. Search Engine Optimization (SEO) Search engine optimization, or SEO, is the implementation of tactics to help sea rch engines

easily find your website, determine it to be valuable, and move it u p search engine results pages. The closer you get to the top of the rankings for certain search terms, the more likely you are to increase site traffic and sale s. This is especially true in today s fast-moving world of instant gratification, where people want their questions answered as soon as possible. Here are a few SEO tips to keep in mind when putting together your marketing str ategy: Keep researching keywords: Make sure you re targeting the right keywords by ch ecking search volumes with Google s keywords tool. Also keep on the lookout for ke ywords that are becoming popular and you could produce new content for. Utilize web analytics: Once you start your SEO efforts, ensure that you have some sort of web analytics program in place so you can see which campaigns are working. Once you have enough analytics data to know your average page rank, sta rt setting goals to surpass it. Don t forget about video: Videos are becoming increasingly important for ecomm erce websites in general, but especially for SEO. Since not everyone s caught on t o ranking for videos, it s comparatively easier to rank highly for a video than fo r a webpage. Diversify your traffic sources: If you re like most, a large majority of your traffic comes from Google. But what if an algorithm changes suddenly? You may fi nd yourself unceremoniously dropped onto pages 10 and 11, with a long climb back to the top. To strengthen your SEO stronghold, diversify your traffic sources i n addition to your search engine efforts. Try sources like forums, YouTube, blog s and so on. 2. Content marketing Content marketing is an approach where, instead of simply using marketing channe ls to push messages onto customers, businesses use them to provide meaningful an d useful content. This particular marketing tactic is perfect for a business loo king to establish itself as a thought leader in its industry, as well as build c ustomer loyalty and brand trust. Here are a few content marketing tips to keep in mind when putting together your marketing strategy: Write content for others and let them write for you: By producing quality co ntent for others, you increase awareness of your brand. By letting others write for you, you re strengthening a partnership while also leveraging their expertise and brand name as third-party validation. Try a variety of content types: Don t be afraid to repackage your content into different forms to see which kinds work best for your business. If you typicall y write blog posts, for example, why not try a whitepaper, ebook or webinar? Be consistent with your timing: You want your readers to get into the habit of checking your website for new content. Whether it s once a week or once a day, you want them to keep your business in their thoughts, know your pattern and vis it accordingly. Make sure you have a strategy: Think about the purpose of your content and y our target audience, and define your goals. Once you have your content goals, pr ioritize them and take action. 3. Email marketing Tried and true, email marketing is one of the original forms of online marketing . In simple terms, this type of marketing involves using email to develop relati

and it s one of the furthest-reachin g ways to get your message out there. and to keep sending them emails is waste of resources. Have a distinctive voice: People may use social media to connect with your b usiness. it s by far the most interactive of our list. Whether a business is using Fac ebook. but they still want to feel like they re talking to a person on the other end. 4. Content is king: Your recipients are receiving more and more emails. Stay relevant: Because so much of social media interactions happens in realtime. So comb t hrough and keep your lists updated and properly segmented. Twitter. Here are a few email marketing tips to keep in mind when putting together your m arketing strategy: Don t forget about mobile: Make sure your emails are readable from mobile devi ces as well as from a typical computer. ALWAYS send a test email first: No matter how confident you may be in the ne wsletter you re about to send out. it s no su rprise that social media marketing makes our list. Since it s been around for so long. send a version to yourself firs. you can bet that you re going to get filtered out. it s going to get hidden and your unsubscribe rates could go up.onships with potential and current consumers. if your content isn t valuable or practical. Google+. and the y re opening only about 20% of them. If your content isn t information-rich and rele vant. Defined as the utilization of social media channels to make brand connections with current and prospective us ers. so be sure to tailor your marketing plan to find the right mix for your business a nd your customers. Find the balance between being personable. LinkedIn or countless others. you want to make sure your message still gets seen. there s a lot to be gained by connecting with your users where they re already spending their time. Social media marketing With social media becoming an increasingly important part of our lives. and there are already a number of tools out there to help you track your successes. contests both increase your social community s engagement and membershi p. Keep your email lists updated and optimized: People change email addresses a nd unsubscribe. With smartphones and tablets increasing in popularity. it d be a mistake to neglect your G+ presence when it s finally getting its footing. . or another pai r of eyes that can catch any last-minute errors. Don t let your Google+ collect dust: With new features on the horizon and G+ n ow netting 105 million unique visitors a month. Although each of these marketing tactics is important. Whether it s a recipe contest on Pinterest or a simple comment-based contest on Facebook. while still representing your b rand and its personality. it s typic ally more affordable than other forms of online marketing. the role they ll play in yo ur business is entirely up to you. Here are a few social media marketing tips to keep in mind when putting together your marketing strategy: Utilize contests: Social media channels are the perfect platform for contest s. Every business calls for different ratios.

Sign up to vote on this title
UsefulNot useful