. English literature. science.
Tasks: Market Analysts identify and monitor competitors and research market conditions or changes in the industry that may affect sales. and IT. Tasks include: Data tabulation. observational studies. the Marketing Research Association (MRA) offers a certification program for professional researchers.
Education: MBA. advertising. Certification is based on education and experience requirements. On the job training emphasizes research techniques like survey development. BBA
Salary: $50 . methodological. mathematics. The analyst will generally be involved with designing the research project.
A course in Industrial Marketing and a course in Marketing Strategy are also very helpful. Thus. is important. and interested in the products and customers who buy the products. as well as strong written and oral communications. however. most B to B marketing positions do not require it. Many jobs in industrial and commercial marketing require broad knowledge rather than specific or narrow technical knowledge. Marketing activities in this discipline involve maintaining a continuing relationship between supplier and customer. good basic work habits. as well as performing needs assessments. Computer Software / Engineering). Knowledge of accounting. self-motivated.
Skill Requirements: Entry-level Sales Reps should be energetic.
. and human relations skills are important. but one of maintaining and enhancing an ongoing business relationship. The selling relationship is not really selling as it is commonly thought of. conducting customer training and presentations about new equipment or products.
Training: Training is typically on the job through a coaching or mentoring model.Business to Business / Business to Consumer: Sales Representative / Sales Administrator
Description: Entry-level positions in B to B Marketing tend to be as Sales Reps or Sales Administrators. A technical degree may be important or even required in high technology areas (ie. developing quotes and preparing contracts. the ability to acquire product and industry knowledge. A good foundation in marketing fundamentals is essential. Sales Representatives spend much of their time calling on potential customers. and is usually product or industry specific.
Tasks: Typically work in an independent environment.
Skill Requirements: Leadership. Because of constant contact with customers. BBA
Salary: $30 . retailing is a people oriented business. and results-orientation. Department manager is a step to becoming a store manager or going into corporate management. some of which are among the best in the country. BS.
Training: The larger chain and department stores have formal management training programs. etc. Department stores contain several small departments such as clothing. communication skills. Smaller chains will often hire a college graduate directly as a Department Manager. ability to work in a fast-paced environment. home appliances.
Retail Management: Department Manager
Description: Typical entry level positions in retail are Management Trainees and Department Managers. accessories. Each of these departments is led by department managers who act as store managers on a department level. knowledge of and interest in retailing. Sales skills are also very important since many retail jobs involve selling or buying from sellers.BA. Internships or practical experience working in a branch or store is usually preferred.
Tasks: New hires accepted into a store's management training program spend four to nine months learning merchandising. The buyer is continually looking at a variety of products and deciding if they are right for a given store's clientele. BS. Since retail stores are usually open nights and weekends. some work schedules may not be the typical 9 to 5. BBA
Salary : $25-35K
Retail Management: Assistant Buyer
Description: Buyers are responsible for selecting the merchandise that a store carries and then physically buying the goods. marketing. and personnel management. Sales skills are also very important since many retail jobs involve selling or buying from sellers. Monday through Friday schedule of other professions. The negative impression about retailing is that retailers work long hours and for relatively low reward.
Skill Requirements: Assistant Buyers need a good head for numbers and the ability to juggle multiple tasks. operations.
Education: BA. finance.
Salary: $25 . you are involved with and responsible for planning sales.
Tasks: Assistant buyers typically help in merchandise selection. monitoring inventory. retail.
Education: BA. Purchasing and pricing methods and techniques are learned on the job. BS.30K
Distribution Management: Distribution Planning Analyst / Supply Chain Analyst / Assistant Inventory Control Manager
Description: Career opportunities exist in virtually all manufacturing. and consumer products companies. and writing and pricing orders to vendors. Entry-level distribution employees interact with all other functional areas of the firm and with outside
. As an Assistant Buyer.Training: Position is typically learned by shadowing and working directly with the Buyer. deal with vendors. and learn how to operate within a budget. write orders. selecting the merchandise.
but also spend additional time managing warehouse staff and interacting with suppliers. Entry-level hires typically attend a 1-week training that increases product knowledge. and leadership skills. engineering. manage reorder and inventory levels to ensure product availability at minimum inventory costs. Coursework in supply chain management is a plus. Entry level positions dealing primarily with distribution logistics include: Assistant Inventory Control Manager.
Skill Requirements: Distribution management positions typically require the interpersonal leadership skills for effectively dealing with individuals from diverse backgrounds. the company. and industry dynamics. and Supply Chain Analyst. Distribution management requires a broad background in the core functional areas of business. and negotiation . Also useful are strong analytical and communication skills. as well as fosters positive. Assistant Distribution Managers do much of the same. Distribution Planning Analyst. BS.
Education: BA. company knowledge. BBA
. and enter and track purchase orders.
Tasks: Supply chain analysts analyze inventory levels and customer forecasts.
Training: Training program consists of partnering with other managers to learn about products.firms. Companies often to look to individuals with degrees in a technical. transportation. purchasing. and the ability to take a broad systems viewpoint of management. proactive working relationships within the company. with particular emphasis in distribution-related topics such as logistics. or scientific discipline.
Tasks are very similar to those of a Market Research Analyst.
Training: Typically on-the-job and very limited.$45-55K
New Product Planning: New Product Assistant
Description: Career opportunities exist in consumer industries. and advertising. entrepreneurship. medical agencies. marketing research. New Product Assistants spend a lot of time participating in brainstorming sessions.
Education: BA. and evaluate them objectively from a market and financial standpoint. BS.
Skill Requirements: New product work demands a unique combination of creative and analytical talents. public agencies." New product development is ever changing and requires a person with a high degree of tolerance for uncertainty. and researching. consulting firms. advertising agencies. Undergraduates are usually hired as "New Product Assistants. consumer behavior. and sales forecasting would likewise be valuable. Courses in capital budgeting. Anyone desiring this career path should take course work in product planning. recording ideas. and many more.
Tasks: New Product Assistants help conceptualize new ideas. research the new ideas. retailing management. BBA
Training: Training usually involves 1 week on pricing / revenue management software. as well as familiarity with consumer behavior and marketing fundamentals.40K
Price Marketing / Revenue Management: Pricing Analyst
Description: Career opportunities exist in consumer industries. Entry-level positions typically exist as Business or Pricing Analysts. Demonstrated ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Experience in interpreting a variety of instructions furnished in written. or Math. management consulting firms. specifically Excel and Access. Finance. Economics. or graphical form. computer proficiency with experience in MS Office applications. and financial services providers.
Skill Requirements: Typically requires a Bachelor degree in Business. A strong mathematical aptitude.Hours: 45+
Salary: $30 . oral. An understanding of costing concepts.
performing analysis of cost information. and require an ability to communicate effectively with executive management. BS. maintaining pricing in price lists and in billing systems. Calculates gross margins. and other types of service establishments. Entry-level Direct Marketing hires are hired as either Direct Marketing Analysts or Direct Marketing Coordinators. including those offering consumer goods.
Education: BA. Knowledge of financial. Marketing Coordinators
. industrial products. descriptive.
Skill Requirements: Direct Marketing Analysts are highly analytical. and predictive modeling techniques (including statistical modeling). competitive pricing. calculating price quotations. Tasks include establishing and maintain pricing for products and services. financial institutions. operating profits and price change ratios. historical pricing. BBA
Salary: $50 . and other analytic team members. Manugistics). marketers.Tasks are highly analytical and a routine day is spent heads-down on analysis working in Excel and specific pricing software (ie. Pros.65K
Direct Marketing: Direct Marketing Analyst
Description: Direct response marketing career opportunities are found in a broad range of marketing oriented firms.
and mail house services are executed in a timely and accurate manner. copy writing. Marketing Coordinators work with various vendors and department members to insure creative. and segmentation as input into overall direct market strategy. and are detail oriented.
Education: BA. Coupons. have a fundamental understanding of direct marketing list segmentation techniques and theories. Assisting with marketing ROI optimization.
Tasks: Direct Marketing analyst tasks include performing data mining. Price Discounts.are comfortable working in a team environment. Developing marketing mix models that define the right spending mix across marketing mix elements (TV & Print Advertising. but in many cases this is often an anticipated skill set of the new hires. print production. BBA
Advertising: Media Assistant / Account Coordinators
. and modeling. and self-motivated. In-Store Promotions. BS. testing. modeling.
Training: New hires can expect 1 week of training on Direct Marketing methods and techniques specific to the strategies of the firm. Some firms offer limited training on statistical modeling techniques. well organized. etc).
Skill Requirements: Most advertising agencies prefer candidates with bachelor's degrees and a liberal arts backgroundpreferably in advertising. accounting.
Education: BA. If you work in a larger agency. these jobs include some competitive analysis and assistance in client meetings or on ad shoots. but they both expose you the ongoing management of ad production and planning. Media Assistants apply basic statistical models to audience.
Tasks: At the entry level. The greatest numbers of entrylevel positions exist in account management and media as either account coordinators or media assistants. you're more likely to specialize than in a small agency. journalism. Both positions tend to be highly clerical in the beginning. Based on the specific task expectations within the account or campaign. economics. sociology. the tasks of account coordinators is clerical. Obtaining an internship and taking courses in marketing. Occasionally. or psychology. Skills in interactive technology-such as HTML-may also make you a more marketable candidate. an Account Coordinator ensures that ads move smoothly through the execution process. statistics. mathematics. philosophy. More often though. They coordinate all the jobs in progress and monitor their status to ensure that production remains on schedules and deadlines are met. where you're more likely to wear multiple hats. public relations. and cost figures to minimize media cost and maximize media effectiveness. BBA
. and creative design will give you an advantage when you enter the job market.
Training: Usually account specific. BS.Description: Most people start at the junior or assistant level and move up the ranks.
Training: Since the technology drives the business processes.40K
Customer Relationship Management: CRM Business Analyst
Description: Entry-level CRM jobs are typically found within management consulting firms. contact management. BBA
. An aptitude for technology. PeopleSoft.
Tasks: Tasks will include quality assurance testing of the CRM system. SalesForce.com). marketing consulting firms.Salary: $20K . or CRM solution providers. new hires should anticipate additional training in a specific marketing discipline (ie. Oracle. entry-level hires will typically be trained in a specific CRM system (ie. In addition. Siebel. technology (CRM systems) is what drives the methods and techniques. writing test scripts. Good oral and written communication skills.
Skill Requirements: Understanding of core marketing functions and processes.
Education: BA. Degree in a business or technical discipline. Although CRM is a business process driven by marketing methods and techniques. Campaign management. BS. sales). developing test scenarios.
news release and feature writing. preparing local media lists. journalism. but as a specific stepping stone to public relations. The most valuable internships are those involving assignments that involve: writing. or the liberal arts.most jobs in the PR field require assertiveness and an outgoing personality. research and report writing.
Skill Requirements: Individuals interested in public relations should be able to speak and write clearly and persuasively. and brochures. communications. promotional material. and editing for external or internal publications.55K
Public Relations (PR): Communication Administrator / PR Assistant
Description: Many of today's senior public relations professionals began their careers as journalists. Graduates with one or more related internship have an edge in the entry-level job market. layout. public relations work represented a change of career objectives. The tasks and challenges of this job are highly people-oriented . and should preferably have a background in business. A number of graduates still seek out journalism jobs.
. For the majority with this background. news gathering.Hours: 50+
Salary: $45 . Entry-level PR positions exist as PR Assistants or Communications Administrators.
write brochures. In smaller organizations. BBA
Salary: $20 .25K
Operations: Event Planning Coordinator
Description: Most people start off working for an event productions company as a Planning Assistant. BS. particularly those with large public relations staffs. new employees work under the guidance of experienced staff members. They also may answer calls from the press and the public. work on invitation lists and details for press conferences. They may also help with research. and assemble information for speeches and pamphlets.Some organizations. or escort visitors and client.
Education: BA. have formal training programs for new employees. scan newspapers and magazines for appropriate articles to clip.
Tasks: Beginners often maintain files of material about company activities. The move to Event Planner is typically within 1-2 years. deliver releases to editorial offices. and compile media distribution lists.
Several certifications are available: The Meeting Professionals International offers the Certification in Meeting Management. selling. hotel. marketing. The Lead Planner is in charge of overall negotiation. An internship is almost imperative. or CCM.
Shadowing and learning directly from a Lead Event Planner or pursuing a certification (typically must be completed on your own). Not only does it give you the starting experience that you need. BBA
Hours: 40+ (can be 60+ in weeks where a big event is taking place)
Salary: $20 . the ability to plan and follow through with projects and events.30K
. but it also helps you to network. Verbal and written communication skills are also essential. the ability to think creatively. Other preferred skills include excellent organizational ability. and plan programs.
Education: BA. The International Association for Exhibition Management offers the Certified in Exhibition Management. and capable of working well with diverse groups of people. planning. and coordinating events. or CEM. The International Special Event Society has a certification program called the Certified Special Events Professional (CSEP) Tasks: Event planners book sites for events.Skill Requirements: Skills are needed in accounting. and food. make arrangements for travel. and public relations. negotiation. BS.